Content Marketing Podcast

Hosted by Aaron Witnish

Business Marketing

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Episodes

Latest episode

May 2026

Language

EN-AU

About the show

Weekly content creation, marketing and strategy to grow your empire using social media.

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60 recent

May 8, 2026Episode 9731 min

Ep 97 - Business Low Point (Story)...

What does 17 years in business look like behind the scenes?In this episode, Aaron sits down with Tristan Wright to unpack the entrepreneurial journey — from starting online businesses in his late teens, building and selling companies, navigating business partnerships, and refining the Content Only model… through to some of the hardest personal and financial seasons of his life.This is a raw and honest conversation around:Building businesses from scratchSelling a company and negotiating the right termsThe evolution of the “30 Days in 30 Minutes” content systemManaging cashflow pressure and team restructuringSeparation, parenting, and supporting a partner through cancer treatmentThe mental load of entrepreneurshipTurning off the noise and finding clarity againBalancing ambition, business, and family prioritiesIf you’re a business owner navigating growth, pressure, uncertainty, or trying to build a business that actually aligns with your life — this conversation will resonate.Make sure you subscribe and leave a review if you enjoy the episode.Head to contentonly.au to download a demo of The 30 Days In 30 Minutes Content System.

May 1, 2026Episode 965 min

96 - The Fast Cash Strategy

What if you could generate new sales in the next 24 hours… without spending a dollar?In this episode, I share a simple, overlooked strategy that’s probably sitting right in front of you — inside your existing network, conversations and database.We cover: Why your next sale is likely front and centre How to unlock revenue from existing and past clients The fastest way to re-engage cold conversations Where to find hidden opportunities across your inbox, CRM and socials Why most business owners overlook the assets they already have A simple monthly process to drive consistent cash flow Go back to what you’ve already built… and activate it.If you’re looking for the fastest path to new revenue, start here.If you run this process you might be surprised what comes back.Subscribe for weekly episodes on marketing, content systems and generating inbound demand.🎥 Want to see how to create 30 days of content in 30 minutes? Head to contentonly.au

March 11, 2026Episode 955 min

Ep 95 - Content Has 1-2 Seconds Max...

Content MUST stop the scroll... It's 90% of the success formula.In this episode, I break down the simple framework behind high-performing short-form content — the structure we use to turn quick videos into engagement, trust and inbound leads.We cover:Why the hook is 90% of the battle in short-form contentThe simple Hook → Deliver → CTA frameworkHow to find powerful hooks using Google search dataWhy video length matters less than structureThe role of overlay text in stopping the scrollHow to turn engagement into conversations and leadsIf you’re creating Reels, Shorts, TikToks or LinkedIn videos, this structure will dramatically improve how your content performs.Because great content doesn’t start with the camera.It starts with the hook.If you want to see how we turn one 30-minute conversation into 30 days of content using this framework, head to contentonly.au and watch the demo.Subscribe for weekly episodes on content, marketing systems and generating inbound leads.

February 27, 2026Episode 9442 min

Ep 94 - Content Marketing Masterclass

Welcome to a Content Marketing Masterclass:Covered:How to generate unlimited content ideas using GoogleThe “People Also Ask” method for problem-driven topics30-minute Google Meets into 30-days of contentShort-form videos (and how to structure them)How to use ChatGPT without sounding like AIWhen and where to post for maximum engagementHow to boost posts and reach to your target audienceThe “Invisible Hand” and why prospects check you out before buyingIf content has felt overwhelming or inconsistent in your business — this masterclass Aaron delivered to Sean Soole’s Inner Circle in June 2025 — breaks down the exact system to remove overwhelm and turn content into inbound leads.If you want to see a step-by-step tutorial of the 30 Days in 30 Minutes system in action, head to https://www.aaronwitnish.com/Subscribe for weekly episodes on marketing systems, authority building and predictable lead generation.

February 23, 202610 min

Ep 93 | 30 Days In 30-Minutes Social Media System

What if your entire social media strategy took 30 minutes a month?In this episode, I break down the updated 30 Days in 30 Minutes Social Media System — and the five-step framework we use to turn one short conversation into a full month of strategic marketing.We cover:The 5 R’s: Research, Record, Repurpose, Reach, RetargetHow to generate 150+ content ideas in minutesThe Google Meet method that removes scripts and retakesHow we use GPTs to turn transcripts into high-converting postsWhy organic reach isn’t enough anymoreThe simple omnipresence + retargeting structure that drives ROIIdeas GPT: https://chatgpt.com/g/g-68b3cb6203f48191b3a75afa420fe5e5-30-content-ideas-in-30-secondsRepurposing GPT: https://chatgpt.com/g/g-68b3ceb3eb6c8191b7d8996b6b613776-30-days-of-original-written-posts-in-30-secondsThis system eliminates:OverwhelmNot knowing what to sayTime pressurePoor video confidenceRandom posting with no strategyAnd replaces it with structure, leverage and visibility.Drop a comment if you have a question.If you’d rather see the system in action, head to https://www.aaronwitnish.com/ or contentonly.au and watch the full training.Subscribe for weekly episodes on marketing systems, demand creation and building predictable client flow.

February 12, 2026Episode 926 min

Ep 92 - The South Park Content Strategy

What does South Park have to do with content creation?More than you think.In this episode, I unpack the documentary Six Days to Air and the insane reality that Trey Parker and Matt Stone create a full episode in just six days — concept to broadcast.And why that constraint is the secret.We cover:Why shorter deadlines accelerate outcomesThe power of accountability to get things finishedHow “more time” often makes things worseWhy perfection kills momentumHow I’m using daily live streams to remove frictionThe thinking behind 30 Days in 30 Minutes (and what’s next)If you’ve been overthinking your content…Redoing takes…Waiting for it to be perfect…This episode is your reminder:Constraints create output.Deadlines create momentum.Action creates confidence.If you want to learn about the 30 Minute Marketing Model and how to build recurring client streams in just 30 minutes a day, head to https://www.aaronwitnish.com/.Subscribe for weekly episodes on marketing, momentum and demand creation.

August 19, 2025Episode 917 min

Ep 91 - Distraction Is A Killer - Focus!

In the age of distraction, focus is the new superpower.In this episode, I reflect on how often we lose time, momentum, and clarity — not because we’re lazy, but because we’re constantly interrupted.We cover:Why structure and discipline = freedomHow to reverse dopamine addiction from your devicesThe danger of “urgent but not important” tasksHow to build weeks that move the needle on your goalsThe 30 days in 30 minutes content system and why it worksA simple strategy to regain focus and still enjoy downtimeIf you feel like you’re always busy but not getting ahead — this episode is a reset.Because it’s not about doing more.It’s about doing the right things without interruption.🎧 Subscribe to catch all new episodes📩 Got questions? Drop them in the comments and I’ll reply with strategies that fit your goals📽 Free content and lead gen training at contentonly.au

August 13, 2025Episode 906 min

Ep 90 - Advertising & Not Getting Leads?

Tried running ads but not getting leads?In this episode, I break down the single biggest mistake I’ve seen across DIY ad campaigns — and how a simple switch in your campaign setup can change everything.We cover:The #1 Facebook Ads mistake most business owners makeHow Meta delivers results based on your chosen objectiveWhy "traffic" campaigns get clicks but no conversionsThe right way to optimise for leads, not likesHow to improve local lead quality with better ad copyTips for targeting when using Advantage+ audiencesIf you’re winging it with ads, you’re probably wasting money and not even realising where it’s going wrong.This episode will show you how to fix that fast.🎓 Watch the free Lead Generation training at https://contentonly.au/📩 Got questions about your campaign? Drop them in the comments — I’ll send back a personalised suggestion.🎧 Subscribe for more on lead gen, content systems, and client attraction every week.

July 25, 2025Episode 895 min

Ep 89 - Marketing Skills = Your Freedom

What if you could generate clients on demand, anytime you wanted?In this episode, I share the story behind a recent in-person workshop that filled up in days, converted on the spot, and landed new clients — all because of one skillset: marketing.We cover:Why marketing gives you true freedomThe lead gen mindset shift that changed everything for meHow I’ve repeated this process over 100 timesWhy word of mouth alone keeps business owners stuckThe power of in-person events in a digital worldHow to manufacture demand with nothing but your skillsIf you run a service-based business, mastering lead generation is not optional — it’s essential.🧲 Free lead gen training available at contentonly.au🎧 Subscribe for weekly episodes on demand creation, content systems and client attraction.👇 Got a question? Drop it in the comments — I’ll reply with strategy ideas tailored to your business.

July 4, 2025Episode 888 min

Ep 88 - High-End Content Strategies

Premium clients want premium experiences. In this episode, Aaron breaks down positioning your brand, service, and message so that high-end buyers see your value and don’t default to cheaper, low-quality alternatives.Using a story from his own life (and a Ralph Lauren Polo), Aaron shares how to help buyers feel the difference between knockoff and original—and how to translate that feeling into your marketing, messaging, and sales conversations.You’ll learn:How to shift price-sensitive prospects into value-driven buyersThe psychology behind premium decision-makingWhat content to create for government or enterprise clients vs. high-end professionalsHow to ensure your brand looks and feels high-end across every touchpointIf you want to see how to create high-quality content in 30 minutes a month, head to contentonly.au and watch the free training.Subscribe and leave a 5-star review if this episode gave you some clarity on attracting better clients.