
(EP 139) Creating: A Low Sugar Syrup That Goes on Whatever
What happens when two creatives with no food science background decide to build a CPG brand from scratch? Tayler and Alex, founders of Sup Syrup, wrote down their idea in February 2025 and made their first sale June 2026. In this episode we talk about how they navigated formulation, finding a copacker, minimum order quantities, and launching their first two syrups - all while figuring it out as they went. Plus, stick around for a new segment at the end - Creating Connections - where I take their story and connect it to yours.Sup Syrup is now available for purchase at supsyrup.com.Support the Sup team's journey on @shopsupsyrup on IG and Tiktok.






