754. Building Brands with Purpose: Amanda Garcia on Identity, Leadership & Responsible Influence
What happens when branding becomes more than marketing and starts becoming a catalyst for transformation? On this episode of Daily Influence, Gregg-Brooke Koleno sits down with Amanda Garcia, Founder & CEO of ColorWord Creative, to explore the connection between identity, leadership, culture, and responsible influence. Amanda shares how organizations can unlock growth by aligning their mission, messaging, values, and internal culture — and why true influence always starts from within. From navigating motherhood and leadership during the pandemic to building an intentional remote team culture, Amanda offers practical insights on resilience, priorities, and creating organizations that thrive through alignment and trust. This conversation dives deep into: • Why identity alignment drives long-term business growth • The connection between personal health and organizational health • How leaders can uncover and communicate their unique value • Building intentional remote team culture rooted in trust • The difference between scarcity thinking and an abundance mindset • Practical ways to create positive ripple effects in business and community • Why gratitude and kindness are powerful forms of influence Amanda also shares inspiring real-world examples of helping clients transform their businesses by clarifying their purpose, positioning, and messaging. If you’re a business owner, leader, entrepreneur, or someone seeking to make a more meaningful impact, this episode will leave you inspired to lead with greater clarity, intention, and purpose. Connect with Amanda Garcia: Website: https://www.colorwordcreative.com LinkedIn: Amanda Garcia Email: amanda@colorwordcreative.com Daily Influence explores the power of positive and responsible influence in business, leadership, and life through conversations that inspire meaningful action and growth.




