Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters

Hosted by Haylee Gaffin, Growth Strategist for Podcast Hosts

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246

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Jun 2026

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About the show

Clocking In is the podcast for podcasters, entrepreneurs, and professionals making their way in the working world, while building their own personal brand in the podcasting industry. If you're a podcaster (or even just dreaming about launching your own podcast someday), this podcast about podcasting was built to help you merge your love of conversation, education, and business. On this show, you'll discover essential tools for podcasters and explore podcast growth, whether you're just starting out or looking to grow your podcast. We cover everything from podcasting for beginners to advanced podcast strategy, offering podcasting tips that can help you at any stage of your journey. Learn about launching a podcast, developing a content plan, and monetizing a podcast effectively. Each episode is packed with podcasting education to empower you with the knowledge you need to succeed in the ever-evolving world of podcasting. If you've been asking yourself, "How can I grow my show?," this is the podcast for you! Join Haylee Gaffin each week to hear stories and advice on life, entrepreneurship, business, and podcasting! Haylee is the owner of Gaffin Creative, a podcast production company for creative entrepreneurs. This show is brought to you by Gaffin Creative, a podcast production agency for creative entrepreneurs. Learn more about launching and growing your podcast with Gaffin Creative gaffincreative.com . Let's Connect: gaffincreative.com instagram.com/hayleegaffin Hosted on Acast. See acast.com/privacy for more information.

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June 16, 202613 min

217: Your Podcast Is Not Just Content—It’s Part of Your Business Ecosystem

Is your podcast aligned with your business goals? In today’s episode, I’m giving you a preview of my Podcasting For Business Private Podcast. Listen in on the first episode of this private series and learn why it is so important to intentionally integrate your podcast into your business ecosystem. Download the Private Podcast: gaffincreative.com/privatepodJoin the Waitlist for Podcasting for Business Program: gaffincreative.com/coachingClocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: Your podcast should live within your business ecosystem (3:00)Podcasts create trust and connection differently (4:01)Your podcast and business should have the same goals (5:43)Mentioned in this Episode:Podcasting for Business Private Podcast: gaffincreative.com/privatepodPodcasting for Business: gaffincreative.com/coachingConnect with Haylee:Soundboard Society: gaffincreative.com/soundboardInstagram: instagram.com/hayleegaffinWebsite: gaffincreative.comReview the Transcript: https://share.descript.com/view/F5UNmoVA8QKPodcasting for Business Program is now taking applications! If you're looking to generate more money from your podcast in your business this year, I'm here to help. This program teaches you how to better leverage your podcast for your business through strategic alignment, authorioty building, and client conversion. Come join us for this 8 week program starting in just a few weeks. Don't forget: applications close on June 10th!Apply now at gaffincreative.com/coaching >> Hosted on Acast. See acast.com/privacy for more information.

June 9, 202615 min

216: The Secret to Building Trust Through Your Podcast

What makes someone keep listening to a podcast? In today’s episode, I’m talking about how podcasters can create deeper connections with their listeners. Because if you’re using your podcast to grow your business, gaining the trust of your listeners truly matters. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: Trust is built in small moments (1:48)The podcasts that people keep listening to feel clear (5:07)Information alone is not enough anymore (7:00)The best podcasts create momentum (9:29)Why this matters for business owners (11:56)Mentioned in this Episode:Podcasting for Business: gaffincreative.com/coachingConnect with Haylee:Soundboard Society: gaffincreative.com/soundboardInstagram: instagram.com/hayleegaffinWebsite: gaffincreative.comPodcasting for Business Program is now taking applications! If you're looking to generate more money from your podcast in your business this year, I'm here to help. This program teaches you how to better leverage your podcast for your business through strategic alignment, authorioty building, and client conversion. Come join us for this 8 week program starting in just a few weeks. Don't forget: applications close on June 10th!Apply now at gaffincreative.com/coaching >> Hosted on Acast. See acast.com/privacy for more information.

June 2, 202612 min

215: Why Your Podcast Isn’t Growing Your Business Yet

What if your podcast doesn’t actually need more episodes — it needs more intentionality? In today’s episode, I’m talking about one of the biggest mistakes I see podcasters making when it comes to business growth. So many creators are publishing incredible content consistently, yet they’re still struggling to generate clients, visibility, authority, or revenue from their show. And honestly, I think it’s because most podcast advice is still far too focused on downloads alone.I’m sharing why intentional strategy matters so much more than simply creating more content and how podcasters can start treating their show like a true business asset instead of another marketing task. I’m also pulling back the curtain on my new eight-week coaching program, Podcasting for Business, and exactly how we help podcasters connect the dots between their content and their business goals.In this episode, I cover:Why consistency alone is not enough for podcast growthThe role intentionality plays in business-focused podcastingHow strategic positioning can increase discoverability and authorityIf your podcast feels disconnected from your business growth, this episode will help you rethink the way you approach your show entirely.Find It Quickly: The secret to achieving real business growth from your podcast (2:02)What we focus on in Podcasting for Business (3:53)The first run of Podcasting for Business (6:21)Growth does not come from more episodes (8:21)Mentioned in this Episode:Podcasting for Business: gaffincreative.com/coachingPrivate podcast series: gaffincreative.com/privatepodAli Haney’s Brand and Market Podcast: podcasts.apple.com/us/podcast/the-brand-market-podcastConnect with Haylee:Podcasting for Business: gaffincreative.com/coachingInstagram: instagram.com/hayleegaffinWebsite: gaffincreative.comReview the Transcript: https://share.descript.com/view/GobXjmY4GfzPodcasting for Business Program is now taking applications! If you're looking to generate more money from your podcast in your business this year, I'm here to help. This program teaches you how to better leverage your podcast for your business through strategic alignment, authorioty building, and client conversion. Come join us for this 8 week program starting in just a few weeks. Don't forget: applications close on June 10th!Apply now at gaffincreative.com/coaching >> Hosted on Acast. See acast.com/privacy for more information.

May 26, 202612 min

214: Why Your Podcast Should Be Your Biggest Authority Platform

Your podcast is capable of so much more than simply publishing weekly episodes. In today’s episode, I’m sharing why I believe so many business owners are dramatically underestimating the role their podcast can play in growing their brand, building trust, and generating long-term opportunities. If your podcast currently feels like “just another marketing task,” this conversation is going to completely shift the way you think about your show.I’m talking about the difference between simply creating content and intentionally building a platform that supports your entire business ecosystem. Because your podcast can become your authority builder, networking engine, lead nurturer, and long-term business asset—but only if you start approaching it strategically.In this episode, I cover:Why podcast downloads are not the only measure of successThe hidden ROI most podcasters fail to trackHow to position your podcast as a true business growth toolIf you’ve been feeling disconnected from your podcast or wondering how to make it work harder for your business, this episode is for you.Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: Caught in another marketing task (1:07)The long-term impact of your podcast (3:29)The most valuable ROI does not show up in your analytics (5:22)Strategically implementing your podcast into your business (7:53)The future of podcasting for business owners (10:02)Mentioned in this Episode:Podcasting for Business Group Program: gaffincreative.com/coachingConnect with Haylee:Coaching: gaffincreative.com/coachingInstagram: instagram.com/hayleegaffinWebsite: gaffincreative.comReview the Transcript: https://share.descript.com/view/ClJ0VlN0Yy0Podcasting for Business Program is now taking applications! If you're looking to generate more money from your podcast in your business this year, I'm here to help. This program teaches you how to better leverage your podcast for your business through strategic alignment, authorioty building, and client conversion. Come join us for this 8 week program starting in just a few weeks. Don't forget: applications close on June 10th!Apply now at gaffincreative.com/coaching >> Hosted on Acast. See acast.com/privacy for more information.

May 19, 202612 min

213: Is It Time to Hire Help for Your Podcast? Here’s How to Know

Should you hire help, or just keep doing all the work for your podcast yourself? This episode is part of a small finance series, and today I’m talking all about outsourcing. Why even if you can handle the work yourself, it doesn’t necessarily mean that you should. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: The DIY phase is normal (1:14)The real reason people hesitate to hire (2:36)Buying back your time (4:22)The difference between production and strategy (5:58)When it might be time to hire (7:22)The reframe (8:22)Connect with Haylee:Instagram: instagram.com/hayleegaffinWebsite: gaffincreative.comTranscript: https://share.descript.com/view/w5HOD1ZajG4Podcasting for Business Program is now taking applications! If you're looking to generate more money from your podcast in your business this year, I'm here to help. This program teaches you how to better leverage your podcast for your business through strategic alignment, authorioty building, and client conversion. Come join us for this 8 week program starting in just a few weeks. Don't forget: applications close on June 10th!Apply now at gaffincreative.com/coaching >> Hosted on Acast. See acast.com/privacy for more information.

May 12, 202616 min

212: How to Stop Feeling Guilty About Spending Money in Your Business

Have you ever opened your bank account and immediately felt your stomach drop? Today’s episode is part two in the small finances series, and I’m talking all about business finances. I’m talking about what it’s like to see the money come in, and then immediately go back out. And it’s not that the money is just disappearing; it’s being invested and making an impact. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: The emotional reality of paying people (1:04)Paying yourself consistently (4:15)Reframing “spending money” (8:32)What consistency creates (11:59)The responsibility of ownership (13:43)Connect with Haylee:Instagram: instagram.com/hayleegaffinWebsite: gaffincreative.comTranscript: https://share.descript.com/view/sYnyO1JODF4Podcasting for Business Program is now taking applications! If you're looking to generate more money from your podcast in your business this year, I'm here to help. This program teaches you how to better leverage your podcast for your business through strategic alignment, authorioty building, and client conversion. Come join us for this 8 week program starting in just a few weeks. Don't forget: applications close on June 10th!Apply now at gaffincreative.com/coaching >> Hosted on Acast. See acast.com/privacy for more information.

May 5, 202624 min

211: Business Credit Cards for Entrepreneurs: Maximize Rewards & Cash Flow

If you’re running a business and still swiping your debit card for everything, you might be leaving serious benefits on the table—and I know because I did it for years. In this episode, I’m kicking off a brand-new finance series by breaking down how I use business credit cards as a strategic tool—not for debt, but for smarter spending, better cash flow visibility, and real rewards that actually support my life and business.I’m walking you through exactly how I think about credit cards, the specific cards I’ve used, why I upgraded, and how I’ve earned over $1,500 in travel just from business expenses I was already making.Key Takeaways:Why a business credit card should be a benefits tool—not a financing toolHow to turn everyday business expenses into travel rewards and perksThe exact strategy I use to separate business spending from personal rewards Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: Credit card responsibility and reminders (2:52)My business credit card timeline (5:34)The first business card: Capital One Spark (6:41)What actually goes on my business card (8:41)Why I eventually upgraded my card (9:46)Why I chose the Venture X Business card (13:16)Key benefits of the Venture X Business card (15:20)How I actually use my points (17:55)Important reminder about credit cards (20:05)Mentioned in this Episode:Capital One Venture X or Spark Business Card Referral: i.capitalone.com/JBrXMOh4VCapital One Venture X Personal Card Referral Link: i.capitalone.com/Jf35yyJyXEpisode 152 What My Year Of Investing In My Business Looked LIke: gaffincreative.com/152-what-my-year-of-investing-in-my-business-looked-like196: How I Invested in My Podcast Agency in 2025: gaffincreative.com/196-how-i-invested-in-my-podcast-agency-in-2025Connect with Haylee:Soundboard Society: gaffincreative.com/soundboardInstagram: instagram.com/hayleegaffinWebsite: gaffincreative.comTranscript: https://share.descript.com/view/977wqALzQmiPodcasting for Business Program is now taking applications! If you're looking to generate more money from your podcast in your business this year, I'm here to help. This program teaches you how to better leverage your podcast for your business through strategic alignment, authorioty building, and client conversion. Come join us for this 8 week program starting in just a few weeks. Don't forget: applications close on June 10th!Apply now at gaffincreative.com/coaching >> Hosted on Acast. See acast.com/privacy for more information.

April 14, 202614 min

210: Podcast Networks Explained (And Whether They’re Right for You)

Are you considering joining a podcast network? In today’s episode, I want to equip you with all the information you’d need if that opportunity ever comes up. I’m breaking down what a podcast network is, how they work, and how to evaluate whether it’s the right fit for your show.Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: What a podcast network actually is (1:31)Why podcast networks exist (2:57)The benefits and trade-offs of joining a podcast network (4:46)Why networks make sense for some podcasters (7:38)Why they’re not always the right fit (8:23)Why my business is a production agency, not a network (9:35)Questions to ask if you’re considering a network (10:40)Connect with Haylee:Soundboard Society: gaffincreative.com/soundboardInstagram: instagram.com/hayleegaffinWebsite: gaffincreative.comReview the transcript: https://share.descript.com/view/dYvOZzkJ9yuPodcasting for Business Program is now taking applications! If you're looking to generate more money from your podcast in your business this year, I'm here to help. This program teaches you how to better leverage your podcast for your business through strategic alignment, authorioty building, and client conversion. Come join us for this 8 week program starting in just a few weeks. Don't forget: applications close on June 10th!Apply now at gaffincreative.com/coaching >> Hosted on Acast. See acast.com/privacy for more information.

April 7, 202619 min

209: Feeling Stuck in Your Business? You Might Be in the Wrong Season

Are you feeling weird about your business right now? You might be in a season of business you don't recognize, yet don't know how to handle it. In today’s episode, I’m breaking down four common seasons of business and how each requires something a little different from you. Plus, how your podcast can support you through each one. Ready to get unstuck? Join the waitlist for coaching: gaffincreative.com/coachingClocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: The problem: when we think it’s us (1:59)The moment it clicked for me (2:36)A quick note on “seasons” (6:36)The four seasons of business (7:24)Where you might be right now (15:05)How to identify your season (16:23)Mentioned in this Episode:Join our coaching waitlist: gaffincreative.com/coachingConnect with Haylee:Soundboard Society: gaffincreative.com/soundboardInstagram: instagram.com/hayleegaffinWebsite: gaffincreative.comTranscript: https://share.descript.com/view/rAb6GVTvBOCPodcasting for Business Program is now taking applications! If you're looking to generate more money from your podcast in your business this year, I'm here to help. This program teaches you how to better leverage your podcast for your business through strategic alignment, authorioty building, and client conversion. Come join us for this 8 week program starting in just a few weeks. Don't forget: applications close on June 10th!Apply now at gaffincreative.com/coaching >> Hosted on Acast. See acast.com/privacy for more information.

March 31, 202616 min

Bonus: How to Be a Great Podcast Guest ft. Joy Michelle of Called to Both

What makes a guest unforgettable—in a good way? If you’ve been following our series on podcast guesting, today’s bonus episode is the perfect wrap-up. You’ll hear from Joy Michelle—business coach and host of the Called to Both podcast—in an episode I asked to re-air here on Clocking In. Joy breaks down the often-overlooked art of being an excellent podcast guest with clarity and intention.This is your crash course on what it really means to be prepared, present, and professional when you’re given the mic on someone else’s platform.This episode originally aired as episode 95 of Called to Both with Joy Michelle.Gaffin Creative's Podcast Gear Recommendations:https://gaffincreative.com/podcast-equipment-for-beginners/Mentioned in this Episode:Episode 6: Your Business Needs a “Power HourShure MV7 Mic Logitech Blue Yeti Mic Logitech Web CamPowerPitch Email TemplatesConnect with Joy:Instagram: instagram.com/joyymichelleYoutube: youtube.com/channel/UC-Ou6jRKxcjMrVMxWxLO_fQFacebook: facebook.com/joymichellephotographyCoach with Joy: joymichelle.co/coachingReview the transcript: https://share.descript.com/view/ptnDsYyzrW0Podcasting for Business Program is now taking applications! If you're looking to generate more money from your podcast in your business this year, I'm here to help. This program teaches you how to better leverage your podcast for your business through strategic alignment, authorioty building, and client conversion. Come join us for this 8 week program starting in just a few weeks. Don't forget: applications close on June 10th!Apply now at gaffincreative.com/coaching >> Hosted on Acast. See acast.com/privacy for more information.