Craft to Career

Hosted by Elizabeth Chappell

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Episodes

211

Latest episode

Jun 2026

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About the show

How do I turn my craft into a career? How do I create my dream job, working from home, and doing what I love? How do I grow my Instagram following? How do I earn money with my craft? And the biggest question of all: Can I be successful?

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60 recent

June 12, 202644 min

Joshua Dunn on Memory Quilts, Space, and a Quiltmaker Magazine Feature

About Joshua Joshua Dunn is the quilter and designer behind Lifting and Stitching. Based in North Carolina, he creates modern quilts inspired by the cosmos, where memory, color, and story meet. His first pattern, A Trip Around the Universe, drew on the James Webb Telescope's Cosmic Cliffs image, and his work has been featured in quilt shows. His pattern Snapshot, a memory quilt, appears in the Summer 2026 issue of Quiltmaker Magazine alongside a designer spotlight. In this episode The memory quilt in Quiltmaker Magazine, and the story behind it How quilting keeps Joshua connected to his mother, who was a quilter herself The way he uses quilting to explore his love of outer space His path as a newer pattern designer, from quilt shows to a magazine feature Why quilting stays a creative outlet rather than a full time job, and what that gives him A look at his life beyond the sewing machine, including weightlifting and his approach to healthy eating A few takeaways A quilt can hold memory and connection, not just fabric and thread You do not have to quilt full time for it to be a meaningful part of your life Designing from what you love, whether that is family or the stars, gives your work its voice Sharing your designs can inspire others to start creating too Connect with Joshua Website: https://www.liftingandstitching.com/ A Trip Around the Universe pattern: https://www.liftingandstitching.com/atatu Snapshot in Quiltmaker Magazine, Summer 2026 (digital available now, print on newsstands June 16): https://www.quiltingdaily.com/product/quiltmaker-summer-2026-digital-edition/ Etsy shop: https://liftingandstitching.etsy.com Instagram: https://www.instagram.com/liftingandstitching/ YouTube: https://www.youtube.com/@liftingandstitching Patreon: https://patreon.com/liftingandstitching

June 5, 20261 hr 5 min

How Mim Jenkinson Built a Million Dollar Sticker Business

Mim Jenkinson sells stickers, and she has grown that into a business earning over $1 million a year. In this episode of Craft To Career, Mim opens up about what she sells, how her business has grown year after year, and the choices that made the biggest difference. She talks about the role her courses and membership play in her success, and how learning from people who are a few steps ahead of her has shaped her growth. Mim also shares a recent shift in how she builds her email list. For years she relied on seminars, and she has since moved to a new model that has worked better for sales. If you want to grow your own creative business, Mim's story is full of lessons you can apply. Come get to know Mim, her sticker business, and the thinking behind how she keeps it growing. About Mim Mim Jenkinson is a sticker making educator who has taught more than 20,000 crafters to make stickers using Cricut, Silhouette, and Canva. She started making stickers at home in 2016, built a five star shop, and now runs a creative education business that earns over $1 million a year. In this episode What Mim sells, and how the pieces of her business fit together How her courses and membership became central to her success Why learning from people ahead of her has been a driver of her growth The pivot from seminars to a new model for building her email list, and why it has worked better for sales The habits and decisions that keep her business growing year after year A few takeaways for your own business Growth often comes from learning openly from others, not figuring everything out alone Courses and memberships can create steady income and deepen your relationship with your audience When a list building strategy stops serving your sales, it is worth testing a new approach Connect with Mim Website: https://www.mimjenkinson.com/ Free Sticker Making Starter Kit: https://www.mimjenkinson.com/guide Free Sticker Starter Class: https://www.mimjenkinson.com/freeclass Secret Sticker Society (membership): https://www.mimjenkinson.com/sss Business coaching: https://www.askmim.com/unstuck/ Instagram: https://www.instagram.com/mimjenkinson YouTube: https://www.youtube.com/mimjenkinson

May 22, 202648 min

Niching Down and Standing Out: Helene of Scandi Quilts on Growing a Quilt Pattern Business

What does it look like to grow a quilt pattern business when you lean fully into your roots and design what you genuinely love? In this episode of the Craft To Career Podcast, Helene of Scandi Quilts shares how her business has grown since taking the Quilt Pattern Writing Course. Helene has built a beautiful niche around Scandinavian-style quilts, and she's seen real growth in both her sales and her email list along the way. In our conversation, she opens up about what's actually working for her business right now. Helene shares the role on-brand photography has played in her growth, and how adding unique, story-rich elements to her photos has helped her quilts feel instantly recognizable as hers. We talk about what it looks like to build a brand that feels cohesive across patterns, social media, and email, and why leaning into a specific aesthetic has helped her stand out rather than blend in. In this conversation, you'll hear: How Helene found her Scandinavian niche and why it has resonated with quilters The shifts she made after the Quilt Pattern Writing Course that started moving the needle How she approaches on-brand photography for her patterns and social content The little details and unique elements she adds to her photos to make them feel like Scandi Quilts What's working for her email list and pattern sales right now Her honest take on what it takes to grow a pattern business one step at a time Whether you're just starting to think about your brand or you're ready to refine the niche you already have, Helene's story is a beautiful reminder that the most sustainable businesses are often the ones built around what you love most.

May 15, 20261 hr 1 min

From Blank Page to Bestseller: A Conversation with Katherine Center

What does it actually take to write a book, and keep writing them, year after year? In this episode, I sit down with NYT bestselling author Katherine Center for a warm, behind-the-scenes look at her life as a writer. Katherine is the author of thirteen novels Amazon, including her newest release, The Shippers, a friends-to-lovers romance set aboard a cruise ship. Two of her books have hit the global Top 10 on Netflix Amazon, Happiness for Beginners and The Lost Husband, and she has become one of the most beloved voices in contemporary romance fiction. In this episode, Katherine shares how she got her start as an author, what her writing process and day-to-day life actually look like, and what keeps her inspired book after book. Whether you're a longtime fan or new to her work, this conversation is a good reminder that creative careers are built one page at a time. About Katherine's New Book: The Shippers follows JoJo Burton, who ropes in her childhood best friend Cooper as her wingman at her sister's destination wedding on a cruise ship Amazon, with results she didn't plan for. Katherine lives in her hometown of Houston, Texas Goodreads, which felt like a fun full-circle fact to share with our Texas listeners! Find Katherine: Website: katherinecenter.com Instagram: @katherinecenter

May 8, 202655 min

Turning Art History into Quilt Patterns: A Conversation with Eva Saunders

What if the funding to grow your quilting business was already sitting in your local community, waiting for someone like you to apply for it? In this episode of the Craft To Career Podcast, I'm talking with Eva Saunders of Gingerly Quilt Co. about the unique way she has grown her quilting business: by applying for and receiving local grants for small creative businesses. These grants have helped Eva develop online quilting courses, invest in her ideas, and grow Gingerly Quilt Co. without relying only on pattern sales. Her story is such a good reminder that there are creative ways to fund a quilting business, and sometimes the resources you need may be closer than you think. Eva has also created a beautiful and memorable niche as a quilt pattern designer. With her background and love for art history, she designs quilts inspired by famous works of art and artistic movements. From a Starry Night quilt inspired by Van Gogh to Art Deco quilt patterns, Eva brings fine art into quilting in a way that feels fresh, meaningful, and completely her own. In this episode, we will talk about: How Eva discovered grant opportunities in her local community What the grant application process looked like for her creative business Why niching down into art history quilts helped her stand out as a pattern designer How she turns famous artwork into quiltable designs The unique construction methods behind her art quilts How turning quilt patterns into online quilting courses opened up new revenue streams What it looks like to build a quilting business around your personal interests and expertise Listen to this episode if you: Are a quilt pattern designer looking for new ways to fund your business Have wondered if grants for small creative businesses could help you grow Want to create more unique and memorable quilt patterns Are interested in art quilts, art history quilts, or fine-art-inspired quilting Feel like you need help finding a niche that feels true to you Want to learn how online quilting courses can become another revenue stream Eva's story is full of practical insight and creative inspiration. Whether you are dreaming of applying for a grant, creating a course, or developing a niche pattern design style of your own, this conversation will give you so much to think about. About Eva Saunders Eva Saunders is the quilt pattern designer behind Gingerly Quilt Co. Her work blends quilting, art history, and creative construction methods to create patterns that feel like works of art. Through Gingerly Quilt Co., Eva creates art-inspired quilt patterns and online quilting courses that help quilters bring famous artwork and beautiful design movements into their own quilts.

May 1, 202645 min

From Woodworking to Quilting: How Chris Hanson Built Modern American Vintage

Chris of Modern American Vintage shares how he built a handmade maker business creating wood quilting notions, plus advice for craft entrepreneurs. Ever wondered what it takes to build a handmade maker business from the ground up? In this episode, Chris of Modern American Vintage pulls back the curtain on how he turned woodworking into a thriving small business serving the quilting community. Chris shares the unexpected path that led him into quilting, what his daily process looks like, how he prices his work, and the surprises that have come with running a creative business. If you're a maker thinking about turning your craft into a career, this conversation is for you. In this episode: How Chris got started with Modern American Vintage and his woodworking background A look inside his workspace and what a typical day really involves The story of how a woodworker found his way into the quilting world Whether Modern American Vintage is full-time or a side business His process from idea to finished product How he sources materials and approaches pricing Best sellers and the products that surprised him Balancing creative instincts with customer requests The best parts of running a maker business, and the parts that are harder than expected Practical advice for starting a creative business What's next for Modern American Vintage Connect with Chris: Website: Modern American Vintage Instagram: @modern_american_vintage

April 10, 20261 hr 11 min

Theresa Benson of The AI Quilter: AI, Ethics, Creativity, and the Future of Quilting

Artificial Intelligence is one of the biggest conversations happening in the creative world right now, and in this episode of The Craft to Career Podcast, I sat down with Theresa Benson of The AI Quilter to talk about it all. Theresa gives a thoughtful look into the use of Artificial Intelligence as a quilter, artist, and business owner. We talk about the hot topics so many creatives are wondering about, like whether AI steals art, how it impacts the environment, what we can do about it, and how to think through using AI in an ethical and intentional way. And spoiler alert: this conversation is not as one-sided as you might think. If AI feels exciting, confusing, inspiring, or even a little unsettling, this episode will give you a lot to think about. Theresa brings nuance, wisdom, and a balanced perspective to a topic that affects artists and business owners more and more each day. In This Episode, We Talk About: How Theresa uses AI as a quilter, artist, and business owner The concerns creatives have about AI and art theft Ethical questions around using AI in creative work The environmental impact of AI and why it matters What creatives can do to use AI more thoughtfully How to think about AI without fear, panic, or blind acceptance Why this conversation is more layered and nuanced than many people realize Listen to This Episode If You: Feel curious or cautious about Artificial Intelligence Wonder whether AI steals from artists Want to think more deeply about AI and ethics Are trying to decide whether AI has a place in your creative business Want a balanced conversation about technology, creativity, and responsibility Resources Mentioned in This Episode Water Runs Through Everything We Build https://theaiquilter.com/water-runs-through-everything-we-build The Conscious Creative's Guide: AI Tools That Won't Steal Your Soul https://theaiquilter.com/the-conscious-creatives-guide-ai-tools-that-wont-steal-your-soul Thirsty Intelligence Whitepaper https://bit.ly/CostOfAI Ethics & Values Articles from The AI Quilter https://theaiquilter.com/category/ethics-and-values Digital Muse Landing Page https://theaiquilter.com/digital-muse-for-quilters-and-creatives-f25 Digital Muse Product Page https://theaiquilter.com/product/digital-muse-bringing-ai-into-your-creative-process Digital Muse on Amazon https://amzn.to/4rVICfU About Theresa Benson https://theaiquilter.com/about About Theresa Benson Theresa Benson, also known as The AI Quilter, helps quilters, artists, and creative business owners think more carefully and creatively about technology. Her work explores how AI can be used in ways that support human creativity rather than replace it, with an emphasis on ethics, responsibility, and keeping your own voice at the center of your work.

March 27, 202655 min

Michael Eason of Quilchemy: How He Turned a Love of EPP Into a Thriving Quilting Business

What do felt squares, an old sewing machine, and a spark of creativity have in common? For Michael Eason, they were the beginning of a quilting journey that led him to found Quilchemy and become a respected English Paper Piecing educator. In this episode, Michael shares how he unexpectedly discovered quilting and quickly realized it was far more creative and expansive than he had imagined. Once he found English Paper Piecing, commonly known as EPP, he was hooked. He fell in love with the precision, portability, and endless design possibilities of this hand-stitching technique, and it eventually became the foundation of his business. Michael shares the story behind Quilchemy, the work he does today, and how he helps quilters build confidence and skill with EPP. We also talk about the common challenges quilters face when learning EPP, what makes the technique so rewarding, and where Michael hopes to take his business next. Whether you are brand new to quilting, curious about English Paper Piecing, or looking for inspiration from someone who built a creative business in a unique niche, this conversation is full of encouragement and insight. In This Episode, We Cover: How Michael got started quilting with felt squares and an old sewing machine The moment he realized quilting could be deeply creative and inspiring What English Paper Piecing is and why he fell in love with it How Quilchemy began and how it has grown Who Michael teaches and the common EPP struggles he helps solve What is next for Michael and the future of Quilchemy Connect with Michael Eason and Quilchemy: Website: quilchemy.com Instagram: @quilchemy

March 6, 20261 hr 11 min

How Muppins Emporium Became a "Must-Visit" Quilt Shop in Paducah

When I asked, "Which quilt shop owners do you want to hear from?" Cheryl Sleboda's name was at the top of the list—and after this conversation, you'll understand why. Cheryl is the owner of Muppins Emporium in Paducah, Kentucky, and she's built a brick-and-mortar shop that stands out in a crowded industry. In this episode, Cheryl shares the origin story of her shop, the fascinating history of the building it's in, and how she's used that history to create a memorable brand experience. We also dig into the business side: how she thinks about marketing, narrowing a niche, choosing fabrics and products, and what to consider when buying inventory so it actually sells. If you've ever wondered what it takes to run a successful quilt shop, this is a must-listen. What You'll Learn in This Episode How Cheryl got started and why she chose to open a quilt shop in Paducah How the history of her building became part of her brand story Why "narrowing your niche" can be a growth strategy (not a limitation) How Cheryl thinks about marketing and standing out to the quilting community Behind-the-scenes inventory decisions: fabric selection, product mix, and what sells What makes a brick-and-mortar shop worth traveling for Links & Resources Muppins Emporium Cheryl Sleboda on Instagram Listen If You're… Dreaming of owning a quilt shop (or already running one) Curious how destination quilt shops are built Wanting real talk on marketing + niche + inventory decisions Looking for ideas to create an unforgettable customer experience Call to Action If you enjoyed this episode, take a screenshot, share it on Instagram, and tag me @quilters_candy, and don't forget to tag @muppinsemporium so Cheryl can see!

February 13, 20261 hr 3 min

How to Build a Sustainable Creative Business with Abby Glassenberg of Craft Industry Alliance

In this episode of the Craft to Career Podcast, I'm joined by Abby Glassenberg, founder of the Craft Industry Alliance — an organization created to help makers, designers, teachers, and creative entrepreneurs build real, sustainable businesses. Many creatives start with a love of making, but quickly discover that success requires much more than talent. It requires education, connections, and support. Abby shares why she created the Craft Industry Alliance, what resources are available (both free and paid), and how makers can avoid common business mistakes by learning from others in the industry. We also talk about the changing craft industry, what opportunities exist right now, and why community may be one of the most valuable business tools a creative entrepreneur can have. Whether you want to publish quilt patterns, teach, design fabric, or grow a handmade business, this conversation will help you understand where to find support and how to move forward with confidence. What You'll Learn Why Abby started the Craft Industry Alliance The biggest struggles creative entrepreneurs face Why business education matters for makers Free resources available to creatives The benefits of joining the Craft Industry Alliance How networking helps grow a creative business What the future of the craft industry looks like About Abby Abby Glassenberg is the founder of the Craft Industry Alliance, a professional organization for craft professionals including designers, teachers, shop owners, writers, and manufacturers. She is also a long-time craft entrepreneur and podcast host dedicated to helping makers succeed in business.