Digital Marketing Insights Show

Hosted by Tom Gibbons

Business Marketing EducationInterviews guests

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Episodes

174

Latest episode

Mar 2024

Language

EN-GB

About the show

The Digital Marketing Insights Show invites professionals in the digital space to talk about their journeys. Whether the professional is experienced or new to the industry. We look to follow their progress in the space and look to find insights into what is working for them.

Listen to episodes

60 recent

March 27, 2024Episode 17329 min

Bryan Gaynor - Experienced Digital & Growth Marketing Professional - Programmatic and Paid Expert

This episode features Bryan Gaynor. Bryan is an Experienced Digital & Growth Marketing Professional. Bryan starts by highlighting how he sees the digital landscape presently. To summarise he believes modern digital business requires multiple aspects of marketing for a lead or conversion. Bryan expands on how he uses tiered systems for budget management and how he's significantly improved businesses as a result. He uses the example of personalised programmatic TV ads as a future opportunity and one he's keeping an eye on. Throughout this episode, Bryan gives us insight into improving business via various digital channels and his thoughts on driving a business forward. This is a great episode for business owners who want to learn more about business growth.

March 6, 2024Episode 17224 min

Elisabetta Battistella - Industrial Innovation Management - Innovation Expert

This episode features Elisabetta Battistella. Elisabetta Battistella is an Industrial Innovation Manager. Elisabetta uses her vast experience to come into businesses and help drive them forward via innovation transformations and organisation structures. She gives a wonderful example of how she came into business as an interim manager and restructured an organisation structure identifying what is lacking to help drive the business forward. Elisabetta highlights Trello as a great tool for timelines and communications across departments. Throughout this episode, Elisabetta gives us insight into the structures and processes to drive a business forward. This is a great episode for business owners who want to learn more about digital transformation

February 21, 2024Episode 17119 min

Michele Mascolo - Founder of Impact 8 - Brand and Marketing Strategy Expert

This episode features Michele Mascolo. Michele founded Impact 8 and is currently the Marketing Manager at Deluxe. Michele runs through his unique experience in industrial marketing. He talks about creating a successful YouTube channel showcasing the manufacturing process and production tips for one client. We lead into discussing AI, ChatGPT and Michele highlights AI Tool Report as a brilliant newsletter subscription service. He stresses for manufacturing there is still such a big opportunity for video in the industry and that should be a 2024 focus. This a great episode for marketers who want to learn more about industrial marketing.

February 14, 2024Episode 17029 min

Philip Bourke - Performance Marketing Manager - Email Marketing Expert

This episode features Philip Bourke. Philip Bourke is a Performance Marketing Manager at National Broadband Ireland. Philip from his vast experience in top businesses across Ireland runs through the blueprint for success in email marketing. Explaining success starts by understanding or creating defined goals. He explains email marketing is simply down to the right message, to the right person, at the right time. We discuss personalisation, segmentation and how database storage is the key to business success. Throughout this episode, Philip gives expert views on performance marketing and how to improve a business' email marketing. This a great episode for marketers who want to learn more about email marketing.

February 7, 2024Episode 16931 min

Sharon Tighe - Director of Marketing - B2B Marketing Expert

This episode features Sharon Tighe. Sharon is a Director of Marketing at Maverick Communications International. Sharon runs through her experience, boasting companies like Hewlett Packard Enterprise and Zahra Media Group. She talks about some of her most successful campaigns and how niche targeting can have an adverse effect at a certain point. Sharon explains the importance of staying on top of mind and using SEMrush to understand the landscape of business. She recommends using the LinkedIn ad library for B2B marketing when studying the market. Throughout this episode, Sharon gives wonderful insights into B2B marketing and how to learn more about marketing in the industry. This a great episode for marketers who want to learn more about B2B marketing.

January 31, 2024Episode 16828 min

Robert Knibbe - Freelance Digital Marketing Management - Content Creation Expert

This episode features the creative Robert Knibbe. Robert is a Freelance Digital Marketing Management and Content Creator. Robert talks mainly about working as the former head of digital content marketing for Red Bull and Team Brunel and how he led his creative team to some of the most notable viral content of the last decade. His personal favourite was helping break the world record Speed Skating top speed of 103km/h with Kjeld Nuis. Throughout this episode, he gives wonderful insights into how businesses can create video content and suggests software you need to know. This a great episode for marketers who want to learn more about digital content creation from one of the best to do it.

November 30, 2023Episode 16728 min

Gavin Callaghan - Director at Analytic Partners - Data Driven Marketing

This episode features the wonderful Gavin Callaghan. Gavin is a Director at Analytic Partners. Gavin talks about working with some of the largest companies in the world. Making informed data lead decisions to help enable their partnering businesses. He talks about consistently adding value by thinking outside the box using their data. The example he gave was this company was spending millions on billboard advertising, they flipped this from a negative ROI -1 to a positive ROI +2 they did this by understanding the locations of the billboards and producing CTA advertising for nearby stores, more local messaging and understanding the preferences of the audience in those areas. Gavin gives a wonderful insight into why you shouldn't silo your marketing allowing budget in multiple places and shares how he stays on top of the global leading marketing campaigns. This a great episode for marketers who want to learn more about global marketing campaigns and how big data can inform the next marketing move.

November 16, 2023Episode 16636 min

James Connor - Marketing Manager - B2B Marketing Expert

This episode features the analytical James Connor. James is the Marketing Manager at Openmind Networks. James jumps right in by talking B2B marketing his specialised area and provides insight into the different strategies used by himself over the years for lead generation. He gives an example of campaign work using high quality content and the best ways to entice content. This a great episode for marketers who want to learn more about b2b marketing from someone who has been successful using multiple platforms.

November 7, 2023Episode 16522 min

Guido Rossetti - Growth Marketing Director - Digital Marketing Expert

This episode features the experienced Guido Rossetti. Guido is the Growth Marketing Director at PSh. Guido begins talking about how he develops the plan for new clients. He gives an example of campaign work he did for Switch a payments app and how they executed the "Let's Switch" campaign for them. The second was his work for an e-commerce site for chairs targeting the maternity market. And how they helped the business successfully expand. He talks about idea generation for campaigns and how he operates his team. This a great episode for marketers who want to learn more about the approach to 360 marketing and producing campaign work to complement digital areas like SEO, PPC and social.

October 24, 2023Episode 16427 min

Ruan McGloughlin - Partner at jump! - Brand Strategy Expert

This episode features the insightful Ruan McGloughlin. Ruan is one of the partners at jump! Ruan begins talking about his thoughts on building in-depth market-researched brand strategies. This led to some of his recent work for Heineken in particular Heineken 0 products and how they find the right target audience and the process in doing so. Throughout the episode, he reveals all these wonderful snippets in targeting and identifying the right markets. This a great episode for marketers who want to learn more about brand strategy at the highest level.