D2CVille's Podcast

Hosted by D2CVille

Business

Website RSS feed

Episodes

Latest episode

Aug 2024

Language

About the show

D2CVille is a story-driven online community where we talk about direct-to-consumer brands, technologies, and everything related to the D2C space. Follow us for exclusive insights from the D2C world!

Listen to episodes

30 recent

August 7, 2024Episode 3029 min

Hacking the influencer marketing: Tomer Hen from Switch Supplements

👋👋 Hey D2C community! In our 30th episode of the D2CVille Stories Series, we had a chat with Tomer Hen, Founder of Switch Supplements. Switch Supplements is revolutionizing the health and wellness industry with its innovative and effective products. Tomer shared his insights about the challenges and triumphs of building a D2C supplement brand! But before we get started, we have something special for you – the D2C Digest Newsletter! Your backstage pass to all things D2C. Get tips from D2C experts and join a vibrant community by subscribing to it at: https://d2cville-newsletter.beehiiv.com Now, back to the good stuff: 🟢 Tomer discussed his initial entrepreneurial journey, which began with selling on eBay at the age of 13 and evolved into founding a successful affiliate marketing agency. 🟢 He highlighted the importance of influencer marketing, emphasizing how sending free products to influencers helped Switch Supplements grow organically without relying on paid ads. 🟢 Tomer also shared that paying influencers upfront can often decrease trust and authenticity, making organic relationships and word-of-mouth marketing more effective. For more, check out the episode! For our listeners, remember to visit https://www.switchsupplements.com/?utm_source=spotify&utm_medium=podcast&utm_campaign=d2cville-podcast-tomer-hen We've got tons more exciting content coming your way, so stay tuned! 🔜🚀 Remember to visit D2CVille at ⁠⁠https://www.d2cville.com/⁠⁠ for more D2C awesomeness.

July 16, 2024Episode 2933 min

Engaged ecommerce: Irem Isik from Storyly

👋👋 Hey D2C community! In our 29th episode of the D2CVille Stories Series, we had a chat with Irem Isik, Head of Marketing at Storyly. Storyly is a user engagement platform that offers personalized, interactive, and shoppable content experiences. Irem shared her insights about what is engaged ecommerce and why it’s crucial D2C brands! But before we get started, we have something special for you – the D2C Digest Newsletter! Your backstage pass to all things D2C. Get tips from D2C experts and join a vibrant community by subscribing to it at: https://d2cville-newsletter.beehiiv.com/?utm_source=spotify&utm_medium=podcast&utm_campaign=d2cville-podcast-irem-isik Now, back to the good stuff: 🟢 Irem defines engaged commerce as creating engaged shoppers by building relationships, sparking conversations, entertaining customers, and ultimately fostering loyalty. 🟢 This matters to customers because it enhances their shopping experience and builds a deeper connection with the brand. 🟢 A key aspect of engaged commerce is content customization and personalization. However, avoiding the creepiness factor is crucial. According to Irem, the answer lies in rewarding your customers. For more, check out the episode! For our listeners remember to visit https://www.storyly.io/?utm_source=spotify&utm_medium=podcast&utm_campaign=d2cville-podcast-irem-isik We've got tons more exciting content coming your way, so stay tuned! 🔜🚀 Remember to visit D2CVille at ⁠⁠https://www.d2cville.com/⁠⁠ for more D2C awesomeness.

May 3, 2024Episode 2834 min

D2C Analytics: Alon and Michael from Octup

👋👋 Hey D2C community! In our 28th episode of the D2CVille Stories Series, we had a chat with Alon Portuk, who is the Founder & CEO at Octup, along with Michael Woolfson, the Head of Growth. They shared insights into how they support Shopify D2C brands! But before we get started, we have something special for you – the D2CVille Newsletter! Your backstage pass to all things D2C. Get tips from D2C experts and join a vibrant community by subscribing to it at: https://www.d2cville.com/newsletter?u... Now, back to the good stuff: 🟢 After the successful scaling of Apricoat, Alon ventured into founding Octup. 🟢 As Alon mentioned, "One of the problems today’s D2C brands have is tons of tabs they have on their browser." So Octup offers a consolidated platform instead of navigating through multiple analytical tools. It provides crucial operational data essential for your business. 🟢 We also chatted about how to make a Shopify tool thrive in a tough market, tapping into Michael's experience in boosting growth. So what are you waiting for? Check out the episode and let us know what you think! For our listeners remember to visit https://octup.com/?utm_source=d2cville-spotify&utm_medium=podcast&utm_campaign=d2cville-podcast We've got tons more exciting content coming your way, so stay tuned! 🔜🚀 Remember to visit D2CVille at ⁠⁠https://www.d2cville.com/⁠⁠ for more D2C awesomeness. And follow us on social media via https://linkpop.com/d2cville.

January 17, 2024Episode 2725 min

Perishable D2C logistics: Juan Meisel from Grip

👋👋 Hey D2C community! On the 27th episode of the D2CVille Stories Series, we talked to Juan Meisel, Founder of Grip, and he provided unique insights into perishable D2C shipment! Before we get started, we have something special for you – the D2CVille Newsletter! Your backstage pass to all things D2C. Get tips from D2C experts and join a vibrant community by subscribing to it at: https://www.d2cville.com/newsletter?utm_source=spotify&utm_medium=social&utm_campaign=d2cville-spotify-grip-podcast Now, back to the good stuff: 🟢 Juan joined Butcherbox in its very early days and mastered the art of perishable goods shipping at a very successful subscription-based D2C startup. 🟢 Now, he says, the first school of D2C intrapreneurs have graduated from their companies and starting to found their own startups to offer unique solutions for the D2C market. 🟢 Juan suggests it’s never too early to find a shipping partner, especially considering the huge chunk of responsibilities on early-stage entrepreneurs. So, finding a partner that you could trust and offload the shipping responsibilities is essential! So what are you waiting for? Check out the episode and let us know what you think! For our listeners remember to visit https://www.gripshipping.com/?utm_source=spotify&utm_medium=social&utm_campaign=d2cville-spotify-grip-podcast We've got tons more exciting content coming your way, so stay tuned! 🔜🚀 Remember to visit D2CVille at ⁠⁠https://www.d2cville.com/⁠⁠ for more D2C awesomeness. And follow us on social media via https://linkpop.com/d2cville.

December 19, 2023Episode 2635 min

Building your CPG brand from a school project: Eli Bank from Absurd Snacks

👋👋 Hey D2C community! On the 26th episode of the D2CVille Stories Series, we talked to Eli Bank, co-founder of Absurd Snacks. And Eli offered a discount to D2CVille listeners! Check it out at the end of this post 😀 Before we get started, we have something special for you – the D2CVille Newsletter! Your backstage pass to all things D2C. Get tips from D2C experts and join a vibrant community by subscribing to it at: https://www.d2cville.com/newsletter?utm_source=spotify&utm_medium=podcast&utm_campaign=d2cville-spotify-eli-bank⁠ Now, back to the good stuff: 🟢 Eli's journey in establishing a CPG brand took an unconventional turn. Inspired by his nut-allergic friend, he and co-founder Grace conceived the idea of crafting an "inclusive trail mix" for a university project. 🟢 By participating in numerous startup challenges and establishing connections with key figures in the CPG industry, they successfully secured initial funding. 🟢 Presently, their primary focus is on the retail sector, conducting weekly demonstration shows in collaboration with partner stores. 🟢 Recognizing that many allergen-free products in the market emphasize their health benefits, they have shifted their promotional strategy to highlight their vibrant and approachable branding. So what are you waiting for? Check out the episode for matchless growth tips and let us know what you think! For our listeners remember to visit https://absurdsnacks.com/?utm_source=spotify&utm_medium=podcast&utm_campaign=d2cville-spotify-eli-bank to see if Absurd Snacks is available in your region and use the discount code “D2CVille” for a discount on your first purchase! We've got tons more exciting content coming your way, so stay tuned! 🔜🚀 Remember to visit D2CVille at ⁠⁠https://www.d2cville.com/⁠⁠ for more D2C awesomeness. And follow us on social media via https://linkpop.com/d2cville.

November 16, 2023Episode 2540 min

All the secret sauces of growth marketing in 2024: Jake Madoff from Everytable

👋👋 Hey D2C community! On the 25th episode of the D2CVille Stories Series, we talked to Jake Madoff, Head of Growth Marketing for Everytable, the NY-based food subscription D2C. Before we get started, we have something special for you – the D2CVille Newsletter! Your backstage pass to all things D2C. Get tips from D2C experts and join a vibrant community by subscribing to it at: https://www.d2cville.com/newsletter?utm_source=spotify&utm_medium=jake_madoff_post Now, back to the good stuff: 🟢 After mastering the growth marketing game by himself, Jake worked with many D2C businesses at various stages as a consultant. He led growth at three multi-million dollar startups--Bespoke Post, Sealed, and Everytable. So you believe he’s a master in his craft! 🟢 Through our 40-mins short conversation, Jake probably shared wisdom that worth millions of dollars! From optimizing Google campaigns to breaking the glass ceiling on TikTok organic views, he shared a wealth of tips. 🟢 Wrapping up the episode, we had a great discussion about the future trajectory of D2C growth! So what are you waiting for, just listen to it! For our listeners remember to visit https://www.everytable.com/?utm_source=linkedin_post&utm_medium=d2cville to see if everytable is available in your region and https://jakemadoff.io/?utm_source=linkedin_post&utm_medium=d2cville if you’d like to learn more about Jake’s work. We've got tons more exciting content coming your way, so stay tuned! 🔜🚀 Remember to visit D2CVille at ⁠⁠https://www.d2cville.com/⁠⁠ for more D2C awesomeness. And follow us on social media via https://linkpop.com/d2cville.

October 11, 2023Episode 2436 min

Magazines, TV shows, personal branding, celebrities: Christina Flach, Founder of Pretty Girl Makeup

👋👋 Hey D2C community! We're thrilled to have you join us for the 24th episode of our D2CVille Stories Series. This time around, we had a fantastic chat with Christina Flach, the founder and CEO of the US-based beauty brand, Pretty Girl Makeup. Before we get started, we have something special for you – the D2CVille Newsletter! Your backstage pass to all things D2C. Get tips from D2C experts and join a vibrant community by subscribing to it at: https://www.d2cville.com/newsletter?utm_source=linkedin&utm_medium=post Now, back to the good stuff: 🟢 Christina is no stranger to the celebrity world, having worked her makeup magic on stars like Miley Cyrus and Sharon Case. So you bet she travels a lot! And she's not just a makeup artist; you can spot her contributing to beauty magazines and popping up on California Live NBC. 🟢 One thing you'll notice about Christina is that she puts a lot of effort into building her personal brand. She firmly believes, "I’m my brand and my brand is me." 🟢 Back in 1999, Christina decided to take matters into her own hands. She wasn't happy with the quality of lip glosses out there, so she launched her own beauty line. Now, in 2023, she's embarking on a new journey again, creating another brand, but this time, she's got a bigger budget, and she's currently in the process of fundraising for it. 🟢 We had a really in-depth conversation about what was it like to run a D2C brand back then, working with celebrities, the ins and outs of magazines and TV shows, social media marketing, celebrity brands, and the future of the beauty D2C sector. So if you're looking for cruelty-free and lasting lip glosses, check Pretty Girl Makeup at https://www.prettygirlmakeup.com/?utm_source=linkedin_post&utm_medium=d2cville! We've got tons more exciting content coming your way, so stay tuned! 🔜🚀 Remember to visit D2CVille at ⁠⁠https://www.d2cville.com/⁠⁠ for more D2C awesomeness. And follow us on social media via https://linkpop.com/d2cville.

October 5, 2023Episode 2347 min

Celebrity marketing, being cash flow positive, and the future of the CPG: Camille Barreto from We Are ME Cosmetics

👋👋 Hey D2C community! Welcome to the 23rd episode of our D2CVille Stories Series, where we chat with remarkable D2C entrepreneurs! In our latest episode, we had a wonderful conversation with Camille Barreto, the founder and CEO of the US-based hair cosmetics brand, We Are ME Cosmetics. 🟢 Camille, who spent many years in the finance industry, decided to start her own hair cosmetics brand to address her hair issues. Her husband played a crucial role in encouraging her, saying, "It's very selfish of you to keep your ideas that could improve people's lives away from the world." 🟢 She emphasizes the significance of cash flow, having witnessed the ups and downs of financial markets. She aims to minimize reliance on external financing and refrain from overspending on digital ads. Instead, she explores more reliable avenues for growth. 🟢 Influencer and celebrity marketing has proven highly effective for Camille's business. Leveraging her strong relationship with Scheana Shay, Camille successfully raised awareness for her brands. Furthermore, she shared valuable tips for fruitful influencer and celebrity partnerships. So if you're suffering from hair issues like thinning hair check We Are ME Cosmetics at https://mecosmetics.com/utm_source=linkedin_post&utm_medium=d2cville! We've got tons more exciting content coming your way, so stay tuned! 🔜🚀 Remember to visit D2CVille at ⁠⁠https://www.d2cville.com/⁠⁠ for more D2C awesomeness.And follow us on social media via https://linkpop.com/d2cville.

September 28, 2023Episode 2241 min

Transforming Your Kitchen into a Production Hub: Stef Dogan from Goly Natural

In the 22nd episode, we had a great conversation with Stef Dogan, the founder of the UK-based natural skincare brand Goly Natural. Before we get started, we have something special for you – the D2CVille Newsletter! Your backstage pass to all things D2C. Get tips from D2C experts and join a vibrant community by subscribing to it at: https://www.d2cville.com/newsletter?utm_source=spotify Now, back to the good stuff: 🟢 Did you know that the average woman applies over 150 different chemicals to her body every day? And surely some of these chemicals may not be great for the skin! Knowing that many beauty brands use harsh chemicals in their products, Stef began making her own skincare items as a hobby in the early 2010s. Over time, this hobby evolved into a successful D2C business by the 2020s. 🟢 After some unsuccessful attempts with paid advertisements on different platforms, Stef decided to stop spending money on things that didn't yield results. Now, she depends entirely on her product and her loyal customer base to spread the word. 🟢 To keep expenses in check, Stef transformed half of her kitchen into a production facility. She continues to handle everything, from production to packaging and shipping, all on her own. So if you're in the UK and looking for products that will go easy on your skin, check Goly at https://www.golynatural.co.uk/utm_source=linkedin_post&utm_medium=d2cville! We've got tons more exciting content coming your way, so stay tuned! 🔜🚀 Remember to visit D2CVille at ⁠⁠https://www.d2cville.com/⁠⁠ for more D2C awesomeness. And follow us on social media via https://linkpop.com/d2cville.

September 14, 2023Episode 2134 min

Modern minimalist home decor brand with huge success: Ahmad Elsaadi from OZARKE

👋👋Hi wonderful people of the D2C community, building great brands and products out there! Here is the 21st episode of our D2CVille Stories Series, where we showcase outstanding D2C entrepreneurs! 🛋️ In our latest episode, we had a great conversation with Ahmad Elsaadi, the CEO of Houston-based modern lightning D2C brand OZARKE. Before we get started, we have something special for you – the D2CVille Newsletter! Your backstage pass to all things D2C. Get tips from D2C experts and join a vibrant community by subscribing to it at: https://www.d2cville.com/newsletter?utm_source=linkedin&utm_medium=post Now, back to the good stuff: 🟢 Ahmad embarked on his journey with OZARKE in 2020, right in the midst of the pandemic, with little to no prior experience in the D2C world. While he may not have been an expert from the get-go, he cleverly drew upon his expertise in supply chains and adopted a "learning as you go" approach. 🟢 At OZARKE, customer service takes center stage. In a fiercely competitive landscape, they are committed to ensuring that every customer interaction results in a satisfied customer. While they have a well-established customer service policy, they're not afraid to adapt it occasionally to better cater to their customers. Ahmad emphasizes that prompt responses are the golden ticket to a happy customer. 🟢 With a dedicated commitment, OZARKE allocates 20-25% of its revenue to marketing efforts. Collaborating with multiple agencies to fine-tune aspects like website conversion, marketing strategies, and design, they're going all in! So if you're looking for modern and minimalist lighting options, check OZARKE at https://ozarke.com/collections/lamps?utm_source=linkedin_post&utm_medium=d2cville! They also do global shipping 📦 We've got tons more exciting content coming your way, so stay tuned! 🔜🚀 Remember to visit D2CVille at ⁠⁠https://www.d2cville.com/⁠⁠ for more D2C awesomeness. And follow us on social media via https://linkpop.com/d2cville.