Shelby Clement

Hosted by Shelby Clement

Business Entrepreneurship EducationInterviews guests

Website RSS feed

Episodes

169

Latest episode

Nov 2026

Language

About the show

Shelby Clement Podcast is a raw, unfiltered space for women chasing big dreams and a God-given purpose. This podcast dives into real conversations about life, business, motherhood, and faith — the kind of conversations that don’t get edited down or watered down. We talk about the messy middle, the bold decisions, the sacrifices, and the obedience it takes to build a life rooted in purpose, not perfection. You’ll hear honest solo episodes and candid interviews with brand founders and leaders who are doing the work. No question is off limits. No highlight-reel answers. Just real stories that prove with faith, consistency, and hard work — big things are possible. If you’re building something, trusting God in the unknown, and refusing to settle for ordinary when you know you were created for more… this podcast is for you.

Listen to episodes

60 recent

November 11, 20265 min

The Dark Side of Social Media

Have you ever scrolled through social media and walked away feeling like you're not doing enough, achieving enough, or living the life you should be living? In this episode, Shelby opens up about something many business owners, entrepreneurs, and moms experience but don't always talk about: the emotional toll of social media. We all know social media can help grow a business, attract customers, and create opportunities. But what happens when the same platform that supports your livelihood starts affecting your mental health and happiness? Shelby shares a deeply personal story about reaching a point where she wanted to shut everything down, delete her Instagram accounts, and walk away. She talks about her spontaneous trip to New York City with her children, the questions she was asking herself, and the moment she realized she needed to change her relationship with social media. She also dives into the reality of online authenticity. From perfectly planned day-in-the-life videos to strategically created family content and influencer partnerships, Shelby explains why not everything that looks natural online is actually spontaneous. As someone who runs two businesses, manages motherhood, and has built a career through marketing, Shelby understands the importance of showing up online. But she also believes that success should never come at the cost of losing yourself. Throughout this episode, she shares her experience with comparison, influencer culture, follower counts, business income, and the pressure to constantly perform for an audience. She also discusses the boundaries she has created to protect her mental space while still showing up for her community. This is a reminder that you never really know what's happening behind someone else's camera. A big following doesn't automatically mean financial success, happiness, or a life you should want for yourself. In this episode, you'll be reminded to: Stop measuring your success against someone else's online presence. Understand that authenticity doesn't always look picture-perfect. Create boundaries that protect your mental well-being. Focus on your own strengths, goals, and definition of success. Give yourself permission to be imperfect and human. You can be a successful entrepreneur, a present mom, a loving partner, and a person who still has difficult days. You don't have to have everything figured out. Tune in for an honest conversation about social media, comparison, motherhood, entrepreneurship, and the importance of staying true to yourself. If this episode resonates with you, share it with someone who needs the reminder and leave a review! Connect with Shelby Clement: Agency: https://www.shelbyclementmarketing.com/ Shop my favorites: http://go.shopmy.us/join/itsshelbyclement Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/

November 4, 202612 min

How I Built Two 7-Figure Businesses Without Spending a Dollar on Ads

Are you investing in your business but still questioning if your marketing is actually bringing in results? In this episode, Shelby shares an honest conversation about social media marketing, business growth, pricing your services, and learning to attract clients who truly value what you bring to the table. After leaving corporate in 2021, Shelby built her businesses through organic social media marketing, consistent content, and meaningful connections with her audience. Now, with two seven-figure businesses and firsthand experience seeing how social media drives sales, she's challenging business owners to rethink the way they approach marketing. Shelby opens up about her journey from charging $500 a month for social media management to confidently increasing her prices, setting higher standards, and choosing the clients she wants to work with. She also explains why discounting your services isn't always the answer and how adjusting your deliverables can help you accommodate different budgets without compromising your worth. You'll also hear practical advice on qualifying leads, handling price objections, improving response times, understanding your customer's buying psychology, and identifying the strengths in your business that can generate more cash flow. This episode is for entrepreneurs, small business owners, freelancers, service providers, and marketing professionals who want to build a profitable business without constantly competing on price. In this episode, discover: The real ROI of organic social media marketing. How to build brand awareness that translates into sales. When and how to raise your service prices. How to stop attracting clients who only care about the cheapest option. Why your deliverables should change instead of your pricing. How to qualify leads and protect your time. Why speed, communication, and onboarding matter when converting potential clients. How to communicate your value with confidence. The reminder? Your expertise has value. Your marketing has a purpose. And the right clients will understand the investment it takes to grow. Listen to the Shelby Clement Podcast for more real, unfiltered conversations about entrepreneurship, marketing, motherhood, and building successful businesses. Connect with Shelby Clement: Agency: https://www.shelbyclementmarketing.com/ Shop my favorites: http://go.shopmy.us/join/itsshelbyclement Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/

October 28, 202611 min

Was a $5,000 Business Investment Worth It? Here's What Happened

Is investing thousands of dollars in business mentorship worth it, or is it just another expensive business decision? In this episode, Shelby Clement shares her honest experience attending the Acquisitions Workshop and explains how the lessons she learned changed her approach to running and growing her businesses. After investing $5,000 to attend the workshop, Shelby walked away with a new perspective on business strategy, pricing, profitability, networking, and decision-making. She opens up about why she chose to continue investing in mentorship, how she began implementing changes at Connie’s Impressions and Shelby Clement Marketing, and why taking action is what makes an investment valuable. Shelby also discusses the importance of understanding your business numbers, setting clear payment policies, raising prices with confidence, increasing content output, and building relationships that can lead to real opportunities. As a mom managing two businesses, she shares how being surrounded by ambitious entrepreneurs helped her think bigger and make decisions based on where she wants her businesses to go. This episode is for entrepreneurs, small business owners, and anyone considering business coaching or mentorship. Shelby offers a candid reminder that no workshop is a magic solution. The real value comes from doing your research, asking the right questions, implementing what you learn, and being willing to make changes. Tune in for an honest conversation about business investments, entrepreneurial confidence, and what it takes to turn knowledge into action. Listen to the Shelby Clement Podcast for more real, unfiltered conversations about entrepreneurship, marketing, motherhood, and building successful businesses. Connect with Shelby Clement: Agency: https://www.shelbyclementmarketing.com/ Shop my favorites: http://go.shopmy.us/join/itsshelbyclement Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/

October 21, 20266 min

Your Social Media Manager Is Not Your Sales Team

Are you expecting social media to make sales for your business? What if your problem isn't marketing, but what happens after someone shows interest? In this episode, Shelby gets real about the difference between marketing and sales and why understanding both is essential for business growth. Shelby explains that social media is primarily a tool for brand awareness. It helps people discover your business, understand what you offer, and see how you can solve their problems. However, turning that awareness into revenue requires a sales process that moves potential customers from engagement to action. Drawing from her experience with Shelby Clement Marketing and Connie’s Impressions, she shares practical examples of how to create strategic content, showcase customer experiences, identify upselling opportunities, and follow up with potential buyers before they move on to a competitor. In this episode, you'll discover: Why social media marketing and sales serve different purposes. How to turn engagement into qualified leads. Why quick responses can make a difference in converting buyers. How customer stories help potential clients see themselves working with you. Why upselling and understanding your products matter. How to build a sales funnel that supports your marketing efforts. Why business owners need a clear strategy for turning attention into revenue. Shelby also explains why marketing agencies shouldn't automatically be expected to close sales unless sales responsibilities, product knowledge, and conversion strategies are part of the agreed scope of work. Whether you're a business owner, entrepreneur, or marketer, this episode will help you better understand how marketing and sales can work together to support sustainable growth. The takeaway? Getting people to notice your business is only the beginning. You also need a clear process to capture their interest, follow up, and make it easy for them to buy. Tune in for an honest, practical conversation about marketing, sales, and what it really takes to grow a business. If you enjoy the episode, leave a review and share it with a fellow entrepreneur. Connect with Shelby Clement: Agency: https://www.shelbyclementmarketing.com/ Shop my favorites: http://go.shopmy.us/join/itsshelbyclement Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/

October 14, 202611 min

Growth Comes At A Cost: You Only Get One Name

How do you handle criticism when your business and reputation are on the line? And what does it really take to grow as an entrepreneur? On this episode of The Shelby Clement Podcast , Shelby opens up about the real challenges of running and growing a business. From negative reviews and difficult client relationships to building a reliable team, she shares honest lessons she's learned throughout her entrepreneurial journey. Shelby discusses why your reputation is one of your most valuable business assets, how a single negative review can affect you even when you receive plenty of positive feedback, and why learning to give yourself grace is essential. She also explores the importance of customer service, communication, setting boundaries, and accepting that not everyone will grow with you. Plus, Shelby shares practical advice on protecting your business through the right professional support. She explains why having a CPA, financial advisor, business coach, and attorney can help you make better decisions and build a stronger business foundation. In this episode, you will discover: How to handle negative feedback without letting it define you. Why reputation and customer service matter. How to scale your business while trusting your team. When to set boundaries with clients. Why contracts and legal protection are important. How to learn from challenges and keep moving forward. Whether you're starting a business or managing an established company, this conversation is a reminder that entrepreneurship isn't always easy. It's about learning from mistakes, protecting what you've built, and growing without losing sight of your values. Tune in for an honest conversation about business, resilience, and the lessons that come with being an entrepreneur. If you enjoy the episode, leave a review and share it with someone who needs to hear it. Connect with Shelby Clement: Agency: https://www.shelbyclementmarketing.com/ Shop my favorites: http://go.shopmy.us/join/itsshelbyclement Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/

October 7, 20268 min

What Nobody Tells You About Hiring

Entrepreneurship isn't as glamorous as social media makes it look. In this episode, Shelby gets honest about what it really means to run and grow a business after buying her parents’ company, Connie’s. She talks about managing a team, leading employees older than her, setting clear standards, implementing SOPs, hiring before she felt completely ready, and learning how to create a stronger foundation for growth. More importantly, Shelby talks about the parts of entrepreneurship people don't always share — the stress, difficult decisions, employee challenges, customer expectations, and the responsibility that comes with being the person in charge. Because building a business isn't just about sales and freedom. It's about people, systems, leadership, accountability, and creating a standard your whole team can follow. If you're building a business or thinking about becoming an entrepreneur, tune in for a real and honest conversation about what happens behind the scenes. Listen now and join Shelby for another raw conversation about business, leadership, and entrepreneurship. If you enjoyed this episode, leave a review, share it with a friend, and follow the podcast so you don’t miss the next episode. Connect with Shelby Clement: Agency: https://www.shelbyclementmarketing.com/ Shop my favorites: http://go.shopmy.us/join/itsshelbyclement Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/

September 30, 202611 min

You Are Gonna Be In The Red

The Shelby Clement Podcast is officially BACK and Shelby is starting this new chapter by getting completely honest about what life has looked like behind the scenes. After taking a break from the podcast, Shelby returns with a very different season of life to talk about: motherhood, running two businesses, buying her family’s 35-year-old business, growing a team, learning the numbers, building systems, and figuring out how to balance all of it without pretending she has everything figured out. Earlier this year, Shelby bought Connie’s Impressions, the business her parents started 35 years ago. What began as an idea to buy the business, grow it, and eventually sell it has quickly become something much more meaningful. In this first episode back, Shelby shares what those first five months have actually been like. When she bought the business, there were five employees. Today, the team has grown to roughly 15–18 people, including part-time employees. Along the way, Shelby and her team have been working on everything from inventory and systems to SOPs, team structure, company culture, and the financial side of running a brick-and-mortar business. She also opens up about something she didn’t fully understand before stepping into the acquisition: just how much there is to learn when you become responsible for an entire business. But this episode isn’t just about business. Shelby also talks about what it feels like to build businesses while raising two young kids and trying to be a present mom and wife. She shares the reality of early mornings, late nights, dropping the kids off, picking them up, working around family life, and dealing with the guilt that can come with feeling like you’re never doing enough in one area because you’re focused on another. And perhaps the biggest shift of all is how Shelby now sees the future of Connie’s. This episode is an honest introduction to the next chapter of the podcast, a place where Shelby will talk about the wins, the failures, the stressful moments, the lessons, the business decisions, motherhood, and the reality of figuring things out as she goes. If you’re building a business, thinking about buying one, growing a team, navigating motherhood and entrepreneurship, or simply trying to figure out your own next chapter, this episode is for you. Welcome back to the Shelby Clement Podcast. If you enjoyed this episode, leave a review, share it with a friend, and follow the podcast so you don’t miss the next episode. Connect with Shelby Clement: Agency: https://www.shelbyclementmarketing.com/ Shop my favorites: http://go.shopmy.us/join/itsshelbyclement Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

May 27, 202622 min

SHE SOLD HER COMPANY FOR $200 MILLION

What does entrepreneurship really look like behind the scenes when you’re balancing business, motherhood, leadership, and the pressure of constantly building? In this episode, Morgan Zanotti, co-founder of Primal Kitchen and founder of WAAY Protein, joins Shelby for a raw and honest conversation about scaling brands, founder anxiety, motherhood, marketing, and building businesses that genuinely connect with people. Morgan shares the behind-the-scenes story of helping grow Primal Kitchen from an early-stage startup into one of the leading wellness brands in the industry. She opens up about scaling fast, leading teams, navigating the challenges of the food and beverage industry, and what it was like balancing entrepreneurship while raising three kids. The episode also dives into the launch of WAAY Protein and how Morgan identified a major gap in the market for clean, convenient, great-tasting protein options designed for busy women and moms trying to prioritize their health while juggling life and work. Shelby and Morgan discuss: Founder anxiety and emotional overwhelm The reality of entrepreneurship Scaling a product-based business Marketing strategies that actually work Influencer partnerships and brand growth Leadership and hiring lessons Balancing motherhood and ambition Advice for women building brands and businesses This conversation is relatable, inspiring, and packed with honest insights for entrepreneurs, creators, business owners, and ambitious women trying to build something meaningful while managing real life at the same time. About guest: Meet Morgan Zanotti — founder of WAAY, the sparkling protein water changing the wellness game with 10g of protein, 45 calories, and 0g sugar. Before launching WAAY, Morgan co-founded and led Primal Kitchen, helping grow the brand to $50M in revenue before its $200M acquisition by Kraft-Heinz. From accountant to surfer to wellness entrepreneur, Morgan has built her career around challenging the norm and making healthy living feel less restrictive and a lot more fun. Her mission? Proving that wellness doesn’t have to be boring and that more protein, more joy, and more fun is actually the point. Connect with the guest: https://www.instagram.com/morganzanotti/ https://www.instagram.com/drinkwaay/ https://www.instagram.com/primalkitchenfoods/ Connect with Shelby Clement: Website: https://www.shelbyclementmarketing.com/ Shop my favorites: http://go.shopmy.us/join/itsshelbyclement Get 20% off on NUUDS https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969 Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

May 20, 202631 min

The Real Truth About Leaving Your 9-5 and Starting a Business

In this episode of the Become Podcast, Shelby sits down with Meredith, founder of SLB, for an honest conversation about entrepreneurship, taking risks, and building a business from the ground up while balancing real life behind the scenes. Meredith shares how she went from working in corporate sales and marketing for nearly 20 years to creating a product-based business that crossed $1 million in revenue in just two years. What started as a simple idea to help organize her daughters’ sports gear quickly turned into a fast-growing brand designed specifically for female athletes. Together, Shelby and Meredith dive into the realities of: Leaving a corporate career Starting over after failure Building a side hustle while working full-time Using organic social media to grow a brand Creating community online Scaling a product-based business Managing inventory and growth challenges Learning how to trust yourself as a founder The importance of mentorship and coaching Understanding business finances and knowing your numbers This episode is filled with practical advice, mindset shifts, relatable founder moments, and encouragement for anyone who feels called to build something bigger for themselves. Whether you’re an entrepreneur, creator, small business owner, or someone simply trying to figure out your next step, this conversation will leave you feeling inspired to take action — even before you feel fully ready. A raw and motivating episode about betting on yourself, embracing the messy middle, and realizing that sometimes the thing you’re meant to build starts with one simple idea. About guest: Meredith Hudson is the founder of SLB, the first gear brand designed specifically for female athletes by a female athlete. A former Yale field hockey player with 20 years in corporate media sales and marketing, Meredith turned a simple idea into a fast-growing brand loved by athletes nationwide. She lives in New York with her husband and two teenage daughters. Connect with the guest: https://getslb.co/ https://www.instagram.com/meredithhuds/ https://www.instagram.com/getslb/ Connect with Shelby Clement: Website: https://www.shelbyclementmarketing.com/ Shop my favorites: http://go.shopmy.us/join/itsshelbyclement Get 20% off on NUUDS https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969 Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

April 29, 202623 min

From $1M to $10M, The Alex Hormozi Mindset Shift No One Talks About

In this episode, Shelby takes you inside one of the most transformative business experiences of her journey, attending a high-level scaling workshop led by Alex Hormozi. She pulls back the curtain on what it actually felt like to step into a room filled with high-level entrepreneurs, where growth is expected, decisions are bigger, and the standards are higher than ever. From navigating moments of doubt and imposter syndrome to making bold, uncomfortable decisions in real time, Shelby shares the unfiltered truth of what it takes to evolve as a business owner. You’ll hear her reflect on the mindset shifts that separate businesses that stay stuck from those that scale, especially the shift from thinking like a manager to thinking like an investor. She also dives into what it really means to grow from a 6-figure or 7-figure business into something much bigger, and why most entrepreneurs struggle to break through that next level. This isn’t surface-level advice or recycled tips. It’s raw, honest, and grounded in real experience, the kind that forces you to look at your business differently and question how you’re currently operating. Inside this episode, Shelby unpacks lessons around scaling your business with intention instead of chasing everything, overcoming fear and self-doubt when you’re in unfamiliar rooms, making investments that feel scary but necessary, and building a personal brand that people genuinely trust and connect with. She also highlights the power of being in the right environment, learning from people who have already done what you’re trying to do, and why proximity can accelerate your growth faster than anything else. If you’ve ever found yourself questioning whether you’re ready for the next level, feeling stuck where you are, or wondering what it really takes to grow beyond your current reality this episode will push you to think bigger, act bolder, and start seeing your business through a completely different lens. Connect with Shelby Clement: Website: https://www.shelbyclementmarketing.com/ Shop my favorites: http://go.shopmy.us/join/itsshelbyclement Get 20% off on NUUDS https://www.nuuds.com/collections/new-womens?snowball=SHELBY12969 Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 TikTok: https://www.tiktok.com/@itsshelbyclement Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)