Digital Marketing Made Simple with Jennie Lyon

I’ve been a digital marketing agency owner for over 20+ years, and needless to say, my business has changed so much in the last two decades. What worked for me fifteen, ten, or even two years ago doesn’t necessarily work today. I’m constantly looking at my business and trying to optimize, refresh, and revamp my current sales funnels, and I always recommend that my clients do the same.  But I was thinking the other day, what if I lost my entire business, all the contacts, all the automation, and all the sales funnels I’ve created for it? What would I do to start from scratch and rebuild my successful online business? With my marketing agency, I help new (or relatively new) online businesses do that all the time. So today, I will take you on that theoretical step-by-step journey of building a successful online business from scratch. Let’s get into it. Content Overview-Play Detective-Identify the Solution-Reverse Engineering-Setting Up the Logistics-Building Visibility-What’s the Catch?!Links for This Episode:-Marketing Office Hours -Discover Your Digital Marketing Success Path-How to Use Our Digital Marketing Team-Schedule a free call with Jennie todayGet in touch with Jennie:-Free Consultation: https://jennielyon.com/chatwithjennie-Website: jennielyon.com-Social Media: @jennielyonmarketingRate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!If you haven’t already, please subscribe to the podcast. I'll add new content weekly; you might miss out if you're not subscribed. Subscribe now!

Strategic organic content is the backbone of any successful digital marketing strategy, including in written, audio, and video formats. As an online business, your organic content is an opportunity to showcase your expertise, build trust, create a genuine connection with your audience, and attract your ideal clients. But here’s the catch—not just any content will get these results. You can’t create content based on your inspiration or generic social media prompts from Pinterest and expect it to convert into sales. Today, we will discuss how to get more strategic with your organic content and utilize this strategy to attract and convert your ideal clients. Content Overview🔹 What is an ICA, and Why You Need One🔹 The Power of Content in a Marketing Strategy🔹 Aligning Your Content with Your Ideal Client Avatar (ICA)🔹 Creating Content Funnels to Guide Your ICAs🔹 Measuring Success and Making Adjustments🔹 Your Next Action StepsLinks for This Episode🔹 Marketing Office Hours: https://jennielyon.com/marketing-office-hours/🔹 Discover Your Digital Marketing Success Path: https://jennielyon.com/quiz🔹 How to Use Our Digital Marketing Team: https://jennielyon.com/vateam🔹 Schedule a free call with Jennie today: https://jennielyon.com/chatwithjennieGet in touch with Jennie:🔹 Free Consultation: https://jennielyon.com/chatwithjennie🔹 Website: jennielyon.com🔹 Social Media: @jennielyonmarketingRate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!If you haven’t already, please subscribe to the podcast. I'll be adding new content weekly, and if you're not subscribed, you might miss out. Subscribe now!

You’ve been working hard on growing your email list with a free offer, which we call a lead magnet, and it’s been creating some new contacts for your email list. But, those contacts aren’t converting into paying customers,  Today, I’m going to troubleshoot this very common problem with you and see if you can identify which opportunity for improvement you can find for your online business. Let’s get into it. Content Overview🔹 Things don’t match up🔹 Lost in the funnel🔹 Email epic fails🔹 Lack of Clarity🔹 “Set it and forget it” strategy🔹 How Jennie Lyon Digital Marketing can helpLinks for This Episode:🔹 Marketing Office Hours: https://jennielyon.com/marketing-office-hours/🔹 Discover Your Digital Marketing Success Path: https://jennielyon.com/quiz🔹 How to Use Our Digital Marketing Team: https://jennielyon.com/vateam🔹 Schedule a free call with Jennie today: https://jennielyon.com/chatwithjennieGet in touch with Jennie:🔹 Free Consultation: https://jennielyon.com/chatwithjennie🔹 Website: jennielyon.com🔹 Social Media: @jennielyonmarketingRate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!If you haven’t already, please subscribe to the podcast. I'll be adding new content weekly. If you're not subscribed, you might miss out. Subscribe now!

Running a successful online business is not for the faint of heart. Building your business from the ground up takes strategy, grit, determination, and TONS of work. As business owners, we know that work is worth it, but what if you’re missing an essential element that’s holding you back? When I talk to online business owners, they usually blame their lack of social media followers, absence of an email list, or even their own calendar for their business's lack of growth. I can usually guess they haven’t done this essential step in the first 15 minutes of speaking to them. Can you guess what it is?Let’s get into it. Content Overview🔹 Build It, and They Will Come?🔹 What is an Ideal Client Avatar?🔹 Dig Deeper🔹 Using Your ICA to Grow Your Business🔹 Your Next StepsLinks for This Episode:🔹 Marketing Office Hours: https://jennielyon.com/marketing-office-hours/🔹 Discover Your Digital Marketing Success Path: https://jennielyon.com/quiz🔹 How to Use Our Digital Marketing Team: https://jennielyon.com/vateam🔹 Schedule a free call with Jennie today: https://jennielyon.com/chatwithjennieGet in touch with Jennie:🔹 Free Consultation: https://jennielyon.com/chatwithjennie🔹 Website: jennielyon.com🔹 Social Media: @jennielyonmarketingRate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!If you haven’t already, please subscribe to the podcast. I'll be adding new content weekly. If you're not subscribed, you might miss out. Subscribe now!

Sometimes, I think about how much things have changed since I started in the digital marketing industry over 23 years ago. Inevitably, those thoughts always make me think about how things will change in the future. With social media and the online space being about grabbing attention, the trends are the big things to follow. The trends I’m talking about today are more about how your online business operates in the online space, and they’re ones I believe you need to be watching as an online business owner wanting to scale your business. So, let’s get into it.Content Overview🔹 The Growing Role of AI🔹 Remote Work and Global Talent Pools🔹 Emphasis on Data Privacy and Security🔹 Agile Marketing: Adapting to Rapid Changes🔹 More Heart, Less Show🔹 The Hybrid Model: Combining In-House and Outsourced Teams🔹 Keeping Up With the TrendsLinks for This Episode:🔹 Marketing Office Hours: https://jennielyon.com/marketing-office-hours/🔹 Discover Your Digital Marketing Success Path: https://jennielyon.com/quiz🔹 How to Use Our Digital Marketing Team: https://jennielyon.com/vateam🔹 Schedule a free call with Jennie today: https://jennielyon.com/chatwithjennieGet in touch with Jennie:🔹 Free Consultation: https://jennielyon.com/chatwithjennie🔹 Website: jennielyon.com🔹 Social Media: @jennielyonmarketingRate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!If you haven’t already, please subscribe to the podcast. I'll be adding new content weekly, and if you're not subscribed, you might miss out. Subscribe now!

First, I want to highlight that this is our 200th blog from Jennie Lyon Digital Marketing… which seems unbelievable. For this 200th blog, I was thinking of doing something different. I decided to share some controversial online business digital marketing opinions that I hold as a digital marketing agency owner with over 23 years of experience. Believe me, I’ve seen it ALL. There are things that are popular right now that I just don’t really get the hype for, and there are things that marketing “gurus” on the internet are sharing that I just don’t fully agree with. Of course, these are just my opinions based on my personal experiences. If you’re doing any of these for your online business, take this as an opportunity for a different perspective. That’s all! Without further ado, let’s get into it. Content Overview🔹 #1: Substance > Trends🔹 #2: View Counts are Vanity Metrics🔹 #3: Branding Matters🔹 #4: Spending More Money Does Not Make More Money🔹 #5: Posting on Social Media is NOT Marketing🔹 #6: Not Just Anyone Can Do Marketing🔹 #7: Marketing Must Evolve🔹 #8: Marketing is a Long Game🔹 My Advice as a Digital Marketing Agency OwnerLinks for This Episode:🔹 Marketing Office Hours: 🔹 Discover Your Digital Marketing Success Path: 🔹 How to Use Our Digital Marketing Team: 🔹 Schedule a free call with Jennie today: Get in touch with Jennie:🔹 Free Consultation: 🔹 Website: 🔹 Social Media: @jennielyonmarketingRate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!If you haven’t already, please subscribe to the podcast. I'll be adding new content weekly. If you're not subscribed, you might miss out. Subscribe now!

From experience, I can say that launching a new offer can be exciting, inspiring… and also very overwhelming. You’re excited to put something new into the world, and you’re ready for your business to reach the world in a new way… but you’re on pins and needles, hoping your launch will be a success. As a digital marketing agency owner for 23 years, I can confidently say I believe I’ve seen it ALL when it comes to digital marketing do’s and don’ts, and since fall is a popular season for businesses to launch new offers, I wanted to compile some of the most common marketing mistakes I see businesses making when launching an offer, and how to avoid them. Let’s get into it. Content Overview🔹Information Overload🔹Post and Ghost🔹Giving It Away🔹Ad-tastrophe🔹Flying Solo🔹Ask Me AnythingLinks for This Episode:🔹 Marketing Office Hours: https://jennielyon.com/marketing-office-hours/🔹 Discover Your Digital Marketing Success Path: https://jennielyon.com/quiz🔹 How to Use Our Digital Marketing Team: https://jennielyon.com/vateam🔹 Schedule a free call with Jennie today: https://jennielyon.com/chatwithjennieGet in touch with Jennie:🔹 Free Consultation: https://jennielyon.com/chatwithjennie🔹 Website: jennielyon.com🔹 Social Media: @jennielyonmarketingRate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!If you haven’t already, please subscribe to the podcast. I'll be adding new content weekly. If you're not subscribed, you might miss out. Subscribe now!

If you’ve been considering outsourcing your marketing to an outside professional, but you’re not sure WHO to trust to take your business to the next level- this one’s for you! As the CEO of a full-service marketing agency, I’ve had many clients share their horror stories from working with other marketing “professionals” and the red flags they missed before hiring them. As someone who has been in this industry for over 20 years, I wanted to help you understand what to look for in a marketing agency. And stay until the end because I will give you the top 10 questions to ask a marketing agency before you sign a contract. Let's get into it. Content Overview🔹First Impressions🔹Services Offered🔹Strategy versus Implementation🔹Testimonials🔹Walk the Walk🔹Communication is Key🔹Questions to Ask Before You Hire🔹How to Use Our Digital Marketing TeamLinks for This Episode:🔹 Marketing Office Hours: https://jennielyon.com/marketing-office-hours/🔹 Discover Your Digital Marketing Success Path: https://jennielyon.com/quiz🔹 How to Use Our Digital Marketing Team: https://jennielyon.com/vateam🔹 Schedule a free call with Jennie today: https://jennielyon.com/chatwithjennieGet in touch with Jennie:🔹 Free Consultation: https://jennielyon.com/chatwithjennie🔹 Website: jennielyon.com🔹 Social Media: @jennielyonmarketingRate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!If you haven’t already, please subscribe to the podcast. I'll be adding new content weekly, and if you're not subscribed, you might miss out. Subscribe now!#jennielyondigitalmarketing #digitalmarketing #digitalmarketingstrategist #digitalmarketingagency #digitalmarketingtips #socialmediamarketing #socialmediastrategy #socialmediamanagement 

As the CEO of a digital marketing agency, I have the privilege of working with businesses that are just starting out to multi-million dollar corporations. After over twenty years in this business, I can tell you that there's a major indicator of future success for online businesses.Businesses bound to succeed understand that marketing is an INVESTMENT, not an expense. But how does spending money on digital marketing make your business more money? We'll discuss three different ways you can invest in your business's marketing and the pros and cons of each. Let's get into it. Content Overview🔹Marketing as an Investment🔹Time is Money🔹Paid Advertisements🔹Automations and Software🔹Teamwork Makes the Dream Work🔹Stay Tuned🔹How Jennie Lyon Digital Marketing Can HelpLinks for This Episode:🔹 Marketing Office Hours: https://jennielyon.com/marketing-office-hours/🔹 Discover Your Digital Marketing Success Path: https://jennielyon.com/quiz🔹 How to Use Our Digital Marketing Team: https://jennielyon.com/vateam🔹 Schedule a free call with Jennie today: https://jennielyon.com/chatwithjennieGet in touch with Jennie:🔹 Free Consultation: https://jennielyon.com/chatwithjennie🔹 Website: jennielyon.com🔹 Social Media: @jennielyonmarketing

What I love about running a digital marketing services agency is playing detective. When you're running an online business, things are not always what they seem. I love working with my team to help business owners figure out the REAL reason for their challenges and struggles. You're here because you feel like something is "off" with your business, but you can't put your finger on it. If you're facing any of these six issues, then it's time to upgrade your marketing strategy. Let's get into it! Links for This Episode:🔹 Marketing Office Hours: https://jennielyon.com/marketing-office-hours/🔹 Discover Your Digital Marketing Success Path: https://jennielyon.com/quiz🔹 How to Use Our Digital Marketing Team: https://jennielyon.com/vateam🔹 Schedule a free call with Jennie today: https://jennielyon.com/chatwithjennieGet in touch with Jennie:🔹 Free Consultation: https://jennielyon.com/chatwithjennie🔹 Website: jennielyon.com🔹 Social Media: @jennielyonmarketing