Dianne Glavaš

Hosted by Dianne Glavaš

Business

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Episodes

243

Latest episode

Oct 2026

Language

EN-AU

About the show

I'm talking all things personal branding, marketing, business and personal development. New episode every Monday to help your personal brand and business stand out in the marketplace. My marketing story began 15 years ago. I’ve since gained a BA Commerce (Marketing and Management) and MBA. Plus a Chartered Institute of Marketing Professional Diploma. I’ve led brands in entertainment, sport, retail and education. I'm now a personal brand coach for executive and emerging leaders, and business owners who want to gain trust in the marketplace and build industry influence. DG

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October 28, 202625 min

#243. A back to basics content strategy for your personal brand

Want to build a personal brand that stands out? You don’t need to create more content — you need a smarter content strategy. In this episode, I’m breaking down the five fundamentals of content strategy that can help you build a recognisable personal brand, create with intention and make your content work harder. Whether you’re building a personal brand, growing as a creator or establishing your reputation as a professional, these content strategy fundamentals will help you move beyond posting for the sake of posting. Using megacreator Nara Smith as an example, we’ll explore how a clear set of content pillars, recognisable formats and a consistent publishing strategy can turn individual posts into a cohesive personal brand. In this episode, you’ll learn: How to define your content pillars: Choose 3–4 core themes you want to be known for, so your content has direction without boxing you in. How to choose content formats: Discover how to communicate your ideas in different ways across platforms while keeping your personal brand recognisable. Stock and flow content strategy: Balance evergreen content that builds value over time with timely content that keeps you relevant. Document, don’t just create: Use your existing interests, experiences and everyday life as inspiration for content that feels natural to you. How to build a sustainable content cadence: Create a publishing rhythm you can maintain, rather than chasing constant output. The goal isn’t to copy a megacreator. It’s to understand the strategy behind a memorable personal brand and apply those principles to your own world — whether you’re a creator, entrepreneur or corporate professional. Because an effective content strategy isn’t about being everywhere or posting endlessly. It’s about being intentional, recognisable and remembered. 0:00 Basic to Basics Content Intro 2:36 Content Pillars 4:27 Content Formats 15:08 Stock & Flow Strategy 19:02 You Are the Content 24:19 Commit to A Cadence 👋🏽 Hi, I'm Dianne - personal brand coach, consultant and speaker for emerging leaders, executives and entrepreneurs. For more on personal branding, let's connect: YOUTUBE🎥 http://youtube.com/@dianneglavas?sub_confirmation=1PODCAST🎙APPLE PODCAST: https://podcasts.apple.com/au/podcast/dianne-glavas/id1720602238 🎙SPOTIFY: https://open.spotify.com/show/1tx9vTW44b0gaZqrI7rUBz?si=a9608268b1754b9e TIP OF THE WEEK EMAIL 📧 https://mailchi.mp/2e6d481e63f3/dianne-baruch SOCIALS 🖇 LINKEDIN: https://www.linkedin.com/in/dianneglavas/ 📸 INSTAGRAM: https://www.instagram.com/diannebaruch/ BLOG✍🏽 dianneglavas.com/blogWEBSITE💻 dianneglavas.comDG

October 25, 202617 min

#242. How to sell yourself to anyone. Build a personal brand people trust.

How to build a personal brand people trust starts with knowing how to sell yourself, communicate your value and demonstrate credibility. In this episode, learn how to sell yourself to anyone - recruiters, clients, customers or partners - strengthen your personal brand and build instant credibility through four practical personal branding strategies. How do you make people trust you, recognise your value and see you as the right person for an opportunity? Whether you're building your personal brand, applying for a job, preparing for an interview, pitching to clients or improving your professional reputation, how you communicate your value matters. In this episode, I'll share how to build a stronger personal brand, improve professional communication and make your experience, skills and achievements more persuasive. You'll learn how to: Communicate your value: Turn vague claims into specific proof points that demonstrate your expertise, experience and results. Use the halo effect: Understand how first impressions influence perceptions of competence, confidence and credibility. Build trust through social proof: Use qualifications, testimonials, awards, partnerships and professional associations to strengthen your personal brand. Connect hearts and minds: Combine evidence of your expertise with empathy and emotional intelligence to communicate more persuasively. Effective personal branding isn't about bragging, humblebragging or constantly promoting your achievements. It's about showing people why they can trust you, what makes you valuable and how you can help them. Whether you want to improve your resume, LinkedIn profile, professional bio, personal brand strategy or communication skills, these techniques will help you present yourself with greater clarity, confidence and credibility. Remember: anyone can claim to be good at what they do. The difference is knowing how to prove it. 0:00 Sell Your Personal Brand intro 2:07 Value Tagging & Proof Points 10:12 The Halo Effect 12:02 Borrowed & Earned Trust 15:17 Heart & Mind Connection 👋🏽 Hi, I'm Dianne - personal brand coach, consultant and speaker for emerging leaders, executives and entrepreneurs. For more on personal branding, let's connect: YOUTUBE🎥 http://youtube.com/@dianneglavas?sub_confirmation=1PODCAST🎙APPLE PODCAST: https://podcasts.apple.com/au/podcast/dianne-glavas/id1720602238 🎙SPOTIFY: https://open.spotify.com/show/1tx9vTW44b0gaZqrI7rUBz?si=a9608268b1754b9e TIP OF THE WEEK EMAIL 📧 https://mailchi.mp/2e6d481e63f3/dianne-baruch SOCIALS 🖇 LINKEDIN: https://www.linkedin.com/in/dianneglavas/ 📸 INSTAGRAM: https://www.instagram.com/diannebaruch/ BLOG✍🏽 dianneglavas.com/blogWEBSITE💻 dianneglavas.comDG

October 21, 202617 min

#241. How to actually build an authentic personal brand

How to actually build an authentic personal brand — without simply being told to “be yourself.” In this episode, I’m rethinking what authenticity in personal branding really means and how you can build a personal brand that reflects who you are, what you value and who you’re becoming. An authentic personal brand isn’t necessarily about reinforcing the version of you that other people have always known. Personal branding can be an opportunity to explore different sides of your identity, express more of your personality and become more of yourself. I’m sharing 5 ways to build a more authentic personal brand, including rethinking authenticity, unlocking your alter ego, overcoming your inner censor, sharing more of your “off-stage” self, and creating a visual and verbal identity that actually feels like you. In this episode, we explore: • What authenticity really means in personal branding • Why “just be yourself” may not be enough • How an alter ego can help you access more of your potential • How to overcome the inner censor that keeps you playing small • Why your hobbies, interests and experiences can strengthen your personal brand • How your clothes, visual identity and voice can help you embody who you want to become • Why an authentic personal brand doesn’t have to look like the person others have always known Building a personal brand doesn’t mean becoming someone you’re not. It can mean letting go of the labels that no longer fit and giving yourself permission to express more of who you really are .Your personal brand doesn’t have to reinforce who you’ve always been. It can reveal who you’re becoming. 👋🏽 Hi, I'm Dianne - personal brand coach, consultant and speaker for emerging leaders, executives and entrepreneurs. For more on personal branding, let's connect: YOUTUBE🎥 http://youtube.com/@dianneglavas?sub_confirmation=1PODCAST🎙APPLE PODCAST: https://podcasts.apple.com/au/podcast/dianne-glavas/id1720602238 🎙SPOTIFY: https://open.spotify.com/show/1tx9vTW44b0gaZqrI7rUBz?si=a9608268b1754b9e TIP OF THE WEEK EMAIL 📧 https://mailchi.mp/2e6d481e63f3/dianne-baruch SOCIALS 🖇 LINKEDIN: https://www.linkedin.com/in/dianneglavas/ 📸 INSTAGRAM: https://www.instagram.com/diannebaruch/ BLOG✍🏽 dianneglavas.com/blogWEBSITE💻 dianneglavas.comDG

October 18, 202621 min

#240. 6 pieces of goal setting advice I keep coming back to

How to achieve your goals and your biggest ambitions often comes down to more than simply setting goals. In this episode, I’m sharing 6 goal-setting and planning strategies I keep coming back to for making meaningful progress and turning ambitious ideas into action. From thinking five moves ahead to working in 12-week years, these goal-setting strategies offer different ways to approach your new year reset and goal setting. I’ll also explore yearly themes, the 10X Rule, keystone goals, and the idea of replacing traditional goal setting with tiny experiments. If you’re wondering how to achieve your goals, make bigger progress or finally move towards an ambition that feels just out of reach, these ideas give you different frameworks to experiment with. Whether you’re working towards a career goal, creative ambition, business goal or personal milestone, the right strategy can change how you approach the journey. You’ll discover: • How to think in your next five moves rather than committing to a rigid five-year plan for your goals • Why 12-week planning can make big goals feel more achievable • How yearly themes can help you focus your goals without trying to do everything at once • Why thinking bigger can change the actions you take toward your goals • How one keystone goal can create a ripple effect across your life • Why tiny experiments may be a better approach to your goal-setting when you’re unsure what you actually want There’s no single right way to set goals or achieve your biggest ambitions. The best goal-setting strategy is the one that helps you create clarity, take meaningful action and keep moving forward. So choose your own goal-setting adventure. 👋🏽 Hi, I'm Dianne - personal brand coach, consultant and speaker for emerging leaders, executives and entrepreneurs. For more on personal branding, let's connect: YOUTUBE🎥 http://youtube.com/@dianneglavas?sub_confirmation=1PODCAST🎙APPLE PODCAST: https://podcasts.apple.com/au/podcast/dianne-glavas/id1720602238 🎙SPOTIFY: https://open.spotify.com/show/1tx9vTW44b0gaZqrI7rUBz?si=a9608268b1754b9e TIP OF THE WEEK EMAIL 📧 https://mailchi.mp/2e6d481e63f3/dianne-baruch SOCIALS 🖇 LINKEDIN: https://www.linkedin.com/in/dianneglavas/ 📸 INSTAGRAM: https://www.instagram.com/diannebaruch/ BLOG✍🏽 dianneglavas.com/blogWEBSITE💻 dianneglavas.comDG

October 14, 202610 min

#239. Beyond the Bare Minimum. Raising Your Personal Brand Standards

How can setting standards make your personal brand more memorable? In this episode, I explore how personal branding goes beyond what you say about yourself — and how the standards you consistently set, communicate and deliver can shape how people experience and remember your personal brand. Your personal brand is influenced by how others perceive you, but you can control many of the behaviours and standards that contribute to that perception. From communication and customer service to professionalism, creativity and the small details of your brand experience, your standards can become part of your brand promise. In this episode, we explore: • The difference between lead and lag indicators — and why focusing on what you can control can strengthen your personal brand • How to establish clear personal brand and service standards • The difference between meeting expectations and creating a memorable experience • How “surprise and delight” can help you go beyond the bare minimum • Why setting creative rules can improve consistency, creativity and differentiation • How your standards can become part of what makes your personal brand distinctive • When to break your own rules and reimagine the way you work, communicate and deliver Building a memorable personal brand isn't necessarily about doing more. It's about being intentional about the experience you create.Set the minimum. Raise the standard. Create moments people remember. 0:00 Beyond the Bare Minimum Intro 2:30 The Lead Indicators 5:07 Surprise & Delight 8:57 Set Creative Rules 👋🏽 Hi, I'm Dianne - personal brand coach, consultant and speaker for emerging leaders, executives and entrepreneurs. For more on personal branding, let's connect: YOUTUBE🎥 http://youtube.com/@dianneglavas?sub_confirmation=1PODCAST🎙APPLE PODCAST: https://podcasts.apple.com/au/podcast/dianne-glavas/id1720602238 🎙SPOTIFY: https://open.spotify.com/show/1tx9vTW44b0gaZqrI7rUBz?si=a9608268b1754b9e TIP OF THE WEEK EMAIL 📧 https://mailchi.mp/2e6d481e63f3/dianne-baruch SOCIALS 🖇 LINKEDIN: https://www.linkedin.com/in/dianneglavas/ 📸 INSTAGRAM: https://www.instagram.com/diannebaruch/ BLOG✍🏽 dianneglavas.com/blogWEBSITE💻 dianneglavas.comDG

October 11, 202623 min

#238. The 8 Pieces of Creative Advice I Keep Coming Back To

If you’re growing your YouTube channel, podcast, Substack or building your personal brand on other social media platforms, let’s talk creative advice, creativity tips or ways to stay motivated and consistent with your creative work. In this episode, I’m sharing 8 pieces of creative advice I keep coming back to — ideas that have shaped how I create, work and stay committed to the creative process. From “create before you consume” to the power of one hour a day, these creative habits and ideas are reminders that creativity isn’t simply about waiting for inspiration. It’s about creating consistently, building momentum and continuing to make the work. In this episode, I explore: • Why you should work on your personal brand, not just in it • How creating content can become a form of leverage for your personal brand • Why “create before you consume” can change your creative routine • The power of keeping the creative chain going • Why you should ship creative work instead of waiting for perfection • How one hour a day can compound into meaningful creative progress • Julia Cameron’s Morning Pages and Artist Dates • How understanding your unfair advantage can help you find your creative edge These are the creative reminders I return to when I need more motivation, consistency or a fresh creative perspective — whether I’m writing, creating content, building my personal brand or simply trying to make something new. Creativity is a practice. You don’t always need more inspiration. Sometimes you just need to keep creating. 0:00 My Favourite Creative Advice Intro 1:50 Work On, Not In 4:30 If you can’t code, create 6:33 Create before you consume 9:51 Become a ‘Chain Smoker’ 12:15 Ship Creative Work15:18 The 1 Hour Rule 17:33 Morning Pages & Artist Dates 20:24 The Unfair Advantage 👋🏽 Hi, I'm Dianne - personal brand coach, consultant and speaker for emerging leaders, executives and entrepreneurs. For more on personal branding, let's connect: YOUTUBE🎥 http://youtube.com/@dianneglavas?sub_confirmation=1PODCAST🎙APPLE PODCAST: https://podcasts.apple.com/au/podcast/dianne-glavas/id1720602238 🎙SPOTIFY: https://open.spotify.com/show/1tx9vTW44b0gaZqrI7rUBz?si=a9608268b1754b9e TIP OF THE WEEK EMAIL 📧 https://mailchi.mp/2e6d481e63f3/dianne-baruch SOCIALS 🖇 LINKEDIN: https://www.linkedin.com/in/dianneglavas/ 📸 INSTAGRAM: https://www.instagram.com/diannebaruch/ BLOG✍🏽 dianneglavas.com/blogWEBSITE💻 dianneglavas.comDG

October 7, 202614 min

#237. How to define your personal style in a just a few words

How do you define your personal style - and turn it into a distinctive visual personal brand? In this episode, I’m sharing how to create a simple style statement that captures your personal style, personality and point of view in just a few words. Your personal style is more than finding your style type, body shape, colour season or a category like classic, romantic or dramatic. Traditional styling systems can be useful, but distinctive personal style comes from understanding what feels like you — and what you want your clothes to communicate. In this episode, we’ll explore: • How to define your personal style from the inside out • Why your personal style doesn’t need to fit into a category • How to create your own style language • How moodboarding can reveal your recurring visual themes • How to turn your favourite outfits into a simple style statement • Why adding contradiction can make your personal style more distinctive • How to use your style statement as a filter when shopping, dressing and decluttering • How to translate your personal style into a visual personal brand • Why your visual identity can adapt across different contexts while still feeling recognisably you A strong personal style isn’t about presenting exactly the same version of yourself everywhere. It’s about having a consistent visual point of view that communicates something about who you are. Your style statement can become a practical tool for personal branding, helping you make more intentional decisions about your wardrobe, appearance and how you show up in the world. If you’re interested in personal style, personal branding, visual identity, confidence, self-image and creating a more intentional personal brand, this is a framework for defining a distinctive style that feels like you - without putting yourself in a box 0:00 Style Statement Intro 3:03 Your Own Style Language 5:16 Your Style Files 12:39 Your Style Filter 👋🏽 Hi, I'm Dianne - personal brand coach, consultant and speaker for emerging leaders, executives and entrepreneurs. For more on personal branding, let's connect: YOUTUBE🎥 http://youtube.com/@dianneglavas?sub_confirmation=1PODCAST🎙APPLE PODCAST: https://podcasts.apple.com/au/podcast/dianne-glavas/id1720602238 🎙SPOTIFY: https://open.spotify.com/show/1tx9vTW44b0gaZqrI7rUBz?si=a9608268b1754b9e TIP OF THE WEEK EMAIL 📧 https://mailchi.mp/2e6d481e63f3/dianne-baruch SOCIALS 🖇 LINKEDIN: https://www.linkedin.com/in/dianneglavas/ 📸 INSTAGRAM: https://www.instagram.com/diannebaruch/ BLOG✍🏽 dianneglavas.com/blogWEBSITE💻 dianneglavas.comDG

October 4, 202613 min

#236. Know Thy Strenghts: How to go from strength to strength

Want to know how to be more confident? Start by knowing your strengths. Building confidence isn’t simply about overcoming your weaknesses, becoming more outgoing, or trying to become a different version of yourself. Sometimes, it starts with understanding what already makes you effective, even magnetic — then deliberately developing those strengths and building around them. In this episode, I explore how knowing your strengths can help you build confidence, develop your personal brand and create a career, reputation and body of work around what makes you distinct. We’ll explore: • Why playing to your strengths can be more powerful than constantly fixing your weaknesses • How to discover your signature strengths through reflection, feedback and self-assessment • Why your strengths are clues — not labels • How personality tests and identity frameworks can help you understand yourself without defining you • Why your strengths aren’t necessarily fixed talents you were simply born with • How deliberate practice can turn natural inclinations into real mastery • Why pushing beyond your comfort zone doesn’t mean abandoning your strengths • How self-awareness can become self-limiting when you over-identify with a labe l • How to use your strengths to build a more distinctive personal brand • Why your personal brand should give you more room to become, not tell you who you have to be Know thyself. Then keep going. Your personal brand doesn’t need to become another box you put yourself in. It can be a platform for developing what makes you uniquely effective — and stretching it further than you thought possible. If you’re interested in confidence, self-awareness, personal development, personal branding, strengths, identity, career development and becoming more intentional about how you show up in the world, this is a framework for building from what’s already there. 0:00 Know Thy Strengths Intro 0:48 Play to Your Strengths 3:23 Discover Your Strengths 7:13 Beyond the Labels. Identity Traps 11:08 Strengths vs Natural Talent 👋🏽 Hi, I'm Dianne - personal brand coach, consultant and speaker for emerging leaders, executives and entrepreneurs. For more on personal branding, let's connect: YOUTUBE🎥 http://youtube.com/@dianneglavas?sub_confirmation=1PODCAST🎙APPLE PODCAST: https://podcasts.apple.com/au/podcast/dianne-glavas/id1720602238 🎙SPOTIFY: https://open.spotify.com/show/1tx9vTW44b0gaZqrI7rUBz?si=a9608268b1754b9e TIP OF THE WEEK EMAIL 📧 https://mailchi.mp/2e6d481e63f3/dianne-baruch SOCIALS 🖇 LINKEDIN: https://www.linkedin.com/in/dianneglavas/ 📸 INSTAGRAM: https://www.instagram.com/diannebaruch/ BLOG✍🏽 dianneglavas.com/blogWEBSITE💻 dianneglavas.comDG

September 30, 202620 min

#235. Build Your Personal Board of Directors: Who's at Your Table?

Let’s talk how to build your personal brand like a CEO — by thinking strategically about the people, mentors and professional relationships shaping your career. In this episode, I introduce the idea of a Personal Board of Directors: a carefully curated group of people who can help you develop your personal brand, expand your perspective and navigate your ambitions. Traditional career advice often tells us to “find a mentor.” But what if you don’t need one perfect mentor? What if you need a network of people who each play a different role in your development? Drawing on career research around developmental networks and mentoring, as well as Napoleon Hill’s idea of an “invisible council” from Think and Grow Rich, I explore how to build your own Personal Board of Directors — whether you know these people personally or learn from them from afar. Your board might include a Connector, Informer, Influencer, Sponsor, Cheerleader, Critic, Captain, Next Gen or Invisible Counsellor. Each can offer something different: industry knowledge, career advice, connections, challenge, encouragement, perspective or inspiration. Your personal brand doesn’t develop in isolation. The people and ideas you surround yourself with influence how you think, what you believe is possible and where your career can go. So, if you’re building a personal brand, developing your career, looking for better mentors or thinking about your next level of professional growth, ask yourself: Who’s at your table? You’re the CEO of Brand You. Build your board accordingly. 0:00 Your Personal Board of Directors Intro 2:05 Your Invisible Council 9:08 Appointing Your Board Members 18:25 Evolve Your Board 👋🏽 Hi, I'm Dianne - personal brand coach, consultant and speaker for emerging leaders, executives and entrepreneurs. For more on personal branding, let's connect: YOUTUBE🎥 http://youtube.com/@dianneglavas?sub_confirmation=1PODCAST🎙APPLE PODCAST: https://podcasts.apple.com/au/podcast/dianne-glavas/id1720602238 🎙SPOTIFY: https://open.spotify.com/show/1tx9vTW44b0gaZqrI7rUBz?si=a9608268b1754b9e TIP OF THE WEEK EMAIL 📧 https://mailchi.mp/2e6d481e63f3/dianne-baruch SOCIALS 🖇 LINKEDIN: https://www.linkedin.com/in/dianneglavas/ 📸 INSTAGRAM: https://www.instagram.com/diannebaruch/ BLOG✍🏽 dianneglavas.com/blogWEBSITE💻 dianneglavas.comDG

September 27, 202616 min

#234. Mental Real Estate: Own an Idea in Other People's Minds

Personal branding is about more than visibility. It’s about becoming known for an idea. In this episode, I explore how to build a personal brand that people remember by creating your own mental real estate in the market. What do you want people to associate with your name? Strong personal branding creates a mental shortcut: an idea, phrase, expertise or territory that becomes connected to you in people’s minds. This is the power of brand positioning — finding your space, then occupying it distinctly enough to become associated with it. Drawing on Al Ries and Jack Trout’s classic principles of positioning, including the Laws of the Mind, Focus, Category and Perception, we’ll explore why the strongest personal brands aren’t necessarily known for everything they can do. They become known for something. I also explore the idea of the Adjacent Possible and why owning a clear position doesn’t mean boxing yourself into a niche. Instead, your personal brand can expand into adjacent ideas, skills, interests, products and opportunities — creating an entire world around your core idea. Finally, we look at how to invest in your mental real estate through content, signature ideas, frameworks, SEO, collaborations, products and consistent communication. If you’re building a personal brand, developing your professional identity, refining your positioning or trying to become known for something specific, this is a strategy for moving beyond simply “standing out” — and becoming memorable. 0:00 Mental Real Estate Intro 8:35 The Adjacent Possible 13:5 Investing In Your Real Estate 👋🏽 Hi, I'm Dianne - personal brand coach, consultant and speaker for emerging leaders, executives and entrepreneurs. For more on personal branding, let's connect: YOUTUBE🎥 http://youtube.com/@dianneglavas?sub_confirmation=1PODCAST🎙APPLE PODCAST: https://podcasts.apple.com/au/podcast/dianne-glavas/id1720602238 🎙SPOTIFY: https://open.spotify.com/show/1tx9vTW44b0gaZqrI7rUBz?si=a9608268b1754b9e TIP OF THE WEEK EMAIL 📧 https://mailchi.mp/2e6d481e63f3/dianne-baruch SOCIALS 🖇 LINKEDIN: https://www.linkedin.com/in/dianneglavas/ 📸 INSTAGRAM: https://www.instagram.com/diannebaruch/ BLOG✍🏽 dianneglavas.com/blogWEBSITE💻 dianneglavas.comDG

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