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Content, Briefly

Content, Briefly

Hosted by Superpath

BusinessMarketingInterviews guests

Episodes

171

Latest episode

Sep 2026

Language

EN

About the show

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, our team interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.

Listen to episodes

60 recent
September 23, 202631 min

"I'm not like other newsletters." Prove it.

Alex thinks most newsletters are longer than they need to be. Rachel, Chloe, and Ruth disagree. What are newsletters doing these days? Are they a task to be finished? A friendly reminder that a business exists? A strategic trust building exercise? The ...

September 16, 202634 min

How to succeed on a 100+ person marketing team

Are larger teams more risk tolerant? Is narrative more important than numbers? Does leveraging marketing skills internally get you ahead? Jimmy reports his findings after five months on Miro's +100 person marketing team. Enjoy the episode! ————————————...

September 9, 202628 min

A new job? In 5 weeks? In this economy?!

Ruth was hired in record time. This week, Chloe, Rachel, and Alex ask her how she did it. We talk tactics, resumes, and the qualitative things that get an application over the line. Enjoy the episode! ————————————————————————— This podcast episode is b...

September 2, 202626 min

Workslopppppppp

Today, we're talking about AI workslop – the AI mess we have to deal with day to day from our coworkers and the world around us.What do we do when we come across it? How do we deal with it? With more companies establishing guidelines around how and whe...

August 26, 202631 min

Does great writing require great suffering?

Superpath founder emeritus Jimmy Daly ( https://www.linkedin.com/in/jimmydaly/ ) joins us to talk about his recent article, “The hardest part about content hasn’t gotten any easier.” ( https://www.superpath.co/blog/the-hardest-part-of-content-hasnt-got...

August 19, 202630 min

The common pitfalls of LinkedIn ghostwriting (and how to overcome them)

My relationship with ghostwriting is the same as my relationship with horseradish. I’ve tried it in several different contexts, but ultimately decided it wasn’t for me.Luckily for us, Ruth ( https://www.linkedin.com/in/ruth-favela/ ) and Rachel ( https...

August 17, 202629 min

CEO Tyler Denk wants beehiiv to be Shopify, not Amazon

Tyler Denk ( https://www.linkedin.com/in/tyler-denk ) was the second employee at ( https://www.morningbrew.com/ )Morning Brew ( https://www.morningbrew.com/ ), and his innovations there allowed one business newsletter to become a media juggernaut. That...

August 12, 202632 min

So the career you built doesn't exist anymore...

Kevan Lee ( https://www.linkedin.com/in/kevanlee/ ) and Shannon Deep ( https://www.linkedin.com/in/shannondeep/ ) are cofounders of Bonfire ( https://www.aroundthebonfire.com/ ), a traditional brand marketing agency that hosts not-so-traditional creati...

August 5, 202642 min

Think Like a Broadcaster with Ronnie Higgins

Ronnie ( https://www.linkedin.com/in/ronniehiggins/ ) and Alex have always bonded over the concept of Content as a Product. Last week, Ronnie shared a new angle on the idea in his recent piece, What if broadcasting shaped content marketing instead of p...

July 29, 202627 min

Should you build your own productivity tool?

There's a version of building your own tools that saves you an hour on every task, and a version where you spend 20 hours making something you look at once.Alex, Eric, and Ruth try to draw the line on when it's worth it to vibe code your own custom pro...

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