Digital & Dirt

Hosted by Lamar Advertising

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Episodes

164

Latest episode

Aug 2026

Language

EN-US

About the show

Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.

Listen to episodes

60 recent

August 12, 2026Episode 157 min

Kelly O’Rourke - Director of Marketing, FiiZ Drinks

Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Kelly O’Rourke, Director of Marketing at FiiZ Drinks, to discuss the rise of “dirty soda,” the power of customization, and how social media helped turn a regional beverage company into a cultural phenomenon.Podcast Breakdown:00:00 - 11:27 Introduction, FiiZ & The Dirty Soda Boom11:28 - 16:49 FiiZ Is More Than Just Dirty Soda16:50 - 20:25 Kelly’s Unexpected Journey to FiiZ20:26 - 23:47 Why Customization Is Changing Beverage Culture23:48 - 41:08 FiiZ’s Explosive Growth Beyond Utah41:09 - 47:35 The Secret Weapon: FiiZ’s Frontline Experience47:36 - 55:38 How TikTok Changed Everything55:39 - 57:59 What’s Next: Loyalty, Growth & FiiZ’s Future

June 24, 20261 hr 7 min

Erin Everhart - VP of Content (Events), MediaPost

Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Erin Everhart, VP of Content & Events at MediaPost, the media, marketing, and advertising industry’s resource for news coverage, events, and more. Podcast Breakdown00:00 - 05:55 Introduction, fun facts & New Orleans roots05:56 - 12:00 Journalism beginnings, career pivots & Home Depot journey12:01 - 17:52 Leadership lessons, saying yes & building opportunities17:53 - 23:50 Media saturation, creative marketing & consumer attention23:51 - 30:10 Influencer marketing, brand relevance & omnichannel strategy30:11 - 40:41 Layoffs, career transitions & finding the right opportunity40:42 - 52:52 Networking, authentic relationships & the MediaPost community52:53 - 01:11:06 Work-life balance, family priorities & personal reflections

June 17, 202644 min

Todd Johnson - Head of Industry, Dining at Viant

Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Todd Johnson to discuss the evolution of programmatic advertising, the growing role of AI and attention measurement in media buying, and why storytelling still matters in an increasingly automated industry.Podcast Breakdown00:00 - 04:50 Introduction, career beginnings & action movie fandom04:51 - 13:55 Generalist vs. specialist & building a career path13:56 - 22:14 Inside Viant & the programmatic advertising ecosystem22:15 - 26:51 Storytelling, brand strategy & connecting with consumers26:52 - 30:33 Attention, creativity & campaign effectiveness30:34 - 36:11 Data-driven media buying & optimizing performance36:12 - 43:29 AI, adaptability & navigating industry change43:30 - 44:45 Future trends, consumer behavior & what's next for advertising

June 11, 202657 min

Maureen McCloskey Geraghty - Managing Director, OOH Investment at WPP Media

Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Maureen McCloskey Geraghty to discuss the evolution of out-of-home advertising, the mindset required to build a lasting career in media, and how leadership, hustle, and adaptability continue to shape the future of the industry.

May 13, 202656 min

Nathan Pearce - Founder & CEO, Pearce Bespoke Franchising

Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Nathan Pearce, Founder and CEO at Pearce Bespoke Franchising, to discuss the human element of styling, how style and individuality shape confidence, and why giving someone the right suit can change the trajectory of their life.

May 8, 202645 min

Haley Neid - Director of Brand Management, Nate’s Honey

Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Haley Neid, Director of Brand Management at Nate’s Honey, the top-selling branded honey in the U.S., to discuss how the company has successfully redefined how to market a “commodity” product.Podcast Breakdown00:00 - 05:57 Introduction, Cup stacking & Being a college athlete05:58 - 11:53 Career journey & The origin story of Nate’s Honey11:54 - 17:50 Modernizing the honey market & Making honey cool again17:51 - 25:26 Consumer behavior, Trends & Social listening25:27 - 32:49 Influencers, Storytelling & Packaging that sells32:50 - 48:13 Trust, transparency & What it takes to stand out & grow in CPG

April 30, 202654 min

Chuck Sanchez - CEO and Creative Director, Stun Agency

Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Chuck Sanchez, CEO and Creative Director at creative marketing and branding agency, Stun Design. Chuck and Ian explore the evolution of creativity, strategy, and branding in today’s rapidly changing marketing landscape. Podcast Breakdown:00:00 - 06:00 Introduction, Fountain fiascos, & DIY chaos06:01 - 11:30 Chuck’s path from LSU to launching Stun Design11:31 - 18:00 Early agency days, Hustling clients & Creative roots18:01 - 28:30 Social media reshaping marketing, Hiring & Modern strategy28:31 - 41:30 Influencer culture & What’s missing in today’s branding41:31 - 57:52 AI in agencies, Creative tension & Why human thinking still matters

April 24, 202653 min

Mehmet Bal - Chief Product and Technology Officer, Infinite Studios

Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Mehmet Bal, Chief Product and Technology Officer at Infinite Studios, a next-generation entertainment platform at the intersection of human creativity and AI. Mehmet discuss how he evolved from aspiring basketball player to tech leader and shares his perspectives on how AI is transforming creativity, storytelling, and the future of advertising.Podcast Breakdown00:00 - 03:35 Introduction, basketball roots & overcoming fear03:36 - 07:05 Journey to engineering, startups & Apple’s 5G work07:06 - 10:45 Adobe, generative AI & the start of the creative shift10:46 - 14:20 AI + creativity, tools for artists & founding Infinite Studios14:21 - 18:05 Infinite Studios, scaling content & AI in advertising18:06 - 30:10 Real vs AI media, small brand advantages & automation30:11 - 40:15 AI in film, storytelling & creative possibilities40:16 - 55:52 Evolution of art, workflows & future of creativity with AI

April 2, 202657 min

Jacey Berg - SVP of Strategy and Planning, Media Bridge Advertising

Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian Dallimore sits down with Jacey Berg, SVP of Strategy and Planning at Media Bridge Advertising, a women-owned full-service advertising agency. Jacey discusses the evolution of media, the balance between short-term performance and long-term brand building, and how agencies can navigate an increasingly complex and fragmented landscape.Podcast Breakdown00:00 - 05:14 Fun Facts & Unexpected Paths05:14 - 15:50 How Tech Rewired Advertising15:50 - 25:13 Short-Term Wins vs. Long-Term Brand25:13 - 38:22 Marketing in a Complex, Fragmented World38:22 - 52:20 Knowing Your Audience 52:20 - 57:59 Talent, Growth & Advice for the Next Gen

March 26, 202655 min

Scott DeVault - Branded Entertainment Marketing Manager, Porsche Cars North America

Send us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Scott DeVault, Branded Entertainment Marketing Manager at Porsche Cars North America, to discuss the power of storytelling in brand marketing and how Porsche builds long-term relevance through culture, entertainment, and community.

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