Conversion Chemistry by Creative Science

Hosted by Creative Science

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Latest episode

May 2024

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EN-GB

About the show

Welcome to 'Conversion Chemistry,' the podcast where digital marketing meets scientific precision. Each week, we'll dive deep into the latest news, tactics and tools, that are changing how brands engage, acquire, and retain their ideal customers. Whether you're a marketing maverick or a data-driven enthusiast, 'Conversion Chemistry' is your formula for success. Remember, the perfect formula for your brand's growth is just a click away. Visit us at www.creativescience.xyz to discover how we can help your brand profitably engage, acquire, and retain your ideal customers.

Listen to episodes

9 recent

May 27, 2024Episode 910 min

E009 - New features from Instagram, an important delay from Google for media buyers, and good news for TikTok content creators

Here's what we cover on this episode: ⭐️ Instagram Updates Feed Algorithm to Prioritise Original and Emerging Creators 🍪 Google has delayed cookie deprecation (again…) 🎶 TikTok Reaches a New Licensing Agreement With Universal Music ✅ The Complete Checklist for Crafting a Client Video Brief 🧨 13 Cuts & Transitions To Make Your Content POP! As usual, here’s some stories from marketing from around the world… #1: YouTube has launched a new ideas generator… #2: Meta’s added some new AI-Powered tools for advertisers #3: Google’s latest 2024 Core update is out, but smaller websites have taken a hit in traffic… #4: There’s over 15m sellers on TikTok worldwide now #5: Google will automatically pause low-activity keywords from June Sara and the team at Creative Science creativescience.xyz

May 20, 2024Episode 812 min

E008 - New features from YouTube, Meta Ads Lead Gen Tips and tips for shooting and editing video

Here's what we cover on this episode: 📈 App Store Optimisation: 9 Tips to Rank at the Top ⭐️ YouTube Launches Premium Placement Option for Shorts Ads 💡 Meta Shares Lead Generation Ad Tips 🎥 3 Tips to Improve Your iPhone Videos 👨💻 5 Top Tips for Video Editing for Social Media As usual, here’s some stories from marketing from around the world… #1: New features coming to Meta Ads? Maybe… find out on May 2nd #2: Backlinks aren’t as important to SEO as they used to be, according to Google #3: TikTok’s ban in the US is coming closer to fruition… #4: TikTok’s customer retention rate is up there with Amazon, where Amazon average 27% of consumers coming back within 5 months… #5: You can now mention other TikTok accounts in your bio (great for brands with multiple accounts) Sara and the team at Creative Science. CreativeScience.xyz

April 29, 202414 min

E007 - Copy that converts, TikTok Photos, Do’s & Don’t of video editing and 6 step Social Media guide for your business

Here's what we cover on this episode: ✏️ 7-Step Framework For Writing High-Converting Copy 📸 Instagram is Facing Competition… TikTok Photos! ✅ The Do’s & Dont’s When Editing Your Videos 📲 Level Up Your Video Editing Game: Best Mobile Video Editing Apps in 2024 📈 6 Step Social Media Guide For Your Small Business ⭐️ Meta’s Got a New Reels Update As usual, here’s some stories from marketing from around the world… #1: Believe it or not, ⁠Facebook was the most downloaded app last month⁠ #2: Running ads? See what not to do in ⁠ASA’s latest round of rulings⁠ #3: ⁠Google Ads may be introducing new carousels⁠ #4: ⁠Google Universal Analytics is coming to a close⁠ on July 1st 2024. #5: ⁠Traffic on X is down by 30% YoY⁠ #6: ⁠You can now use ChatGPT without having an account⁠… finally! Sara and the team at Creative Science

April 22, 202411 min

E006 - Must-Have Landing Pages, Create Better Content, Editing Tips to Boost Engagement, Ad Cheat Sheet and Instagram Tests Longer Reels

Here's what we cover on this episode: ✅ Must-have landing pages for SaaS businesses 📽️ 3 ways to create better content for your audience 💡 10 Video Editing Tips To Help Boost Engagement 📊 Google Ads Cheat Sheet: The Factors Affecting Your Ad Position ⏱️ Instagram’s Testing Longer Reels To Maximise Engagement As usual, here’s some stories from marketing from around the world… #1: ⁠Are we now in the era of de-influencing?⁠ #2: Stop creating lots of SEO content, ⁠create better content instead ⁠ #3: ⁠Meta’s introduced some new ad preview options⁠ #4: Get a feel for the inner workings of ⁠TikTok’s intricate algorithm⁠ #5: Is ⁠ChatGPT5⁠ due this summer? #6: ⁠Big Local SEO changes from Q1 2024⁠ Hit subscribe and if there’s anybody in your network that you would like to see this, then tag them in the comments or forward it on. Sara and the team at Creative Science

April 16, 202412 min

E005 - AVOID TikTok Shop, STOP worrying about open rates, Clickbait headlines, Google Business Social posts and Engagement doesn’t equal readership

Here's what we cover on this episode: 🤔 6 Reasons your Brand SHOULD NOT be on TikTok Shop 💌 Email Open Rates: 3 Reasons you can STOP Worrying about them 😱 10 Clickbait headlines you can use in your content 📉 No Correlation Between Social Media Engagement and Content Readership 🎥 Google Adds Social Media Posts to Business Listings As usual, here’s some stories from marketing from around the world… #1: ⁠Instagram overtakes TikTok⁠ as world’s most downloaded app #2: ⁠TikTok could be about to be banned in the US⁠ (for real this time) #3: Likes & retweets are about to ⁠disappear on X⁠ #4: Selling in Germany? You might need to ⁠advertise off of social media⁠ #5: ⁠TikTok is on the decline⁠… apparently! Hit subscribe and if there’s anybody in your network that you would like to see this, then tag them in the comments or forward it on. Sara and the team at Creative Science

April 8, 202410 min

E004 - 8 Static Ad ideas, Viral TikTok hooks, YouTube retention tactics, Carousels in Reels and Insights into LinkedIn’s Algorithm

Inside this issue: 💡8 Static Ad Ideas for DTC brands 🤫 The Secret to going TikTok Viral with a Captivating Hook 🚀 6 Tactics to Skyrocket Your YouTube Audience Retention 🎥 Instagram is Testing Carousel Posts Within The Reels Stream 📊 LinkedIn Shares Insights into it’s Latest Feed Algorithm Updates As usual, here’s some stories from marketing from around the world… #1: Here’s ⁠7 Google ads shortcuts⁠ to help you manage your Google Ads account #2: Google is relaunching its ⁠Gemini AI picture generator⁠ in a few weeks #3: Instagram’s launching a ⁠new marketplace to connect brands & creators⁠ #4: ⁠Buy Now Pay Later Market is expected to grow⁠ exponentially by 2028 #5: ⁠New ad feature on Meta⁠ #6: ⁠TikTok’s released a 34 step guide on marketing strategy⁠ Hit subscribe and if there’s anybody in your network that you would like to see this, then tag them in the comments or forward it on. Sara and the team at Creative Science

April 4, 202412 min

E003 - Top Rated vs Best Seller, Instagram limits hashtags, 7 Paid media tracking tips, Master your social media and Meta’s AI-Based targeting

Inside this issue: 🆚 Top Rated vs Best Seller - which one converts best? 👋🏻 Wave goodbye to unlimited Instagram hashtags ✅ Paid Media Reports: 7 Tips to Track What’s Working 🎯 7 Steps To Mastering Your Social Media Management 📓 Notes on the Development of Meta’s AI-Based Ad Targeting Systems As usual, here’s some stories from marketing from around the world… #1: Advertising on TikTok? Read their ⁠13 Page summary of best practices⁠ #2: Carousel reels coming to Insta? ⁠Maybe soon…⁠ #3: Nasty websites linking to your website? ⁠Google says don’t worry about it⁠ #4: ⁠Fake reviews on Google⁠ are soon to be a thing of the past #5: ⁠Meta will begin labelling AI content⁠ pretty soon… Hit subscribe and if there’s anybody in your network that you would like to see this, then tag them in the comments or forward it on. Sara and the team at Creative Science

March 1, 20249 min

E002 - 3 SEO reports you NEED, Meta Ad Predictions, Search on TikTok, Instagram read Receipts and TikTok horizontal content

Here's what we cover on this episode: 📈 3 Google Analytics SEO Reports You Need to Set Up for Success in 2024 🎯 5 Meta Ads predictions for 2024 🚀 TikTok: The Rising Star in Search 👀 Instagram Lets You Turn Off Read Receipts 🤯 TikTok is Looking to Push Horizontal Content As usual, here’s some stories from marketing from around the world: #1: Use Pinterest? ⁠Check out their top tips to help optimise your product listings⁠ #2: ⁠8.5% of all paid traffic is invalid⁠, according to this study by Lunio #3: For brands who sell direct, ⁠PayPal are launching a new payment feature called FastLane⁠, which boosts the checkout experience by up to 40% #4: Looking for a ⁠marketing calendar with key events for 2024? See X’s⁠ Hit subscribe and if there’s anybody in your network that you would like to see this, then tag them in the comments or forward it on. Sara and the team at Creative Science.

February 7, 202414 min

E001 - Maximise your TikTok marketing approach, 2024 SEO trends, Display ads that work, Microsoft AI ad creation, Skippable TikTok ads

Inside this episode: 📈 5 SEO Trends to Keep an Eye on in 2024 💡 8 Tips for Creating Display Ads that Work 🤔 Advertising on TikTok? Let users skip ads 🤖 Microsoft Mixes Ad Creation With AI 🚀 5 Tips To Help Maximise Your TikTok Marketing Approach in 2024 As usual, here’s some stories from marketing from around the world… #1: YouTube rolls out new Shorts editing tools #2: Livestreams and live shopping in particular might be the way to go on TikTok in order to grow followers and increase engagement #3: Got an app? Here’s everything you need to know about Apple’s ‘new’ App Store in Europe #4: OpenAI has launched a new store for ChatGPT #5: Advertising on TikTok over Valentines? Take a read of their guide