Curb Appeal

Hosted by Virtuance

Business Marketing

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Episodes

Latest episode

Jul 2024

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EN-US

About the show

Curb Appeal is a podcast for real estate professionals who are looking to build out their business and get more deals done. In each episode, Rachel Gombosch uncovers what is and isn’t working when it comes to scaling in the industry. Ultimately, Curb Appeal helps real estate professionals identify actionable steps to effectively grow their real estate brand, attract more business, and expand their industry footprint.

Listen to episodes

19 recent

July 9, 2024Episode 1920 min

How the Phair-Hinton Group Seamlessly Markets Their Real Estate Listings

Get ready to be inspired by Kim Thomson, Listing Manager at the Phair-Hinton Group Keller Williams Realty, as she shares her success story with Virtuance's real estate photography services. Discover how Virtuance's easy-to-use website and scheduling platform have saved Kim time and helped her excel in the real estate industry. We are proud to partner with the Phair-Hinton Group and capture stunning real estate listings together. Elevate your listings' visual appeal and shorten your time on the market by trying Virtuance today. Kim's success can be yours too!Virtuance truly takes care of everything from start to finish. Their online platform allows Kim to efficiently input property details, select services, and schedule photo shoots, freeing up her time to focus on other important tasks. With Virtuance's partnership discount, the Phair-Hinton Group can maintain their budget while receiving top-notch images. Their clients are consistently impressed by the high-quality, crisp, clear images that positively reflect their brand. Kim especially loves the blue sky guarantee enhancement, which helps clients visualize a property's potential even on gloomy days.The network of professional photographers at Virtuance is incredible. They are reliable and consistently deliver a level of quality that matches the Phair-Hinton Group's expectations. Through Virtuance's services, they've addressed scheduling issues, pricing concerns, and quality and reliability matters. The outstanding customer service team is always there to assist with any questions or adjustments, making Kim's job much easier. Virtuance has greatly contributed to the success of the Phair-Hinton Group's real estate listings.

June 11, 2024Episode 1823 min

Lead Gen Playbook: How to Generate Cost-Effective Real Estate Leads

Are you tired of lead generation draining your resources and not providing quality leads? It's time to give your wallet a break! At Virtuance, we understand the importance of cost-effective lead generation strategies for real estate agents - which is why we're excited to share our latest webinar: "The Lead Gen Playbook: How to Generate Cost Effective Real Estate Leads". In this short session, led by real estate marketing expert Rachel Gombosch, you'll learn about budget-friendly and effective marketing strategies that can automate and streamline your lead generation efforts while saving you time and money.We know that real estate lead generation can be a challenging and costly task. That's why we're committed to providing innovative solutions that are both efficient and affordable. We'll discuss lead generation ideas that won't break the bank!You can expect to learn strategies and tactics that will help make your lead generation efforts not only effective this season, but also friendly to your budget.

May 14, 2024Episode 1715 min

How SkyRun Breckenridge Improved Marketing and Increased Vacation Rental Bookings

Welcome to the vacation rental testimonial video featuring Taylor McCreary of SkyRun Breckenridge. Discover how investing in Virtuance's suite of services has brought significant success to SkyRun Breckenridge.In this video, Taylor McCreary, the Director of Business Development at SkyRun Breckenridge, shares how Virtuance emerged as a comprehensive solution for their real estate photography needs, addressing their challenges and transforming their operations. With Virtuance, they have achieved marketing consistency and a quicker turnaround time, improving their overall marketing strategy and generating more leads through their website and social media channels.One of the remarkable successes experienced by SkyRun Breckenridge is the 6 to 8 percent increase in bookings for vacation rental homeowners who reinvested in their homes with a Virtuance photo shoot. This increase translates to an additional month of occupancy!Virtuance's commitment to delivering standardized, high-quality products through their photography services has positively impacted SkyRun Breckenridge's brand image. They maintain a premium standard, ensuring consistent visuals across all platforms.The online platform provided by Virtuance has streamlined SkyRun Breckenridge's scheduling process. Quick input of property details, service selection, and efficient scheduling of photo shoots have greatly improved their operational efficiency.Partnering with Virtuance has elevated SkyRun Breckenridge's marketing strategy. The consistent and captivating visuals enhance their SEO on channel platforms and greatly improve the marketing for their property listings.As a result of reinvesting in Virtuance shoots, SkyRun Breckenridge's homeowners have experienced an average booking increase of between 6 and 8 percent. One homeowner is even earning $10,000 more year over year, showcasing the remarkable impact of this investment.

April 9, 2024Episode 1621 min

From Likes to Leads: How to Maximize Lead Generation with Social Media

Want to supercharge your lead generation game and skyrocket your success? In today's fiercely competitive market, your online presence is more crucial than ever, and social media is the key to unlocking a goldmine of potential leads.Don't miss our latest expert-led episode, where Rachel Gombosch unveils the art of harnessing the power of social media platforms to generate leads that will fuel your business growth! Get ready to learn how to craft captivating social media content, unravel the secrets behind killer campaigns that convert, position yourself as the go-to local real estate authority, and establish an unforgettable online brand.This episode will equip you with the essential tools and proven strategies to drive data-driven success. Learn how to measure your social media lead generation ROI like a pro and take your real estate business to new heights.You will learn how to:⭐️ Craft irresistible social media content that captures your audience's attention⭐️ Discover the secrets behind high-converting campaigns⭐️ Establish yourself as the local real estate authority⭐️ Make a lasting impression with your online brand

March 12, 2024Episode 1526 min

5 Ways to Turn Real Estate Clients into Lead Generators

Ready to take your real estate success to new heights? It's time to tap into the power of referrals and transform your existing clients into lead generators! In this fiercely competitive market, building a successful referral marketing strategy is the key to enhancing your reputation and generating a consistent stream of high-quality leads. 🏆Join us as Rachel Gombosch dives deep into the strategies that will help you cultivate strong relationships with your past and current clients, implement impactful referral programs, and create a system for achieving consistent referrals. 🤝Don't let this opportunity slip away! Discover the secrets to harnessing the incredible power of referrals and leverage your existing client base to fuel your real estate success. You will learn:⚡️ The importance of referrals in real estate and how real estate referrals work⚡️ How to tap into your sphere of influence and unleash the potential of word-of-mouth recommendations and who gives the best real estate referrals⚡️ Strategies for cultivating strong relationships with your clients⚡️ Implementing referral programs that work wonders⚡️ Creating a system for consistent referrals that keep your business thriving 📈

October 10, 2023Episode 1427 min

Brokerage Success: How Virtuance Supports Brand Consistency & Streamlines Photography Operations

In this episode, we unveil an inspiring real estate success story that showcases how innovation can revolutionize the industry. Join us as we sit down with Rick Ellis and Katie Sharp from Berkshire Hathaway HomeServices Texas Realty to explore their remarkable journey toward achieving marketing excellence through Virtuance.Discover the challenges faced by Berkshire Hathaway HomeServices Texas Realty before embracing Virtuance's cutting-edge solutions. Hear how Virtuance's HDReal® algorithm transformed the quality of property photos, making them stand out in the market.Learn about the seamless and time-saving solutions Virtuance provides, including simplified photo scheduling. Understand the competitive edge gained by using Virtuance's comprehensive marketing suite and dedicated property websites.Get insights from agents who witnessed outstanding results and discover how Virtuance became an invaluable tool for experienced and new real estate professionals.Whether you're a real estate enthusiast or a professional seeking innovative marketing solutions, this episode offers a wealth of insights and inspiration.Tune in now and elevate your knowledge of real estate marketing!🔗 Explore Virtuance's services: https://www.virtuance.com/🎙️ Subscribe to Curb Appeal for more real estate success stories and industry insights.

September 19, 2023Episode 1316 min

Unmatched Quality: How Logan Abrams Leverages Virtuance's Quality and Consistency to Stand Out in His Market

Join us as we sit down with Logan Abrams, the Part Owner and Managing Broker of Realty One Group Revolution in Charlotte, North Carolina. Logan shares his incredible journey in real estate, spanning almost two decades, and how he's achieved tremendous success while building lasting relationships with his clients.If you're a real estate professional looking to boost your marketing and sales game, while streamlining your operations, don't miss this insightful conversation with Logan Abrams. Learn how Virtuance can be your secret weapon for success in the competitive real estate market!

August 8, 2023Episode 1217 min

Capturing Success. How Yamuna Benedict of Realty ONE Group Achieves Real Estate Excellence with Virtuance

In the latest episode of Curb Appeal, join us as we chat with Yamuna Benedict, a successful Realty ONE Group real estate agent who has been partnering with Virtuance for a year. Yamuna shares her inspiring journey into the real estate industry and the importance of connecting with people rather than just houses, and how that connection can be created through the visuals you use to market your listings.Discover the key features Yamuna looks for in a real estate photographer, and how Virtuance's services have made her life easier by providing a one-stop-shop for all her marketing needs. From crystal-clear windows to accurate portrayals of properties, find out how Virtuance's quality services have impressed her clients and helped sell properties faster. Don't miss this episode packed with valuable insights for real estate professionals at all levels!

April 25, 2023Episode 1115 min

Client Education in a Changing Market: 5 Tips

EPISODE SUMMARYAccording to our 2023 Real Estate Marketing Trends, most real estate professionals felt challenged in 2022 when educating their clients about the home-buying process. Taking this into consideration, it is hardly surprising that most professionals in 2023 will focus on improving client experiences and becoming experts in educating consumers as one of their goals. Educating your clients on market trends is more imperative than ever in 2023 as a real estate professional. When it comes to helping clients better understand a real estate market in flux, real estate agents are the go-to resource. However, when it comes to educating clients in an ever-evolving industry, it can be challenging to determine the right approach. In this episode, our host Rachel Gombosch explores five strategies real estate professionals should use to become experts at educating their clients. Also, she discusses how significant it is to focus on the client experience to create a successful business and support a successful transaction process.With these practical tips, you can smoothly navigate client questions and concerns to ensure you set the appropriate expectations and provide the best environment for your client.

March 21, 2023Episode 1016 min

4 Efforts to Maximize Your Social Media Impact as a Real Estate Professional

EPISODE SUMMARYThe importance of utilizing social media as a real estate professional cannot be overstated. With more real estate professionals actively using social media for their business, it has become an indispensable tool to establish brand presence, showcase properties, and engage with a wider audience. Furthermore, a consistent and strategic social media presence enables realtors to foster trust and forge strong relationships with their clients, ultimately driving long-term success in the industry.Utilizing social media allows you to share engaging content, such as virtual tours and high-quality property images, which generates more leads. Social media can also be a beast, especially since most real estate professionals are independent contractors who must prioritize running their businesses.In this episode, our host Rachel Gombosch explores four easy and practical ways to integrate social media into your routine, allowing you to maximize your social impact. Using these game-changing strategies, you will be able to manage your time efficiently and impact your real estate business for the better.Don't miss this opportunity to learn how to make social media work for you, and stay ahead of the curve in this ever-evolving industry!