Digital & Dirt

In this special on-the-road edition of Digital & Dirt, host Ian Dallimore takes listeners behind the scenes of two powerhouse industry events: MediaPost’s Retail Insider Summit and QSR Insider Summit.Gusts You’ll Hear From:Annie Pemberton, Wayfair Zack Gordon, Vistar MediaAman Avandi, Ministry of SupplyJulien Sautot, Vistar MediaSeth Larsen, Cheba Hut Donna Tuttle, WhataburgerJeff Perera, Jeff’s Bagel Run Justin Whitehead, CiCi’s Pizza 

In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Billy Long, EVP of the Out of Home practice at Publicis, for a discussion covering the roles of agility and collaboration in media and how mentorship and transparency fuel personal growth.Podcast Breakdown:00:00 - 07:00 Introduction: Louisville Roots & Entering OOH07:01 - 14:00 Sales Beginnings & Relationship-Based Growth 14:01 - 21:00 MARTA, Management & Team Longevity 21:01 - 28:00 Publicis Move & Building an Agency Team 28:01 - 35:00 Culture, Company Support & People-First Mindset 35:01 - 42:00 Agency Sales, Internal Education & Budget Battles 42:01 - 49:00 Programmatic Rise & Retail Success Stories 49:01 - End Legacy, Advice & Embracing the OOH Community 

In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Daniel Head, CEO of Jacquard, a provider of AI-driven marketing automation, to explore how AI enhances efficiency, personalization, and creativity in brand messaging and Out of Home advertising and to discuss why businesses must embrace AI to stay competitive.Podcast Breakdown00:00 - 05:52 Introduction & Networking at CES and Super Bowl Events05:53 - 12:30 Career Beginnings: Retail, Fitness, and Marketing Transition12:31 - 19:34 Amazon Experience: Super Bowl Campaign & Social Media Growth19:35 - 29:51 Health Tech Evolution & Wearable Devices29:52 - 38:21 AI, Consumer Behavior & Personal Health Insights38:22 - 46:09 Out-of-Home Advertising & Digital Strategy46:10 - 55:05 Growth Metrics, Influencer Marketing & Future Innovations

In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Nick Ortega, Head of DOOH at StackAdapt, an AI-powered programmatic advertising platform. Nick shares how he landed at a career in StackAdapt and in adtech after working in a music recording studio in LA and taking on leading roles at Yahoo and Amazon.

In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Meghan Reynolds, Senior Director of Media and Growth at Oura, for a discussion on how the health technology brand uses data-driven marketing, influencer partnerships, and creative Out of Home strategies to promote holistic health and wellness.Podcast Breakdown00:00 - 05:52 Introduction & Networking at CES and Super Bowl Events05:53 - 12:30 Career Beginnings: Retail, Fitness, and Marketing Transition12:31 - 19:34 Amazon Experience: Super Bowl Campaign & Social Media Growth19:35 - 29:51 Health Tech Evolution & Wearable Devices29:52 - 38:21 AI, Consumer Behavior & Personal Health Insights38:22 - 46:09 Out-of-Home Advertising & Digital Strategy46:10 - 55:05 Growth Metrics, Influencer Marketing & Future Innovations

In Episode 4 of this season’s Digital and Dirt Podcast, Jennifer Peters, Senior Manager of eCommerce at vitamin and supplement company, OLLY, joins Ian to explore the consumer journey and the evolving landscape of eCommerce.Podcast Breakdown00:00 - 08:10 Introduction & Career Beginnings in Retail08:11 - 14:34 Transition to E-Commerce & Digital Strategy14:35 - 21:20 Startup Experience & Learning to Code21:21 - 33:27 E-Commerce Growth, Branding & Marketing Innovations33:28 - 49:42 AI, Consumer Behavior & Navigating Amazon

In Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Kate Griffin Gleysteen, Director of Media and Content at PDC Brands, as explains how she balances a thriving career with motherhood. Kate is also the host of Boss Mamajama, a podcast focused on the challenges and successes of working moms.Podcast Breakdown00:00 - 09:05 Sailing, Sports & Family Influence 09:06 - 24:40 Breaking Into Marketing & Media 24:41 - 33:15 Agency Life & Brand Strategy 33:16 - 47:30 Spotify, CPG Industry & Evolving Media 47:31 - 56:55 Work-Life Balance, Parenthood & Advocacy

In Episode 2 of this season’s Digital and Dirt podcast, Buster Kantrow, Lamar’s Executive Vice President of Business Development, joins Ian to discuss Lamar’s ongoing investments in digital billboards and the evolution of the Digital Out of Home industry. Buster also shares his passion for sports and details the fascinating career journey that took him from journalism to politics and, ultimately, to Lamar. 

In the Season 8 premiere of the Digital and Dirt podcast, Ian welcomes Michael Provenzano on the heels of major news for his company as well as the entire Out of Home industry: T-Mobile’s acquisition of Vistar Media.Podcast Breakdown00:00-10:30 Intro & Acquisition Announcement10:30-15:44 Lamar's Impact on Vistar & T-Mobile Opportunity15:44-22:42 Entrepreneurial Journey22:42-48:48 Vision for Vistar & the Industry48:48-1:10:23 Future Innovations & The Vistar Legacy

In Episode 15 of this season’s Digital and Dirt podcast, Ian sits down with Stephanie Scheller, Managing Partner of Sustainable Solutions at Omnicom Media Group, to discuss advertising sustainability, the challenges and opportunities, and Stephanie’s deep passion for driving change.