Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

Hosted by Annette Richmond

Business Marketing

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Episodes

149

Latest episode

Oct 2026

Language

EN-US

About the show

Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you. This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business. ABOUT As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.

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60 recent

October 27, 2026Episode 1497 min

149 - How to Turn One Video Into a Week of Social Media Content

Send us Fan Mail Want a time-saving video workflow? Borrow the one I use for my podcast, which recently went to video. In this solo episode, I walk you through how my podcast workflow evolved from audio-only publishing to producing video episodes and social clips. I share the tools and steps I use to record, edit, distribute, and repurpose, so you can save time too. I’m using my podcast as the example, but this workflow works for any video you record, from a live training to a quick talking-head video. Top Takeaways 🔹 Riverside is still where everything starts, and its Find Fluff feature flags false starts and repeats for review. 🔹 Download two versions: one with captions for the podcast episode and one without captions for Opus Clip. 🔹 Intros and outros get added to the captioned version in Camtasia before it goes out to Apple, Spotify, and YouTube. 🔹 Opus Clip ranks every clip on four things: the hook, the flow, the value, and the trend. 🔹 Clips can be published straight from Opus Clip, with no downloading and re-uploading to a scheduler. 🔹 Posting to LinkedIn manually means being around to engage with anyone who comments. 🔹 The transcript becomes the basis for more content. CHAPTERS 00:00 Why Annette moved solo episodes to video 02:06 Using Riverside’s Find Fluff to catch false starts 04:05 Publishing video through Buzzsprout, Apple, Spotify, and YouTube 04:58 Publishing clips directly and saving upload time 05:33 Why LinkedIn remains a manual posting exception 05:53 Turning Riverside transcripts and show notes into more content 🔷 If you're ready to stop thinking about video and start doing it, join the VIP waitlist for my next Smarter, Faster, Fun Video Bootcamp Cohort. - Online program - go at your own pace - 6 Weeks Live Group Coaching Sessions w Annette - Private community for accountability and feedback Visit ➡️ https://sffvideobootcamp.com/cohort/ 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annet...

October 20, 2026Episode 14811 min

148 - 3 Reasons Your Videos Aren't Working (And How to Fix Them)

Send us Fan Mail When video feels hard, it’s usually not one big problem. It comes down to one of three things, sometimes two, sometimes all three. In this solo episode, I share the three things my clients struggle with: confidence, strategy, and technique. I walk through what each one looks like and what you can do about it, for solo business owners and teams. Top Takeaways 🔹 Getting comfortable on camera is a muscle you build by doing, not something you’re born with. 🔹 You don’t need to be a neurosurgeon to teach someone how to change a bandage. Know 10% more than the people you teach. 🔹 Strategy comes down to the who, what, and why: who it’s for, what type of video, and why you’re making it. 🔹 Your goal decides the video: templates for visibility, tips for trust, perspective and insight to convert. 🔹 Technique isn’t about being an expert editor. It’s about choosing the right approach for the video. CHAPTERS 00:00 Intro: the three buckets 01:24 Confidence: feeling awkward on camera and the BOCA strategy 03:31 Confidence: feeling like you don’t know enough 05:03 Strategy: the who, what, and why 08:18 Technique: text on screen, picture-in-picture, transitions, and templates 9:41 What this means for teams 🔷 If you're ready to stop thinking about video and start doing it, join the VIP waitlist for my next Smarter, Faster, Fun Video Bootcamp Cohort. - Online program - go at your own pace - 6 Weeks Live Group Coaching Sessions w Annette - Private community for accountability and feedback Visit ➡️ https://sffvideobootcamp.com/cohort/ 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annet...

September 29, 2026Episode 1479 min

147 - Stop Overthinking Your Videos: This Is What Your Audience Really Wants

Send us Fan Mail All that time and energy you spend trying to create perfect video is an absolute waste. The people watching your videos don't want perfect; they want content that's relevant to them. In this solo episode, I share what viewers want from your videos: tips, techniques, insights, new perspectives, etc., that will help them solve a problem they have. They don't care what you look like or sound like. All they care is if your message is relevant to them. Top Takeaways 🔹Many creators overthink their video production. 🔹Audiences prioritize understanding and trust over perfection. 🔹Short, focused videos are more effective. 🔹One tip or insight per video keeps content engaging. 🔹Your audience cares about relevance, not your appearance. 🔹Mindset shift: It's about the message, not you. 🔹Consistency in video creation builds confidence. 🔹You don't need to be an expert to teach others. 🔹Creating content with purpose is crucial. CHAPTERS 00:00 Overcoming Video Anxiety 02:54 The Importance of Authenticity in Video Content 05:51 Building Confidence and Consistency in Video Creation 06.54 Creating Purposeful Video Content 🔷 If you're ready to stop thinking about video and start doing it, join the VIP waitlist for my next Smarter, Faster, Fun Video Bootcamp Cohort. - Online program - go at your own pace - 6 Weeks Live Group Coaching Sessions w Annette - Private community for accountability and feedback Visit ➡️ https://sffvideobootcamp.com/cohort/ 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annet...

September 15, 2026Episode 14612 min

146 -Before You Make Your Next Video, Answer These 3 Questions

Send us Fan Mail When people find out I teach video, they assume that means recording, editing, and getting comfortable on camera. And it does. But there's a second thing I do that surprises people every time: I help them figure out what videos to make, who they're for, and what they're supposed to accomplish. In this solo episode, I walk through the difference between video strategy and video production, the three questions to answer before you hit record, what strategy work looks like with real clients, and how to tell whether your problem right now is production or strategy. Top Takeaways 🔹 Production is a skill. Strategy is a set of decisions. You need both, but they're not the same thing. 🔹 Answer three questions before you record: What type of video? Who is it for? Why this video? 🔹 If the only answer to "who is this for" is "people with eyes," that's a strategy problem, not a production problem. 🔹 Your goals decide your video type. Your video type decides your production needs, not the other way around. 🔹 Stuck on what to talk about, or posting with no results? More gear won't help. That's strategy. CHAPTERS 00:00 Intro 00:22 The two things I do (and the one that surprises people) 01:28 What people think they're hiring me for 03:33 Video production vs. video strategy: the three questions 04:34 "People with eyes": the Argo scene 05:38 Why this video? Different video types do different jobs 06:36 What strategy work looks like with real clients 07:39 Why I recommend video series so often 08:57 Planning behind-the-scenes videos for a client 10:25 How to tell if your problem is production or strategy 12:36 Wrap-up 🔷 If you're ready to stop thinking about video and start doing it, join the VIP waitlist for my next Smarter, Faster, Fun Video Bootcamp Cohort. - Online program - go at your own pace - 6 Weeks Live Group Coaching Sessions w Annette - Private community for accountability and feedback Visit ➡️ https://sffvideobootcamp.com/cohort/ 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annet...

September 3, 2026Episode 14510 min

145 - New to Social Media Video? 5 Basics Every Video Creator Should Know

Send us Fan Mail Creating social media video doesn’t have to be complicated. But you probably have questions about how to make it easier and more effective. In this solo episode, I answer five of the questions I get asked most often about social media video, from getting comfortable on camera and choosing equipment to saving time and knowing what to talk about. Top Takeaways 🔹 Practice is the best way to get more comfortable and confident on camera. 🔹Your smartphone is enough to start. First equipment to add: a wireless lavalier. 🔹 Record one line at a time to save time and make editing easier. 🔹 Turn questions you get asked repeatedly into short video content. 🔹 Vertical 9:16 is the best format for most social media videos. CHAPTERS 00:00 – Introduction 00:25 – How Do I Get Comfortable on Camera? 02:15 – What Equipment Do I Need? 04:20 – How Do I Save Time Creating Videos? 06:00 – What Do I Talk About? 07:40 – What Video Format Should I Use? 09:10 – 5 Video Questions: Quick Recap 🔷 If you're ready to stop thinking about video and start doing it, join the VIP waitlist for my next Smarter, Faster, Fun Video Bootcamp Cohort. - Online program - go at your own pace - 6 Weeks Live Group Coaching Sessions w Annette - Private community for accountability and feedback Visit ➡️ https://sffvideobootcamp.com/cohort/ 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annet...

August 19, 2026Episode 14431 min

144 - Why You Hate Being On Camera (and How to Get Over It)

Send us Fan Mail If you've ever avoided picking up your phone to record because you hate how you look or sound on camera, this episode is for you. In this episode, my friend and video coach, Helen Polisi (aka @themuthership), joined me on the show to talk about why any of us resist video, how to push through that fear, and practical ways to start creating content, even before you're ready to show your face. I was so excited to finally have Helen, a long-time TV commercial director turned social media strategist, on the podcast — I've followed her for years and was one of the first members of the Muthership Creator Studio. Top Takeaways Consistently creating videos will help overcome fear of the camera. Starting with simple videos and baby steps builds confidence. Authenticity and relatability drive engagement and followers. Editing skills empower creators to improve content quality. Community support and shared experiences foster growth. You don't need a linear story; spontaneous content works. Focus on impact and service rather than perfection. Documenting life events can lead to unexpected opportunities. CHAPTERS 00:00 Introduction and guest background 02:12 The psychological benefits of creating videos 04:01 Overcoming self-criticism and building confidence 05:56 The importance of authenticity and relatability 08:05 Using trends and editing to enhance videos 09:57 Common mistakes new creators make 11:53 The power of documenting life and experiences 13:46 Engagement, reach, and community building 15:58 Tips for beginners and advanced creators 17:53 Success stories from community members 20:08 Final thoughts and encouragement 🔷 If you're ready to stop thinking about video and start doing it, join the VIP waitlist for my next Smarter, Faster, Fun Video Bootcamp Cohort. - Online program - go at your own pace - 6 Weeks Live Group Coaching Sessions w Annette - Private community for accountability and feedback Visit ➡️ https://sffvideobootcamp.com/cohort/ 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annet...

August 14, 2026Episode 1439 min

143 - Expand Your Visibility, Authority, and Reach with LinkedIn Newsletters

Send us Fan Mail LinkedIn is more than a business networking platform; it's one of the best places to build visibility and grow your business. And newsletters are a relatively easy way to build thought leadership and expand your reach. In this solo episode, I share a few reasons why you should at least think about starting a newsletter, like how articles are indexed by Google, and how to create one in 10 minutes or less. Top Takeaways 🔹LinkedIn articles are indexed by Google, increasing long-term visibility. 🔹Consistency in publishing is more important than perfection. 🔹Use images and videos within articles to serve diverse learning styles. 🔹Your first newsletter edition should be your best to maximize subscriptions. 🔹LinkedIn followers are invited to subscribe when they follow you. 🔹You can change your newsletter's name, but LinkedIn advises not too. 🔹Publishing frequency can be flexible; twice a month is effective. 🔹Revise and repurpose LinkedIn content for other platforms like Substack. 🔹Engage your audience with compelling headlines and highlights. Chapters 00:00 Introduction to LinkedIn articles and newsletters 01:56 Embedding images and videos in articles for better engagement 04:01 How newsletters expand your reach beyond articles 06:05 Tips for choosing a newsletter name and schedule 07:20 Repurposing LinkedIn content across platforms 07:50 Additional benefits of newsletters and final tips 🔷 If you're ready to stop thinking about video and start doing it, join the VIP waitlist for my next Smarter, Faster, Fun Video Bootcamp Cohort. - Online program - go at your own pace - 6 Weeks Live Group Coaching Sessions w Annette - Private community for accountability and feedback Visit ➡️ https://sffvideobootcamp.com/cohort/ 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annet...

July 24, 2026Episode 1428 min

142 - Royalty-Free Music 101: How to Stop the Copyright Flags

Send us Fan Mail If you've ever had your videos flagged or removed for music copyright infringement, you know the importance of royalty-free digital music. In this episode, I talk about royalty-free music, why it's essential, where to find it, and one way to use your favorite tunes over and over again. I share my favorite royalty-free music sites and a cool AI music creation platform. Top Takeaways 🔹 Using platform-recommended music increases engagement. 🔹 YouTube music copyright enforcement. 🔹 Copyright infringement on TikTok 🔹 Royalty-free music beyond social media videos 🔹 Royalty-free music resources: Depositphotos and Audio Hero 🔹 SUNO to create AI music, even with custom lyrics 🔹 Ensuring music is licensed for the intended platform 🔷 If you're ready to stop thinking about video and start doing it, join the VIP waitlist for my next Smarter, Faster, Fun Video Bootcamp Cohort. - Online program - go at your own pace - 6 Weeks Live Group Coaching Sessions w Annette - Private community for accountability and feedback Visit ➡️ https://sffvideobootcamp.com/cohort/ 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annet...

July 17, 2026Episode 14110 min

141 - Stop Overthinking Your Videos: B-Roll, Templates, and Sharing What Actually Connects

Send us Fan Mail If you're struggling with video, it might be that you're not sure what to say, or more likely you find creating content week after week overwhelming. In this solo episode, I share practical strategies for simplifying video content creation using B-roll footage and templates. And how to share personal content that connects with clients without crossing your "comfort" line. Top Takeaways → Batch your content to save time and reduce stress → Use B-roll footage to create videos without being on camera → Leverage templates on CapCut, Canva, and other tools for quick editing → Define your boundaries for professional, personal, and private content → Keep a list of ideas and batch record videos to stay ahead CHAPTERS 00:00 Introduction and episode overview 00:27 The main problem: content feels overwhelming 00.53 Using B-roll footage to reduce camera discomfort 02.26 Video Templates CapCut and Canva 03:11 Short talking-head videos 03:42 3 Content buckets: Professional, Personal, Private 05.47 Staying consistent with batching and planning 07:40 Using Answer the Public for content ideas 🔷 If you're ready to stop thinking about video and start doing it, join the VIP waitlist for my next Smarter, Faster, Fun Video Bootcamp Cohort. - Online program - go at your own pace - 6 Weeks Live Group Coaching Sessions w Annette - Private community for accountability and feedback Visit ➡️ https://sffvideobootcamp.com/cohort/ 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annet...

July 9, 2026Episode 1405 min

140 - How to Prevent 85% of Viewers From Scrolling Past Your Videos

Send us Fan Mail Your most engaging, professional looking video may be turning people away, without you even knowing it. In this episode, I share why captions are essential, and why you should hard code them into your videos, even if you're posting on a platform, like LinkedIn, with closed captions. And in case you didn't know it already, captioning videos is the law. Top Takeaways → Captions are now legally required for web content and mobile apps. → Adding captions can significantly increase your video's reach and engagement. → 48 million Americans experience some hearing loss, making captions essential. → Hard coding captions into videos ensures they travel with the content. → Caption formatting and placement can enhance or hinder viewer experience. CHAPTERS 00:00 The Importance of Video Captions 01:02 Legal Requirements for Accessibility 02:58 Impact on Viewership and Engagement 04:42 Best Practices for Adding Captions 🔷 If you're ready to stop thinking about video and start doing it, join the VIP waitlist for my next Smarter, Faster, Fun Video Bootcamp Cohort. - Online program - go at your own pace - 6 Weeks Live Group Coaching Sessions w Annette - Private community for accountability and feedback Visit ➡️ https://sffvideobootcamp.com/cohort/ 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annet...

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