Demand Gen Studio

Hosted by Boundify | B2B Demand Gen HubSpot Agency

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Jun 2026

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About the show

Welcome to Demand Gen Studio, the live-stream series and podcast hosted by Boundify, where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.

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60 recent

June 12, 2026Episode 8237 min

082. Modern ABM & Demand Gen: How ABM Strategies Complement Demand Generation

Enhance your B2B marketing strategy by understanding how account-based marketing (ABM) and demand generation can be used synergistically. This episode breaks down the evolution of ABM, its integration with demand gen, and practical tips for aligning sales and marketing efforts.00:00 Intro06:36 What Modern ABM Looks Like10:34 How Technology is Reshaping ABM Strategies15:10 How Demand Gen and ABM Work Together25:19 ABM Beyond Acquisition30:06 When ABM Makes Sense - and When it Doesn't Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know Book a Free Strategy Call:https://www.boundify.io/lets-talk Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

May 15, 2026Episode 8133 min

081. Niche Channels for B2B: Where You Can Show Up Beyond LinkedIn

Explore effective niche channels beyond LinkedIn for B2B marketing. Learn where to engage your audience meaningfully and stand out in a crowded landscape.00:00 Exploring Beyond LinkedIn for B2B Growth06:34 Defining Niche Channels in B2B Marketing10:18 Leveraging Forum-Based Platforms for B2B18:37 Unlocking the Potential of YouTube for B2B19:26 The Power of YouTube as a Search Engine24:16 The Shift to Connected TV Advertising30:46 Branding vs. Performance in Digital Advertising34:28 Assessing the Right Platform for Your Audience🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

April 10, 2026Episode 8038 min

080. A B2B Framework for Creating & Repurposing Pillar Content

Leveraging pillar content with a repeatable framework can greatly help small, B2B teams struggling to produce content regularly. In this episode we explore the concept of pillar content and its role in content strategy.We discuss how to develop in-depth, long-form content that acts as a foundation, strategies for repurposing content across multiple channels, and using AI tools to streamline content production and editing.00:00 Intro01:00 What is Pillar Content01:49 Why it's Helpful for B2B07:55 Our Pillar Content Framework20:40 Content Branches & Distribution Channels28:05 AI Uses & Best Practices36:09 Tips to Get Started🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

March 20, 2026Episode 7930 min

079. How to Make Your B2B Website a Demand-Gen Engine

In this episode of Demand Gen Studio we discuss how to transform B2B websites into effective demand generation engines.We explore common signs that indicate a website is functioning more like a brochure than a sales tool, the importance of understanding visitor engagement, and the impact of AI on website functionality.00:00 Intro03:03 Is Your Website a Brochure04:28 Trust Signals Every B2B Website Needs09:32 Is Your Website Generating Demand13:19 Assessing Real User Sessions17:31 AI Sessions and the Future of SEO29:42 Wrap-up🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

February 20, 2026Episode 7832 min

078. How Branding Impacts Demand in B2B

In this episode of Demand Gen Studio we discussed a common but critical question for B2B marketers: How does branding influence demand generation? While many prioritize immediate demand metrics, understanding the long-term benefits of branding can significantly enhance your marketing strategy.00:00 Intro00:41 Branding vs Demand04:23 Brand in a B2B Context07:22 Brand as Market Perception10:25 Brand as Category Positioning15:34 Brand for Trust Building and Risk Reduction21:57 How Brand Impacts Demand26:45 Measuring brand's Impact on Demand30:28 Finals Thoughts and Takeaways🔗 Episode Resources:- Learn more about B2B demand generation → ⁠⁠https://www.boundify.io/blog⁠⁠📞 Book a Free Strategy Call:⁠⁠https://www.boundify.io/lets-talk⁠⁠🎥 Subscribe to Demand Gen Studio on your favorite platform: ⁠⁠https://www.boundify.io/demand-gen-studio⁠⁠👤 Connect with us on LinkedIn: ⁠⁠https://www.linkedin.com/company/boundify/

January 16, 2026Episode 7731 min

077. Getting Started with Social Media for B2B: Paid vs Organic

In this episode of Demand Gen Studio, we break down how B2B companies should get started with social media, focusing on one of the most misunderstood decisions: Organic vs. Paid.Rather than treating social media as a posting channel, we explore why social media matters in B2B, how it helps build trust and credibility, and how to choose the right approach depending on your stage, resources, and demand goals.0:00 Intro1:30 Understanding Organic vs. Paid Social Media2:26 Importance of Social Media Presence for B2B4:54 Building Trust and Authenticity on Social Media7:15 Strategies for Organic Social Media16:03 Getting Started with Organic Social Media21:40 When to Start with Paid Social Media📞 Book a Free Strategy Call:⁠https://www.boundify.io/lets-talk⁠🎥 Subscribe to Demand Gen Studio on your favorite platform: ⁠https://www.boundify.io/demand-gen-studio⁠👤 Connect with us on LinkedIn: ⁠https://www.linkedin.com/company/boundify/

December 19, 2025Episode 7653 min

076. How to Set Up Your B2B Google Ad Campaigns Effectively

In this episode of Demand Gen Studio, we discussed how to set up effective Google Ad campaigns for B2B companies. We explore the fundamental differences between B2B and B2C advertising, including the importance of understanding the unique challenges and opportunities within the B2B space.The discussion covers key strategies for campaign setup, aligning your offer, messaging, and audience targeting to optimize ad performance, and other practical tips for marketers looking to enhance their Google Ads strategies in the B2B sector.00:00 Intro01:38 Differences Between Google Ads for B2B vs B2C09:26 Campaign Types for B2B10:21 High Intent20:03 Bidding for Your Brand25:21 Bidding for Your Competitor's Brand27:50 Adjacent Demand34:27 Three Pillars of an Effective Campaign47:45 Optimizing Your Campaigns🔗 Episode Resources:- Learn more about B2B demand generation → ⁠https://www.boundify.io/blog⁠- Learn more about Google Ad Campaigns for B2B → https://www.boundify.io/blog/how-to-set-up-your-google-ad-campaigns-effectively📞 Book a Free Strategy Call:⁠https://www.boundify.io/lets-talk⁠🎥 Subscribe to Demand Gen Studio on your favorite platform: ⁠https://www.boundify.io/demand-gen-studio⁠👤 Connect with us on LinkedIn: ⁠https://www.linkedin.com/company/boundify/

November 14, 2025Episode 7547 min

075. AI-Powered Customer Research & Message Strategy with Chris Silvestri

In this episode of Demand Gen Studio, we sat down with Chris Silvestri, founder of Conversion Alchemy, to discuss the intersection of AI and marketing.Chris shares his journey from software engineering to founding Conversion Alchemy, emphasizing the importance of research and understanding customer behavior.The conversation explores synthetic research, the challenges of traditional customer research, and how AI can enhance marketing strategies. Chris also provides insights into practical customer research tools and the role of positioning in marketing.00:00 Background & Career Journey05:45 Conversion Alchemy09:36 Leveraging AI for Synthetic Research13:48 Practical Applications of Synthetic Research21:10 Tools for AI Customer Research25:10 Using AI for Positioning30:15 Structuring Research for AI43:14 Advice for Using AI in Copywriting🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about AI for Customer Research → https://www.boundify.io/blog/ai-powered-customer-research-message-strategy-with-chris-silvestri📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

October 10, 2025Episode 7450 min

074. Founder-Led Demand Generation with Aron Schuhmann

In this episode of Demand Gen Studio, we sat down with Aaron Schuhmann from QC Growth, focusing on demand generation from a founder's perspective.We discussed the transition from B2C to B2B marketing, the importance of understanding sales functions in startups, and how to identify customer pain points.00:00 Intro & Career Journey06:49 Transition from B2C to B2B10:54 Challenges & Strategies for Early Stage Startups23:39 The Importance of Outbound Sales32:30 Setting Up Sales Processes for Smaller Teams37:41 Consistency in Marketing & Sales Processes42:08 Identifying & targeting Ideal Customers48:06 Final Thoughts & Recommendations 🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about Founder-led Demand Gen → https://www.boundify.io/blog/founder-led-demand-generation-with-aron-schuhmann📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

September 12, 2025Episode 7340 min

073. Building An Infrastructure for Growth with Harmony Anderson

In this episode of Demand Gen Studio, we explore the role of infrastructure in demand generation and marketing success with Harmony Anderson, VP of Growth and Marketing at Superhuman.We discussed the critical influence of operations on marketing, the necessity of early infrastructure investment, and the challenges of building customer-centric organizations. Harmony also highlighted the impact of AI on customer success and the evolving role of brand in marketing strategy. Hope you enjoy!00:00 Introduction & Career Journey03:11 The Importance of Operations in Demand Gen07:11 Customer-centric Growth Strategies15:33 Leveraging AI for Customer Success20:07 Attribution & Team Collaboration24:38 The Role of Brand in Marketing27:49 Product Marketing & Market Influence32:40 Defining Ideal Customer Profiles38:30 Marketing Strategies for AI Products39:24 Final Thoughts🔗 Episode Resources:- Learn more about B2B demand generation → https://www.boundify.io/blog- Learn more about customer-centric strategies → https://www.boundify.io/blog/building-an-infrastructure-for-growth-with-harmony-anderson📞 Book a Free Strategy Call:https://www.boundify.io/lets-talk🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/