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Content Strategy Insights

Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).
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Last Episode Date: 14 May 2024

Total Episodes: 190

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14 May 2024
John Williams: Going Headless and MACH Architecture

The rise of omnichannel content strategy and the emergence of new technical capabilities like cloud computing, API-delivered microservices, and headless software platforms have created entire new content ecosystems. John Williams explores these new ecosystems and modern cont...

31 min
25 April 2024
Deborah Carver: Connecting Literature, Composition, Content, and SEO

Deborah Carver sees direct connections between her academic study of literature and composition and her work as a content strategist, content marketer, and SEO. She also sees similarities between AI engineers and content professionals, both of whom  endeavor to create meani...

30 min
15 April 2024
Tuija Riekkinen: Scaling Content and Design Operations

Tuija Riekkinen brings a unique perspective to scaling both content and design operations, as well as other digital initiatives. She has applied her holistic and pragmatic enterprise product management skills at organizations like IKEA, where she has worked on both their des...

32 min
5 April 2024
Michael Haggerty-Villa: Design Systems and Content Strategy

Michael Haggerty-Villa's work with content and designs systems spans the history of these practices. From his work at eBay on one of the earliest design systems up until today, he has been at the forefront of both content strategy leadership and design system innovation.  T...

32 min
27 March 2024
Gladys Diandoki: Content Design Leadership Built on Strategy and Research

Gladys Diandoki brings a strong research mindset and a consistent focus on strategy to her content work. Her approach results in both solid design results and an increased appreciation for content design among her colleagues and clients. It's not only her clients who benefit...

32 min
13 March 2024
Wojtek Aleksander: Inclusive Content Design in Poland

Wojtek Aleksander is a business-focused, inclusive content designer based in Poland. Working in a profession in which English-language educational materials dominate, he addressed the need for Polish-language content guidance by writing "UX Writing: The Power of Language in ...

32 min
6 March 2024
Barbara Blythe: Content Design Operations at Cisco

Most enterprises and software companies now have design systems, and many have content operations and/or design operations teams. At Cisco, Barbara Blythe works on the content design operations team. She focuses on sharing content guidance across the products she serves, ena...

30 min
27 February 2024
Nicole Michaelis: Thoughtful Content Design Leadership

Nicole Michaelis brings a thoughtful leadership style and deep and varied experience to her content design work. Like all of us, she is pondering how to best use AI in her practice and wrestling with the impacts of layoffs and other change in the content and design professio...

36 min
22 February 2024
Terry Roach: Building Ontology-Based Enterprise Operating Models

Terry Roach helps enterprises build a "web of connectedness" that helps them understand what's happening across the span of their business Built on an ontological understanding of business that is expressed in a knowledge graph, his methods and technology help enterprises de...

31 min
14 February 2024
Anna Potapova and Arnaud Frattini: Content Design in China

With more than a billion internet users and half of all global e-commerce transactions, digital business in China is huge. Anna Potapova and Arnaud Frattini work in content roles at Alibaba, the biggest online merchant in China. Lately they have been looking beyond their des...

35 min
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