Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

Hosted by Crowdfunding and Kickstarter Expert Salvador Briggman

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100

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Jun 2026

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About the show

Kickstarter and crowdfunding advice from successful campaigns. Salvador Briggman is the founder of CrowdCrux, the most popular blog in the niche with over 20,000 subscribers. He has been cited as an expert by the New York Times, the Wallstreet Journal, and more.

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60 recent

June 4, 202632 min

EP #552 The Kickstarter Strategy That Raised $171,155 | Thaan Grill

You've got an idea. But will it fund? In this episode of Crowdfunding Demystified Podcast, host Salvador Briggman breaks down how one creator raised $171,155 on Kickstarter with over 300 backers—without guessing what would work. Toby Roberts from Thaan Grill shares the exact crowdfunding strategies that built momentum before day one. You'll discover: How one audience-building move can make or break your Kickstarter How this ad testing approach saves thousands before you launch What key signals reveal if your campaign will actually succeed Why the biggest shift turns your product into something people care about If you're planning a crowdfunding campaign, this is essential listening. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook Thaan Grill - World's Most Beautiful Tabletop Charcoal Grill on Kickstarter Thaan Charcoal

May 21, 202639 min

EP #551 The Crowdfunding Tactics Behind This $1.06 Million Kickstarter | Brick Boy

How do you turn a nostalgic idea into a $1,058,593 crowdfunding success? In this episode of Crowdfunding Demystified, Salvador Briggman interviews Thomas Bertani from Substance Labs, creator of BrickBoy — a kit that transforms a LEGO Game Boy into a playable console. In this episode, you'll learn: How THIS method confirmed demand before launch Why this marketing channel became the campaign's biggest growth driver How understanding one KEY group shaped the entire marketing strategy And much more! Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook BrickBoy — The kit that makes the LEGO® Game Boy come alive on Kickstarter BrickBoy

May 7, 202637 min

EP #550 How Fathom Turned AI Meetings Into a Startup Growth Engine

Wondering how AI can actually make startups more productive? In this episode of Crowdfunding Demystified, Salvador Briggman speaks with Richard White, founder of Fathom, about building an AI-powered meeting assistant that has evolved into a company "second brain". Richard shares lessons on productivity, fundraising, and scaling efficiently using AI instead of growing large teams. In this episode, you'll learn: Why startups should prioritize high-leverage work over long-term planning How AI enables companies to scale without dramatically increasing headcount The productivity philosophy behind building a lean, high-performing team Why complexity often signals the wrong solution And much more! Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist. Free Equity Crowdfunding Course Equity Crowdfunding Explained Fathom EP #514 Wow! The System to Raise $17.3 Million With Crowdfunding | Fathom

April 23, 202632 min

EP #549 How this New Inventor Launched a $188,763 Kickstarter | Luggical

In this episode, Salvador Briggman interviews Luggical founder Samy Khodr about building a first-of-its-kind luggage trolley and raising $188,763 on Kickstarter. You'll learn: Why this marketing phase matters more than launch day The best type of content that builds trust with backers The biggest manufacturing mistake new founders make The differences between Kickstarter and traditional eCommerce And much more! A must-listen for creators, founders, and anyone preparing to launch a physical product. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook Luggical's Instagram Luggical | Turn Your Luggage Into A Trolley In Seconds The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel

April 9, 202641 min

EP #548 The Step-by-Step Strategy Behind a $311,000+ Kickstarter | Nimbus: The Smartest Amp Ever Made

How does a college engineering project turn into a six-figure crowdfunding success? In this episode, Chaos Audio founder Landon McCoy shares the story behind Nimbus, the smartest amp ever, and the lessons learned from failed launches, manufacturing delays, and scaling a hardware startup. In this episode, you'll discover: Why their first campaign failed (and how you can avoid that mistake) The secret behind their six-figure re-launch. The one technique that wins backers over, even through product delays. The step-by-step strategy used to hit the $311k milestone And more! Crowdfunding isn't just about raising money — it's about building sustainable systems, learning from failure, and surrounding yourself with experienced mentors. Chaos Audio's story shows how experimentation and transparency can turn an idea into a successful hardware business. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook Chaos Audio Nimbus: The Smartest Amp Ever Made

March 26, 202634 min

EP #547 This Creator Raised $77,255 on Kickstarter After Years of Struggle | Trexo Wheels Go

Failure. Debt. Years without profit. Before raising $77,255 on Kickstarter, Serdar spent years struggling to build his first product. In this episode of Crowdfunding Demystified, we break down his incredible founder journey—from working 16-hour days to launching multiple successful crowdfunding campaigns. You'll learn: Why THIS marketing asset is everything (and will fund you fast) How to build hype so you can smash your goal quickly The simple framework to WIN before you even launch. And much more! If you want real-world crowdfunding lessons, this episode is packed with them. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook Trexo Wheels Go: Content Creator's Toolbox on Kickstarter Trexo Innovation Website

March 12, 202633 min

EP #546 Mind-Blowing $290,023 Kickstarter Shares Launch Secrets | Dialed Camp Kitchen

You have a product idea. You think it's killer. But will anyone actually pay for it? That's where crowdfunding comes in. In this episode, Salvador Briggman breaks down how Dana Mosman raised $290,023 on Kickstarter from 53 backers in just 22 days. No guesswork. No blind risk. Just validation, strategy, and smart marketing. In This Episode You'll Learn: Why many Kickstarter campaigns fail (and how to avoid it) Cut your launch risk by 50% before you go live Validate demand in 30 days or less Avoid the $20,000 mistake most creators make Turn transparency into higher conversions and repeat buyers Shift from inventor to profit-focused entrepreneur Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook Dialed Outdoor Dialed Camp Kitchen

February 26, 202633 min

EP #545 How This Campaign Pivoted and Raised $512,257 on Kickstarter | Prolo Ring

You've seen crowdfunding campaigns raise millions. It looks simple. Until you launch. What do you do if you need to pivot, and fast? And can you still hit six figures… even after making big changes? In this episode, I sit down with Joey Cheng, creator of Prolo Ring, who raised $512,257 from 891 backers on Kickstarter. Joey has a PhD in Electrical Engineering and 20 years of hardware experience. But even with that background, the launch didn't go as expected, and he had to pivot. Fast In this episode, we break down: Why followers don't always guarantee funding How to pivot within the first 48 hours The risk of overcomplicating your campaign Marketing lessons for technical founders How to navigate Facebook ad challenges and data tracking issues Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook Prolo Ring Prolo Ring: Full Desktop Control Without a Mouse

February 12, 202634 min

EP #544 This Creator Cracked The Code to the $175k Kickstarter Milestone | Future Retro 777

Wow! Get ready to tap into some killer crowdfunding insights! This is an important episode to listen to for any creator who wants to get funding on Kickstarter. You're about to discover how crowdfunding is not just for brand-new ideas. In this episode, I sit down with Joshua Watson, lead designer at Future Retro Synthesizers, to break down how they raised $174,000 on Kickstarter by relaunching a proven product. We talk pricing, timing, transparency, community trust, and why Kickstarter still works—even for established brands. If you're wondering whether crowdfunding makes sense for your product, this conversation will open your eyes. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook Future Retro Website Future Retro Kickstarter Campaign The Unbearable Lightness of Being" by Milan Kundera Haruki Murakami

January 29, 202632 min

EP #543 The Exact Strategy Behind a $165K Kickstarter Campaign | The Pin

If you're working on a Kickstarter and want real crowdfunding tips you can actually use, this episode is for you. You'll learn exactly what went into a $165k+ raise for a sustainable, innovative product that's racking up news headlines. In this episode, Salvador Briggman talks with Sudeshna Naik, co-founder of The Pin, a sustainable wooden earbud with built-in AI translation. In this episode, you'll learn: Why THIS key variable matters more than audience reach. The one true key to crowdfunding success (Hint: it's not transactions) The secret to combining product sustainability with premium quality And More! If you're launching on Kickstarter, this episode delivers clarity fast. Resources Mentioned: Book a Coaching Call Weekly Crowdfunding Tips Kickstarter Launch Formula Audiobook FREE Crowdfunding PR Course The Pin on Kickstarter The Pin Website

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