Created with Jon Youshaei

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Feb 2026

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About the show

Ex-YouTube and Instagram employee Jon Youshaei interviews MrBeast, Logan Paul, Danny Duncan, Liza Koshy, and more. After working inside YouTube and Instagram for 8 years, Jon has been featured in Time, Forbes, and CNBC and known as "The Creators' Creator.™" On this show, he gives an inside look at how to build a business as a creator, improve your creative process, and the latest trends in the Creator Economy.

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53 recent

February 16, 20261 hr 30 min

Inside YouTube's Most Popular Family (Jordan & Salish Matter Interview)

I interviewed Jordan and Salish Matter on how they built one of YouTube's biggest channels — and the challenges that came with it. Thanks Thinkific for sponsoring, sign up: https://try.thinkific.com/o8x1mvptypwjAlso, get my free YT Hack Pack with our best tips & templates to grow on YT: https://www.YTHackPack.comJoin my Discord of 7,000 creators helping each other grow: ⁠Discord⁠Join my newsletter for latest creator news & tips: ⁠https://created.news⁠Get Created merch hoodies, hats, shirts & crewnecks: ⁠https://created.store⁠Subscribe for more videos: ⁠https://tr.ee/YoushaeiYT0:00 - YouTube’s Biggest Family Channel2:13 - How Much Does Salish Make?12:30 - Jordan’s Early Photography Career14:47 - The Dark Side of Family Channels20:13 - How Salish Grew The Channel21:16 - How Involved Is Salish?23:32 - Jordan And Salish’s Relationship On Set28:46 - Pressure To Put Salish’s Life Online33:53 - The American Dream Mall Controversy39:28 - Reactions To Criticism44:46 - BTS On A Jordan Matter Shoot53:36 - Jordan And Salish’s Relationship Off-Camera1:00:00 - Will Salish Quit YouTube?1:02:58 - Why Jordan Feels Ignored1:07:26 - Salish’s Career After YouTube & Hudson Matter1:13:54 - Why Isn’t The Channel Called Salish Matter?1:15:29 - Jordan Matter’s Advice For Creators1:22:10 - How To Pivot As A Creator1:25:07 - What Salish & Jordan Have Learned From Each Other1:27:09 - Final Thoughts

January 5, 202625 min

How Airrack Pulls Off YouTube's Biggest Pranks

I asked Airrack to break down one of his biggest pranks ever: arresting KSI. Try OpusClip's new AutoPilot tool, one of the most innovative tools for creators: https://www.opus.pro/contact-autopilot ...Also, get my free YT Hack Pack with our best tips & templates to grow on YT: https://www.ythackpack.com/Join my Discord of 7,000 creators helping each other grow: DiscordJoin my newsletter for latest creator news & tips: https://created.newsGet Created merch hoodies, hats, shirts & crewnecks: https://created.storeSubscribe for more videos: https://tr.ee/YoushaeiYT0:00 - How Airrack Preps for Videos3:06 - Hiring Real Cops5:11 - Setting Up the Cameras6:51 - Inside Man9:16 - Going Undercover10:44 - “He Has No Idea This Is Happening”14:06 - Finding the Right Details15:40 - Fighting the Police17:29 - Point of No Return20:01 - “Only Time I Get Nervous”22:22 - How the Sausage Is Made23:36 - Trying to Buy Punk’d25:16 - Don’t Arrest Me

December 22, 202551 min

MrBeast & Mark Rober Break Down Their Billion Dollar Empires

I asked MrBeast and Mark Rober to break down their empires from content to products to experiences just like Walt Disney did in 1957. Thanks Shopify for sponsoring, get your free trial: https://www.Shopify.com/YoushaeiGet our free YT Hack Pack with our best tips, tools & templates: ⁠⁠⁠⁠https://www.YTHackPack.com⁠⁠⁠Join our Discord of 6,500 creators helping each other grow: ⁠⁠⁠⁠⁠Discord ⁠⁠⁠⁠⁠Join our newsletter for latest creator news & tips: ⁠⁠⁠⁠⁠https://created.news⁠⁠⁠⁠Get free 30 minute consulting with my new company, Boring Stuff, which does taxes, accounting, and more for creators: https://www.boring-stuff.comGet Created merch hoodies, hats, shirts & crewnecks: https://created.storeSubscribe for more videos: ⁠⁠⁠⁠https://tr.ee/YoushaeiYT0:00 - Inside Jimmy & Mark’s Empires2:17 - Jimmy’s YouTube Channels: Old & New3:02 - Beast Land: Is America Next?5:45 - Announcing MrBeast Financial7:30 - MrBeast’s Big Software Play8:59 - Writing Books11:03 - Testing Ideas for Beast Games11:47 - Feastables, Merch, Lunchly & More13:57 - Developing New Talent15:44 - $5B Valuation18:07 - Mark’s Biggest Videos21:16 - Mark’s YouTube Thumbnail Strategy22:45 - Rejecting $50M26:12 - Mark’s “Trilogy” of Products28:46 - Brand Deals30:28 - Creative Process for Shorts32:40 - Brand Deals (Continued)34:07 - New Netflix Show37:26 - IRL Experiences41:54 - $55M Classroom…For Free45:01 - “Most Important Thing I’ll Do”

December 8, 20251 hr 22 min

He Made $26M on YouTube...But Nearly Lost It All (Linus Tech Tips Interview)

I asked Linus how he built one of YT's biggest tech channels and nearly went broke. Thanks Dropbox for sponsoring, see how Dropbox can help your team create faster: https://bit.ly/jonyoushaeidropbox Get our free YT Hack Pack with our best tips, tools & templates: ⁠⁠⁠https://www.YTHackPack.com⁠⁠Join our Discord of 6,500 creators helping each other grow: ⁠⁠⁠⁠Discord ⁠⁠⁠⁠Join our newsletter for latest creator news & tips: ⁠⁠⁠⁠https://created.news⁠⁠⁠Subscribe for more videos: ⁠⁠⁠https://tr.ee/YoushaeiYT0:00 Real Talk & Declining Views3:39 Looking at Linus' YT Earnings & Views7:57 Handling Conflicts Of Interests12:50 Why Nvidia Stopped Sponsoring Linus15:58 Why Apple Hates Linus18:26 Linus’ Advice to New Creators20:17 Responding To Criticism24:24 How LTT Catches Errors28:53 More Advice For YouTubers31:03 Income Breakdown34:38 Tips for Brand Deals39:22 Growing Merch To 55% Of Revenue43:29 Turning Down $100M Offer To Sell Channel49:51 Launching LTT…Then Almost Going Broke55:42 Building Team from Day 11:10:57 Most Stressful Moment1:14:23 Linus’ Prediction & Thoughts on AI

October 18, 20251 hr 44 min

How Airrack Made YouTube's Greatest Comeback (Interview)

I interviewed Eric Decker aka Airrack about his wild journey to 17M subscribers. Thanks .Store for sponsoring, get your .Store domain for $0.99: https://go.store/jon125 (code: JON25)Get our free YT Hack Pack with our best tips, tools & templates: ⁠⁠https://www.YTHackPack.com⁠Join our Discord of 6,500 creators helping each other grow: ⁠⁠⁠Discord ⁠⁠⁠Join our newsletter for latest creator news & tips: ⁠⁠⁠https://created.news⁠⁠Subscribe for more videos: ⁠⁠https://tr.ee/YoushaeiYT0:00 Pressure, Money & Mistakes8:55 Creative Process: Then vs Now11:46 Inside Airrack's Ideas & Pitches19:12 How To Identify & Innovate on Trends25:32 Creating Formats To Repeat35:04 Budget Per Video: Then vs Now39:46 Focus on A Plots, Not B Plots43:29 Improving Your Intros46:59 What Sponsors Think48:14 Why Mack Left57:24 Learning from Controversy1:08:20 Overhauling Everything1:20:45 Airrack’s Best Business Tips1:23:25 Income Breakdown1:27:20 Starting Smarter Creator Businesses1:39:08 Future of Airrack

October 15, 20251 hr 42 min

Why Mark Rober & MrBeast Hired These YouTubers (Sticks Interview)

I interviewed Lucas and Curtis Nicotra (aka “Sticks”) who went from working for Mark Rober to making movies for MrBeast, Ryan Trahan & more. Thanks Shopify for sponsoring, get free trial: https://www.shopify.com/YoushaeiGet our free YT Hack Pack with our best tips, tools & templates: ⁠https://www.YTHackPack.comJoin our Discord of 6,500 creators helping each other grow: ⁠⁠Discord ⁠⁠Join our newsletter for latest creator news & tips: ⁠⁠https://created.news⁠Subscribe for more videos: ⁠https://tr.ee/YoushaeiYT00:00 First Viral Videos, Lessons & Breakthroughs7:37 Risking It All for Airrack12:20 Surprising Ryan Trahan in 1 Week21:34 Negotiating with Mark Rober33:04 Sticks Breaks Down Their Packaging39:58 The Turning Point: Creator Commercials44:56 Breakdown of Joyride Commercial47:26 Filmmaking on YouTube51:36 How Sticks Made Videos with Mark Rober1:01:24 Leaving Mark Rober1:05:50 Making the MrBeast Movie1:19:45 Filmmaking Tips for YouTube1:34:08 Building The Sticks Team1:35:24 How Sticks Makes Money1:36:55 Making the Feastables Movie1:41:16 Closing Thoughts

October 13, 202544 min

I Asked YouTube's CEO Your Hardest Questions (feat MrBeast, Logan Paul & Cleo Abram)

I interviewed YouTube CEO Neal Mohan as they launch 30+ updates to ask him your biggest questions. Get our free YT Hack Pack with our best tips, tools & templates: https://www.YTHackPack.comJoin our Discord of 6,500 creators helping each other grow: ⁠Discord ⁠Join our newsletter for latest creator news & tips: ⁠https://created.newsSubscribe for more videos: https://tr.ee/YoushaeiYT(0:00) New updates to get more views(10:21) New updates to make more money(19:47) How Does Algo Treat AI Content?(28:55) Truth about AI Age-Gating(34:52) YouTube on TV(39:01) More Big Updates from YT

September 15, 202529 min

Inside MrBeast's "Billion Dollar" Movie (featuring Sticks)

Sticks breaks down their movie starring MrBeast to launch Feastables’ brand-new chocolate milk. Thanks Feastables for sponsoring: grab the new chocolate milk now at Walmart, 7-Eleven, and Speedway nationwide. Get our free YT Hack Pack with the best tools, templates, and tips to grow on YT: https://www.ythackpack.com/ Join my Discord of 6,500 creators helping each other grow: Discord Join my newsletter for latest creator news & tips: https://created.newsSubscribe for more videos: https://tr.ee/YoushaeiYT

September 8, 202525 min

Danny Duncan Roasts New YouTubers

Danny Duncan and I showed 3 YouTubers how to improve their videos so you can learn too. Thanks Spotter Studio for sponsoring, get your Free Trial and Bonus Roast: https://partner.spotterstudio.com/jon Get your .Store domain for your merch store for $0.99: https://go.store/jon2025 (code: JON2025)Get your videos roasted: https://vidroast.io/Get my free Thumbnail Hack Pack with my best tips, tools & templates: https://www.ythackpack.com/thumbnail/Join our Discord of 6,500 creators helping each other grow: Discord Join our newsletter for latest creator news & tips: https://created.news(0:00) Intro (0:58) Roast 1: Sneaking Into NHL Game (8:15) Roast 2: I Survived Riding a Bull (18:03) Roast 3: How To Lose 25 Pounds in 2025

July 28, 20251 hr 33 min

Meet YouTube's Next Billionaire (Codie Sanchez Interview)

I interviewed one of YouTube's smartest business minds, Codie Sanchez, who shared a ton of specific tips and tools to make it as a creator. Thanks Thinkific for sponsoring, get started here: https://try.thinkific.com/o8x1mvptypwjGet my free YT Thumbnail Hackpack: ⁠⁠⁠⁠YTHackPack.com/Thumbnail⁠⁠⁠⁠Join my Discord of 5,500 creators helping each other grow: ⁠⁠⁠⁠⁠⁠⁠⁠Discord ⁠⁠⁠⁠⁠⁠⁠⁠Join my newsletter for latest creator news & tips: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠created.news⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe for more videos: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tr.ee/YoushaeiYT⁠(0:00) Who is Codie Sanchez?(1:40) Why Finance Content Gets A Bad Rap(3:55) How Codie Beats Burnout(9:49) Writing Like Codie Sanchez(14:33) Codie’s Tactics To Go Viral(17:56) How Codie Runs YouTube With Notion(28:01) Turning Viewers Into Community(30:55) Want Codie's Notion Templates?(31:35) Building Process With Notion(34:45) Breaking Down Codie’s Businesses(39:30) Why Codie Says No To Brand Deals(43:57) Launching A Newsletter in 2025(49:59) 6 Ways To Structure Brand Deals(1:01:18) Codie’s Income Breakdown(1:03:16) Building Deals As A Creator(1:07:46) Earning $500K For Public Speaking(1:13:00) Why Codie Sells a $10,000 Course(1:21:44) Reality of Running A Business(1:25:35) Codie’s Biggest Regret(1:27:51) Codie’s Journalism on the US-Mexico Border