Dig In

Hosted by Dig Insights

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Episodes

174

Latest episode

May 2026

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About the show

Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.

Listen to episodes

60 recent

May 21, 2026Episode 14036 min

140. Season 4 in review: lessons in empathy, innovation, and the power of being in the room

It's the Season 4 finale of Dig In! On the final episode Jess Gaedeke revisits the most memorable moments from Season 4, featuring clips from conversations that explored everything from why getting into consumers' homes still changes everything, to how alligator farms unlock contact lens insights, to the agile innovation sprint behind Danone's GLP-1 product launch. We'll see you soon for Season 5.

May 13, 2026Episode 13915 min

139. Dig (In)spiration: Why do we keep cutting the research that really matters?

Bonjour! On this week's episode, host Jess Gaedeke is joined by Julien Naggar, SVP of Client Partnerships at Dig Insights, to explore why ethnographic research surfaces the consumer truths that surveys will never capture, how the insights function is evolving from data aggregator to strategic decision influencer, and what French consumer culture can teach global brands about empathy, sustainability, and human connection. Aurevoir!

May 6, 2026Episode 13927 min

139. Why the future of insights depends on real human connection

On this week’s episode, Jess Gaedeke is joined by Amy Baer, Head of Strategic Insights North America at Bel Group, to explore why getting marketers into consumers’ homes still unlocks the most powerful insights, how ethnographic research is shaping a more consumer-first culture at Bel, and why human connection remains essential in the age of AI.

April 29, 2026Episode 13842 min

Dig In Throwback: 117. How shopper insights helped Pernod Ricard stand out in a crowded RTD market

We’re doing a throwback episode this week! In the episode Jess was joined by Anna Estlund, Vice President of Insights & Strategy at Pernod Ricard, to explore how the team navigated the canned cocktail boom by rooting strategy in consumer behavior, the importance of cultivating empathy across global stakeholders, and why shopper insights is the most underrated (and sexiest) area in the insights world.

April 22, 2026Episode 13716 min

137. Dig (In)spiration: Why community-led thinking is the next evolution of insights

On this week’s episode, Jess Gaedeke is joined by Betsy Pendergast, VP, Future Strategy & Innovation at Dig, to explore how community is reshaping the future of entertainment, why fragmentation is driving a renewed need for connection, and how insights teams can move beyond reporting to create real organizational impact.

April 15, 2026Episode 13727 min

137. Why most segmentations fail (and how to fix them)

On this week’s episode, host Jess Gaedeke is joined by Vera Chien, Executive Director of Global Corporate Strategy and Insights at Warner Bros. Discovery, to explore how rethinking segmentation can turn insights into real business impact, why “knowing is only half the battle” when it comes to research, and how stronger stakeholder collaboration makes insights actually stick.

April 8, 2026Episode 13614 min

136 Dig (In)spiration: Why brands struggle to stay relevant with new audiences

On this week’s episode, host Jess Gaedeke is joined by Kelly Nielsen, SVP of Global Client Development at Dig Insights, to explore why great campaigns often fail in execution rather than strategy, how brands can better connect insight to shelf and win key consumer occasions, and what it takes to stay relevant with evolving audiences in a rapidly changing landscape.

April 1, 2026Episode 13634 min

136. How Campari turns insights into in-store experiences that actually sell

On this week’s episode, host Jess Gaedeke is joined by Katie Curler, National Account Manager at Campari Group, to explore how insights and creativity come together to win the “first drink” at retail, what it takes to turn campaigns into in-store experiences that actually convert, and why brands must continuously engage consumers or risk losing them altogether.

March 25, 2026Episode 13511 min

135. Dig (In)spiration: Why brands must balance quick wins with enduring loyalty

On this week’s episode, host Jess Gaedeke is joined by Shelby Walsh, VP of Future Strategy & Innovation at Dig Insights, to explore how shifting consumer expectations—from instant gratification to AI-shaped education—are redefining wellness, and why brands must bridge immediate benefits with long-term value, show up in new ecosystems of influence, and build rituals to earn lasting loyalty.

March 18, 2026Episode 13539 min

135. How a sales-led CEO builds CPG brands from 0 to $700M

On this week’s episode, host Jess Gaedeke is joined by Tracey Halama, CEO of Supergut and former CEO of Vital Proteins, to explore how a sales-driven mindset shapes CPG leadership, why aligning messaging to channel is critical for growth, and how personal consumer insight is fueling the next wave of “food as medicine” innovation.