Content Magic

In this episode of Content Magic, I'm welcoming ad expert, Britt Holmes. She's the founder of Merit Media and specializes in Meta ads as well as TikTok and Google. We talk about what makes an ad campaign work and what doesn't, the common misconceptions about online ads, the importance of cohesive branding and strategies for small businesses to get the most out of their marketing budget. Whether you've ran successful ad campaigns or have been thinking about playing around with ads, you're going to want to listen to this episode. Britt shares tons of tangible tips you can use immediately! 04:16 Ads have become complicated to manage alone.08:23 Verify social media, landing page before advertising.10:51 Boosted posts less effective than full ads.15:46 Start small, prove concept, expand gradually, be intentional.17:23 Meta increases awareness; Google targets specific locations effectively.23:01 Embraced colourful, fun branding over corporate dullness.CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFREE Content Genius BootcampCONNECT WITH BRITT! Instagram: @meritmediaincWebsite: meritmedia.com

In this episode of Content Magic, I'm joined by Lindsay Hyatt who is also a copywriter as well as a brand strategist and we are getting into ALL of it. We talk about what's shifted on social media, how to shed the performative aspect of certain platforms and how to overcome that as well as what it means to go back to more traditional means to market our businesses. We'll also dig into the challenges faced by new entrepreneurs overwhelmed by social media trends, the importance of email lists for marketing, and a personal take on using Instagram stories for therapeutic expression as well as connection to our audiences. Together, we'll navigate through concerns over privacy, the prevalence of flashy and often misleading marketing, and the reality of entrepreneurship that rarely matches the glamorous portrayals online.Plus, so much more! If you're marketing your business online, you have to tune into this episode.And, don't forget to join my FREE Content Genius Bootcamp to learn even more about content and marketing. 00:00 Pandemic pushed me to start own business.03:04 Copywriter, marketer, teacher; returns to creative writing.06:25 Social media feels different: burnout, AI, trolls.09:39 We can't solely rely on social media.12:53 Effective, unglamorous email lists succeed for entrepreneurs.18:03 Interest in investments decreases due to distrust.20:09 Question your own goals amid peer pressure.25:09 Instagram's visual; Threads allowed freeing writing instead.27:44 Cherished memories of kids and embarrassing posts.29:47 Small email lists can still benefit businesses.34:24 Promoting local business, brand building, and mentorship.36:18 Join Lindsay's free content genius boot camp.CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFREE Content Genius BootcampCONNECT WITH LINDSAY! Instagram: @thelindsayhyattWebsite: lindsayhyatt.comPodcast: Reprogramming with Lindsay HyattShow mixed and edited by: Cardinal Studio

Welcome back to Content Magic!In today's solo episode, I'm giving you some tangible tips for determining your brand voice or brand tone. I'm chatting about how your brand mission and values influence your brand voice, as well as your unique selling proposition (USP). It's also super important to maintain that same brand voice across all platforms and marketing. Remember, if you're a personal brand, your brand voice is simply how you speak! I share a few ways to figure this out. Finally, I share some news about the FREE Content Genius Bootcamp. We get started September 30th and it's going to be amazing! 04:42 Importance of defining brand values for businesses.09:45 Empowering women to confidently take up space.12:34 Embrace uniqueness; solve problems; differentiate from competition.13:44 Discover your unique brand voice and qualities.8:56 Consistency in communication across all platforms reduces stress.21:00 Build brand voice in free 10-day training.CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFREE Content Genius BootcampShow mixed and edited by: Cardinal Studio

Welcome back to Content Magic. In this week's episode, I'm welcoming Emily Baillie, a marketing and AI strategist and trainer and we are chatting all about how you can use artificial intelligence responsibly and ethically to help grow your business. Emily shares invaluable tips on using AI for marketing and workflow automation, emphasizing the importance of maintaining human oversight to ensure professionalism and accuracy.Emily and I also get into things we wish AI could do for us which might not be that far off in the future. And Emily shares some of the dangers we need to look out for. Tune into this episode if you've been curious about how to use AI in your daily life, businesses or just want to explore. 04:55 AI integration in marketing tools is unavoidable.08:20 AI tools useful, not replacing human creators.11:38 Zapier automates business tasks across multiple platforms.14:02 Failed zap attempts and unnecessary email notifications.20:08 Start with public info; iteratively refine tool output.23:29 AI biases in generating gendered professional images.25:02 Always fact-check AI content for business reliability.28:29 Using AI as an advisor, not replacing.CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeCONNECT WITH EMILY!Instagram: @emilybailliesocial Website: compasscontent.caLinkedIn: Emily BaillieFreebie: prompt writing guideShow mixed and edited by: Cardinal Studio

On today's episode of Content Magic, I'm sharing some of the main reasons you might be struggling with creating content for your business. And when I say content, I'm referring to everything you're doing in the online space to market your business. So, here's what I'm addressing in this episode: 1. Listening to the gurus. 2. Jumping into the next shiny thing. 3. Leaning on social media. 4. Trying to sound like someone else. Tune in to find out if you're making any of these content mistakes! CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeShow mixed and edited by: Cardinal Studio

The short answer? Not really. The long answer is a bit more nuanced! In this episode of Content Magic I'm talking all about Threads and what has changed in my business since joining a year ago, why it's so much fun for me and how building a business over there is much different than most social platforms.The vibe on Threads is very community-oriented. Maybe because it's text only and there is less thinking required to post something.  The question I attempt to answer in this episode is, can we take the Threads energy over to Instagram? And, how?  Let's get started! CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeShow mixed and edited by: Cardinal Studio

Welcome back to Content Magic. On today's episode, I'm sharing three keys to write clear copy in your content. 1. Flow! This means you pay attention to the order of the information you're communicating.2. Brand tone. If you're a personal brand, you have to write the way you speak. 3. Repetition. I see this a LOT in web copy especially. Saying the same thing different ways doesn't help with clarity. These rules apply to all types of content. Email marketing, blog posts, social media and even video. Tune in to master your content! CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeShow mixed and edited by: Cardinal Studio

On this episode of Content Magic I'm thrilled to welcome Lindsay White, professional leadership coach and an experienced human resources consultant. And we are chatting all about vision, mission and core values in your business. We also get into self-leadership and how becoming a kick-ass leader doesn't necessarily mean you need to have a team or employees. Lindsay explains how most of leadership is an inside gig and we talk about that inner asshole is always trying to sabotage us. She also talks to us about how to distinguish between reality and the head junk all of us have as well as handling life pressures with grace and empathy. We also touch upon the importance of thoughtful risk management as a key aspect of entrepreneurial success. This is such a great episode and Lindsay and I share a ton of awesome nuggets! Tune in and don't forget to subscribe, share and leave a review.05:19 Setting work tone, compensation, and leadership reflection.09:54 Solopreneur building team with contractors for growth.12:14 Limiting exposure to online industry for mental health.21:16 Mission, vision, values, creativity, self-doubt, empowerment.23:05 Pause, reflect, empathize, innovate, manage risk.25:18 Do what's necessary without losing direction.30:00 Resilience comes from willingness to fail.32:50 Upgrade operating system for clearer, focused thinking.36:11 Female founders: coaching, consulting, and team strategy.CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeCONNECT WITH LINDSAY!LinkedIn: Lindsay White - High VoltageWebsite: highvoltageleadership.caBook a free call: Contact usShow mixed and edited by: Cardinal Studio

In this episode of Content Magic I'm joined by Kristy Black, a brand strategist and designer who works with value-driven entrepreneurs looking to make a positive impact on the world.We are chatting about what branding actually is and how it encompasses a company's vision, mission, values, voice and positioning. Kristy and I both believe in a strong brand voice from both a design AND copywriting perspective. Our conversation also touches on the significance of accessibility in branding and how it should be a core consideration from the very beginning. Kristy shares their insights on building genuine communities and the power of collaboration over competition.So, tune in to learn how you can create a brand that not only looks great but also communicates your values and resonates with your dream clients.04:10 Neglecting copywriting in business branding: a mistake.06:32 Working with businesses for positive impact globally.09:48 Accessibility must be integral to values and operations.13:31 Community is more about mutual giving.18:22 Brand designers enhance existing brand elements.21:31 Expressing gratitude and promoting engagement with audience.CONNECT WITH ME!Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFREE: The Sales Page BlueprintCONNECT WITH KRISTY!Instagram: @kristyblackcreativeThreads: @kristyblackcreativeWebsite: kristyblackcreative.comFREE: The Profitable Purpose Branding Workbook Show mixed and edited by: Cardinal Studio

In today's episode of Content Magic I'm joined by Emily McDonald, a founder coach and mentor who helps female entrepreneurs build sustainable, successful businesses. In our chat, Emily digs into why so many new female founders struggle to make money, and how focusing on fads instead of foundations holds them back. She shares her own entrepreneurial journey, from launching a dress rental company out of her living room to now running multiple ventures. We also discuss the hot topic of scaling - what it really means, when to do it, and why it's not the right path for everyone.Emily drops so many insights about truly understanding your ideal customer, creating offers that resonate, and doing the deep work needed to sell successfully, even without a huge audience. Emily has tons of valuable insight to share so don't miss this one! 06:19 Shifting focus to scalable programs, reaching more.09:31 Scaling means creating scalable offers to help.11:14 Email lab helps write quick, engaging emails.16:38 Homework asks tough questions, essential for understanding.17:52 Struggling with client connection and elevator pitch.21:30 DM for signature or higher-level programs.CONNECT WITH ME!Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFREE: The Sales Page BlueprintCONNECT WITH EMILYInstagram: @founderemilyWebsite: myfoundercircle.comProgram: The MastermindFREE: How to Make Money Without a Huge Following