Dental Marketing Theory - A Podcast by Gary Bird

Hosted by Gary Bird

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Episodes

218

Latest episode

May 2026

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EN-US

About the show

A Top Rated Dental Marketing Podcast. Providing like-minded, passionate individuals, a platform to share experiences and expertise in the dental marketing industry and discuss how marketing theory, development and acquisitions enhance an overall success plan. We’re passionate about marketing and collaborations of all kinds and want to share the process to support others.🚀COME SAY HI! 👋 Gary Bird thegarybird.com/ Podcast Website dentalmarketingtheory.com/ Website smcnational.com/

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June 16, 202629 min

#216 How AI is Changing the Business of Dentistry

🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC➖➖➖➖In this episode of Dental Marketing Theory, Gary Bird and Eddie Coleman discuss how artificial intelligence is transforming dental practice management, including legal decision support, hiring and onboarding associates, team training, practice transitions, and selling to DSOs vs private buyers. Learn how AI tools for dentists can reduce decision fatigue, improve dental office systems, support business strategy, and help practice owners make smarter financial and operational decisions. This episode explores the future of AI in dentistry, the growth of dental practices, and how dentists can use AI to run more efficient, profitable practices.✨ Timestamps ✨00:00 – Introduction to AI for dental practices & business decision-making05:09 – Using AI for legal questions, research, and business decisions08:10 – Onboarding associates, training, and aligning clinical expectations12:33 – Practice transitions, DSOs vs private practice sales, and financial decisions17:30 – Team training, hiring, systems, and reducing decision fatigueConnect with our Guest Here ⤵️Website: https://vault.dental/Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.➡️Want to see how SMC can help you grow?📅Book a call here:➡️https://smcnational.com🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events

May 19, 202617 min

#215 The Physical Side of Dentistry No One Talks About

🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC➖➖➖➖In this episode, we discuss dental ergonomics, posture, and injury prevention for dentists, hygienists, and dental professionals, including how to prevent back pain, neck pain, and wrist pain while practicing dentistry. Stephanie Botts shares the most important ergonomic habits, equipment recommendations, strength training tips, and operatory positioning strategies to help dental professionals extend their careers and avoid burnout and chronic pain. This conversation covers dental ergonomics training, posture for dentists, dental career longevity, and how to practice dentistry without pain.✨ Timestamps ✨00:00 – Why dentists must protect their bodies to sustain long careers02:41 – The three most important ergonomic habits for dental professionals07:19 – Sitting vs standing, strength training, and preventing long-term pain12:03 – New ergonomic tools, equipment, and operatory setup improvements13:50 – Patient communication, ergonomic assessments, and Stephanie’s storyConnect with our Guest Here ⤵️Website: https://www.polishedposture.net/Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.➡️Want to see how SMC can help you grow?📅Book a call here:➡️https://smcnational.com🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events

April 21, 202624 min

#214 3 Steps to Get Your Dental Financial House in Order

📥Resource Download: https://go.smcnational.com/resources/3-common-mistakes-to-avoid-when-scaling🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC➖➖➖➖Are you thinking about expanding your dental practice or adding a second location? In this episode, Gary Bird with Jared Duckett and Bill Ladd break down the financial blueprint for smart dental practice growth, covering KPIs, profit and loss statements, cash flow, fixed vs. variable costs, production per operatory, and how to scale a multi-location dental practice without multiplying chaos. If you want to increase profitability, strengthen systems, and grow your dental practice the right way, this video will show you how to build a stable foundation before you scale.Connect with our Guest Here ⤵️Podcast: https://www.youtube.com/@DentalMomentumWebsite: https://duckettladd.com/Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.➡️Want to see how SMC can help you grow?📅Book a call here:➡️https://smcnational.com🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events

March 31, 202647 min

#213 3 Revenue Benchmarks for Your Dental Office

📥Resource Download: https://go.smcnational.com/resources/dental-practice-expansion-guide🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC➖➖➖➖In this episode of Dental Marketing Theory, Gary Bird and Perrin DesPortes break down dental practice growth benchmarks, explaining how dentists can grow revenue faster than inflation, outperform industry averages, and increase profitability through organic growth. Learn the key metrics for scaling a dental practice, including revenue per chair hour, EBITDA margins, new patient acquisition, case acceptance, and strategies for expanding from a single practice to a multi-location dental group. If you're a dentist, practice owner, or dental entrepreneur looking to increase dental practice revenue, gain market share, and build a scalable group practice, this episode covers the frameworks and growth strategies you need.Thinking about building or scaling a group practice?Download Perrin’s “Top 20 Mistakes People Make in Building a Group Practice” and register for his upcoming 3-part video series here: 👉 https://grouppractice.coachConnect with our Guest Here ⤵️Website: https://thenextlevelexecutive.com/Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.➡️Want to see how SMC can help you grow?📅Book a call here:➡️https://smcnational.com🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events

March 17, 202623 min

#212 Dentist: Systemization Comes Before Incentivization

📥 Download Free Resource: http://go.dentalmarketingtheory.com/resources/hygiene-growth-playbook🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC🚀Spots are limited - secure your seat in the mastermind that’s changing how dentists grow: https://shorturl.at/AenIt➖➖➖➖Discover how to scale your hygiene department without increasing your marketing budget. In this episode, Gary Bird & Colin Ambler reveal proven strategies to boost hygiene production, improve patient retention, and motivate your team through smart incentives and gamification. Learn the exact systems top-performing dental practices use to turn hygiene into a growth engine and drive consistent revenue.Connect with our Guest Here ⤵️Website: https://teamcaredental.com/Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.➡️Want to see how SMC can help you grow?📅Book a call here:➡️https://smcnational.com🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events

February 17, 202653 min

#211 AI, SEO, & the Future of Dental Marketing

🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC🚀Spots are limited - secure your seat in the mastermind that’s changing how dentists grow: https://shorturl.at/AenIt➖➖➖➖Discover how AI, SEO, and the future of dental marketing are reshaping local search, online visibility, and patient acquisition for modern dental practices. In this expert roundtable, Adrian Lefler, Evan Maass, Jordan Nelson & Kathryn Alderman break down AI search optimization (AEO), local SEO, authority building, structured data, site speed, reviews, social media, and user-generated content, and what dentists must do now to stay competitive in Google and AI-driven search results. Learn how to future-proof your dental practice with proven strategies that align SEO, AI, and digital marketing for sustainable growth.Connect with our Guests Here ⤵️Website: https://mysocialpractice.com/Website: https://dentistoffices.com/Website: https://bestresultsdentalmarketing.com/Website: https://intelligentcarealliance.com/Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.➡️Want to see how SMC can help you grow?📅Book a call here:➡️https://smcnational.com🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events

January 20, 202614 min

#210 Top 10 Tax Hacks for 2026 - Practices Over $1M in Collections

📥 Download the E-book: https://go.smcnational.com/resources/30-tax-strategies🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc🚀What are top-performing dentists doing differently? Find out inside the mastermind: https://shorturl.at/AenItStop overpaying taxes as a dental practice owner. In this episode, Dental CPA Omar Virjee breaks down the biggest money-saving moves for dentists, including entity structure strategies, cost segregation and real estate ownership, Section 199A deductions, and how to legally hire your kids to reduce taxable income. Learn how high-producing dental practices can save six figures in taxes by planning ahead instead of waiting until tax season.Connect with our Guest Here ⤵️Website: https://www.dentalcpausa.com/Want to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy*85% of DSO Academy students would recommend it to a friend!➖➖➖➖➡️Want to see how SMC can help you grow?📅Book a call here:➡️https://smcnational.com🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events

December 16, 202519 min

#209 How AI is Solving the Biggest Front Desk Problems in Dentistry

🚀Ready to transform your front desk? Check out our new Dental AI Receptionist: https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc🚀What are top-performing dentists doing differently? Find out inside the mastermind: https://shorturl.at/AenItDiscover how AI is transforming dental front desk management by solving the biggest problems in patient communication, missed calls, and follow-ups. In this episode, Gary Bird and Laura Nelson from Mango Voice reveal how AI for dental practices improves scheduling, patient engagement, and revenue retention—while helping teams work smarter, not harder. Learn how artificial intelligence in dentistry is changing the way offices operate and serve patients.Connect with our Guest Here ⤵️Laura NelsonVice President of AI, Training and Development at Mango VoiceWebsite: https://mangovoice.com/Want to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy*85% of DSO Academy students would recommend it to a friend!➖➖➖➖➡️Want to see how SMC can help you grow?📅Book a call here:➡️https://smcnational.com🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events

November 18, 202524 min

#208 Inside A Dental Startup: Financing, Location, & Growth with Dr. Singh

🚀Free resource: https://go.smcnational.com/resources/proven-launch-roadmap🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smcThinking about starting a dental practice from scratch? In this video, Gary Bird, together with Dr. Sidak Singh goes inside a real dental startup to cover financing a new dental office, choosing the right location, building your team, marketing strategies, and planning for growth. Learn the essential steps dentists need to take to launch and scale a successful dental practice in a competitive market.Connect with our Guest Here ⤵️Dr. Sidak SinghFounder of Columbus Park Dental, NYWebsite: https://columbusparkdental.com/🚀Spots are limited - secure your seat in the mastermind that’s changing how dentists grow: https://shorturl.at/AenItWant to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy*85% of DSO Academy students would recommend it to a friend!➖➖➖➖➡️Want to see how SMC can help you grow?📅Book a call here:➡️https://smcnational.com🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events

October 21, 202532 min

#207 From One to Many: Scaling Dental Practices the Smart Way

🚀Scale your dental practice with confidence: https://go.smcnational.com/building-a-group-practiceDiscover how to scale your dental practice from one location to many without sacrificing profitability or control. In this episode, Gary Bird and Dr. Mark Costes reveal the smart strategies behind sustainable growth, system-dependent operations, and the leadership shifts needed to avoid burnout. Learn what it really takes to expand your dental group the right way.Connect with our Guest, Here ⤵️Dr. Mark CostesFounder, CEO at Dental Success InstituteWebsite: https://www.truedentalsuccess.com/Instagram: https://www.instagram.com/drmarkcostes/🚀Spots are limited - secure your seat in the mastermind that’s changing how dentists grow: https://shorturl.at/AenItWant to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy*85% of DSO Academy students would recommend it to a friend!➖➖➖➖➡️Want to see how SMC can help you grow?📅Book a call here:➡️https://smcnational.com🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events