Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

Hosted by Annette Richmond

Business Marketing

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Episodes

144

Latest episode

Aug 2026

Language

EN-US

About the show

Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you. This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business. ABOUT As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.

Listen to episodes

60 recent

August 19, 2026Episode 14431 min

144 - Why You Hate Being On Camera (and How to Get Over It)

Send us Fan Mail If you've ever avoided picking up your phone to record because you hate how you look or sound on camera, this episode is for you. In this episode, my friend and video coach, Helen Polisi (aka @themuthership), joined me on the show to talk about why any of us resist video, how to push through that fear, and practical ways to start creating content, even before you're ready to show your face. I was so excited to finally have Helen, a long-time TV commercial director turned social media strategist, on the podcast — I've followed her for years and was one of the first members of the Muthership Creator Studio. Top Takeaways Consistently creating videos will help overcome fear of the camera. Starting with simple videos and baby steps builds confidence. Authenticity and relatability drive engagement and followers. Editing skills empower creators to improve content quality. Community support and shared experiences foster growth. You don't need a linear story; spontaneous content works. Focus on impact and service rather than perfection. Documenting life events can lead to unexpected opportunities. CHAPTERS 00:00 Introduction and guest background 02:12 The psychological benefits of creating videos 04:01 Overcoming self-criticism and building confidence 05:56 The importance of authenticity and relatability 08:05 Using trends and editing to enhance videos 09:57 Common mistakes new creators make 11:53 The power of documenting life and experiences 13:46 Engagement, reach, and community building 15:58 Tips for beginners and advanced creators 17:53 Success stories from community members 20:08 Final thoughts and encouragement 🔷 If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule. Visit ➡️ SFFVideoBootcamp.com Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/ YouTube: ...

August 14, 2026Episode 1439 min

143 - Expand Your Visibility, Authority, and Reach with LinkedIn Newsletters

Send us Fan Mail LinkedIn is more than a business networking platform; it's one of the best places to build visibility and grow your business. And newsletters are a relatively easy way to build thought leadership and expand your reach. In this solo episode, I share a few reasons why you should at least think about starting a newsletter, like how articles are indexed by Google, and how to create one in 10 minutes or less. Top Takeaways 🔹LinkedIn articles are indexed by Google, increasing long-term visibility. 🔹Consistency in publishing is more important than perfection. 🔹Use images and videos within articles to serve diverse learning styles. 🔹Your first newsletter edition should be your best to maximize subscriptions. 🔹LinkedIn followers are invited to subscribe when they follow you. 🔹You can change your newsletter's name, but LinkedIn advises not too. 🔹Publishing frequency can be flexible; twice a month is effective. 🔹Revise and repurpose LinkedIn content for other platforms like Substack. 🔹Engage your audience with compelling headlines and highlights. Chapters 00:00 Introduction to LinkedIn articles and newsletters 01:56 Embedding images and videos in articles for better engagement 04:01 How newsletters expand your reach beyond articles 06:05 Tips for choosing a newsletter name and schedule 07:20 Repurposing LinkedIn content across platforms 07:50 Additional benefits of newsletters and final tips 🔷 If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule. Visit ➡️ SFFVideoBootcamp.com Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/ YouTube: ...

July 24, 2026Episode 1428 min

142 - Royalty-Free Music 101: How to Stop the Copyright Flags

Send us Fan Mail If you've ever had your videos flagged or removed for music copyright infringement, you know the importance of royalty-free digital music. In this episode, I talk about royalty-free music, why it's essential, where to find it, and one way to use your favorite tunes over and over again. I share my favorite royalty-free music sites and a cool AI music creation platform. Top Takeaways 🔹 Using platform-recommended music increases engagement. 🔹 YouTube music copyright enforcement. 🔹 Copyright infringement on TikTok 🔹 Royalty-free music beyond social media videos 🔹 Royalty-free music resources: Depositphotos and Audio Hero 🔹 SUNO to create AI music, even with custom lyrics 🔹 Ensuring music is licensed for the intended platform 🔷 If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule. Visit ➡️ SFFVideoBootcamp.com Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/ YouTube: ...

July 17, 2026Episode 14110 min

141 - Stop Overthinking Your Videos: B-Roll, Templates, and Sharing What Actually Connects

Send us Fan Mail If you're struggling with video, it might be that you're not sure what to say, or more likely you find creating content week after week overwhelming. In this solo episode, I share practical strategies for simplifying video content creation using B-roll footage and templates. And how to share personal content that connects with clients without crossing your "comfort" line. Top Takeaways → Batch your content to save time and reduce stress → Use B-roll footage to create videos without being on camera → Leverage templates on CapCut, Canva, and other tools for quick editing → Define your boundaries for professional, personal, and private content → Keep a list of ideas and batch record videos to stay ahead CHAPTERS 00:00 Introduction and episode overview 00:27 The main problem: content feels overwhelming 00.53 Using B-roll footage to reduce camera discomfort 02.26 Video Templates CapCut and Canva 03:11 Short talking-head videos 03:42 3 Content buckets: Professional, Personal, Private 05.47 Staying consistent with batching and planning 07:40 Using Answer the Public for content ideas 🔷 If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule. Visit ➡️ SFFVideoBootcamp.com Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/ YouTube: ...

July 9, 2026Episode 1405 min

140 - How to Prevent 85% of Viewers From Scrolling Past Your Videos

Send us Fan Mail Your most engaging, professional looking video may be turning people away, without you even knowing it. In this episode, I share why captions are essential, and why you should hard code them into your videos, even if you're posting on a platform, like LinkedIn, with closed captions. And in case you didn't know it already, captioning videos is the law. Top Takeaways → Captions are now legally required for web content and mobile apps. → Adding captions can significantly increase your video's reach and engagement. → 48 million Americans experience some hearing loss, making captions essential. → Hard coding captions into videos ensures they travel with the content. → Caption formatting and placement can enhance or hinder viewer experience. CHAPTERS 00:00 The Importance of Video Captions 01:02 Legal Requirements for Accessibility 02:58 Impact on Viewership and Engagement 04:42 Best Practices for Adding Captions 🔷 If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule. Visit ➡️ SFFVideoBootcamp.com Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/ YouTube: ...

July 1, 2026Episode 1396 min

139 - Why 68% of People Skip Live Courses (And What I Did About It)

Send us Fan Mail Currently, the talk is online programs are over. I found trying to fill a live online training challenging too. In this episode, I share my experience running a video bootcamp when the live format made the program attractive yet kept people from signing up. What the data told me, and what I changed. Top takeaways: 🔹Format matters as much as content. How you deliver can make or break enrollment before anyone sees what's inside. 🔹 Your potential customers are having the same issues, it's time to change things up 🔹Benchmark statistic: 68% of people cite other commitments as a reason they don't sign up. 🔹 Live, self-paced, membership — the right answer depends on your learners, not your preference. CHAPTERS 00:00 Identifying the Problem: Content vs. Format 01:52 Adapting to Customer Feedback 03:31 Transitioning to Self-Paced Learning 05:09 Looking Ahead: Future Possibilities 🔷 If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule. Visit ➡️ SFFVideoBootcamp.com Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/ YouTube: ...

June 25, 2026Episode 13810 min

138 - The Videos That Connect With Viewers (That You're Probably Not Doing)

Send us Fan Mail Video is often cited as the best way to connect with potential clients. And the best style of video to do that is behind-the-scenes or BTS video content. In this solo episode, I share how to use behind-the-scenes video content to build trust and humanize your brand and business whether you're an entrepreneur or corporation. And how to use the 3 P's framework - Professional, Personal, and Private - to determine what type of BTS content works for you. Top Takeaways 🔹How and why BTS content humanizes your brand and builds trust. 🔹Determining your comfort zone in terms of Professional, Personal, or Private. 🔹The BTS video bonus: they don't need to be polished; authenticity is key. 🔹Corporate BTS can include acitvities beyond "professional" events. 🔹Even in a corporate setting, showing personality can differentiate your brand CHAPTERS 00:00 Introduction to Video Engagement 02:00 The Importance of Behind-the-Scenes Content 03:59 Understanding the Three Ps of Content 07:01 Building Trust Through Authenticity 08:27 Recap and Final Thoughts 🔷 If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule. Visit ➡️ SFFVideoBootcamp.com Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/ YouTube: ...

June 18, 2026Episode 13731 min

137 - Think Like a Marketer: Business Building Strategies for Entrepreneurs

Send us Fan Mail Most people think about marketing as something you do when you're launching a product or having a sale. That's a huge mistake. In this episode, my good friend and colleague, Brenda Meller, LinkedIn Marketing Coach, joined me to discuss what it means to think like a marketer and how it can transform your business. Brenda also shared practical strategies for consultants and solopreneurs, the importance of consistent marketing, and how to leverage LinkedIn effectively. Top Takeaways 🔹What thinking like a marketer actually means 🔹Using your LinkedIn profile as a marketing tool 🔹Content posting strategies and the 20/80 rule of selling 🔹The role of video in building trust and engagement 🔹How to choose the right coach and membership program for you CHAPTERS 00:00 Introduction to Brenda Meller and her expertise 02:15 What does it mean to think like a marketer? 04:19 The importance of viewing your business through a marketing lens 05:41 Optimizing your LinkedIn profile for marketing success 07:40 Understanding the LinkedIn algorithm and content strategy 09:06 The modified Pareto rule for LinkedIn posts 10:28 Educating your audience with content, not just selling 13:29 The role of video in LinkedIn marketing and building trust 16:41 Overcoming discomfort with video and building confidence 18:58 Choosing the right coaching programs and community signals 25:35 Final thoughts on investing in your marketing education 🔷 If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule. Visit ➡️ SFFVideoBootcamp.com Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/ YouTube: ...

June 12, 2026Episode 13614 min

136 - How to Create Videos That Attract Clients (It's Not Just About Your Expertise)

Send us Fan Mail If you think talking head explainer videos are the best way to get clients, you're wrong. Besides knowing what you know, potential clients want to know who you are. During this Substack live, I discussed 4 social media video styles: Education, Edutainment, Behind-the-Scenes (BST), and Entertainment. And how you can use them in your business. Top Takeaways → Video is not just a talking head; diversify your styles. → Edutainment can make videos more engaging and fun. → Behind-the-scenes content builds trust and connection. → Fun videos are often relatable moments, shown on video. → Using templates is an easy way to create video content. 📹 To catch my next live, join me on Suback @annetterichmond in The Lab. CHAPTERS 00:00 Introduction to Video Styles 02:56 Exploring Edutainment in Video 05:53 Behind the Scenes: Building Connection 09:04 Fun and Entertainment in Video Creation 🔷 If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule. Visit ➡️ SFFVideoBootcamp.com Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/ YouTube: ...

June 2, 2026Episode 13529 min

135 - How to Market Your Book with Video: Tips From a Book/Author

Send us Fan Mail You've finally published your book. Now, how do you get the news out there? Promote your book and YOU with video marketing. Recently, I sat down with my good friend, Gillian Whitney, who is also an author and book coach, to talk about using video marketing to create awareness, build trust, and promote their books without sounding overly salesy. We also talked about AI video tools, book launch ideas, and why imperfect videos often perform best. Top Takeaways 🔹Market the author and the book. 🔹“Why I wrote this book” videos build connection. 🔹Real beats overproduced when it comes to video. 🔹 AI tools can make book promotion more fun and creative. 🔹 It’s never too early — or too late — to create book-related videos. Chapters 00:00 The Importance of Video Marketing for Authors 05:11 Creative Video Ideas for Book Promotion 09:57 Leveraging AI in Video Marketing 14:57 Engaging with Live Video for Book Launches 19:51 Building Trust Through Video Content 🔷 If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule. Visit ➡️ SFFVideoBootcamp.com Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/ YouTube: ...