January 29, 20243 min
Semiotics study to understand consumer culture
In this short video, Kelik Harjono explains about what semiotics is and why it is important to understand not just consumer behaviour but also the consumer culture.
Episodes
9
Latest episode
Jan 2024
Language
EN
About the show
Podcast about consumer insight and marketing from Illuminate Asia, a Strategic Insight Consultancy based in Jakarta, Indonesia. Check our website www.illuminateasia.com for more information, or email us at: info@illuminateasia.com
Listen to episodes
November 6, 202324 min
Yang beda dari Illuminate Asia: Marketing Semiotics & Lego Serious Play bersama Haris Rahmanto
Di episode ini Kelik Harjono ngobrol dengan Haris Rahmanto mengenai metode-metode unik yang dikembangkan oleh Illuminate Asia untuk lebih memahami perilaku konsumen secara mendalam. Beberapa topik yang dibahas adalah marketing semiotics dan Lego Serious Play workshop. #IlluminateAsia #MRX #semiotics #legoseriousplay #podcast #marketresearch
October 9, 202312 min
Meet the Founder: Dawn Herdman
In this episode, Kelik Harjono interviewed Dawn Herdman about how she founded Illuminate Asia and what makes Illuminate Asia unique.
August 27, 2020Episode 654 min
Evolving Indonesian Sentiment - Helping Consumers Navigate Changes
How do Indonesian consumers navigate through the changes in their life during the pandemic? Now that Indonesia is entering a transition period that is much longer than expected, what kind of lifestyle and behaviour have changed? What can brands do? In this 6th installment of Embracing the Un-Normal Webinar, our experts Dawn Herdman and Sophie Wibowo share the insights from our qualitative study "Evolving Indonesian Consumers: Helping Consumers Navigate the Ongoing Changes". For a full video of the webinar, visit this webinar in our Youtube Channel https://youtu.be/RiSxKA1Rv4U.
June 25, 202051 min
Indonesian Consumer Sentiments about New Normal
In this 5th installment of Illuminate Webinar Series "Embracing the Un-Normal", Illuminate Asia is collaborating with Ivosights, a technology company which provide customer engagement platform. In this webinar, we used Social Listening Tools called Ripple 10 from Ivosights combined with our expertise in qualitative discourse analysis to understand the consumer sentiments in Indonesia on the relaxation of lockdown as the government is transitioning towards "New Normal".
June 11, 2020Episode 452 min
How Indonesian Brands Communicate During Covid 19
This is 4th installment of Illuminate Webinar Series "Embracing the Un-Normal", presented by Iza Mohamed and Caranissa Djatmiko. In this webinar, we used semiotics analysis to understand how Indonesian brands communicate during the Covid 19 pandemics.
June 4, 2020Episode 31 hr 6 min
Understanding Whether a New Behaviour Will Stick in the Post-Pandemic Era
One of the most intriguing question from marketers about the consumer behaviour during this Covid 19 pandemic is whether the behavioural change will last after the pandemic ends. In this webinar, we discuss about the challenges in predicting future behaviour and how to detect the signs to see whether a behaviour will stick or change.
May 20, 202054 min
How Indonesian Consumers Create Meaning through Foods & Beverages during Pandemics
In this webinar, we use Semiotic Analysis to understand the shift in food culture in Indonesia during Covid-19 pandemics.
May 14, 2020Episode 11 hr 2 min
Embracing the Un-Normal: Helping Your Consumers Regain Control
This is the recording of our Covid-19 Webinar Series "Embracing the Un-Normal". This webinar is presented by Dawn Herdman, President Director of Illuminate Asia. The pandemic and ensuing lockdown has represented a loss of control for many people. We explore the way brands in Indonesia can help their consumers to regain control.
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