DEI Matters: Insights Association North Atlantic Chapter

Hosted by Insights Association North Atlantic Chapter

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Dec 2025

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About the show

Welcome to DEI Matters, the new podcast from the Insights Association North Atlantic Chapter! In this introductory episode, you'll meet our hosts and discover what Diversity, Equity, and Inclusion mean to them personally. We'll explore why DEI is not just important on an individual level, but also crucial for the insights community as a whole. Join us on this journey to understand how embracing DEI can enhance our work and drive impactful change.

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14 recent

December 16, 2025Episode 1441 min

DEI Matters: Ep 14 - AI, Inclusion, and the Future of Insights

In this episode of DEI Matters , we sit down with Asha Parmar , Associate Director at C Space and recognized innovator, to explore how AI intersects with diversity, equity, and inclusion (DEI) in research. Asha shares her perspective on: How AI can support human insight work. The risks of bias and misrepresentation in generative AI. Practical steps to embed DEI into AI practices. A thought-provoking conversation for anyone interested in the future of inclusive, responsible research. Recorded August 8, 2025 Asha Parmar, Associate Director at C Space, a business unit of Escalent. Asha leads generative AI exploration for the Tech & Financial Services team and founded C Space’s Behavior Lab, which drives educational initiatives and uncovers commercial opportunities. Recognized by Women in Innovation as a top innovator, she is known for helping organizations navigate AI adoption while advocating for responsible use and inclusivity.

December 16, 2025Episode 1340 min

DEI Matters: Ep 13 - Building Belonging

In this episode of DEI Matters , we speak with Kisha Payton , Chief Belonging & Inclusion Officer at Escalent, about building cultures of belonging in the insights industry. Kisha shares how Escalent’s Inclusion Network is shaping change, the challenges of sustaining DEI amid political and budget pressures, and why equity must remain at the center of inclusion efforts. Recorded August 7, 2025 Kisha Payton is the Chief Belonging & Inclusion Officer at Escalent, a top research, data analytics and advisory firm. Kisha brings 20 years of cross-sector experience in nonprofit, legal, and for-profit spaces to challenge conventional thinking on inclusion. At Escalent she drives the integration of belonging & inclusion across the enterprise, leads the client-facing Cultural Advisory Group and focuses on building a lasting, holistic inclusive infrastructure. Before joining Escalent, she spent 14 years at C Space, where she established the employee‑resource‑group program and led the company’s DEI ThinkTank. Kisha earned a Juris Doctor from Duke University and a bachelor’s degree in English from Spelman College. She is widely recognized for her innovative communications and change‑management initiatives and her passion for creating inclusive cultures.

April 18, 2025Episode 1224 min

DEI Matters: Ep 12 - Aligning Policy with Purpose (A University’s Approach to DEI)

In this episode of DEI Matters , we sit down with Cecilia Yudin, Director of the Center for Diversity, Equity, & Inclusion at Boston University's Questrom School of Business. Cecilia shares her perspective on what meaningful DEI policy looks like at the university level—and why it matters. We explore how DEI strategies must align with an institution’s broader goals to create lasting impact and discuss the critical role access to opportunity plays in driving equity. From policy design to student experience, this conversation offers valuable insights for organizations looking to lead with purpose and create real change. Reporting From The Scene by MaxKoMusic | https://maxkomusic.com/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/ Politics by MaxKoMusic | https://maxkomusic.com/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/

April 4, 2025Episode 1132 min

DEI Matters: Ep 11 - Why We’re Still Here

Amy, Christelle, and Melissa get real about why DEI Matters isn't going anywhere. The name stays. The mission stays. The hard conversations stay. In a world that needs it more than ever, we're doubling down — because DEI doesn’t just matter. It’s essential. Reporting From The Scene by MaxKoMusic | https://maxkomusic.com/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/ Politics by MaxKoMusic | https://maxkomusic.com/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/

January 6, 2025Episode 1026 min

DEI Matters: Ep 10 - Best Practices in Asking Sexual Orientation and Gender Identity (SOGI) Questions in Research

In today's episode, we are joined by Shannon Danzy, Senior Director of Research and Strategy at the Insights Association. Shannon will guide us through best practices for questionnaire design, specifically focusing on how to address sexual orientation and gender identity in a respectful and inclusive manner. With her extensive expertise in research and strategy, Shannon will share valuable insights into how market researchers can create questionnaires that are sensitive to the diverse experiences and identities of respondents. We will explore how inclusive question design can improve data accuracy, foster a more welcoming environment, and ensure that all voices are heard in research studies. Don't miss this in-depth conversation on navigating the complexities of gender and sexual orientation in market research. October 18, 2024

January 6, 2025Episode 635 min

DEI Matters: Ep 9 - Amplifying Voices: Reaching Niche Ethnic Audiences

In today’s episode, our hosts are joined by Ebony Pritchett, a key figure at The Advocacy Group, a qualitative research firm dedicated to gathering insights from underrepresented and often neglected communities. With a deep passion for amplifying voices that are too often overlooked, Ebony shares her valuable expertise in conducting research that reaches and resonates with marginalized groups. We’ll discuss the importance of inclusive research methodologies, the challenges of engaging with underserved populations, and how The Advocacy Group’s unique approach helps drive meaningful change. Tune in as we explore the power of representation in market research and its impact on better business outcomes and social equity. March 1, 2024

January 6, 2025Episode 840 min

DEI Matters: Ep 8 - Workplace Burnout

In this episode, we dive deep into the critical issue of mental health in the workplace with Adeola Mead, ND, a leading expert in employee wellbeing. Adeola works with companies to identify the most effective wellbeing solutions, helping organizations create healthier, more supportive environments for their employees. She shares her insights into the importance of mental health and wellness programs, how companies can better support their teams, and the value of understanding employees' mental health needs. Adeola also offers best practices for designing effective questionnaires to gather meaningful data on employee wellbeing. From ensuring questions are sensitive to framing inquiries that truly uncover the mental health challenges employees face, she provides practical strategies for organizations looking to make a real difference. This episode is a must-listen for anyone looking to foster a healthier, more inclusive workplace for all. May 14, 2024

December 6, 2024Episode 926 min

DEI Matters: Ep 7 - Inclusive Market Research: Engaging Participants with Disabilities Effectively

In honor of National Disabilities Awareness Month, this episode of DEI Matters is dedicated to fostering inclusivity and accessibility within market research. Our guest, Mindy Bartleson, provides expert insights and actionable strategies for ensuring that individuals with diverse disabilities are not only included but empowered to participate fully in research initiatives. From leveraging technologies like screen readers to designing surveys that accommodate a wide range of needs, Mindy highlights practical approaches that researchers can implement immediately. We also delve into the importance of cultivating inclusive and respectful research environments, where every respondent feels valued and heard. This episode goes beyond technical tips, emphasizing the transformative impact of disability-inclusive research on delivering richer insights and driving meaningful change. Whether you're a researcher, marketer, or advocate for accessibility, this conversation offers essential guidance for making your work truly inclusive. August 5, 2024

December 6, 2024Episode 730 min

DEI Matters: Ep 6 - Intentional Inclusivity

In this episode of DEI Matters , we are honored to welcome Pamela Forbus, former Chief Marketing Officer at Pernod Ricard USA. Pamela leads the charge in marketing and innovation for a portfolio of premium spirits, wine, and champagne brands, combining the power of data, insights, and creative storytelling to drive business growth. With a wealth of experience from industry giants like Disney, PepsiCo, and Frito-Lay, Pamela shares her journey of dynamic leadership and strategic innovation. Recognized with prestigious honors such as Forbes CMO Next and the MASB Trailblazer Award, she offers an inspiring perspective on the role of insights in shaping impactful campaigns and fostering inclusivity within organizations. Join us as Pamela delves into her career highlights, lessons learned, and how a commitment to Diversity, Equity, and Inclusion can drive both brand success and meaningful change. Whether you’re a marketing enthusiast or a DEI advocate, this conversation promises actionable insights and inspiration. March 20, 2024

April 25, 2024Episode 522 min

DEI Matters: Ep 5 - Gen Z's Perspective: DEI Through a New Lens

In this episode of DEI Matters , we’re joined by Steph Strickland from JUV Consulting, a trailblazing organization amplifying Gen Z voices in the professional world. Together, we dive into how Gen Z approaches Diversity, Equity, and Inclusion (DEI) and why these matters are non-negotiable for this influential generation. Steph shares insights into Gen Z’s expectations for workplaces, brands, and communities, emphasizing their demand for authenticity, representation, and meaningful action. We’ll explore how this generation’s unique values and lived experiences are reshaping the conversation around DEI, both within the insights industry and beyond. Join us for this engaging discussion to learn how Gen Z is driving change, challenging norms, and pushing for a more inclusive future—one bold step at a time. November 9, 2023