Think Like A Brand

Hosted by Remi Gutteridge

Business Marketing

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Latest episode

Jul 2025

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About the show

Welcome to Think Like A Brand, the podcast to inspire you to disrupt your industry with your story, to give you the no BS truths and to show you how to turn your unique voice into a magnet for sales. Let's unlock your potential and position you as the go-to expert once and for all.

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56 recent

July 3, 2025Episode 2813 min

Strategy is the Skeleton. Creativity is the Soul.

In this episode of the Think Like a Brand Podcast, Remi is diving deep into why most brands flatline - they build strategy without soul. Remi breaks down how creativity is the transmission that transforms a good brand into a phenomenal, unforgettable experience that stops people mid-scroll and makes them feel something powerful.Key Takeaways:Your brand needs more than strategyYour brand needs more than just a polished blueprint - it needs heart and electricity. When you infuse your strategy with genuine creative energy, you become unforgettable.Disrupt or get forgottenThe online world doesn't need another vanilla brand blending into the background. Your unique creative frequency is what will make people feel you before they even understand you.Emotion sells bestPeople don't buy your perfectly designed slides or templated offers - they buy stories, sensations, and emotional connections. Your brand should whisper its way into conversations before you even have to sell.Embrace your crazy creative visionDon't be afraid to do something wild that makes people stop and stare - that's how you become memorable. The craziest ideas often become your next breakthrough moment.Act now, before creativity becomes saturatedThere's a massive opportunity right now to stand out through creativity before everyone catches on. Trust your creative instincts and do something different that truly represents your one-of-a-kind brand.Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge Until next time, keep thinking like a brand and building with intention.

June 19, 2025Episode 2712 min

The Creative Frequency Formula

In this episode of the Think Like a Brand Podcast, Remi explores how brands transmit a unique energetic signature through voice, visuals, values, and vibe. Remi reveals how losing connection with your authentic creative frequency can cost you clarity, conversions, and confidence, and explains how aligning these elements transforms your brand from vanilla and forgettable to disruptive and magnetic.Key Takeaways:Your brand is an energy transmissionEvery powerful brand broadcasts a coded frequency that goes beyond visual aesthetics. When you're truly tuned into your authentic energy, your audience feels your essence before reading a single word.Creative frequency is more than visualsYour brand isn't just about looking pretty or following templates - it's about creating emotional resonance. Your color choices, tone, and visual language must connect deeply with your story and values.Stop neglecting your brands evolutionWhile you constantly evolve personally, you’re neglecting to upgrade your brand identity simultaneously. This misalignment can make your ideal high-ticket clients feel disconnected from your current energy.Subconscious Perception is keyYour brand should create an immediate, powerful feeling that speaks to your ideal client's subconscious desires.Authenticity drives disruptionWhen your voice, visuals, values, and vibe are perfectly aligned, you transform from a generic online presence to a truly disruptive brand. This alignment creates a memorable emotional experience that clients will remember forever.Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge Until next time, keep thinking like a brand and building with intention.

June 5, 2025Episode 2621 min

The Brand Breakthrough That Changed Everything

In this episode of the Think Like a Brand Podcast, Remi shares her latest personal brand evolution - a moment of creative awakening during a Costa Rica retreat. Remi unpacks her journey of embracing personal growth cycles, investing in transformative mentorship, and recommitting to her core purpose of waking up the world through bold, magnetic brand storytelling that naturally attracts and changes lives.Key Takeaways:Creativity is your superpowerYour unique creativity is your secret weapon for disruption. Start weaponising your creativity to stand out in a sea of sameness.White space is your growth playgroundCreate intentional space, step away from the noise, live your life, and watch your most magnetic content create itself.Your brand evolves, and so should your visualsIf your brand looks like it's stuck in 2019, you're suffocating your 2024 potential. Your brand should Constantly fuel your brand with your current identity, or an outdated version of yourself.Invest in transformative mentorship:Finding the right mentor who has walked your path and can challenge your creativity is game-changing. Look for guides who don't just teach, but energetically call you forward.Your brand is your disruptive missionYour personal brand isn't just about marketing - it's about creating a magnetic, multi-dimensional platform that changes lives. When you show up fully, you give others permission to do the same.If you're craving in-person energy to reach your next level...DISRUPT LONDON is coming.3rd July 2025 - the space for bold, visionary women ready to disrupt the way they brand, sell, and lead. Get insider strategy, real-time riffs, and creative fire that actually moves the needleWe’re not here to blend in. We’re here to disrupt.Click here to save your spot now. Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge Until next time, keep thinking like a brand and building with intention.

May 22, 2025Episode 2516 min

Brand Activation: How to Move from Static to Sensory and Build Brand Activations That Convert

In this episode of the Think Like a Brand Podcast, Remi is diving deep into brand activations - those magical, sensory experiences that transform how customers connect with your business. Remi is breaking down why branding isn't just about nice logos and canva designs, but about creating powerful emotional moments that collapse the know-like-trust factor and can shorten sales cycles by 30-50%. From Netflix's strategic audio cues to Dior's AR filters, I'm showing entrepreneurs how to create unforgettable brand experiences that make people feel something profound before they even buy.Key Takeaways:Sensory branding is your secret weaponBrand activations are about making people feel something visceral and unforgettable. Stop thinking visual, start thinking emotional experience.Creativity > conventional marketingYour brand activation doesn't need to be complicated - it needs to be authentic and unexpected. Create something that makes people remember you.Emotions drive connection, not just contentPeople buy feelings, not just products. Design every touchpoint to trigger a specific emotional response that connects deeply with your ideal client.Multi-sensory experiences create lasting memoriesDon't just rely on one sense - use sight, sound, touch, and even smell to create a full-body brand experience. The more senses you engage, the more memorable your brand becomes.Social proof is built through shareable momentsEvery brand activation should create social media content, evergreen material, and referral momentum. Design experiences that people can't help but talk about and share.Ready to take your brand activations to the next level - and connect IRL with bold, magnetic leaders?Disrupt London 2025 is just around the corner - a one-day immersive event designed for women ready to build disruptive brands that turn heads, shift norms, and lead from their truth.Click here to save your space now.Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge Until next time, keep thinking like a brand and building with intention.

April 30, 2025Episode 2439 min

The Energetic Hack That Will Transform Your Experience As An Entrepreneur And Avoid Burn Out with Emily Armitage

In this episode of the Think Like a Brand Podcast, Remi is talking to Emily Armitage, a Human Design business coach for women who shake the status quo in online businesses and service industries. They unpack the transformative world of human design - a powerful tool that helps entrepreneurs understand their unique energetic blueprint and build businesses that feel authentic. Remi and Emily explore different energy types and how understanding your design can prevent burnout and skyrocket your success. Key Takeaways:Your human design is your secret weaponStop trying to fit into someone else’s business mold and start designing your empire around your unique energy. Your human design is a revolutionary roadmap to building a business that feels like pure, electric magic. Burnout is NOT your destinyDifferent energy types experience work differently. By working with your natural rhythm instead of against it, you'll create a sustainable business that lights you up instead of drains you.Your body knows before your brain does Your gut instinct and bodily responses are your most powerful decision-making tools. Learning to trust your internal compass will lead you to opportunities that logic could never dream up.Communication is an energy game Your throat center determines how you speak your power into the world, and understanding it can transform how you show up online and offline. Stop using scripts and start trusting your natural communication style.Alignment = AbundanceWhen you build a business that truly reflects your human design, success becomes almost effortless. Your most profitable path is the one that feels most authentically you.You can connect with Emily on Instagram (@emilyarmitage_) or LinkedIn (Emily Jane Armitage)Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge Until next time, keep thinking like a brand and building with intention.

April 17, 2025Episode 2313 min

The Money Muse Hack: How to Make Your Offers Sell Themselves

In this episode of the Think Like a Brand Podcast, Remi deep dives into the concept of the ‘Money Muse’ - the unique identity and creative energy behind every offer you create. Remi is challenging entrepreneurs to move beyond generic, templated launches and instead tap into the powerful, disruptive essence of each individual offer. Remi talks about making sure your offer speaks directly to your dream clients with authenticity, creativity, and powerful messaging. Key Takeaways:Your offer has its own museStop recycling the old graphics and messaging - instead, let each offers unique identity shine through with bold, intentional branding that makes your audience feel something powerful.Creative direction is your secret weaponYour creative direction isn’t just about looking pretty. You need to create an immersive brand that magnetises your ideal clients and makes them say “I need this NOW!”Disrupt, don't blendYour Money Muse doesn’t play it safe or mimic trends, she is here to completely revolutionise how your offers are viewed. When you let her lead, you create launches that are so distinctive and compelling that selling becomes effortless. Emotional connection sells, not featuresPeople don’t just buy into features, they buy into who they become and how they’ll feel in the process. Your branded offer should tell a story so captivating that potential clients are desperate to be a part of your world. Your offer is a brand, not just a serviceTreat each offer like it’s its own mini-brand with a distinct personality, voice, and visual identity. This is how you transform your offers from “just another program” into must-have experiences your audience will obsess over.Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge Until next time, keep thinking like a brand and building with intention.

April 3, 2025Episode 2215 min

Brand Magnetism: How to Make Clients Throw Money at You Before You Even Speak

In this episode of the Think Like a Brand Podcast, Remi breaks down why most brands flatline at ‘good’ and never reach ‘great’. Remi is breaking down the science of brand magnetism, explaining how your brand needs to emotionally connect with your audience’s subconscious desires, rewire their expectations, and create an irresistible magnetic pull. This is what makes potential clients obsessed with you before you even pitch your offer.Key Takeaways:Your brand is emotional rocket fuel95% of decisions are emotional, not logical. Your brand has to create an emotional experience that makes your ideal clients feel seen, understood, and ready to invest in you.Disruptive means different, not loudYour unique edge is your secret weapon. You need to extract those hidden parts of yourself that make you extraordinary and position them in a way that makes your audience go ‘OMG, I need this!'Magnetism is multilayered magicYour brand’s magnetism comes from how your story, voice, visuals, and energy work together seamlessly. When these elements are aligned and authentically represent your true self, you create an irresistible brand that premium clients can’t help but be drawn to. Confidence comes from clarityWhen you truly understand your unique positioning and have visuals that match your energy, showing up with confidence becomes natural. Your brand becomes a powerful tool that does the selling before you even open your mouth. Premium client have a high BS radarHigh-level clients want to feel your leadership, originality, and authenticity across every single touchpoint. Your brand needs to consistently communicate your expertise and make them feel certain about investing in you. Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge Until next time, keep thinking like a brand and building with intention.

March 27, 2025Episode 2117 min

Unlocking Your Brand's 6-Figure Potential as a CEO

In this episode of the Think Like a Brand Podcast, Remi dives deep into why your next-level success isn't about another strategy or viral post, but about going inward first. Remi shares her personal journey of realizing that true brand magnetism comes from reconnecting with your authentic self, understanding your creative genius, and building a brand that evolves with you, and not from constantly chasing external validation.Key Takeaways:Your Brand is a Living, Breathing Thing:Your brand is a dynamic reflection of who you are right now. If you're not feeling connected to your brand, it’s probably because you've outgrown your current identity and need to realign.Success Starts with Inner Work:Quantum leaps happen when you stop relying on numbers and results to boost your confidence, and instead get radically honest with yourself about who you are and what you truly want. Pouring into yourself is the foundation of building a disruptive, magnetic brand.Embrace Your Seasonal Shifts:Growth isn’t linear - it’s cyclical like seasons, with periods of uncertainty and transformation. Lean into the phases, listen to your body, and trust that you're upgrading your identity.Your Creative Genius Holds the Answers:Your next income leap and big breakthrough is already within you. When you unlock your creative genius, selling becomes effortless and your work becomes an extension of your soul.Authenticity is Your Superpower:Clients can sense when a brand is rooted in genuine power and magnetism. By connecting to your true self and building a brand that screams YOUR story, you'll not just attract clients, but create a movement that feels totally irresistible.Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge Until next time, keep thinking like a brand and building with intention.

March 20, 2025Episode 2014 min

Your Offer Isn't Selling? Here's Why (And How to Fix It)

In this episode of the Think Like a Brand Podcast, Remi breaks down why your offers aren’t selling - and it’s NOT because they’re not good enough. It’s because you’re selling features instead of the transformation. Remi is deep-diving into how to shift your messaging from a boring list of what your offer includes to a magnetic narrative about who your clients get to become once they go through the offer. Remi talks about the importance of positioning yourself as the ONLY choice for your ideal client and making selling an absolute breeze. Key Takeaways:Transformation Sells, Features Bore: Your clients don't want another generic course or strategy - they want to become the most powerful version of themselves. Stop listing what's in your offer and start painting the picture of their transformation.Emotions Drive Purchases: People buy based on feelings, not logic - so make them FEEL something when you talk about your offer. Your messaging should make them imagine their life completely transformed.Storytelling is Your Secret Weapon: Your journey and your clients' stories are the most powerful sales tools you have. Use storytelling that's so specific and raw that it makes people feel seen, understood, and ready to invest.Sell the Shift, Not the Logistics: Nobody gets excited about another Zoom call or PDF - they get excited about becoming a walking, talking sales magnet who attracts clients effortlessly. Your offer is about the ENTIRE life shift.Speak to Their Future Self: Talk to the version of your client who's already achieved their dream - confident, powerful, and unstoppable. Your content should make them feel like they're already stepping into that identity.Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge Until next time, keep thinking like a brand and building with intention.

February 27, 2025Episode 1930 min

How Bridget James Ling Built a Multi-Million Dollar Brand

In this episode of the Think Like a Brand Podcast, we are diving into the journey of a woman who has redefined success on her own terms and is on a mission to wake women up to their infinite potential... Bridget James Ling. She is the visionary founder of Freedom Queen, a global trademarked brand empowering women to build legendary businesses, create high-end movements, and step fully into their power. She leads an industry-altering conference, has regular multiple six-figure cash months, and continues to help other women do the same.When she started her company, she knew she had a calling from God to transform women through the wisdom she had gained, and today, she is one of the most recognised leaders in the online space.Her work is about breaking the mold, moving with fearless confidence, and showing women how to scale to millions while staying fully aligned in their purpose.She is my mentor, the queen of Scaling & Success, and an absolute powerhouse.Key Takeaways from This Episode: • Scaling to Millions: How Bridget built a multi-million-dollar business and the mindset shifts that made it possible. • Building a High-End Movement: How she empowers women to create brands that spark global change and attract premium clients effortlessly. • The Freedom Queen Movement: The story behind her trademarked company, and how she’s redefining what’s possible for women in business. • Sacred Strategy & Divine Calling: How she blends strategy, faith, and purpose-driven action to create massive impact. • The Power of Mentorship & Proximity: Why surrounding yourself with the right leaders will collapse time, accelerate success, and shift your trajectory forever. • Her Industry-Leading Conference: How her event is changing lives, including mine. The last time I attended, it was a total game-changer for me, and I know it will be for you too.If you’re ready to step into your next level of success, you NEED to be in this room. Get your ticket for Freedom Queen Live here → (Or message me on IG & I'll share with you my crazy disruptive bonuses) This event will shift how you see yourself, your business, and what’s possible for your future. Do not miss it.Connect with Bridget on Instagram here Thank you for tuning in to this episode of Think Like A Brand! If this conversation sparked something in you, don’t forget to hit subscribe on your favorite podcast platform so you never miss an episode.If you loved what you heard, I’d truly appreciate it if you left a quick review, your feedback helps us bring you more powerful conversations like this one.Let’s keep the conversation going! Come disrupt and hang out with me on Instagram @remigutteridge Until next time, keep thinking like a brand and building with intention.