Connect with Causeway

Hosted by Causeway Solutions

Technology Business

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Latest episode

Oct 2024

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About the show

Connect with Causeway is dedicated to simplifying data, helping you understand it, and taking action. Each podcast episode will reveal the latest consumer trends and hot-off-the-presses survey results. Plus, you'll hear "hot takes" from industry experts!

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13 recent

October 22, 2024Episode 1227 min

Attracting Binge-Watchers & Occasional Viewers: New Consumer Media Models

While consumers are binge-watching content, Netflix, Hulu, and other streaming services are keeping their data in silos. How can marketers develop successful ad campaigns? Learn about new media consumption models that will help refine your marketing and advertising programs – including streaming services, TV, and social media. Find out how the Causeway Solutions Media Connection supports marketers in key industries, including healthcare, sports, travel, restaurants, and more.Want to learn more about Causeway Solutions? Click here!Connect with us!LinkedInFacebookInstagramTwitter

May 14, 2024Episode 1124 min

How AI is Catering to the Restaurant Industry

Hungry for innovative ways to attract customers while controlling costs, restaurants are upgrading their processes and improving quality. AI is helping to redefine the industry – from automating processes to enhancing customer experience and making operational decisions. Tune in to learn how AI and data analytics are important ingredients for the restaurant industry’s evolution. Get a peek at how Causeway Solutions is using AI in day-to-day operations. Want to learn more about Causeway Solutions? Click here!Connect with us!LinkedInFacebookInstagramTwitter

March 19, 2024Episode 1029 min

Blending Traditional Ads with Predictive Analytics to Optimize Marketing Strategies

The U.S. senior living market size is expected to reach $131 billion by 2029. Listen in as unlock the secrets of blending traditional advertising with predictive analytics for impactful marketing strategies. Join frank discussions about niche marketing with our special guests, Bobby Youngs, Founder of Canopy Advertising, and our VP of Healthcare & Enterprise Insights, Tim Duer.Want to learn more about Causeway Solutions? Click here!Connect with us!LinkedInFacebookInstagramTwitter

January 9, 2024Episode 922 min

Experiential Marketing & Emotional Connections: Going Deeper with Data

As consumers block ads and opt for commercial-free streaming services, activating Experiential Marketing strategies may be the best way to capture your audiences’ attention. In addition to creating connections with consumers through unique, dynamic experiences, Experiential Marketing will increasingly use data-driven insights to personalize the customer journey. Join us to explore the top trends in experiential marketing to captivate your audience, create buzz, and boost sales.Want to learn more about Causeway Solutions? Click here!Connect with us!LinkedInFacebookInstagramTwitter

November 14, 2023Episode 826 min

When a Patient Becomes a Consumer & a Consumer Becomes a Patient

Healthcare marketers can attract new patients by looking beyond ailments or treatments and leveraging behavior and lifestyle data – while maintaining HIPAA compliance. Listen in as we explore AI and predictive modeling to create Advanced Audiences for more effective marketing strategies - that’s also more budget-friendly.Want to learn more about Causeway Solutions? Click here!Connect with us! LinkedInFacebookInstagramTwitter

September 12, 2023Episode 715 min

Crucial Tips for Advertisers - Travel Data Insights 2023

From family vacationers and food tourists to solo travelers and extreme tourism, travel is back on the plan for many vacationers. Tune in to discover the stats and trends impacting the travel industry and how you can get bonus miles with Causeway Solutions’ customized profiles!Connect with us! TwitterLinkedInFacebookLearn more about Causeway Solutions at CausewaySolutions.com

July 11, 2023Episode 615 min

How Data Helps Us Understand the Entertainment Industry Volatility

Almost 80% of the general population watches Netflix at least once a month, but the film box office has rebounded to near 2019 levels as fans flock to movie theaters. Learn how the marketing behind theatrical releases influences what movies people watch on their streaming service. Grab your popcorn as you hear about the volatility in the entertainment industry!

May 16, 2023Episode 519 min

Strategic Matrix Segmentation – From Politics to Shopping

Audience segmentation is key for fine-tuning marketing strategies. The Causeway Strategic Matrix identifies target audiences that can be persuaded to avoid wasting ad spend. Tune in as we explore the power of the Strategic Matrix whether in politics or shopping.Want to learn more about Causeway? Visit CausewaySolutions.com! New episodes of Connect with Causeway every other month!

March 14, 2023Episode 423 min

How Segmented Marketing Supercharges Smart Marketing

The World Federation of Advertising says 30% of major advertisers are cutting their ad budgets this year. Tune in as guest, Tim Duer, spotlights market segmentation as the superpower for making ad dollars work harder. Hear lively discussions about new regulations impacting healthcare marketing, travel bouncing back and more!

January 17, 2023Episode 320 min

Defining Audiences to Drive Decisions for Healthcare, Car Buying & More

Attracting new customers is art and science combined. Listen in as we describe the secrets of probabilistic modeling and Acquisition Analytics. By defining Audiences, marketing messages are personable, personalized and more cost-effective. Find out what drives decisions for healthcare, car buying and more.

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