Demand Gen Studio

Hosted by Boundify | B2B Demand Gen HubSpot Agency

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Oct 2026

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About the show

Welcome to Demand Gen Studio, the live-stream series and podcast hosted by Boundify, where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.

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60 recent

October 16, 2026Episode 8641 min

086. Building a Demand Gen Budget

“How much should we spend on demand generation?” Your demand generation budget depends on your revenue, growth goals, existing sales and marketing investments, market maturity, available demand, customer economics, and how established your marketing program already is. Watch the full episode to learn how to determine your budget, channels to allocate towards, and cadence for review and improvements. Hope you enjoy! 00:00 Intro 03:49 Revenue Percentage Benchmarks 10:29 The Full Cost of Demand Gen 16:51 Demand Capture vs Demand Creation 23:32 Budgeting Towards Brand 35:32 Cadence for Review and Improvements

September 11, 2026Episode 8536 min

085: Answer Engine Optimization: Are You Prepared for AI Search?

Wondering how AI is changing the way buyers discover solutions? This episode of Demand Gen Studio is all about how Answer Engine Optimization (AEO) can help your brand be part of the AI-generated answers and transform your approach to content creation. Listen to discover how AI decides what to recommend by reading, comparing, and synthesizing signals across your digital footprint, and how authority is increasingly built across your website, LinkedIn, podcasts, webinars, reviews, and industry communities. 00:00 Why AI Search Matters 05:34 What is AEO 07:54 AEO vs SEO 15:50 How AI Synthesizes its Answers 25:47 Creating AI-friendly Content 30:35 Readiness Checklist 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

August 7, 2026Episode 8442 min

084. 6 Ways to Leverage Buyer Intent Data

Buyer intent data helps you understand which prospects are actively researching solutions, showing buying behaviors, or moving through their buying journey. It gives marketing and sales teams the ability to prioritize the right opportunities, personalize outreach, and ultimately generate more pipeline. In this episode, we explore six practical ways to leverage buyer intent data to generate more pipeline and enhance your marketing strategies. 00:00 Intro 08:15 Sales Outreach 12:30 Improve Paid Media Targeting 16:53 Personalize Messaging 21:23 Build Smarter Retargeting Campaigns 25:31 Align Marketing and Sales 35:48 Inform Market Interest 40:59 Tips to Get Started This Quarter

July 13, 2026Episode 8328 min

083. How to Target Key Decision Makers for B2B

In this episode, we break down how B2B marketers can identify and reach the key decision makers that actually influence purchase decisions. We cover how buying committees work, why messaging should be tailored by role, when to use CRM-built audiences versus native platform targeting, and what high-performing companies do to generate quality pipeline from paid media. If you’re trying to improve targeting, alignment, and pipeline outcomes, this session gives you a practical framework to start with. 00:00 Intro 04:29 Buying Roles 07:55 SMB's vs Enterprise 10:50 Messaging by Role 13:58 Audience Targeting & ICP Lists 20:39 Pipeline, Alignment, & Takeaways

June 12, 2026Episode 8237 min

082. Modern ABM & Demand Gen: How ABM Strategies Complement Demand Generation

Enhance your B2B marketing strategy by understanding how account-based marketing (ABM) and demand generation can be used synergistically. This episode breaks down the evolution of ABM, its integration with demand gen, and practical tips for aligning sales and marketing efforts. 00:00 Intro 06:36 What Modern ABM Looks Like 10:34 How Technology is Reshaping ABM Strategies 15:10 How Demand Gen and ABM Work Together 25:19 ABM Beyond Acquisition 30:06 When ABM Makes Sense - and When it Doesn't Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know Book a Free Strategy Call: https://www.boundify.io/lets-talk Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

May 15, 2026Episode 8133 min

081. Niche Channels for B2B: Where You Can Show Up Beyond LinkedIn

Explore effective niche channels beyond LinkedIn for B2B marketing. Learn where to engage your audience meaningfully and stand out in a crowded landscape. 00:00 Exploring Beyond LinkedIn for B2B Growth 06:34 Defining Niche Channels in B2B Marketing 10:18 Leveraging Forum-Based Platforms for B2B 18:37 Unlocking the Potential of YouTube for B2B 19:26 The Power of YouTube as a Search Engine 24:16 The Shift to Connected TV Advertising 30:46 Branding vs. Performance in Digital Advertising 34:28 Assessing the Right Platform for Your Audience 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

April 10, 2026Episode 8038 min

080. A B2B Framework for Creating & Repurposing Pillar Content

Leveraging pillar content with a repeatable framework can greatly help small, B2B teams struggling to produce content regularly. In this episode we explore the concept of pillar content and its role in content strategy. We discuss how to develop in-depth, long-form content that acts as a foundation, strategies for repurposing content across multiple channels, and using AI tools to streamline content production and editing. 00:00 Intro 01:00 What is Pillar Content 01:49 Why it's Helpful for B2B 07:55 Our Pillar Content Framework 20:40 Content Branches & Distribution Channels 28:05 AI Uses & Best Practices 36:09 Tips to Get Started 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

March 20, 2026Episode 7930 min

079. How to Make Your B2B Website a Demand-Gen Engine

In this episode of Demand Gen Studio we discuss how to transform B2B websites into effective demand generation engines. We explore common signs that indicate a website is functioning more like a brochure than a sales tool, the importance of understanding visitor engagement, and the impact of AI on website functionality. 00:00 Intro 03:03 Is Your Website a Brochure 04:28 Trust Signals Every B2B Website Needs 09:32 Is Your Website Generating Demand 13:19 Assessing Real User Sessions 17:31 AI Sessions and the Future of SEO 29:42 Wrap-up 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

February 20, 2026Episode 7832 min

078. How Branding Impacts Demand in B2B

In this episode of Demand Gen Studio we discussed a common but critical question for B2B marketers: How does branding influence demand generation? While many prioritize immediate demand metrics, understanding the long-term benefits of branding can significantly enhance your marketing strategy. 00:00 Intro 00:41 Branding vs Demand 04:23 Brand in a B2B Context 07:22 Brand as Market Perception 10:25 Brand as Category Positioning 15:34 Brand for Trust Building and Risk Reduction 21:57 How Brand Impacts Demand 26:45 Measuring brand's Impact on Demand 30:28 Finals Thoughts and Takeaways 🔗 Episode Resources: - Learn more about B2B demand generation → ⁠⁠https://www.boundify.io/blog⁠⁠ 📞 Book a Free Strategy Call: ⁠⁠https://www.boundify.io/lets-talk⁠⁠ 🎥 Subscribe to Demand Gen Studio on your favorite platform: ⁠⁠https://www.boundify.io/demand-gen-studio⁠⁠ 👤 Connect with us on LinkedIn: ⁠⁠https://www.linkedin.com/company/boundify/

January 16, 2026Episode 7731 min

077. Getting Started with Social Media for B2B: Paid vs Organic

In this episode of Demand Gen Studio, we break down how B2B companies should get started with social media, focusing on one of the most misunderstood decisions: Organic vs. Paid. Rather than treating social media as a posting channel, we explore why social media matters in B2B, how it helps build trust and credibility, and how to choose the right approach depending on your stage, resources, and demand goals. 0:00 Intro 1:30 Understanding Organic vs. Paid Social Media 2:26 Importance of Social Media Presence for B2B 4:54 Building Trust and Authenticity on Social Media 7:15 Strategies for Organic Social Media 16:03 Getting Started with Organic Social Media 21:40 When to Start with Paid Social Media 📞 Book a Free Strategy Call:⁠ https://www.boundify.io/lets-talk⁠ 🎥 Subscribe to Demand Gen Studio on your favorite platform: ⁠ https://www.boundify.io/demand-gen-studio ⁠👤 Connect with us on LinkedIn: ⁠ https://www.linkedin.com/company/boundify/

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