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Delivering Marketing Joy

Delivering Marketing Joy

Hosted by Kirby Hasseman

BusinessExplicit

Episodes

500

Latest episode

Oct 2026

Language

EN

About the show

Kirby Hasseman interviews marketers, entrepreneurs, and leaders from around the globe to help you elevate your business.

Listen to episodes

60 recent
October 28, 202612 min

Delivering Marketing Joy Episode 623 - The Evolution of AI in Work Processes

In this week's episode of Delivering #marketingjoy Artem Koren joins the show to discuss the evolution of AI in work processes, context continuity and AI's role, and empowering teams with AI goals. Listen now!

October 27, 20267 min

You Don't Have To Know Everything To Get Started

Sometimes the hardest part of making progress isn't knowing where you want to go—it's figuring out what to do next. In this episode of DMJ 1 on 1, I talk about the importance of taking the next step and why forward momentum is one of the most powerful things we can create in business and life. It's easy to get overwhelmed by big goals, uncertain outcomes, or the feeling that we need to have everything figured out before we begin. But I've learned that progress doesn't always require a perfect plan. Sometimes it just requires the willingness to take action, learn along the way, and keep moving forward. Whether you're building a business, pursuing a personal goal, or navigating a challenging season, the next step might be more important than you realize. You don't have to see the entire staircase to start climbing. Take the next step. Then take another. That's how progress happens.

October 21, 202611 min

Delivering Marketing Joy Episode 622 - Personal Brand Building in Competitive Markets

In this week's episode of Delivering #marketingjoy Sarah Wickerham joins the show to discuss Building a personal brand in a competitive market, blending traditional and physical approaches, intentional relationship building in business and family, and he human touch in an AI-driven world. Listen now!

October 20, 20268 min

Is the Customer Always Right? (Here's the Truth)

We've all heard the saying, "The customer is always right." But is that actually true? In this episode of DMJ 1 on 1, I challenge one of the most common beliefs in business and explain why I believe the RIGHT customer is always right. Here's the problem: not every customer is the right customer for your business. And when you try to make everyone happy, you can end up making decisions that actually hurt your brand, your team, and your long-term growth. I talk about why it's so important to clearly define your ideal customer, understand who you're trying to serve, and recognize which feedback deserves your attention. Customer feedback is incredibly valuable, but the key is knowing who to listen to. When you understand your target audience and build your business around serving the right people, you can make better decisions, create stronger relationships, and build a brand that stands for something. If you're a business owner, entrepreneur, or leader who's ever struggled with difficult customers or conflicting feedback, this conversation is for you. The customer isn't always right. The RIGHT customer is always right.

October 14, 202621 min

Delivering Marketing Joy Episode 621 - The Evolution of Social Media Engagement

In this week's episode of Delivering #marketingjoy Charity Gibson joins the show to discuss the evolution of social media engagement, the role of AI in marketing, creating meaningful content, and so much more!

October 13, 20268 min

Three Shifts That Change Everything

Big changes don't always require massive action. Sometimes they start with a simple shift in how we think, what we focus on, or how we approach the things in front of us. In this episode of DMJ 1 on 1, I break down three shifts that can change everything. These aren't complicated ideas or some massive life overhaul. They're changes in perspective that can influence the decisions we make, the actions we take, and ultimately the results we create. The challenge is that knowing something and actually changing how we operate are two very different things. My hope is that these three shifts give you something practical to think about—and maybe even something you can start changing today. Small shifts can create big changes.

October 7, 202612 min

Delivering Marketing Joy Episode 620 - Building Company Culture Before Growth

In this week's episode of Delivering #marketingjoy Behrad Bayanpour joins the show to discuss navigating change in established businesses, the importance of shared outcomes, building company culture before growth, identifying bottlenecks in leadership, and more! Listen now!

October 6, 202610 min

The One Question That Changes Your Marketing

What if improving your marketing started with asking one better question? In this episode of DMJ 1 on 1, I break down one simple question that can change the way you think about your marketing—and help you make better decisions about where you spend your time, energy, and money. Too often, we jump straight into tactics. Should we post more on social media? Run ads? Send emails? Order branded merchandise? Create more video? But before we decide what we're going to do, there's a more important question we need to answer. When you start there, it becomes easier to create marketing that's intentional, connected, and actually designed around the people you're trying to reach. Sometimes better marketing doesn't require another tactic. It requires a better question.

September 30, 202613 min

Delivering Marketing Joy Episode 619 - The Accidental Entrepreneur

In this week's episode of Delivering #marketingjoy Todd Katcher joins the show to discuss accidentally becoming an entrepreneur, understanding customer needs, the human element in technology, and managing multiple ventures. Listen now!

September 29, 20269 min

If Someone Should Do Something… You Are Someone

How many times have you looked at a problem and thought, “Someone should really do something about that”? Here's the challenge: you are someone. In this episode of DMJ 1 on 1, I break down five truths about accountability and why taking ownership can change the way you approach your work, your leadership, and your life. It's easy to see what someone else should fix. It's easy to wait for a leader to step up, a coworker to take responsibility, or circumstances to change. But real progress starts when we stop pointing at the problem and start asking, “What can I do about it?” These five truths aren't about taking responsibility for everything that happens around you. They're about recognizing where you have influence, taking ownership of what you can control, and being willing to take the first step. If someone should do something… you are someone.

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