Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

Hosted by Annette Richmond

Business Marketing

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Episodes

136

Latest episode

Jun 2026

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EN-US

About the show

Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you. This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business. ABOUT As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.

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June 12, 2026Episode 13614 min

136 - How to Create Videos That Attract Clients (It's Not Just About Your Expertise)

Send us Fan MailIf you think talking head explainer videos are the best way to get clients, you're wrong. Besides knowing what you know, potential clients want to know who you are. During this Substack live, I discussed 4 social media video styles: Education, Edutainment, Behind-the-Scenes (BST), and Entertainment. And how you can use them in your business.Top Takeaways→ Video is not just a talking head; diversify your styles.→ Edutainment can make videos more engaging and fun.→ Behind-the-scenes content builds trust and connection.→ Fun videos are often relatable moments, shown on video.→ Using templates is an easy way to create video content.📹 To catch my next live, join me on Suback @annetterichmond in The Lab.CHAPTERS00:00 Introduction to Video Styles02:56 Exploring Edutainment in Video05:53 Behind the Scenes: Building Connection09:04 Fun and Entertainment in Video Creation 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress. Join the Bootcamp here. OR visit BlackDogMarketingStrategies.com/SFF Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

June 2, 202629 min

135 - How to Market Your Book with Video: Tips From a Book/Author

Send us Fan MailYou've finally published your book. Now, how do you get the news out there? Promote your book and YOU with video marketing. Recently, I sat down with my good friend, Gillian Whitney, who is also an author and book coach, to talk about using video marketing to create awareness, build trust, and promote their books without sounding overly salesy. We also talked about AI video tools, book launch ideas, and why imperfect videos often perform best. Top Takeaways🔹Market the author and the book.🔹“Why I wrote this book” videos build connection.🔹Real beats overproduced when it comes to video.🔹 AI tools can make book promotion more fun and creative.🔹 It’s never too early — or too late — to create book-related videos.Chapters00:00 The Importance of Video Marketing for Authors05:11 Creative Video Ideas for Book Promotion09:57 Leveraging AI in Video Marketing14:57 Engaging with Live Video for Book Launches19:51 Building Trust Through Video Content 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress. Join the Bootcamp here. OR visit BlackDogMarketingStrategies.com/SFF Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

May 19, 2026Episode 13430 min

134 - How to Find Paid Speaking Gigs: Insider Tips From a Speaker Booking Pro

Send us Fan MailFinding paid speaking gigs is tough, even when you're not a newbie. The difference between speakers who stay booked and those who struggle usually comes down to strategy, not talent.That's why I was thrilled when Susan MacConnell of Diversified Sales Solutions, who advises aspiring and mid-level speakers on landing opportunities, agreed to join me on the podcast. In this interview, Susan shares practical strategies for networking, applying to events, and leveraging platforms to grow your speaking engagements. Top Takeaways 🔹Common misconceptions about speaking careers🔹Strategies for finding and applying to speaking opportunities🔹The importance of follow-up and persistence in securing gigs🔹Using platforms and bureaus to grow your speaking business🔹The role of diversity and networking in speaking engagementsChapters00:00 Introduction and Guest Background01:03 The Business Side of Speaking02:12 Common Misconceptions About Speaking Careers03:04 Applying for Speaking Opportunities and Follow-up04:06 Mistakes to Avoid When Seeking Gigs04:54 Evaluating Free vs Paid Opportunities06:10 Using Video and Testimonials Effectively07:09 Building Relationships with Event Organizers07:57 Leveraging Platforms and Bureaus09:02 Negotiating and Asking for What You Want09:59 Tips for Advanced Speakers and Bureaus11:10 The Power of Referrals and Networking12:11 Diversity and Inclusion in Speaking Engagements13:11 Resources and Platforms for Finding Gigs14:01 The Importance of Being Organized14:57 Final Tips and Encouragement 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress. Join the Bootcamp here. OR visit BlackDogMarketingStrategies.com/SFF Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

May 13, 2026Episode 1338 min

133 - Busting Short-Form Video Myths (That You Probably Believe)

Send us Fan MailThe biggest myth about video is that everybody on video is under 40. The second thing that refuses to go away is that video means that you'll be dancing on TikTok.In this episode, I'm debunking a few misconceptions about video marketing, including the idea that people want to see perfect. They don't, they want to see human. Top Takeaways🔹Video is about sharing value, not performing.🔹Audiences want real people, not polished productions.🔹You don't need to be perfect to succeed in video.🔹Consistent posting builds muscle and trust.🔹Everyone starts bad, and gets better with practice.CHAPTERS00:00 Debunking Video Myths01:15 The Real Purpose of Video03:09 Maximizing Video Content Across Platforms04:02 Overcoming Video Anxiety05:12 Embracing Authenticity in Video 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress. Join the Bootcamp here. OR visit BlackDogMarketingStrategies.com/SFF Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

May 7, 2026Episode 13212 min

132 - 5 Essential Time-Saving Tools for Consultants and Entrepreneurs

Send us Fan MailIf you're like most consultants and entrepreneurs one thing that you never have enough of is time. In this episode, I share five of my favorite time-saving tools and why they are at the top of my list. Whether you're trying to manage your social media or save time creating content, there's a platform to help you streamline your workflow.Top Takeaways🔹Wispr Flow dramatically increases dictation speed and accuracy.🔹Metricool allows optimized cross-platform posting and editing.🔹Opus Clip provides high-quality, engagement-rated social clips.🔹Text Expander saves time by automating repetitive responses.🔹Riverside’s Find Fluff feature simplifies editing and improves quality.Chapters00:00 Introduction to Time-Saving Tools for Entrepreneurs00:28 Whisper Flow: The Dictation Game Changer02:21 Metricool: Streamlining Social Media Management04:23 Opus Clip: Enhancing Video Engagement06:42 Text Expander: Boosting Efficiency in Communication07:49 Riverside: AI-Powered Podcasting and Editing09:50 Conclusion: Embracing Tools for Entrepreneurial Success 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress. Join the Bootcamp here. OR visit BlackDogMarketingStrategies.com/SFF Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

April 28, 2026Episode 13131 min

131- How to Speak with Confidence on Camera, Podcasts, and Stage

Send us Fan MailMost people want to show up on podcasts, speak on stages, or create video content—but they hesitate because they’re worried about how they sound, how they look, or whether they’ll mess up.In this episode, I chat with radio veteran and communication coach Royce Blake, Voice of Royce, about what actually makes someone compelling on camera, on stage, or behind a microphone. Instead of focusing on gear or production, they break down the real skill: learning how to communicate with confidence by getting comfortable with yourself. Takeaways 🔹Why fear of speaking is really fear of judgment 🔹How recording yourself builds confidence faster than anything else 🔹Common mistakes (filler words, overthinking, chasing perfection) 🔹Using pauses, pacing, and presence to sound more confident 🔹How to prepare for podcasts or speaking without over-preparing 🔹Simple techniques to manage nerves and adrenaline 🔹Why connection matters more than getting every point “right” 🔹How to push through imposter syndrome CHAPTERS 02:55 Why Interviewing Is an Overlooked Skill 04:16 The Real Reason People Fear Speaking 05:30 Behind the Scenes of Radio and Live Performance 07:09 Live vs. Recorded Content: What’s Changed 09:40 Why Public Speaking Feels So Intimidating 10:04 Getting Comfortable with Your Own Voice 12:26 The 5-Minute Recording Exercise 13:37 Identifying Filler Words and Habits 15:12 Improving Delivery: Tone, Pace, and Pauses 16:23 Short-Form Video vs. Long-Form Speaking 18:49 How to Prepare for Podcasts and Speaking 20:16 Managing Nerves and Adrenaline 20:39 Strong Openings, Closings, and Storytelling 21:04 Why Perfection Doesn’t Matter 23:12 How to Connect with an Audience 24:13 Structuring Your Message Clearly 24:44 Eye Contact and Presence Techniques 26:03 Overthinking and Catastrophizing 26:35 Where to Find Royce 27:46 Overcoming Imposter Syndrome 29:04 Progress Over Perfection 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress. Join the Bootcamp here. OR visit BlackDogMarketingStrategies.com/SFF Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

March 17, 2026Episode 1308 min

130 - Why Businesses Should Move Video Creation In-House (Saves You Time, And Money)

Send us Fan MailVideo marketing is no longer a nice-to-have, which is why most businesses (91%) use video as a marketing tool according to Wyzowl's State of Video Marketing 2026. And 24% of those who don't say the reason is that it's too expensive. That's because they think of video in the "old way" as a production. In this solo episode, I share how moving video production in-house can save time, save money, and, maybe more importantly, build trust with potential clients. Takeaways 🔹Old vs. new video strategies🔹Benefits of in-house video creation🔹Content pillars and topic clusters🔹Using video to increase visibility and trust🔹Data on video marketing adoptionCHAPTERS00:00 Introduction: The Shift in Video Marketing00:31 The Old Way of Corporate Video Production00:56 Limitations of Polished Corporate Videos01:25 Authentic Videos Engage Buyers More02:12 What People Really Want to See in Videos02:33 Video Usage Statistics and Trends03:34 The New In-House Video Approach03:53 Benefits of Employee-Generated Content04:31 Expanding Reach Through Employee Networks04:54 Overcoming Content Creation Challenges05:35 Mapping Content to Buyer Journey05:44 Summary: From Studio to Smartphone06:11 Empowering Teams to Create Authentic Content06:27 Closing Remarks and Next Steps 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress. Join the Bootcamp here. OR visit BlackDogMarketingStrategies.com/SFF Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

March 10, 2026Episode 1296 min

129 - Why We Instantly Like or Dislike People (for No Apparent Reason) The Halo and Horns Effect

Send us Fan MailEver immediately like or dislike someone you just met? That's likely the result of implicit bias we are totally unaware of. In this solo episode, I discuss how biases we are unaware of - like the Horns and Halo effect - influence judgments we make in our personal and professional lives based on positive or negative characteristics rather than objective facts. Top Takeaways🔹First impressions are heavily influenced by the Horns and Halo effect.🔹Implicit bias affects our judgments without us realizing.🔹Being aware of these biases can improve client relationships.🔹Shared interests, like rescue dogs, can create instant connections.🔹Disliking someone initially may be based on unconscious biases.Chapters00:00 Introduction to Content Marketing and Client Relationships02:19 Understanding the Horns and Halo Effect03:51 Personal Experiences with Implicit Bias04:34 Navigating Client Relationships and Connections 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress. Join the Bootcamp here. OR visit BlackDogMarketingStrategies.com/SFF Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

March 6, 2026Episode 12810 min

128 - Use this Simple Framework for Consistent (Stress Free) Video Content

Send us Fan MailAfter you get over being uncomfortable on camera, what comes next? Many struggle consistently creating content because they don't have a framework. MAP fixes that. In this solo episode, I break down each section of the MAP (Make the Commitment, Anchor to Pillars, Produce with Purpose) framework. And explain how the strategy can be used to enhance visibility and authority for consultants, entrepreneurs, and corporate teams. TOP TAKEAWAYS🔹 People get comfortable on camera but often go quiet due to a lack of structure.🔹 Quick overview of Banish On Camera Anxiety 14-day strategy🔹 Content organization makes it easier for audiences to understand your message.🔹 Creating content pillars and topic clusters helps organize your content strategy.🔹Consultants should focus on visibility and authority, not just volume of content.🔹 Corporate teams need coordination to avoid random posting.🔹Pillar pages enhance SEO and provide a clear structure for content.🔹Communication deserves structure, especially in video content.CHAPTERS00:00 Introduction to On-Camera Confidence02:10 Understanding Content Structure and Strategy03:55 The MAP Framework for Content Creation05:10 Applying MAP for Consultants and Entrepreneurs06:01 Implementing MAP in Corporate Teams07:28 Bringing It All Together: Confidence and Structure 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress. Join the Bootcamp here. OR visit BlackDogMarketingStrategies.com/SFF Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

February 19, 2026Episode 1277 min

127 - Feel Like You're Behind with Video? This Is Why You're Not

Send us Fan MailIt's easy to get discouraged when you measure yourself against other people. I fall into that trap too, from time to time. The but only person any of us should measure ourselves against is ourselves. In this solo episode, I share how some of my clients started their video journey, got comfortable on camera, and even started having fun with video. Fair warning, there is no big secret or magic wand. It's all about doing the work. t.Top Takeaways🔹The trap of measuring yourself against other people.🔹Being comfortable on camera comes from doing the work.🔹Repetition is what changes things.🔹Milestones are all relative to where we are.🔹You can always find someone ahead of you.🔹Social media is a curation, someone's highlight reel.🔹Remember, you're not behind, you're building.🔹Measure your progress against where you were last month.🔹Start recording, building that muscle memory.CHAPTERS00:00 Embracing Your Unique Journey02:49 The Illusion of Comparison04:42 Building Your Confidence Through Practice 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress. Join the Bootcamp here. OR visit BlackDogMarketingStrategies.com/SFF Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...