Shelby Clement

Hosted by Shelby Clement

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Episodes

167

Latest episode

Oct 2026

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About the show

Shelby Clement Podcast is a raw, unfiltered space for women chasing big dreams and a God-given purpose. This podcast dives into real conversations about life, business, motherhood, and faith — the kind of conversations that don’t get edited down or watered down. We talk about the messy middle, the bold decisions, the sacrifices, and the obedience it takes to build a life rooted in purpose, not perfection. You’ll hear honest solo episodes and candid interviews with brand founders and leaders who are doing the work. No question is off limits. No highlight-reel answers. Just real stories that prove with faith, consistency, and hard work — big things are possible. If you’re building something, trusting God in the unknown, and refusing to settle for ordinary when you know you were created for more… this podcast is for you.

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60 recent

October 21, 20266 min

Your Social Media Manager Is Not Your Sales Team

Are you expecting social media to make sales for your business? What if your problem isn't marketing, but what happens after someone shows interest? In this episode, Shelby gets real about the difference between marketing and sales and why understanding both is essential for business growth. Shelby explains that social media is primarily a tool for brand awareness. It helps people discover your business, understand what you offer, and see how you can solve their problems. However, turning that awareness into revenue requires a sales process that moves potential customers from engagement to action. Drawing from her experience with Shelby Clement Marketing and Connie’s Impressions, she shares practical examples of how to create strategic content, showcase customer experiences, identify upselling opportunities, and follow up with potential buyers before they move on to a competitor. In this episode, you'll discover: Why social media marketing and sales serve different purposes. How to turn engagement into qualified leads. Why quick responses can make a difference in converting buyers. How customer stories help potential clients see themselves working with you. Why upselling and understanding your products matter. How to build a sales funnel that supports your marketing efforts. Why business owners need a clear strategy for turning attention into revenue. Shelby also explains why marketing agencies shouldn't automatically be expected to close sales unless sales responsibilities, product knowledge, and conversion strategies are part of the agreed scope of work. Whether you're a business owner, entrepreneur, or marketer, this episode will help you better understand how marketing and sales can work together to support sustainable growth. The takeaway? Getting people to notice your business is only the beginning. You also need a clear process to capture their interest, follow up, and make it easy for them to buy. Tune in for an honest, practical conversation about marketing, sales, and what it really takes to grow a business. If you enjoy the episode, leave a review and share it with a fellow entrepreneur. Connect with Shelby Clement: Agency: https://www.shelbyclementmarketing.com/ Shop my favorites: http://go.shopmy.us/join/itsshelbyclement Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/

October 14, 202611 min

Growth Comes At A Cost: You Only Get One Name

How do you handle criticism when your business and reputation are on the line? And what does it really take to grow as an entrepreneur? On this episode of The Shelby Clement Podcast , Shelby opens up about the real challenges of running and growing a business. From negative reviews and difficult client relationships to building a reliable team, she shares honest lessons she's learned throughout her entrepreneurial journey. Shelby discusses why your reputation is one of your most valuable business assets, how a single negative review can affect you even when you receive plenty of positive feedback, and why learning to give yourself grace is essential. She also explores the importance of customer service, communication, setting boundaries, and accepting that not everyone will grow with you. Plus, Shelby shares practical advice on protecting your business through the right professional support. She explains why having a CPA, financial advisor, business coach, and attorney can help you make better decisions and build a stronger business foundation. In this episode, you will discover: How to handle negative feedback without letting it define you. Why reputation and customer service matter. How to scale your business while trusting your team. When to set boundaries with clients. Why contracts and legal protection are important. How to learn from challenges and keep moving forward. Whether you're starting a business or managing an established company, this conversation is a reminder that entrepreneurship isn't always easy. It's about learning from mistakes, protecting what you've built, and growing without losing sight of your values. Tune in for an honest conversation about business, resilience, and the lessons that come with being an entrepreneur. If you enjoy the episode, leave a review and share it with someone who needs to hear it. Connect with Shelby Clement: Agency: https://www.shelbyclementmarketing.com/ Shop my favorites: http://go.shopmy.us/join/itsshelbyclement Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/

October 7, 20268 min

What Nobody Tells You About Hiring

Entrepreneurship isn't as glamorous as social media makes it look. In this episode, Shelby gets honest about what it really means to run and grow a business after buying her parents’ company, Connie’s. She talks about managing a team, leading employees older than her, setting clear standards, implementing SOPs, hiring before she felt completely ready, and learning how to create a stronger foundation for growth. More importantly, Shelby talks about the parts of entrepreneurship people don't always share — the stress, difficult decisions, employee challenges, customer expectations, and the responsibility that comes with being the person in charge. Because building a business isn't just about sales and freedom. It's about people, systems, leadership, accountability, and creating a standard your whole team can follow. If you're building a business or thinking about becoming an entrepreneur, tune in for a real and honest conversation about what happens behind the scenes. Listen now and join Shelby for another raw conversation about business, leadership, and entrepreneurship. If you enjoyed this episode, leave a review, share it with a friend, and follow the podcast so you don’t miss the next episode. Connect with Shelby Clement: Agency: https://www.shelbyclementmarketing.com/ Shop my favorites: http://go.shopmy.us/join/itsshelbyclement Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/

September 30, 202611 min

You Are Gonna Be In The Red

The Shelby Clement Podcast is officially BACK and Shelby is starting this new chapter by getting completely honest about what life has looked like behind the scenes. After taking a break from the podcast, Shelby returns with a very different season of life to talk about: motherhood, running two businesses, buying her family’s 35-year-old business, growing a team, learning the numbers, building systems, and figuring out how to balance all of it without pretending she has everything figured out. Earlier this year, Shelby bought Connie’s Impressions, the business her parents started 35 years ago. What began as an idea to buy the business, grow it, and eventually sell it has quickly become something much more meaningful. In this first episode back, Shelby shares what those first five months have actually been like. When she bought the business, there were five employees. Today, the team has grown to roughly 15–18 people, including part-time employees. Along the way, Shelby and her team have been working on everything from inventory and systems to SOPs, team structure, company culture, and the financial side of running a brick-and-mortar business. She also opens up about something she didn’t fully understand before stepping into the acquisition: just how much there is to learn when you become responsible for an entire business. But this episode isn’t just about business. Shelby also talks about what it feels like to build businesses while raising two young kids and trying to be a present mom and wife. She shares the reality of early mornings, late nights, dropping the kids off, picking them up, working around family life, and dealing with the guilt that can come with feeling like you’re never doing enough in one area because you’re focused on another. And perhaps the biggest shift of all is how Shelby now sees the future of Connie’s. This episode is an honest introduction to the next chapter of the podcast, a place where Shelby will talk about the wins, the failures, the stressful moments, the lessons, the business decisions, motherhood, and the reality of figuring things out as she goes. If you’re building a business, thinking about buying one, growing a team, navigating motherhood and entrepreneurship, or simply trying to figure out your own next chapter, this episode is for you. Welcome back to the Shelby Clement Podcast. If you enjoyed this episode, leave a review, share it with a friend, and follow the podcast so you don’t miss the next episode. Connect with Shelby Clement: Agency: https://www.shelbyclementmarketing.com/ Shop my favorites: http://go.shopmy.us/join/itsshelbyclement Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

May 27, 202622 min

SHE SOLD HER COMPANY FOR $200 MILLION

What does entrepreneurship really look like behind the scenes when you’re balancing business, motherhood, leadership, and the pressure of constantly building? In this episode, Morgan Zanotti, co-founder of Primal Kitchen and founder of WAAY Protein, joins Shelby for a raw and honest conversation about scaling brands, founder anxiety, motherhood, marketing, and building businesses that genuinely connect with people. Morgan shares the behind-the-scenes story of helping grow Primal Kitchen from an early-stage startup into one of the leading wellness brands in the industry. She opens up about scaling fast, leading teams, navigating the challenges of the food and beverage industry, and what it was like balancing entrepreneurship while raising three kids. The episode also dives into the launch of WAAY Protein and how Morgan identified a major gap in the market for clean, convenient, great-tasting protein options designed for busy women and moms trying to prioritize their health while juggling life and work. Shelby and Morgan discuss: Founder anxiety and emotional overwhelm The reality of entrepreneurship Scaling a product-based business Marketing strategies that actually work Influencer partnerships and brand growth Leadership and hiring lessons Balancing motherhood and ambition Advice for women building brands and businesses This conversation is relatable, inspiring, and packed with honest insights for entrepreneurs, creators, business owners, and ambitious women trying to build something meaningful while managing real life at the same time. About guest: Meet Morgan Zanotti — founder of WAAY, the sparkling protein water changing the wellness game with 10g of protein, 45 calories, and 0g sugar. Before launching WAAY, Morgan co-founded and led Primal Kitchen, helping grow the brand to $50M in revenue before its $200M acquisition by Kraft-Heinz. From accountant to surfer to wellness entrepreneur, Morgan has built her career around challenging the norm and making healthy living feel less restrictive and a lot more fun. Her mission? Proving that wellness doesn’t have to be boring and that more protein, more joy, and more fun is actually the point. Connect with the guest: https://www.instagram.com/morganzanotti/ https://www.instagram.com/drinkwaay/ https://www.instagram.com/primalkitchenfoods/ Connect with Shelby Clement: Website: https://www.shelbyclementmarketing.com/ Shop my favorites: http://go.shopmy.us/join/itsshelbyclement Get 20% off on NUUDS https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969 Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

May 20, 202631 min

The Real Truth About Leaving Your 9-5 and Starting a Business

In this episode of the Become Podcast, Shelby sits down with Meredith, founder of SLB, for an honest conversation about entrepreneurship, taking risks, and building a business from the ground up while balancing real life behind the scenes. Meredith shares how she went from working in corporate sales and marketing for nearly 20 years to creating a product-based business that crossed $1 million in revenue in just two years. What started as a simple idea to help organize her daughters’ sports gear quickly turned into a fast-growing brand designed specifically for female athletes. Together, Shelby and Meredith dive into the realities of: Leaving a corporate career Starting over after failure Building a side hustle while working full-time Using organic social media to grow a brand Creating community online Scaling a product-based business Managing inventory and growth challenges Learning how to trust yourself as a founder The importance of mentorship and coaching Understanding business finances and knowing your numbers This episode is filled with practical advice, mindset shifts, relatable founder moments, and encouragement for anyone who feels called to build something bigger for themselves. Whether you’re an entrepreneur, creator, small business owner, or someone simply trying to figure out your next step, this conversation will leave you feeling inspired to take action — even before you feel fully ready. A raw and motivating episode about betting on yourself, embracing the messy middle, and realizing that sometimes the thing you’re meant to build starts with one simple idea. About guest: Meredith Hudson is the founder of SLB, the first gear brand designed specifically for female athletes by a female athlete. A former Yale field hockey player with 20 years in corporate media sales and marketing, Meredith turned a simple idea into a fast-growing brand loved by athletes nationwide. She lives in New York with her husband and two teenage daughters. Connect with the guest: https://getslb.co/ https://www.instagram.com/meredithhuds/ https://www.instagram.com/getslb/ Connect with Shelby Clement: Website: https://www.shelbyclementmarketing.com/ Shop my favorites: http://go.shopmy.us/join/itsshelbyclement Get 20% off on NUUDS https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969 Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

April 29, 202623 min

From $1M to $10M, The Alex Hormozi Mindset Shift No One Talks About

In this episode, Shelby takes you inside one of the most transformative business experiences of her journey, attending a high-level scaling workshop led by Alex Hormozi. She pulls back the curtain on what it actually felt like to step into a room filled with high-level entrepreneurs, where growth is expected, decisions are bigger, and the standards are higher than ever. From navigating moments of doubt and imposter syndrome to making bold, uncomfortable decisions in real time, Shelby shares the unfiltered truth of what it takes to evolve as a business owner. You’ll hear her reflect on the mindset shifts that separate businesses that stay stuck from those that scale, especially the shift from thinking like a manager to thinking like an investor. She also dives into what it really means to grow from a 6-figure or 7-figure business into something much bigger, and why most entrepreneurs struggle to break through that next level. This isn’t surface-level advice or recycled tips. It’s raw, honest, and grounded in real experience, the kind that forces you to look at your business differently and question how you’re currently operating. Inside this episode, Shelby unpacks lessons around scaling your business with intention instead of chasing everything, overcoming fear and self-doubt when you’re in unfamiliar rooms, making investments that feel scary but necessary, and building a personal brand that people genuinely trust and connect with. She also highlights the power of being in the right environment, learning from people who have already done what you’re trying to do, and why proximity can accelerate your growth faster than anything else. If you’ve ever found yourself questioning whether you’re ready for the next level, feeling stuck where you are, or wondering what it really takes to grow beyond your current reality this episode will push you to think bigger, act bolder, and start seeing your business through a completely different lens. Connect with Shelby Clement: Website: https://www.shelbyclementmarketing.com/ Shop my favorites: http://go.shopmy.us/join/itsshelbyclement Get 20% off on NUUDS https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969 Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

April 22, 202625 min

How I Built My Business & Bought My Parents' Company

In this episode, Shelby opens up and shares a real, unfiltered look at her journey—no filters, no fluff. From growing up around her family’s business to carving her own path, building something from scratch, and eventually stepping into ownership… this is the full-circle story you don’t usually get to hear. She takes you behind the scenes of how it all actually started—from her early days in corporate, to discovering social media marketing, to slowly building a business through consistency, word of mouth, and showing up even when she didn’t feel fully ready. There was no perfect plan, no moment where everything suddenly “clicked”—just a lot of learning, trying, failing, and figuring it out along the way. Inside this episode, she dives into: Why starting before you feel qualified can change everything What it really looks like to build a personal brand over time How experience will always beat overthinking The honest reality of business growth, pressure, and overwhelm And how small, seemingly simple opportunities can turn into something much bigger If you’re in that phase where you’re trying to figure things out, feeling stuck, or constantly questioning if you’re on the right path—this episode will feel like a deep exhale. Because the truth is, growth doesn’t come from waiting until you’re ready. It comes from doing… even when you’re unsure. Tune in for a real, relatable conversation on building a business, trusting your journey, and figuring it out one step at a time. Connect with Shelby Clement: Website: https://www.shelbyclementmarketing.com/ Shop my favorites: http://go.shopmy.us/join/itsshelbyclement Get 20% off on NUUDS https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969 Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

April 8, 202612 min

It's Not Imposter Syndrome, You're Just Uncomfortable

In this honest and high-energy solo episode, Shelby Clement breaks down one of the biggest things holding people back from growing their business and showing up online: imposter syndrome. But not in the way you’ve heard before. This isn’t a conversation about lacking confidence or not being qualified. It’s about something much deeper and much more common. Discomfort. After reviewing and answering real questions from her audience, Shelby noticed a pattern. People are putting out polished, curated content, but avoiding the one thing that actually builds trust and drives conversion: showing up as themselves. They’re hiding behind graphics. They’re avoiding being on camera. They’re overthinking every move. And then wondering why nothing is working. Shelby explains that imposter syndrome isn’t a sign that you’re not good enough. It’s a sign that you’re stepping into something new, something unfamiliar, and something outside of your comfort zone. And instead of pushing through that discomfort, most people retreat. Throughout this episode, Shelby challenges you to rethink how you show up online and in your business. She shares why connection will always outperform perfection, why being relatable is your biggest advantage, and why waiting until you feel “ready” is what’s keeping you stuck. She also opens up about her own experiences navigating business growth, motherhood, and high-pressure seasons where things don’t always go according to plan. It’s a reminder that even at higher levels, the doubt, pressure, and uncertainty don’t disappear, you just learn how to move through them. This episode is for anyone who: Feels stuck in their content or business Struggles with showing up on camera Overthinks and avoids taking action Worries about being judged or “doing it wrong” If you’ve been waiting to feel confident before showing up, this episode will shift your perspective. Because confidence doesn’t come before action. Action builds confidence. No fluff. No sugarcoating. Just real, honest truth that will push you to stop hiding and start showing up. Connect with Shelby Clement: Website: https://www.shelbyclementmarketing.com/ Shop my favorites: http://go.shopmy.us/join/itsshelbyclement Get 20% off on NUUDS https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969 Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

April 1, 202626 min

Why You Feel Stuck In Business (And How to Fix it Fast)

In this raw and unfiltered solo episode, Shelby Clement says what most people are already thinking, but don’t have the courage to say out loud. This is not your typical motivational talk filled with surface-level advice or quick bursts of inspiration that fade after a few hours. It’s a real, honest, and deeply reflective conversation, the kind that might feel uncomfortable at times, but in a way that pushes you to grow. The kind that makes you pause, question yourself, and realize where you’ve been holding yourself back. Shelby dives into the real reasons your business isn’t growing and why your content isn’t getting the traction you expected. And no it’s not the algorithm, bad luck, or lack of opportunity. It comes down to the things most people avoid taking responsibility for: lack of clarity, lack of strategy, inconsistency, discipline, and avoiding the uncomfortable actions that actually lead to growth. She breaks down the patterns that keep people stuck overthinking every move, waiting for the “perfect” time, constantly starting over, or convincing themselves they need more time when in reality, they need more focus. Through her direct and no-filter approach, she challenges you to look at your habits, your mindset, and your daily actions in a completely different way. Throughout this episode, you will likely feel called out but also understood. Shelby brings a level of honesty that feels like a tough conversation with someone who genuinely wants to see you win. It’s not about tearing you down, it’s about waking you up to your potential and helping you realize that the results you want are on the other side of the work you’ve been avoiding. This episode is for anyone who feels stuck in a cycle whether it’s inconsistency, self-doubt, procrastination, or simply not seeing results despite “trying.” It’s for those who know they’re capable of more but haven’t fully stepped into it yet. If you’ve been waiting for a sign to get serious, to stop making excuses, and to finally take aligned action, this is it. No fluff. No sugarcoating. Just real talk, honest truths, and the kind of perspective that doesn’t just motivate you for a moment, but pushes you to actually do something about it. Connect with Shelby Clement: Website: https://www.shelbyclementmarketing.com/ Shop my favorites: http://go.shopmy.us/join/itsshelbyclement Get 20% off on NUUDS https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969 Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

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