Episodes
500
Latest episode
Aug 2026
Language
EN
Kirby Hasseman interviews marketers, entrepreneurs, and leaders from around the globe to help you elevate your business.
In this week's episode of Delivering #marketingjoy John Gumas joins the show to discuss challenger brand marketing, the evolution of marketing over the last 40 years, identifying unique brand positions, and first steps for small business owners. Listen now!
Great marketing shouldn't feel like a collection of disconnected tactics. Your social media, email, digital advertising, branded merchandise, direct mail, events, and customer experiences should all be working together. That's where HYBRID Marketing comes in. In this video, I break down the HYBRID Marketing Framework and explain how businesses can intentionally combine physical and digital marketing to create a stronger, more connected strategy. Rather than asking whether digital or physical marketing is better, the goal is to understand the strengths of each and use them together to create more touchpoints, stronger relationships, and a brand people actually remember. This is the next step in my HYBRID Marketing series. We've talked about why digital marketing isn't enough. We've talked about why physical marketing isn't enough. Now it's time to put the pieces together. If your marketing feels scattered, inconsistent, or disconnected, this framework can help you start thinking about your marketing as one complete system rather than a series of random tactics. Check out the FREE Hybrid marketing scorecard here! https://scorecard.hassemanmarketing.com/
In this week's episode of Delivering #marketingjoy Dan Balcauski joins the show to discuss pricing strategies, understanding pricing mistakes, the difference between cheap and affordable, AI and pricing models, and building trust through pricing. Watch now!
Physical marketing still works. Branded merchandise, direct mail, events, signage, and other tangible marketing tools can create experiences that digital marketing simply can't replicate. But physical marketing isn't enough on its own either. In Part 2 of my HYBRID Marketing series, I talk about the power of physical marketing and why the real opportunity comes when we stop treating physical and digital marketing as two separate strategies. The strongest marketing happens when we intentionally bridge the gap between the two and allow each one to make the other more effective. I'll also introduce the Hasseman H Framework, a simple way to think about how physical and digital marketing connect to create a more complete customer journey. The goal isn't to choose between physical and digital. It's to build a marketing strategy where they work together, reinforce one another, and create a brand that's harder to ignore—and even harder to forget. If you're ready to stop thinking in individual marketing tactics and start building a connected strategy, this episode is for you. https://scorecard.hassemanmarketing.com/
Welcome to Better Merch... Better Marketing, the podcast where Kirby Hasseman and Jade Crider explore how branded merchandise and smart marketing work together to help businesses stand out, build stronger relationships, and grow. In the Season 2 finale, Kirby and Jade ask a question marketers probably don't consider often enough: Are we over-marketing everything? Does every email, social post, gift, or customer interaction really need a call to action? Or can some of the most effective marketing happen when a brand simply gives value without immediately asking for something in return? Kirby and Jade explore the balance between giving and asking—and why the classic "jab, jab, jab, right hook" philosophy still matters. They also share a perfect real-world example of appreciation marketing after commonsku sent Jade a thoughtful baby gift with no strings attached. It's a simple gesture that demonstrates how giving first can create a memorable brand experience and strengthen relationships. Plus, Kirby shares some early details about the upcoming launch of his new book, HYBRID Marketing, and Kirby and Jade explain why they're taking a short break before returning for Season 3. This week's Product of the Week is the BruMate MUV, and listeners can also grab a FREE copy of Hit the TARGET at HitTheTARGETbook.com. Thanks for joining Kirby and Jade throughout Season 2 of Better Merch... Better Marketing. They'll be back for Season 3!
In this week's episode of Delivering #marketingjoy Kate Murray joins the show to discuss ASB's position in the branded merch industry, the role of communication in sales, surprises in branded merchandise, and challenges in communication and storytelling. Check it out!
Everyone talks about digital marketing—but I believe it's only part of the equation. In this first episode of my Hybrid Marketing series, I share what P90X got right and why their success wasn't built on digital alone. From using branded shirts to create excitement and credibility to understanding the unique role physical marketing plays, I'll explain why the strongest brands combine digital and physical experiences to create momentum that compounds over time. If you're ready to stop thinking about marketing as separate tactics and start building a brand that lasts, this series is for you.
Welcome to Better Merch... Better Marketing, the podcast where Kirby Hasseman and Jade Crider explore how branded merchandise and smart marketing work together to help businesses stand out, build stronger relationships, and grow. This week, Kirby kicks things off with the story behind The Bad Review Shirt—a fun reminder that sometimes the best ideas come from unexpected places. From there, the conversation turns to HYBRID Marketing, exploring why businesses see better results when they intentionally combine digital marketing with physical marketing instead of relying on just one approach. Kirby and Jade also share a quick update with listeners about taking a short break after next week's episode before diving into the main conversation. The featured discussion asks a question most businesses never consider: What happens after the first impression? Whether it's after a purchase, an interview, employee onboarding, or a trade show, those "second impression" moments often have a greater impact on customer loyalty, retention, and long-term relationships than the first interaction ever could. If you're looking for practical marketing ideas that help your business create memorable experiences long after the first handshake, this is an episode you won't want to miss. 🎁 This week's giveaway: Get a FREE copy of Hit the TARGET at HitTheTARGETBook.com.
In this week's episode of Delivering #marketingjoy Zachary Bernard joins the show to discuss the rise of podcasting in PR, maximizing content from podcasts, bootstrapping a PR business, and building authority without ads. Listen now!
Too many businesses fall into the trap of random acts of marketing—trying a social media post here, running an ad there, ordering promotional products, and hoping something sticks. I've seen it happen over and over again, and while it feels like you're doing marketing, you're often just staying busy instead of making progress. In this episode of DMJ 1 on 1, I share a real-world case study that illustrates why disconnected marketing efforts rarely produce consistent results. Then I walk through the principles of Hybrid Marketing and explain how bringing your branded merchandise, digital marketing, content, email, and relationship-building together into one intentional strategy can create much better results. If you're tired of guessing what to do next and want a more strategic approach to growing your business, I think you'll find some practical ideas you can put to work right away. Ready to see how your marketing stacks up? Take my FREE Hybrid Marketing Scorecard and discover where your biggest opportunities are: https://scorecard.hassemanmarketing.com
Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.
Claim this listing
Phil Rogacki & Jared Abrojena
MUSICHYPEBEAST
Rob Break & Quentin DSouza
twotreeguysaudio
Aaron Hilligoss
Valerie Hail
