Delivering Marketing Joy

Hosted by Kirby Hasseman

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Episodes

500

Latest episode

Jun 2026

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About the show

Kirby Hasseman interviews marketers, entrepreneurs, and leaders from around the globe to help you elevate your business.

Listen to episodes

60 recent

June 16, 202610 min

Fixed Mindset VS Growth Mindset (Carol Dweck)

Your mindset shapes the way you approach challenges, failure, growth, and opportunity. In this episode, I break down the difference between a fixed mindset and a growth mindset, and why this concept can completely change the way you approach business, leadership, personal development, and success. We’ll talk about how mindset affects learning, resilience, confidence, problem-solving, and the ability to improve over time. People with a fixed mindset tend to avoid discomfort and fear failure, while people with a growth mindset understand that progress comes through effort, learning, and persistence. If you want to become more adaptable, improve your habits, develop mental toughness, and create long-term growth in your life or business, understanding this mindset shift is incredibly important.

June 12, 202627 min

Why Smart Brands Are Planning Holiday Merch Right Now

In this episode of Better Merch… Better Marketing, we cover creative ideas, seasonal planning, and trends we believe will shape the upcoming fall and winter merch season. We start with a conversation around Random Acts of Marketing and why unexpected moments of connection can create a powerful impact for brands. From there, we discuss an important insider tip: if you want your holiday marketing and branded merch projects to succeed, the time to start planning is now. We also share predictions on the merch trends, styles, and ideas we believe will be big this fall and winter, along with a featured product spotlight on the B160A Riteline Click Pen. If you’re looking for creative marketing ideas, better branded merchandise strategies, and ways to stay ahead of seasonal trends, this episode is packed with useful insight

June 10, 202612 min

Delivering Marketing Joy Episode 603 - Understanding Google Ads

In this week's episode of Delivering #marketingjoy Jeff Coleman joins the show to discuss Google ads then and now, the right answer when campaigns are underperforming, how to tell when your ads are underperforming, and more!

June 9, 20265 min

Interested or Committed? The Mindset That Changes Everything

A lot of people say they want success—but there’s a massive difference between being interested in a goal and being truly committed to it. In this video, I break down the mindset differences between interest and commitment, why commitment matters so much in business and personal growth, and how disciplined action separates people who talk about goals from people who actually achieve them. We’ll talk about consistency, accountability, motivation, productivity, personal development, and the habits that help successful people keep moving forward even when things get difficult. If you’re serious about achieving your goals, building better habits, improving your mindset, and creating long-term success, this conversation will challenge the way you think about commitment.

June 5, 202629 min

Better Merch... Better Marketing: Pizza Hut's Nostalgia Campaign

In this week's episode of Better Merch... Better Marketing Jade and Kirby discuss the importance of education and brand collaboration, The debate over whether AI or working from home is costing people jobs, Pizza Hut's nostalgia campaign, and a fresh new product of the week. Watch now!

June 3, 202614 min

Delivering Marketing Joy Episode 602 - Lessons Learned From The Acquisition Process

In this week's episode of delivering #marketingjoy Tom Rector joins the show to discuss challenges with acquiring a new business, importance of size and technology in acquisitions, cultural integration and system challenges, and more!

June 2, 202610 min

The Real Secret to Getting More Done (10 Tips)

Most people don’t need more hours in the day—they need a better approach to how they use them. In this video, I break down practical ideas and mindset shifts that can help you get more done without constantly feeling overwhelmed. This isn’t about hustle culture, perfection, or trying to stay busy every second of the day. It’s about focusing on what actually moves the needle, creating momentum, and building better habits over time. I’ve learned that productivity is less about doing more and more about doing the right things consistently. Small improvements in focus, decision-making, and execution can create massive results over time. If you’re feeling stretched thin, distracted, or stuck spinning your wheels, this conversation will help you think differently about productivity and progress.

May 27, 202613 min

Delivering Marketing Joy Episode 601 - AI's Role in Modern marketing Strategies

In this week's episode of Delivering #marketingjoy Stan Berteloot joins the show to discuss going from journalism to marketing, AI's role in modern marketing strategies, practical steps for businesses to embrace AI, and more!

May 26, 20268 min

The Best Marketing Doesn’t Feel Like Marketing

The best marketing usually doesn’t feel like marketing at all. It feels helpful, authentic, valuable, and human. In this episode, I talk about why the most effective brands focus less on constant promotion and more on creating real connection. Whether it’s through content, customer experience, appreciation, or consistent communication, the businesses that stand out are often the ones that make people feel something—not just buy something. This conversation is about building trust, creating value, and understanding that great marketing is often the result of meaningful relationships and intentional interactions over time. If your marketing feels forced, noisy, or transactional, this might help you think about it differently.

May 22, 202624 min

Spotify's Logo Change Controversy and Products we Just Don't Get

In this episode of Better Merch…Better Marketing, Jade and Kirby talk about sustainability and purpose-driven marketing, Spotify’s recent logo change and why users reacted so strongly, and a few trending merch products they just cannot get behind. They also spotlight the FusionBeat Multifunction Earbuds as the Product of the Week and give a shoutout to Jessica Bowers from Community Bank on her promotion to Senior Vice President and Chief Marketing Officer.