
Building Your Business Ep. 38: Rod Santomassimo, The Commercial Broker's Mindset
In this episode, Rob Claus of CCPIA® welcomes Rod Santomassimo, founder of The Massimo Group, the #1 CRE broker coaching organization in the world. Rod is the author of "Selling Buildings" and "Brokers Who Dominate" and has built a reputation for helping thousands of commercial real estate brokers think bigger and grow their businesses exponentially. Rob and Rod sit down to discuss how brokers and inspectors can become trusted authorities, grow their referral relationships, and leverage AI to build their businesses. 00:00 – Welcome and Rod’s background 03:26 – Launching a coaching business in the 2008 recession 06:02 – The biggest surprise: everyone leaves money on the table 09:30 – Motivation, discipline, and thinking bigger 16:16 – Authority vs. commodity 20:07 – Where new business comes from 24:38 – How inspectors help brokers and save deals 27:05 – The “SWAT team” model: partner, not vendor 28:45 – Getting in the door: associations and lunch-and-learns 31:52 – How AI is reshaping the industry 38:30 – Closing thoughts and Knowing Isn’t Doing 🔗 Learn more about CCPIA®: https://ccpia.org/ Watch or listen ( anywhere, anytime, and any way you like ). Visit ccpia.org to browse the video library!















