Dental Marketing Goat

Hosted by Gary Bird

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Episodes

279

Latest episode

Jun 2026

Language

EN-US

About the show

Welcome to the Dental Marketing Goat Podcast, where we discuss proven dental marketing strategies that consistently attract predictable new patient flow to your practice.Whether you're a solo practitioner or part of a larger group, we'll provide valuable insights and actionable tips to help your dental practice thrive.Tune in as we explore the latest trends and techniques in dental marketing and how you can use them to drive predictable, sustained growth for your business.

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60 recent

June 15, 20266 min

#278 Negativity Gets 13x the Clicks as Positivity

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4vuWz6v🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/43lY2Ai➖➖➖➖Most dentists think a negative Google review hurts their growth. The reality is that negative content gets about 13x as much attention as positive content, which creates an opportunity if you know how to respond correctly.In this episode, Gary Bird breaks down the psychology behind online reviews, why prospective patients read negative reviews first, and the exact response framework that turns criticism into trust. You'll learn how to stay HIPAA-compliant, avoid defensive responses, and use negative reviews to strengthen your reputation and attract more patients.Drawing on real-world experience at SMC and insights from working with 1,195 dental practices, Gary shares a practical strategy that every dentist can implement immediately to improve patient trust, online reputation, and new-patient growth.If you're serious about dental marketing, Google reviews, practice management, fee-for-service growth, and building a stronger practice, subscribe for more Dental Marketing Goat episodes every week.Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4fxFOTIPersonal: https://bit.ly/4vAdu7FWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4uku2zu➖➖➖➖Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape.Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4aAtM8x🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events

June 12, 20264 min

#277 The Reason General Dentistry Mathematically Doesn't Make Sense in 2026

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4vuWz6v🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/43lY2Ai ➖➖➖➖If you're running a pre-COVID model, the math doesn't add up.Here's why it used to be easier pre-2020:• Fewer people were marketing.• Easier to drive new patients.• People had more money to spend on treatment.• Labor was a smaller percentage of the PNL.• Insurance reimbursed more; in-network actually worked.• Everything used to cost less. We've eaten about 29% of cumulative inflation since 2020.Here's what you have to do now:• Market aggressively; it's way more competitive, and your dollar doesn't go as far.• Build a real culture in your office. Your team will treat patients exactly as you do.• Go out of network in most cases, not everyone, but if you're trying to make the math work, staying in-network on every plan won't add up.• Present patient financing to every patient, every time.Dr. Blake Hamblin walks through exactly how to present patient financing without it feeling salesy in his CE course on My Dental Playbook:https://mydentalplaybook.com/courses/ce-series/patient-financing/Subscribe for more Dental Marketing Goat episodes covering dental marketing, new patient growth, Google reviews, phone conversion, practice management, and the real issues impacting dentists today.Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4fxFOTIPersonal: https://bit.ly/4vAdu7FWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4uku2zu➖➖➖➖ Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4aAtM8x🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events

June 11, 20268 min

#272 15 New Patients per Month from AI Receptionist

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC➖➖➖➖Dentists don’t realize their missed calls are quietly killing new‑patient growth. In this episode, Gary Bird breaks down how a Walnut Creek practice used an AI receptionist to book 12 of 13 missed new‑patient calls and add 10–15 new patients a month for just $299. You’ll learn the exact system they used to fix their 45% answer rate, stabilize their front desk, and unlock an 800% ROI using Trackable and AI‑driven phone conversion. These are real numbers from real practices inside SMC’s dataset of 1,195 offices, and the blueprint works anywhere.Subscribe for more real‑world dental marketing strategies that help dentists grow faster.Connect with our Guest Here ⤵️Website: https://wcdentists.com/Website: http://juneportal.comConnect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape.Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4jFhb5T🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events

June 8, 20264 min

#276 I GOT A 1-STAR REVIEW

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC➖➖➖➖A small group of dentists may be doing more damage to the profession than anyone realizes.In this episode, Gary breaks down how just 20–30 highly negative people can dominate online communities with criticism, ridicule, one-star reviews, and retaliation tactics that keep thousands of dentists silent. You'll learn why so many dentists avoid asking questions, sharing wins, discussing practice management, dental marketing, fee-for-service growth, and new patient strategies in public forums.Drawing from years of experience leading SMC and working with over 1,195 dental practices, Gary explains the difference between the silent majority and the vocal minority, and why healthier professional communities require more good people to participate.If you're a dentist, practice owner, startup, or DSO leader, this conversation will challenge the way you think about leadership, culture, communication, and the future of dentistry.Subscribe for more Dental Marketing Goat episodes covering dental marketing, new patient growth, Google reviews, phone conversion, practice management, and the real issues impacting dentists today. Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖ Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4d4C09F🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events

June 5, 20263 min

#275 The 5–10% Ruining Dental Communities

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC➖➖➖➖A small group of dentists may be creating a much bigger problem than anyone realizes.After posting online for more than 5.5 years, Gary has noticed the same pattern over and over: roughly 5–10% of the dental industry attacks nearly everything- success stories, marketing wins, clinical cases, vulnerability posts, and even requests for help. In this episode, he explores why negativity spreads so easily, how it discourages dentists from participating in professional communities, and what it means for the future of the industry.If you're a practice owner, associate, startup dentist, or DSO leader, this conversation will challenge the way you think about leadership, culture, dental marketing, professional growth, and online engagement.Subscribe for more Dental Marketing Goat episodes covering dental marketing, new patient growth, practice management, fee-for-service growth, and the real issues impacting dentists today.Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖ Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4d4C09F🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events

June 3, 20267 min

#274 Google Just Killed AI Search (Most Marketing Companies are Lying to You About it)

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC➖➖➖➖Marketing companies are selling AI SEO services that Google literally says you don’t need. In this episode, Gary Bird breaks down Google’s latest AI search guidance, the 5 biggest SEO myths dentists should ignore, and why SEO still matters more than ever for new patient growth.You’ll learn where AI search actually fits into dental marketing, why only about 1% of new patients are coming through AI chatbots right now, and what to focus on if you want your practice to keep growing in 2026. Built from SMC’s real-world data across 1,195 practices.Subscribe to Dental Marketing Goat for tactical dental marketing strategies that help you get more patients and grow faster.Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖ Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4d4C09F🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events

June 1, 20268 min

#273 "I Can't Afford Dental Marketing"

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC➖➖➖➖Most dentists say they can’t afford marketing. The real issue is that they can’t afford to market.In this solo Dental Marketing Goat episode, Gary Bird breaks down how dental practices should think about marketing budgets in 2026, why underinvesting leads to patient attrition, and the exact percentage-of-collections framework to use if you want to maintain, grow, or scale aggressively.Gary covers free ways to generate more patients through Google reviews and referrals, how much to spend each month on dental marketing, and why the right marketing system becomes the only expense that actually pays you back. Built from real-world data across 1,195+ practices, this is a tactical blueprint for new patient growth, practice management, and smarter scaling.Subscribe to Dental Marketing Goat for weekly no-fluff strategies on dental marketing, new patient growth, phone conversion, Google reviews, and practice growth. Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖ Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4d4C09F🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events

May 27, 202625 min

#271 How They Got 800% ROI in Dentistry

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC➖➖➖➖Most dental offices are losing thousands in production because missed calls, overloaded front desks, and bad systems quietly kill new patient growth. In this episode, Gary Bird sits down with Dr. Ben and Dr. Jonathan Geleris from Walnut Creek Dentists to break down how they generated 60–80 new patients a month while hitting an 800% ROI.You’ll learn how they improved phone conversion with AI receptionists, increased call answer rates from 45% to 70%+, automated patient communication, and created a world-class patient experience that drives treatment acceptance and referrals. They also reveal the systems behind June Portal and how operational automation is helping their practice grow faster without overwhelming the team.Gary shares real-world dental marketing insights backed by data from working with over 1,195 practices nationwide. If you want better dental marketing, stronger practice management, more fee-for-service growth, and a system that consistently drives new patients, this episode is packed with tactical takeaways.Subscribe for more real-world strategies that help dentists grow faster.✨ Timestamps ✨00:00 Introduction to Marketing Challenges02:08 Understanding ROI and Marketing Effectiveness08:17 The Role of AI in Patient Interaction12:48 Future Goals and Expansion Plans14:47 Innovations in Patient Data Access (http://juneportal.com)20:57 Final Thoughts on AI and Patient ExperienceConnect with our Guest Here ⤵️Website: https://wcdentists.com/Website: http://juneportal.comConnect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖ Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow? 📱 Book a call here:➡️ https://bit.ly/4jFhb5T🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events

May 25, 202610 min

#270 I Built an AI that Books Patients While I Sleep

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖Most dental offices are losing new patients before they ever book an appointment. Gary Bird breaks down how AI receptionists are converting 70–80% of new patient calls while the average dental office misses 35% of calls and converts only about 50% of the ones they answer.In this episode, you’ll learn how AI can improve phone conversion, reduce wasted dental marketing spend, fill schedules 48–72 hours in advance, and create more predictable new patient growth. Gary also explains how SMC is using AI-driven tracking, outbound texting, and patient communication systems to help practices identify operational bottlenecks and grow faster.If you want better practice management, more efficient patient acquisition, and stronger fee-for-service growth, this episode breaks down the exact systems driving results right now.Subscribe for more tactical dental marketing strategies, phone conversion systems, and real-world growth frameworks from SMC and Dental Marketing Goat.Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖ Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4d4C09F🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events

May 18, 20264 min

#268 Want to grow? Start with Outcomes!

Send us Fan Mail🚀 Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖If you want to grow, start with the outcomes.If you want to grow, don’t focus on marketing.Focus on outcomes.What outcomes do you desire to have in the next 90 days, 6 months, 12 months?Start building a plan to execute at each step.Marketing will be part of it, but there’s much more that needs to happen.PATIENT REFERRALS should be part of your planHIRING will probably be part of your planGOOGLE REVIEWS should for sure be part of your planCOACHING YOUR TEAM will be part of your planWEEKLY MEETINGS, where you hold your team accountable, will be part of your planREVIEWING CALLS with your team will be part of your planADJUSTING HOW YOU PRESENT TX will probably be part of your planADJUSTING HOW YOU SCHEDULE will be part of your planVery rarely do I meet anyone who’s ready to grow right away. It’s always work. And if you don’t want to put in the work, you aren’t going to growSubscribe for more no-fluff strategies to grow your practice faster. Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4d4C09FPersonal: https://bit.ly/49cCnh3Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4cYinzP➖➖➖➖Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape.Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.🚀 Want to see how SMC can help you grow?📱 Book a call here:➡️ https://bit.ly/4d4C09F🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events