Creative Juice

Looking to fine tune your online store strategy for 2025? Looking back at insights from other artists last year can give you a head start...   In this episode of Creative Juice, Jack and Circa share a market report from our agency IndieX, highlighting the significant e-commerce sales boost during Q4 of last year! Learn about sales growth at Black Friday this year compared to 2023 and what this surge in sales as we wrapped up 2024 could mean for your 2025 strategy!   If you want insight into leveraging this upward trend in the market, this episode is packed with advice on planning your e-commerce sales strategy and managing your marketing even if the market gets tough!     DISCOVER: How Last Year’s Q4 E-commerce Sales Data Can Guide Your 2025 Strategy Why Increased Buyer Confidence In 2025 Could Spell A Big Win For Your Online Store How To Start Building Out Your Sales Promotional Calendar Effectively Right Now What To Do With Stable Campaigns During Tough Market Conditions Why Lower CPMs In Q1 Are A Great Opportunity To Test And Tweak Ads   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server! Full Stack Creative

Want to make sure you hit your music career goals this year but that your marketing will hold you back? Two simple process tweaks could set you up for success...   In this episode of Creative Juice, Jack and Circa outline two crucial processes that you can add into your music marketing right now to see an immediate increase in productivity. Learn how to roadmap and plan your music marketing and keep it on track and mistake free so that you hit your goals faster!   If you’re tired of scrambling at the last minute and fixing mistakes that could've been avoided, this systems we cover in this episode will make your marketing efforts more efficient and effective!     DISCOVER: Why Implementing QA Processes And A Communication Cadence Is Essential For Marketing Productivity How Regular Meetings And Tracking Can Prevent Slipping On Progress What Steps To Take To Make Marketing Fun And Rewarding While Being Productive How To Avoid Last-minute Errors By Separating QA From Marketing Builds Why Even The Best Marketers Can Make Mistakes And How QA Can Save The Day How To Build An Initial QA Checklist And Catalog Past Mistakes   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server! Full Stack Creative

We get a ton of questions from artists and bands about the best music marketing practices across YouTube, Instagram, and our IndiePro community group. So today we'll answer a few...   In this episode of Creative Juice, Jack and Circa hand-selected some great music marketing questions for a special Q&A episode! Learn about rebranding in your music career, using livestreams effectively in your marketing, generating follow up sales with your fans online, TikTok strategies, and what's working in music marketing in 2025!   If you’ve got some burning questions about music marketing that you've been too shy to ask, this episode tackles a bunch of common questions we hear from artists like you!   DISCOVER: What Actually Makes Up An Artist Brand Where To Focus Your Efforts When It Comes To Repeat Sales From Your Fans How To Plan Out Livestreams That Actually Engage Your Fans What To Focus On When Nurturing Your Email List How Retargeting Campaigns Work in 2025 What Organic and Paid Strategies Work For Artists On TikTok   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server! Full Stack Creative

What’s in store for the music industry in 2025? While no one can say for sure, we’ve got some predictions and ideas to share...   In this episode of Creative Juice, Jack and Circa dive into our predictions related to AI generated music and AI artists, litigation that could shape the industry, the role of tastemakers, privacy concerns in music marketing, and beyond!   If you’re looking to stay ahead of the curve and start planning for 2025, load up this episode before your end of year planning sessions to get inspired!     RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2025? Apply to work with IndieX! Join Us In The Indepreneur Discord Server! Full Stack Creative

As 2024 wraps up, it’s time to look ahead at what 2025 has in store for music marketing and the music industry!   In this episode of Creative Juice, join Jack and Circa for a round of predictions for the new year, diving into the future of AI, social media content strategies, music marketing tools, and more!   If you’re ready to make 2025 your best year yet, this episode will inspire and motivate you to set your goals and take your music career to the next level!   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2025? Apply to work with IndieX! Join Us In The Indepreneur Discord Server! Full Stack Creative

Want to focus your marketing on monetizing your audience and turning your fans into customers? You'll need to get in their heads...   In this episode of Creative Juice, Jack and Circa discuss monetization in music marketing and how to create, ascend, and maximize customers to build revenue as an artist! Learn how to make offers to first time customers, resell to your existing customers, and track the lifetime value of your fans so that you know who your best customers are!   If you've cracked the process of capturing the attention of fans and have a growing audience waiting to support you, this episode will put you on the fast track to monetizing your music career!   DISCOVER: Why Artists Need To Understand Customer Psychology What Selling Forces Artists To Do What's The Hardest Thing To Do In Music Marketing? How To Make Offers To First Time Customers Why Upsells and Order Bumps Make Buying Easier For Your Fans How To Sell Higher Ticket Products To Your Customers How To Make Sales 7x Easier   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Stretching creativity into marketing is a huge step artists can take to create a culture and community that keeps fans engaged for the long haul! With more competition than ever for fans' attention, while it sounds great in theory, the practice requires a shift in thinking... In this episode of Creative Juice, Jack and Circa dive into creative marketing, world-building, and fan nurturing that will set you apart and make your fans love you! Learn how to program a path for your fans after discovery, the real reason to release music consistently, and how to set clear calls to action that set you apart in the minds of your fans! If you’re ready to stand out in the crowded social space and lock in your fans' attention, this episode has tons of examples to help you get started! DISCOVER: How To Program Paths For Your Fans That Reflect Your Artistic Personality Why You Need Clear Calls To Action Across Your Digital Presence How To Build Checkpoints For Your Fans How To Avoid Overloading Your Fans With Information When To Invest In Your Infrastructure To Capture And Nurture Fan Attention Why Building A Library Of Exclusive Content Will Help You Grow   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server! Full Stack Creative

As we roll into Cyber Week and the holiday season, there's a ton of opportunity for artists to sell more music and merch to fans!   In this episode of Creative Juice, Jack is joined by IndieFounder Coach Jonah McLean aka DUX for a lightning round of quick tips to help you sell more this holiday season and beyond! Learn how to make your offers more valuable, open up more opportunities for your fans, and see an ROI on all your sales efforts from small tweaks to big promotions!   If you want to maximize the sales in your online store not only this holiday season but into 2025, this episode is full of tactical tips to help you get there!   DISCOVER: How To Analyze The Market and When To Raise Your Prices What Bonuses Can Do For Your Offers How To Brand Your Products Into Offers and Why It Matters Why Selling Out Is A Good Thing What Sales Infrastructure To Put In Place For Easy Revenue Wins   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

In the attention economy of the music industry, many artists spin their wheels with marketing and struggle to even get their music out to new fans...   In this episode of Creative Juice, Jack and Circa take on the marketing strategies that artists can use to grab attention and get traction with their music right from the start! Learn how the approach to capturing attention online has evolved, a practical three-step method for organic growth on social media, and tips to hook your audience in a way that stands out from the noise!   If you're struggling to get your music heard online, this episode has key insights on organic growth, paid social media campaigns, and how to build your fan base in a sustainable way!   DISCOVER: What The Cold Start Problem Is And How It Affects New Artists How Marketing Strategies Have Changed For Getting Initial Attention Online The 3x Method To Grow Organically On Social Media What Video Posting Cadence Works Best For Growth How To Write Compelling Copy For Your Videos How To Structure and Test Paid Social Ad Campaigns For Your Music Why Platforms Like Tiktok And Instagram Are Gamechangers For Inspiration   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO How to Kick Start a Fanbase with Content Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

If you're navigating the music industry as an artist as we head into 2025, your strongest currency is attention. If you know how to harness it...   In this episode of Creative Juice, Jack and Circa discuss the three attention levers that your music marketing needs for you to build your business! Learn about creating lasting first impressions, transforming momentary interest into sustained engagement, and the essential stages in taking your audience through a journey that turns fans into customers and advocates!   If you want to market your music so that you have a community of fans who stick with you, focusing on their creating, capturing, and monetizing attention is the goal. This episode is the foundation to get you started!   DISCOVER: What The Three Key Levers Of Fan Base Growth Are And Why Each One Is Important Why Focusing Just On Getting Attention Is A Common Mistake Among Artists How To Create A Strong First Impression That Sticks With New Fans How To Educate Your Fans With Content That Keeps Them Engaged Where The Buddy System As A Customer Journey Fits Into These Attention Levers How The Stages Of Awareness Affect Fan Engagement And Business Growth How Different Levels Of Fan Awareness Affect Your Business Growth   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO How To Build A Fan Base Online EP12: The Steps To Building A Massive Fan Base ("The Buddy System") Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!