Creator: Behind the Influence | Digital Voices

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Jun 2024

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Creator: Behind the Influence, brought to you by Digital Voices. Discover in-depth insights about the Influencer Marketing industry and find out what goes on behind the scenes of a Creator.

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29 recent

June 4, 202453 min

What it’s really like on the viral gay cruise | The Globetrotter Guys

This month’s guest is the incredible Sion Walton-Guest – the face behind The Globetrotter Guys.Since 2018, Sion has been sharing a love for travel and adventure with the world. From the vibrant streets of South America to the breathtaking landscapes of Southeast Asia, Sion has explored it all.Whether it's short-form content bursting with travel tips or in-depth blog posts with a unique perspective, Sion covers it all. Their content highlights safe and fun destinations for LGBTQ+ travelers while also sharing day-to-day lifestyle insights and hopping on the latest travel trends.From global adventures to local Manchester gems, Sion reveals the best LGBTQ+-friendly spots and embraces life on the road.In this episode, Sion chats about:Secrets from the TikTok viral Gay Cruise Why it’s detrimental for brands to work with LGBTQ+ influencers just to tick boxes Tips on managing burnout and maintaining balance in the public eye

May 10, 202443 min

Is there longevity in a social media career? | Ruth Crilly

Ruth Crilly, also known as A Model Recommends has built her presence online over the past 15 years, making her a true OG in the influencer space. From blogging about beauty tips to injecting humor into her branded content, Ruth is a certified OG creator. Ruth has hit some major milestones throughout her career thanks to her loyal community joining her on each stage in her journey, and we were honored to get an inside scoop on her latest venture, her must-read memoir which is now available to pre-order!Plus, Ruth told us… - Why she can’t stand TikTok. - Why the word ‘growth’ in the influencer space gives her the ick. - How leaning into humor in her branded content has paid off!Old-school YouTube enthusiasts, it’s time to tune in… Subscribe to Ruth: https://www.youtube.com/@RuthCrilly Pre-order Ruth’s book: https://geni.us/hownottobeasupermodel Follow on Instagram: https://www.instagram.com/ruthcrilly/

March 6, 2024Episode 645 min

The truth about the online fitness community | Gabriel Sey

Gabriel Sey, aka Active Black Dad, has been a strong figure in the fitness community on YouTube for over a decade. Recently, his fitness content bore a heavy weight on his shoulders – that's when he started sharing more about his family, mental health, and humor online.On this episode of Creator: Behind the Influence, Jenny, who was Gabriel’s YouTube Partner Manager some time ago, sat down with Gabriel to catch up about:- His new content direction- Why some fitness influencers are toxic- The importance of being open about your mental health Subscribe to Gabriel: https://www.youtube.com/@GabrielSeyOfficial Follow on TikTok: https://www.tiktok.com/@gabriel_sey_ Follow on Instagram: https://www.instagram.com/gabriel_sey/?hl=en

February 6, 202430 min

KSI gave me a lifetime supply of PRIME | Jando

Off the back of his rebrand and new challenge launch, we chatted with Jack Hodgson about saying goodbye to HODGACK and hello to Jando. In the latest episode of Creator: Behind the Influence, Jack Hodgson speaks about the changing pace of the Creator Economy, clickbait vs. creativity, and how he was given a lifetime supply of PRIME by KSI. Subscribe to Jack: https://www.youtube.com/@JandoTime Follow on TikTok: https://www.tiktok.com/@jackhodgsonweewoo Follow on Instagram: https://www.instagram.com/jandotime/

January 9, 202436 min

TikTok has taken over the bookish world | Fictional Fates

Creator: Behind the Influence is back for 2024, and our first guest of the year is the incredible Joel Rochester, also known as Fictional Fates. Joel’s primary platform is YouTube, where he has 112k subscribers, but he’s also built a loyal following across Instagram, TikTok, and Discord where his followers go to enjoy in-depth book reviews, bookish trends, and a sprinkle of lifestyle content too. Our Strategy Director, Pete Bamforth, took the hosting hot seat for the first time to dive deeper into what inspires Joel’s content, and what being a content creator means to him. In this episode, Joel speaks about the balance between creating content his audience loves and content that will attract viral attention, empowering the LGBTQ+ community and people of color in the bookish community, and lets brands know how to get the most out of influencer partnerships by embracing creative freedom. Subscribe to Joel: https://www.youtube.com/@fictionalfates Follow on TikTok: https://www.tiktok.com/@fictionalfates?lang=en Follow on Instagram: https://www.instagram.com/fictionalfates/ Listen on all streaming platforms: www.digitalvoices.buzzsprout.com/

December 5, 202329 min

My audience deserve the truth | Debbie Crown

Dive into the final 2023 episode of Creator: Behind the Influence! Join Senior Creative Strategist Jennifer Adetoro as she chats with fashion and lifestyle creator Debbie Crown. Discover Debbie's journey from a trio to a solo creator, hitting 200k YouTube subscribers this year. In this episode, Debbie Crown opens up about inclusive fashion, YouTube Black, and her personal experiences, including bariatric surgery and single parenthood. Explore her passion for representing all body sizes, insights on the fashion industry, and why she brings followers on her journey. Don't miss this engaging discussion on fashion, lifestyle, and personal growth!Subscribe to Debbie: https://www.youtube.com/@imdebbiecrown Follow on TikTok: https://www.tiktok.com/@imdebbiecrown Follow on Instagram: https://www.instagram.com/imdebbiecrown/

November 7, 202345 min

Where’s the representation of brown women online? | Iconicakes

This month we have our first-ever duo on Creator: Behind the Influence, Iconicakes.Our CEO Jenny welcomed sister duo Sara and Avni, also known as iconicakes, into the podcast studio for an eye-opening discussion on navigating their lives not only as immigrants in the UK but as growing social media superstars, and the ever-important topic of representation of brown people in the media. Sara and Avni share how their Riverdale fan account ‘face reveal’ ended up in the launch of Iconicakes, the difficulties of collaborating as sisters and business partners, and what sharing their dual culture online might look like in the future.This episode is a must-watch, and for Iconicakes, this is just the beginning…Subscribe to iconicakes: https://www.youtube.com/@Iconicakes Follow on TikTok: https://www.tiktok.com/@iconicakes Follow on Instagram: https://www.instagram.com/iconicakes Listen on all streaming platforms: www.digitalvoices.buzzsprout.com/ Keep in touch | Digital Voices Check out our website: www.digitalvoices.com Follow us on… Instagram: www.instagram.com/digitalvoicesglobal/ LinkedIn: www.linkedin.com/company/digitalvoices/ TikTok: www.tiktok.com/@digitalvoicesglobal Twitter: https://twitter.com/digitalvoicesuk

October 3, 202338 min

Should Creators Monetize their Vulnerabilities? | Lucy Moon

Join us for an inspiring episode of Creator: Behind the Influence with Lucy Moon, an original lifestyle creator who started her YouTube journey at just 14!In this podcast, we explore Lucy’s sobriety journey, discuss how content creation has changed over the years, chat about mindful fashion tips, and more.Discover Lucy Moon’s thoughts on being vulnerable online, her goals for the future, and the tips that she would give to aspiring creators. Lucy Moon's wisdom and experience make this episode a must-listen for anyone interested in lifestyle content and the ever-changing world of online platforms.

September 4, 2023Episode 530 min

A career in YouTube is better than one in TV | Robbie Knox

Robbie Knox is a UK based YouTuber and co-host of the Happy Hour podcast alongside fellow YouTubers, Jaackmaate and Stevie White. With a background in TV production for shows such as Soccer AM, Robbie Knox started his YouTube channel in 2018, initially sharing stories from his television career. 5 years later, he boasts 120k subscribers on the platform, and has welcomed creator guests to his channel including Bambino Becky, Jaackmaate, and Alfie Indra. In this episode of Creator: Behind the Influencer by Digital Voices, Robbie Knox speaks on the realities of being a YouTuber in your forties, the ethics of sharing his children online, the what it’s really like to go on tour with a group of YouTubers!Subscribe to Robbie Knox: @RobbieKnox Follow on TikTok: @megarobbieknoxFollow on Instagram: @megarobbie

August 7, 2023Episode 429 min

Macerly | Behind the Influence

Madeleine Borge, also known as Macerly is a Norwegian creator, living in London. She has been creating lifestyle and educational content under her ‘Macerly’ alias for almost a decade.Since kicking off her career, Macerly has grown her audience to over 1 million followers across her YouTube, Instagram and TikTok channels. Macerly’s content empowers young graduates to feel passionate about their future, and acts as an older sister figure for young people in their early twenties trying to figure out life.In this episode of Creator: Behind the Influencer by Digital Voices, Macerly reveals why she met Melinda Gates, why she speaks about her period online, and battling hate comments when it comes to talking about finances.Subscribe to Madeleine Borge: @MacerlyFollow on TikTok: @macerlyofficialFollow on Instagram: @macerlyofficialListen on all streaming platforms: www.digitalvoices.buzzsprout.com/ Keep in touch | Digital Voices Check out our website: www.digitalvoices.com Follow us on:Instagram: www.instagram.com/digitalvoicesglobal/ LinkedIn: www.linkedin.com/company/digitalvoices/ TikTok: www.tiktok.com/@digitalvoicesglobal Twitter: https://twitter.com/digitalvoicesuk 00:00 Intro00:35 Interviewing Madeleine Polk01:50 Choosing a Purposeful Pseudonym03:33 Setting Content Boundaries04:15 Learning from Past Experiences06:52 Social Responsibility 12:11 Using YouTube Shorts Effectively13:17 Introducing Period Poverty to Audience14:34 Working with the Gates Foundation18:44 Radical Financial Transparency21:02 Responding to "Daddy's Money" Comments22:55 Gender Bias About Women & Money24:01 Wanting to Empower Young Women25:02 Solo Traveling in Asia26:31 Considering a Long-Term Creator Career28:00 Finding a Creative Outlet29:02 Benefits of Separating Projects29:12 Outro