Episodes
62
Latest episode
May 2026
Language
EN
Conversations with the smartest people in the golf business to get the inside stories and strategies driving the business of golf forward. Hosted by former PGA Tour player Roberto Castro.
Beau Welling joins CRS to talk about whether the current golf course renovation boom is warranted or driven by FOMO, and how land planning fits into his design business. He also discusses designing the green and virtual holes for TGL, what golf can learn from curling, and gives updates on major projects at Kiawah and Lake Oconee.
Jeehae Lee returns to The Course Record Show five years after her first appearance to talk about the evolution of SportsBox AI, how the entrepreneurial journey compares to playing pro golf, and the company’s recent acquisition by Bryson DeChambeau’s investment fund.
Roberto recaps the week, previews Sunday, and talks data & tech impact at Aronimink.
Roberto talks Day 1 at Aronimink, then dives into the connectivity required to power the PGA Championship. Kevin Lawson explains how T-Mobile’s 5G network supports broadcast, operations, ticketing, point of sale, IoT devices, and more across a temporary venue and how that same approach could extend well beyond sports.
Roberto shares notes from the course and what to watch for as the PGA Championship gets started, then talks with Kaitlyn Nelson about what the data is revealing from the early-week fan experience. Kaitlyn explains the tech stack, how the team connected various data sets, and the value that creates for the PGA of America, fans, sponsors, vendors, and more. Plus, predictions.
Quick observations from a day 1 at Aronimink, followed by a conversation with Ryan Decker from CapTech on how he’s working with the PGA to use live data and AI to “produce” the fan experience. Personalized itineraries, IoT cameras, and instant alerting are helping manage crowds, concessions, safety, and operations across the entire event.
We kick off PGA Championship week with Rob Smith of the PGA of America. Rob shares how PGAA is upgrading the fan experience by using data to improve operations, better serve fans at home and on-site, and create new revenue opportunities across one of golf’s biggest championships. Look for more episodes this week from Aronimink.
Kyle Porter is the founder of Normal Sport - an old school media company for golf's new era. We talk about why he regularly updates his readers on how his business is doing, why he started Normal Sport, how things take time to become what they are, and why stories and meaningful outcomes are so impactful. Links Referenced in Our Conversation: Latest Update on Normal Sport Biz: https://www.normalsport.com/newsletter/our-book-has-made-0-which-is-a-thrillLeaving CBS - The Difficulty of Concurrent Dreams: https://www.normalsport.com/newsletter/the-difficulty-of-concurrent-dreams100124Kevin Kelly - 1,000 True Fans: https://kk.org/thetechnium/1000-true-fans/ Changing Behavior even with a 10X better product: https://x.com/davidcummings/status/2045495064906854418?s=20LIV Golf is Dying of Boredom: https://www.newyorker.com/news/the-lede/liv-golf-is-dying-of-boredom?Golf Digest on TGL S2: https://www.golfdigest.com/story/tgl-year-2-wrap-wins-losses-future-tiger-woods-2026
Jared Henzlik has seen every corner of the golf merchandise world. Started as a PGA Professional, worked at Ralph Lauren in the heyday, before going to the cathedral of golf merch: The Masters. After that Jared leaned into the Ops side of the business at a pair of fast growing brands before landing in the Ozarks where he leads retail for Big Cedar Lodge. Big Cedar is owned by Johnny Morris, of Bass Pro Shop fame, and knows a thing or two about great retail experiences.
David Southworth has been developing luxury golf communities since the early 90’s when he and Paul Fireman started with a property in Cape Cod. Their motto through booms and busts: “Do What Makes Sense” Since then David has built communities in Puerto Rico, Arizona, Scotland, Bahamas and more - with a focus on two things: Creating an experience that excites people and motivates them to invest in a community and building a company focused on caring for customers and each other.
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