Creative Juice

Hosted by Indepreneur

Business MarketingInterviews guests

Website RSS feed LinkedIn

Episodes

100

Latest episode

Jun 2026

Language

About the show

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.

Listen to episodes

60 recent

June 10, 2026Episode 43031 min

EP430: Turning Your Merch Into Offers For Your Fans In 10 Minutes

In the streaming era, turning your music into something fans rush to buy can seem impossible. But what if it was just about making your album or merch offer irresistible? In this episode of Creative Juice, Jack and Circa dive into turning your merch into offers that'll have your fans pressing "buy" in no time. Learn about using exclusivity in your online store, setting prices, and how to add excitement and urgency into every drop! Whether you're launching a new album or selling tour merch, this episode will give you the strategy to boost your sales with real, battle-tested moves! DISCOVER: How To Transform Your Merch Into Irresistible Offers Why Scarcity And Urgency Will Skyrocket Your Sales What High-value, Low-cost Add-ons Can Make Your Offers Pop How Personalization Can Make Your Fans Feel Special Why Artists Should Charge More And How To Do It Confidently How Guarantees Can Flip The Script And Reduce Buyer Hesitation What Naming Your Offer Can Do For Its Appeal And Memorability RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

June 10, 2026Episode 43031 min

EP430: Turning Your Merch Into Offers For Your Fans In 10 Minutes

June 2, 2026Episode 42930 min

EP429: What Do I Sell First As An Artist?

Feeling stuck on what to sell to your fans first? Let's clear that up right now. In this episode of Creative Juice, Jack and Circa break down the million-dollar question almost every artist asks (sometimes more than once): "What should I sell first?" Learn about how tuning into your fans' desires, understanding the real role of your brand, and navigating your product options can set your sales strategy up for success. Whether you're a new artist or a seasoned veteran, this episode will help you crack the code on monetizing your music and engaging your audience better! DISCOVER: Why Tuning Into Fan Signals Is Your First Step How To Determine If Digital Or Physical Products Fit Your Fan Base What Early Monetization Mistakes To Avoid How To Align Your Products With Your Brand How To Think Beyond T-Shirts And CDs For First Time Sales What Role Your Brand Plays In Fan Purchasing Decisions Why Digital Product Value Gets Lost In Translation RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

May 26, 2026Episode 42818 min

EP428: A Crash Course In Live Show Advertising

Selling out shows isn't just about your music - it's about knowing how to get fans in the door! In this episode of Creative Juice, Jack and Circa break down the nuts and bolts of live show advertising in 2026 from campaign structure to content creation and beyond! Learn about the current best practices from our agency and tech tricks that help artists fill venues, from pixel tracking in ticket sales to making your ad campaigns hit with better creative choices! If you're ready to up your tour marketing game and maximize ticket sales, this episode is packed with tactical insights that artists and bands at all levels need! DISCOVER: Why Control Over Ticketing Data Is Crucial For Your Tours How To Use Bridge Pages For Better Tracking And Traffic Quality What Creative Content Drives Fans To Your Shows Why Event Response Campaigns Still Boost Ticket Sales How To Maximize Your Warm Audiences For Tour Marketing How To Track Sales Without Direct Access To Ticketing Platforms What Makes Live Show Advertising Different From Selling Merch Online RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

May 19, 2026Episode 42729 min

EP427: Our 4 Eternal Rules of Music Marketing

If you feel stuck in your music career, asking the right questions can mean the difference between spinning your wheels and making progress... In this episode of Creative Juice, Jack and Circa hash out their four eternal rules for music marketing that we use when talking about any strategy with ANY artist! Learn about how to clearly identify what you're offering, understand your audience, craft your messaging, and choose the right channels to maximize your reach! Whether you're launching new music or rekindling a connection with your fans, let these rules be your north star whenever you have questions about your marketing strategy! DISCOVER: Why Identifying What You're Really Offering Is The Key First Step How To Accurately Pinpoint Your Audience And Know WHO You're Talking To What To Consider When Crafting The Right Message For Different Fan Segments How To Choose Which Channels To Communicate On Based On Your Band's Stage Why Artists Often Ignore Their Own Strengths And How To Capitalize On Your Existing Assets How To Avoid Getting Overwhelmed With Platform Options And Stay Focused RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

May 12, 2026Episode 42620 min

EP426: How To Create Better Social Content As An Artist

Stuck on the social media hamster wheel and wondering how to make your content pop as an artist? You're not alone. In this episode of Creative Juice, Jack and Circa dive into building a systematic approach to level up your social media content. Learn about how to analyze successful content, score your own posts, and create a feedback loop that continuously improves your social media presence. If you're ready to stop throwing spaghetti at the wall with your content and start understanding what makes it stick, this episode is for you! DISCOVER: How to Identify Successful Creators' Techniques That Align With Your Style Why You Should Create a Scoring System for Assessing Your Social Media Posts What Signals From Your Audience Can Teach You About Content Creation How to Balance Qualitative Feedback With Quantitative Metrics Why Inspiration Must Be Tailored, Not Generic How to Use Fan Feedback to Refine Your Content Approach How to Avoid Making Cringe Content by Knowing Your Preferences RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

May 5, 2026Episode 4251 hr 1 min

EP425: Artist Management, Consistency, and Finding Your Path with Mike Mowery

For artists and artist managers alike, wearing many hats is part of the game. So what does it take to do it AND be successful? In this episode of Creative Juice, Jack and Circa sit down with Mike Mowery, senior artist manager at 10th Street Entertainment and former president of Outerloop Group. With years of experience under his belt, Mike shares his journey from DIY hardcore roots to managing major acts like Ice Nine Kills, TX2, Solence, Charlotte Sands, Scene Queen, Bailey Spinnn, and As December Falls! Learn about the dynamics between artists and managers, the importance of authenticity, and how Mike's unique journey in the music business shapes his approach to building music careers. Whether you're an artist looking to grow your career or a manager aiming to refine your approach, this conversation and Mike's insight and advice will help you navigate the industry landscape! DISCOVER: How To Identify And Prioritize Revenue Streams For Artists Why Artist Authenticity And Perseverance Are Key To Success What Makes a Manager-Artist Relationship Thrive How To Strategically Plan A Release With Tours, Merch Drops, And Content Why Embracing AI And New Tools Can Benefit Your Music Career How To Sustain Motivation And Avoid Burnout In A Fast-paced Industry What Steps Are Vital In Developing An Artist's Career Trajectory RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO 10th Street Entertainment Follow Mike Mowery on Instagram Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

April 28, 2026Episode 42438 min

EP424: Geese, Music Marketing Psyops, and How To Get Ahead

Was the marketing for the band Geese a psyop? Maybe. But what if I told you that's all part of the plan? In this episode of Creative Juice, Jack and Circa discuss the "controversial" marketing strategy behind the band Geese that's got the music world talking! Learn about how a band called Geese became a sensation with a marketing approach that some are calling an "industry psyop," and dive into whether this strategy is as new or as noteworthy as it seems! Whether you're curious about cutting-edge marketing tactics or cautious about falling into industry traps, this episode will get you thinking about how you're presenting your art to the world! DISCOVER: Why Marketing Your Music Can Feel Like A Psyop How The Band Geese Got Into The Spotlight What Chaotic Good Did To Engineer A Buzzworthy Campaign How This Approach Ties Into The History Of Music Marketing What Influencers And UGC Have To Do With Music Virality Why It's Crucial To Understand The Nuts And Bolts Of Marketing Today How To Avoid Getting Sucked Into Gimmicks That Won't Last RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

April 21, 2026Episode 42331 min

EP423: How To Pick The Right Marketing Channel For Growing Your Audience

Instagram, TikTok, YouTube, Facebook...as artists, choosing the right social media platform to grow can be overwhelming with so many options available... In this episode of Creative Juice, Jack and Circa keep it simple while answering one of the most common questions artists have: "Where do I start if I want to grow my audience?" Learn about finding the right platforms for your music career, discovering where your fans spend their time, and aligning your preferences with your marketing strategies. If you're unsure about where to build your fanbase online, you won't want to miss this episode's breakdown of the social media landscape! DISCOVER: Why Short Form Video Content Is Essential Across Platforms How To Figure Out Which Platforms Align With What You Enjoy Why You Should Consider Where Similar Artists Are Succeeding What The Benefits Are Of Choosing A Platform You Actually Like How Experimenting And Using Social Media As A User Can Guide Your Decisions When To Go Deeper Than Just The Mainstream Social Platforms What To Avoid When Choosing A Platform Just Because It's Popular RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

April 14, 2026Episode 42234 min

EP422: What To Do When Your Music Marketing Systems Break

When your music marketing systems start falling apart, how do you come up with a game plan? In this episode of Creative Juice, Jack and Circa tackle the chaos that happens when your best marketing campaigns and systems break! Learn about identifying points of failure in your music marketing strategy, tweaking your process to better fit your life and career, and the importance of being prepared for changes! If you've ever felt like your marketing efforts hit a roadblock right when you need them most, this episode is packed with insights to keep your momentum going even when life throws you curveballs! DISCOVER: Why Being Underprepared Will Derail Your Music Marketing Systems How to Identify and Fix Points of Failure in Your Content Strategy What It Means to Build Resilience in Your Marketing Systems How to Adjust Your Plans for Unexpected Life Changes Why There's No "One-Size-Fits-All" Solution in Music Marketing How Honest Reflection on Your Priorities Drives Success What Your Beliefs About Burnout Teach You About Sustainability RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!