March 20, 202434 min
EP 01 The importance of customer interviews and community creation with Amanda Forssberg
Amanda Forsberg, CMO of HomePal, shares her experiences and insights in this conversation. She discusses the convergence of B2B and B2C sales. Amanda highlights the significance of customer development and conducting user interviews to understand user needs. Finally, Amanda discusses how to transforms customers into raving fans by providing superior customer service and creating a sense of community.
