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Content Marketing, Engineered Podcast | TREW Marketing

If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit for show notes, resources and to subscribe so that you'll never miss an episode. 


Last Episode Date: 16 May 2024

Total Episodes: 160

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16 May 2024
Trade Show Marketing Strategies from Automate 2024

It's a question marketers all over the world face - "Are trade shows worth it?" We get this question time and again and are often asked which industry trade shows are best to attend and exhibit at. After all,  89% of technical buyers said they plan to attend ...

22 min
9 May 2024
Navigating Modern Manufacturing: AI, Recruitment, and Marketing

Kristin Graybill is the Vice President of Commercial Strategy at the Manufacturers Alliance and in her role, she speaks to hundreds of manufacturers all across the country. In this episode, we talk about the work of the Manufacturers Alliance whose mission is to drive econom...

28 min
2 May 2024
A Masterclass in Rebranding and Authenticity with Gray Solutions

Melissa Geertz is the Director of Marketing at Gray Solutions and over her year and a half tenure at the company has overseen a complete rebrand of the system integrator. I had her on the podcast to discuss the scale of the rebranding project, including how to get executive ...

28 min
25 April 2024
How to Add Value-Driven Videos to Your Content Marketing Mix

According to our research, 97% of engineers and technical buyers watch work related videos during the work week. I talk with a video expert to learn the best types of videos to add to your content marketing mix.Jeff Long is the owner of True Focus Media, a video and web deve...

34 min
18 April 2024
What We've Learned from the Pilot of Google's Search Generative Experience (SGE)

How will Google's Search Generative Experience change the way brands appear in Google's search results? One member of the TREW Crew has been in the SGE beta for more than a year. Let's see what she's found outIn this episode, I catch up with Jennifer Dawk...

28 min
12 April 2024
Strategies Technical Marketers Can Borrow from the B2C Playbook

The marketing team at Heatcraft Refrigeration Products are not afraid of stepping outside the box when it comes to reaching their target audience. Pete Grasso, Content Marketing Leader, and Tim Fletcher, Digital Marketing Leader join me on the podcast to talk about how they ...

36 min
4 April 2024
A Step-By-Step Guide to Starting a B2B Podcast with Jordan Yates

Jordan Yates is well known in the Industrial Marketing B2B space as a Marketing Engineer and podcaster. She's the host of her own podcast Failing For You, and has helped many industrial businesses create their own podcasts.In this episode, we discuss the benefits and co...

42 min
28 March 2024
How EETech is Helping Technical Brands Build Community and Add Self-Service UX

The folks at EETech know a thing or two about the research and buying habits of engineers and designers after spending decades building communities better known as the 'Reddit for Engineers."  We talked about what they've learned and how technical companies o...

37 min
21 March 2024
The Power of Developing a Personal Brand in an Industrial Sales Role

In this episode, I welcome back Morgan Norris, Senior Brand Strategist at TREW Marketing. We delve into the world of personal branding and specifically, how people in sales and marketing roles can utilize this strategy to become a go-to and trusted resource. Personal brand i...

41 min
14 March 2024
Updating your 2024 & 2025 SEO Strategy with Kyle Roof

 Struggling with organic traffic or how to update your Search Engine Optimization (SEO) strategy for 2024 and beyond? Give this episode a listen. Kyle Roof returns to share how marketers should approach SEO updates like EEAT, SGE, LLMs and more. Kyle Roof is the co-founder ...

36 min
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