Every fortnight, we host conversations with people who are creating content consistently and using it as a tool for growth in their business. We talk about how their journey with content began, what keeps them going and learn from their experiences.
Listen to episodes
3 recent
March 21, 202433 min
How James Built A Content Led Company By Giving Away Value
In this episode of the Content Led podcast, James Laughlin shares his content journey from the very start, the struggles, trials and results that he's managed to achieve.
He reveals the secrets behind his content strategy, giving away a ton of value and being really intentional about building his audience and nurturing it in a meaningful way.
James also talks about his podcast strategy, how he's managed to rank on the charts with the likes of Dave Goggins on a frequent basis.
Give this episode a listen if you're starting out on your content journey.
February 15, 2024Episode 249 min
How Scott Built A Content Led Company On Influence And Education
In this episode of the Content Led podcast, Scott shares his journey from the corporate world to creating a powerhouse that is Digital Influence.
He reveals the power of giving away knowledge for free, a strategy that has become a cornerstone of his business philosophy. Scott delves into the importance of content creation, especially short-form video, to engage and educate potential clients.
He emphasises the significance of being genuinely curious, actively listening to market needs, and leveraging insights to drive business growth.
Scott's approach to marketing, prioritising helpfulness and utility over aggressive sales tactics illustrates how building trust and providing value can lead to meaningful customer relationships and business success.
February 1, 2024Episode 138 min
How Ethan Pre-Built A Content Led Company
Welcome to Content Led! In todays episode, we're taking a sneak peek into Ethan's.
You may recognise Ethan from his Tik Tok videos – the guy's a content wizard, pre-building a content-led empire from the ground up before stepping out on his own.
You may have heard of it, it's called Gerrards Insurance BrokersWhat has Ethan created? Picture this: 17,000 TikTok fans hanging on his every word, with a whopping 750,000 likes to boot.
Ethan's spilling the beans on his journey to becoming an insurance industry celeb, weaving tales of content magic and the bumpy roads at Big Corp.
Get ready for a deep dive into the art of content crafting – from the spark of an idea to the final cut that grabs eyeballs.
And for those itching to make their mark in content world, Ethan's advice is gold:
Just start. It's a rocky ride, but man, does it pay off. His story's a living proof of how content can really have an impact on business.
Show Notes:
Our star guest: Ethan Gerrard, from Gerrards Insurance Brokers and of course, the Tik Tok Guru.
Topics: Ethan's rise to fame in insurance through content, navigating corporate waters, the SEO puzzle, social media smarts, and future content dreams.
Listener takeaway: Dive into content creation, ride out the learning wave, and aim high.
Ethan's wisdom: "Jump in, it's rough at first, but it's worth it."
What's next: More industry whizzes coming your way. Stay tuned!
Get in touch with Ethan:https://gerrards.co.nz/
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