Agile Beyond 2024: Understanding Product Management ~ Building Excellence & Empathy Into Product Management
The Scrum guide defines a Product Owner (PO) as a role accountable for maximizing the value of a product resulting from the work of a Scrum Team. To become great at product management, however, you must be willing to move beyond the textbook definition of a product manager. She says, "You do not attract bees with vinegar, but with honey".In this podcast, you will discover:Why product management is a critical competency in an organization seeking to drive value in the products/services it is shipping into a marketWhat you need to know to structure and get your MVP rightWhy engagement and negotiation are important skills that every PO needs to learnWhy POs need to get a seat at the strategic decision-making tableThe difference between an empowered PO and a glorified POHow to influence through effective leadershipHow to grow into an awesome POJoin the conversation and let us know of what you think about the conversation
