May 7, 2024Episode 1229 min
The Art of Trade Show Excellence: Planning, Presence, and Follow-Up
Featuring Jennifer Baker-Johnson, Director of Commercial Marketing - Network & Cybersecurity Services at Rockwell Automation.
Episodes
104
Latest episode
May 2024
Language
EN
About the show
As breaches abound and cybercriminals up the ante, it's more critical than ever that you stay plugged in to how the threat landscape is evolving. At Cybersecurity Unplugged we dive deep into the issues that matter. Guided by CyberTheory's director, Steve King, we have candid conversations with experts on the frontlines of the cyber battlefield.
Listen to episodes
April 3, 2024Episode 1125 min
Survey Says! Utilizing Survey Data to Support Cybersecurity Marketing Programs
Kristine DePippo, Head of B2B Product Marketing: Security, Verizon, is at the helm of orchestrating Verizon Security's B2B strategy and pioneering its data report advancements.
February 22, 2024Episode 1029 min
Generative AI's Role in Cybersecurity Data Analysis
To help us unpack it all we've invited Wade Baker, Co-Founder of Cyentia Institute – a leading firm focused on cybersecurity data-driven research.
December 12, 2023Episode 924 min
Lost in the Inbox: The Cybersecurity PR Epidemic Part 2
This two-part series dives into the issue within cybersecurity PR and Communications, focusing on the widespread use of ineffective mass email strategies by PR professionals. Featuring special guest Kevin Kosh, Senior Director of Communications at Bishop Fox
December 5, 2023Episode 925 min
Lost in the Inbox: The Cybersecurity PR Epidemic Part 1
This two-part series dives into the issue within cybersecurity PR and Communications, focusing on the widespread use of ineffective mass email strategies by PR professionals. Featuring special guest Kevin Kosh, Senior Director of Communications at Bishop Fox.
October 3, 2023Episode 843 min
Generative AI's Impact on Cybersecurity Marketers
Dan Verton currently serves as the Director of Content Marketing at Uptycs, taking us through a deep dive into generative AI's role in reshaping cybersecurity marketing.
September 19, 2023Episode 736 min
B2B Cybersecurity Leads: What's the Best Method for Acquisition?
Shaina Lanchin Zarrin is the Head of the Digital Department at the pioneering B2B marketing powerhouse - Xtra-mile, an Israeli-based marketing agency that specializes in lead generation for B2B technology and cybersecurity vendors.
August 22, 2023Episode 627 min
Content Syndication as a Foundational Element of Lead Generation
Freya Ward, Global Sales Director for Headley Media, joins us for a deep dive into content syndication as a foundational element of lead generation.
July 5, 2023Episode 524 min
CISO Community Management From the Vendor Perspective
This episode of Cybersecurity (Marketing) Unplugged features Dan DeSantis, Director or CISO Advisory in Cisco's Security Organization.
April 25, 2023Episode 419 min
Israeli Cybersecurity Investing...Or Should We Call It Company Building?
Bobi Gilburd is the Chief Innovation Officer at Team8. Having served in the IDF's elite unit 8200 as a colonel for over 26 years, Bobi brings extensive cybersecurity knowledge and strategic acumen to his role at Team8. Leading the unit's research and cloud divisions, Bobi developed an innate understanding to the myriad of attack vectors across the global cyber landscape.
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