Dear Brands: What Creators Actually Want
Dear brands, what creators actually want. I asked thousands of creators one simple question: "What do you wish brands understood?" The answers were consistent. The answers were clear. And I've been on every side: as a creator, as a brand, as an agency. We are not one-time transactions. We don't want one-off posts, random campaigns or disconnected deliverables. We want long-term partnerships, storytelling and real brand integration. Because the best results don't come from one post. They come from consistent presence. Disney, Apple, Airbnb (150+ Airbnbs in over 30 countries… if that's not authentic, I don't know what is), and custom Nikes, twice. Creative freedom equals better results. The best campaigns give directions, not scripts. We drive ROI when you let us: some of my campaigns have driven over 3,000% ROI. It's relationships over reach. Creators create relationships every single day. That is what connects. That is what converts. Brands: co-create, do not control. Track ROI far beyond the vanity metrics. Creators: stop underpricing. Stop thinking small. You are not just a creator. You are a business. When creators and brands align, everyone wins. Create, transform and inspire, bestie, because you were born to. 💖 0:00 Dear Brands · 0:30 Not one-time transactions · 1:04 Disney, Apple, Airbnb, Nike · 2:25 Creative freedom = better results · 2:50 3,000%+ ROI · 3:15 Relationships over reach · 3:53 Brands: co-create, don't control · 4:19 Creators: stop underpricing · 4:51 Let's create differently 🎥 Dear Creators: https://www.youtube.com/watch?v=7ZX0WIu_Plo 📖 https://creatorbestie.substack.com/p/dear-brands-what-creators-want-brands 💖 https://creatorbestie.substack.com/p/become-one-of-my-first-100-founding #CreatorEconomy #DigitalNomad #CreatorBestie
