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Content Strategy Insights

Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).
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Last Episode Date: 02/02/2025

Total Episodes: Not Available

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Sarah Johnson: Moving Content Forward with Content-first Design
2 February 2025
Sarah Johnson: Moving Content Forward with Content-first Design

Sarah Johnson asks, "If a digital experience is a conversation with a user, how can you have that conversation if you don't know what the words are?" Sarah addresses the crucial role of content in her new book, "Content-first Design," tackling both the pragmatic aspects of a content-first approach to design as well as how to advocate for content practice. https://ellessmedia.com/csi/sarah-johnson/

29 min
Leah Buley and Joe Natoli: The UX Team of One
17 January 2025
Leah Buley and Joe Natoli: The UX Team of One

Both UX and content professionals routinely find themselves on teams where they are the sole practitioner of their craft. Leah Buley and Joe Natoli recently revised "The UX Team of One" to share their pragmatic take on solo UX practice, deftly balancing the application of human-centered research insights with the need to show the business value of UX work. https://ellessmedia.com/csi/ux-team-of-one/

33 min
Rob Punselie: Content Jobs to Be Done
9 January 2025
Rob Punselie: Content Jobs to Be Done

A truly customer-focused content strategy is the cornerstone of good customer experiences.  Over the past 25 years, Rob Punselie has developed and honed content discovery research methods based on time-tested usability knowledge and the Jobs to Be Done product-development framework.  This approach has helped him consistently deliver to his clients effective and durable content and customer experience strategies. https://ellessmedia.com/csi/rob-punselie/

31 min
Alan J. Porter: Storytelling for Enterprise Content Strategy
9 December 2024
Alan J. Porter: Storytelling for Enterprise Content Strategy

Storytelling is the oldest content practice. Alan Porter helps enterprises and content practitioners improve their story craft.  Alan shows how better stories both convey the unique benefits of a business to their customers and improve cross-functional communication within organizations. https://ellessmedia.com/csi/alan-porter/

32 min
Joe Gollner: A Multi-layered Definition of "Content"
19 November 2024
Joe Gollner: A Multi-layered Definition of "Content"

As recently as 40 years ago, we didn't have much need for the word "content." But as soon as we started delivering the same information via multiple channels, we needed a way to identify the essential elements of content assemblies and to work with them independent of their various manifestations in information products. So the concept of "content" was born. Joe Gollner has worked with content from its earliest days and has crafted a multi-layered definition to account for its many aspects. https://ellessmedia.com/csi/joe-gollner/

32 min
Stephanie Pereira: Designing Hyper-localized Content
7 November 2024
Stephanie Pereira: Designing Hyper-localized Content

Localizing digital product content is challenging on its own. When you add the need to communicate about sensitive financial topics to very specific audiences, the complexity of the work quickly grows. Stephanie Pereira is a content design manager working on the Google Payments product. She deftly balances a range of internal compliance and design concerns with the very specific hyper-localization needs of her audience.  (We had an internet connection issue around 28:00 - apologies for the break in continuity.) https://ellessmedia.com/csi/stephanie-pereira/

29 min
Colleen Jones: AI and The Content Advantage
24 October 2024
Colleen Jones: AI and The Content Advantage

Now in its third edition, Colleen Jones's book "The Content Advantage" has become a classic in the content-profession literature. The new edition of the book continues to highlight content intelligence and content effectiveness and adds a new focus on the impact and use of AI in content programs. It also takes a fresh look at the enduring concepts of digital disruption and digital transformation, both of which have been accelerated by the arrival of new AI technology. https://contentandai.com/colleen-jones/

34 min
Chris Bach: The Origins of Decoupled and Composable Web Architectures
22 October 2024
Chris Bach: The Origins of Decoupled and Composable Web Architectures

Over the past ten years, Chris Bach has been at the forefront of the transformation of web development.  Chris coined the term "Jamstack," which refers to one of the first conceptions of a composable web architecture (the acronym JAM accounts for the JavaScript, APIs, and markdown that make up a simple decoupled web system). He also founded Netlify, a company that supports these new architectures and which now serves tens of millions of customers. https://ellessmedia.com/csi/chris-bach/

36 min
Fran Alexander: Democratizing Taxonomy Practice
7 October 2024
Fran Alexander: Democratizing Taxonomy Practice

There is always more taxonomy work to be done than there are practitioners to do it. Fran Alexander's solution to this imbalance is to democratize taxonomy practice. Fran's work actually spans the full range of semantic practices, from simple term lists to taxonomies, thesauruses, and ontologies and knowledge graphs. Wherever she's working in this span of activities, she's always happy to bring other practitioners along with her. https://ellessmedia.com/csi/fran-alexander/

32 min
Mike Gifford: Accessibility, Sustainability, and Content Management
1 October 2024
Mike Gifford: Accessibility, Sustainability, and Content Management

Where web accessibility, digital sustainability, content management, open-source software, and web standards intersect, you'll find Mike Gifford. Mike is the open standards and practices lead at Civic Actions, a company that helps governments deliver better digital services.  Through his practice, Mike ensures that the content systems they deliver are built as sustainably as possible, deliver accessible experiences to citizens, and work well for authors and others who use the system. https://ellessmedia.com/csi/mike-gifford/

31 min
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