Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters

Hosted by Haylee Gaffin, Growth Strategist for Podcast Hosts

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256

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Aug 2026

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About the show

Clocking In is the podcast for podcasters, entrepreneurs, and professionals making their way in the working world, while building their own personal brand in the podcasting industry. If you're a podcaster (or even just dreaming about launching your own podcast someday), this podcast about podcasting was built to help you merge your love of conversation, education, and business. On this show, you'll discover essential tools for podcasters and explore podcast growth, whether you're just starting out or looking to grow your podcast. We cover everything from podcasting for beginners to advanced podcast strategy, offering podcasting tips that can help you at any stage of your journey. Learn about launching a podcast, developing a content plan, and monetizing a podcast effectively. Each episode is packed with podcasting education to empower you with the knowledge you need to succeed in the ever-evolving world of podcasting. If you've been asking yourself, "How can I grow my show?," this is the podcast for you! Join Haylee Gaffin each week to hear stories and advice on life, entrepreneurship, business, and podcasting! Haylee is the owner of Gaffin Creative, a podcast production company for creative entrepreneurs. This show is brought to you by Gaffin Creative, a podcast production agency for creative entrepreneurs. Learn more about launching and growing your podcast with Gaffin Creative gaffincreative.com . Let's Connect: gaffincreative.com instagram.com/hayleegaffin Hosted on Acast. See acast.com/privacy for more information.

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60 recent

August 18, 202617 min

225: What Actually Happens When Business Owners Start Making Strategic Podcast Decisions [Podcasting for Business]

If your podcast disappeared tomorrow, would your business feel it? Or would it just be one less thing on your to-do list? That question gets at the heart of what separates a podcast that's content from a podcast that's a business asset . If your show isn't intentionally connected to how you attract, nurture, and convert your audience, it's not really functioning as part of your business—it's just something you're creating alongside it. This is a continuation of a bigger idea: your business strategy should drive your podcast, not the other way around. That's the philosophy. Join me in today's episode to hear all about the behind the scenes of podcasting for business. Our program for podcasters looking to leverage their show to drive more revenue in their business. Clocking In with Haylee Gaffin is produced by Gaffin Creative , a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com , plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find It Quickly: It didn’t start with podcasting (3:06) The coaching conversations (4:24) Something starts to shift (6:11) The strategy became personal (7:40) The data told a bigger story (10:43) The transformation I was most excited about (12:27) It’s your turn (14:50) Mentioned in this Episode: Podcasting for Business: gaffincreative.com/coaching 224: Your Business Strategy Should Be Driving Your Podcast—Not the Other Way Around: gaffincreative.com/224-your-business-strategy-should-be-driving-your-podcast-not-the-other-way-around Connect with Haylee: Instagram: instagram.com/hayleegaffin Website: gaffincreative.com Review the Transcript: https://share.descript.com/view/qBYFQQXzg7e Podcasting for Business Program is now taking applications! If you're looking to generate more money from your podcast in your business this year, I'm here to help. This program teaches you how to better leverage your podcast for your business through strategic alignment, authority building, and client conversion. Come join us for this 8-week program starting in just a few weeks. Don't forget: applications close on August 28th! Apply now at gaffincreative.com/coaching >> Hosted on Acast. See acast.com/privacy for more information.

August 11, 202614 min

224: Your Business Strategy Should Be Driving Your Podcast—Not the Other Way Around [Podcasting for Business]

When was the last time you made a business decision before you made a podcast decision? In today’s episode, I’m talking about how your podcast should support your business - not the other way around. Plus, how I’ve seen clarity in business help my coaching clients make better decisions for their podcasts. Clocking In with Haylee Gaffin is produced by Gaffin Creative , a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com , plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find It Quickly: What I’ve learned in the first official round of Podcasting for Business (3:22) The mistake I see most podcasters making (5:40) 3 questions to help create aligned content (8:23) Why I’m sharing this now (9:58) Mentioned in this Episode: Podcasting for Business: gaffincreative.com/coaching Connect with Haylee: Instagram: instagram.com/hayleegaffin Website: gaffincreative.com Transcript: https://share.descript.com/view/RP5zipeApb6 Podcasting for Business Program is now taking applications! If you're looking to generate more money from your podcast in your business this year, I'm here to help. This program teaches you how to better leverage your podcast for your business through strategic alignment, authority building, and client conversion. Come join us for this 8-week program starting in just a few weeks. Don't forget: applications close on August 28th! Apply now at gaffincreative.com/coaching >> Hosted on Acast. See acast.com/privacy for more information.

August 4, 202613 min

223: The Problem With Being Known for One Thing in Business (And How to Evolve Your Brand)

What if the thing you're known for is actually limiting the impact you're meant to make? For a long time, I believed my business was about podcast production. And while podcasting will always be at the heart of what I do, I've realized something much bigger: I've never just been helping people launch podcasts—I've been helping them build authority. In this episode, I'm sharing the mindset shift that's been reshaping my business and why I've stopped thinking of podcasting as the destination. Instead, I now see it as one of the most powerful tools business owners can use to become more visible, more trusted, and more profitable. If you've ever felt boxed in by the reputation you've built or worried about evolving your messaging because people expect you to stay the same, this conversation is for you. In this episode, I share: Why being known for one thing can unintentionally limit your growth. The difference between the service you provide and the transformation you actually create. How to confidently evolve your business without abandoning the work that built your reputation. Whether you're a podcaster, coach, creative, or service provider, I hope this episode gives you permission to embrace the next season of your business with clarity and confidence. Clocking In with Haylee Gaffin is produced by Gaffin Creative , a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com , plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find It Quickly: You know me as “the podcast expert” (0:56) When your professional identity changes (6:01) Growth doesn't mean abandoning what you're known for (7:54) Mentioned in this Episode: Podcasting for Business: gaffincreative.com/coaching Connect with Haylee: Instagram: instagram.com/hayleegaffin Website: gaffincreative.com Review the Transcript: https://share.descript.com/view/27qYKFPPeDG Podcasting for Business Program is now taking applications! If you're looking to generate more money from your podcast in your business this year, I'm here to help. This program teaches you how to better leverage your podcast for your business through strategic alignment, authority building, and client conversion. Come join us for this 8-week program starting in just a few weeks. Don't forget: applications close on August 28th! Apply now at gaffincreative.com/coaching >> Hosted on Acast. See acast.com/privacy for more information.

July 28, 202623 min

222: How to Create Content for Your Podcast When Your Business Is At Capacity [Podcasting for Business]

Do you still need to podcast when your business is at capacity? In today’s episode, I’m sharing why I think you should continue to podcast even when that is the case. Plus, why I’m still sitting down to record despite the fact that Gaffin Creative is currently operating on a waitlist. Clocking In with Haylee Gaffin is produced by Gaffin Creative , a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com , plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find It Quickly: Your Podcast Is Bigger Than This Month's Revenue (5:03) Most of Your Listeners Are A Long-Term Investment (7:24) What You Should Create When You Don't Need More Clients (10:26) What This Season Has Taught Me (13:56) Your Podcast Is Building Future Relationships (19:38) Mentioned in this Episode: Podcasting for Business: gaffincreative.com/coaching Connect with Haylee: Instagram: instagram.com/hayleegaffin Website: gaffincreative.com Review the Transcript: https://share.descript.com/view/xdLzej6NrMe Podcasting for Business Program is now taking applications! If you're looking to generate more money from your podcast in your business this year, I'm here to help. This program teaches you how to better leverage your podcast for your business through strategic alignment, authority building, and client conversion. Come join us for this 8-week program starting in just a few weeks. Don't forget: applications close on August 28th! Apply now at gaffincreative.com/coaching >> Hosted on Acast. See acast.com/privacy for more information.

July 21, 20265 min

221: Why 5-Minute Podcast Episodes Can Be More Powerful Than 30-Minute Ones [Podcasting Tips for Beginners]

Do you think you could make the same impact in a five-minute podcast episode that you could in a 20-minute one? So many podcasters equate longer episodes with more value. But in today’s episode, I’m sharing how you can make an impact in just five minutes. Clocking In with Haylee Gaffin is produced by Gaffin Creative , a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com , plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find It Quickly: What are summer shorties? (2:20) A few ways to structure them (3:03) Your summer shorties challenge (4:44) Mentioned in this Episode: Holistic Marketing Simplified with Molly Cahill: Summer Shorts: mollycahill.com/71-optimizing-your-instagram-bio Connect with Haylee: Soundboard Society: gaffincreative.com/soundboard Instagram: instagram.com/hayleegaffin Website: gaffincreative.com Review the transcript: share.descript.com/view/OVORgS1CbJz Podcasting for Business Program is now taking applications! If you're looking to generate more money from your podcast in your business this year, I'm here to help. This program teaches you how to better leverage your podcast for your business through strategic alignment, authority building, and client conversion. Come join us for this 8-week program starting in just a few weeks. Don't forget: applications close on August 28th! Apply now at gaffincreative.com/coaching >> Hosted on Acast. See acast.com/privacy for more information.

July 14, 202619 min

220: 5 Permission Slips Every Podcaster Needs to Build a Sustainable Podcast [Podcasting Tips for Beginners]

What if I told you that one of the smartest things you can do for your podcast is publish less? I know, that sounds completely backwards. But in today’s episode, I’m sharing why it might just be the thing that helps your podcast. Plus, I’m sharing something that I think every podcaster needs a little more of… permission. Clocking In with Haylee Gaffin is produced by Gaffin Creative , a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com , plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find It Quickly: You have permission to take a break (2:24) You have permission to publish less often (5:03) You have permission to repeat yourself (6:38) You have permission to change your format (9:13) You have permission to build your podcast around your life (10:28) The secret to a sustainable podcast (12:43) One final permission slip (15:38) Connect with Haylee: Soundboard Society: gaffincreative.com/soundboard Instagram: instagram.com/hayleegaffin Website: gaffincreative.com Review the Transcript: share.descript.com/view/UWAFMKI7x0M Podcasting for Business Program is now taking applications! If you're looking to generate more money from your podcast in your business this year, I'm here to help. This program teaches you how to better leverage your podcast for your business through strategic alignment, authority building, and client conversion. Come join us for this 8-week program starting in just a few weeks. Don't forget: applications close on August 28th! Apply now at gaffincreative.com/coaching >> Hosted on Acast. See acast.com/privacy for more information.

July 7, 202652 min

Bonus: Your Marketing Isn’t Converting Because It’s Missing One-On-One Connection with Polly Pollock ft. Colie James of Business-First Creatives

A podcast is truly one of the most powerful business tools available. In today’s episode, I’m featuring my client Colie James and the Business-First Creatives Podcast, with an episode that dives into exactly how significant a podcast can be. Colie chats with marketing expert Polly Pollock about how podcasts and other types of long-form content are key to creating deep connections and driving real business growth. This episode originally aired on episode 302 of the Business-First Creatives Podcast. Today's episode is brought to you by Mic Check Society , our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com . Clocking In with Haylee Gaffin is produced by Gaffin Creative , a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com , plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Mentioned in This Episode: Business-First Creatives Episode 302 with Polly Pollock: coliejames.com/your-marketing-isnt-converting-because-its-missing-one-on-one-connection-with-polly-pollock/ Business-First Creatives: coliejames.com/podcast Colie James on Instagram: instagram.com/coliejames Podcasting for Business Program is now taking applications! If you're looking to generate more money from your podcast in your business this year, I'm here to help. This program teaches you how to better leverage your podcast for your business through strategic alignment, authority building, and client conversion. Come join us for this 8-week program starting in just a few weeks. Don't forget: applications close on August 28th! Apply now at gaffincreative.com/coaching >> Hosted on Acast. See acast.com/privacy for more information.

June 30, 202617 min

219: Five Things I Wish More Podcasters Knew in 2026

I'm a little late to celebrating 5 years of Clocking In, so in honor of 5 years, I’m sharing 5 things I wish more podcasters knew in 2026. These are the lessons I find myself repeating over and over again in client calls, podcast audits, strategy sessions, and other conversations with podcasters. And they might make a difference for your podcasting in 2026! Clocking In with Haylee Gaffin is produced by Gaffin Creative , a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com , plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find It Quickly: Stop building your podcast like someone else’s (1:36) There are very few universal rules in podcasting (5:00) Your guest interviews are only as good as your preparation (7:16) Nobody cares about your download numbers as much as you do (10:43) Stop stepping on your guest’s words (12:36) Mentioned in this Episode: Custom GPT: http://gaffincreative.com/guestresearch Connect with Haylee: Soundboard Society: gaffincreative.com/soundboard Instagram: instagram.com/hayleegaffin Website: gaffincreative.com Podcasting for Business Program is now taking applications! If you're looking to generate more money from your podcast in your business this year, I'm here to help. This program teaches you how to better leverage your podcast for your business through strategic alignment, authority building, and client conversion. Come join us for this 8-week program starting in just a few weeks. Don't forget: applications close on August 28th! Apply now at gaffincreative.com/coaching >> Hosted on Acast. See acast.com/privacy for more information.

June 23, 202616 min

218: Is Video Necessary for Podcasting? [Podcasting Tips for Beginners]

Is video actually necessary for podcasting in 2026? In today’s episode, I’m sharing my answer to that question, and it might surprise you. Because simply turning on a camera isn’t a growth strategy. Clocking In with Haylee Gaffin is produced by Gaffin Creative , a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com , plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find It Quickly: Video isn’t the strategy, it’s the format (1:11) Podcasting and YouTubing are not the same thing (2:15) The rise of video podcasting (4:22) The real cost of video (5:10) If you’re going to do YouTube, consider Shorts (8:38) You don’t need full video production to benefit from video (9:33) Is video necessary for podcasting in 2026? (11:42) Defining a podcast (12:37) Permission to podcast your way (14:47) Mentioned in this Episode: What Is a Podcast? Podcast Industry Taskforce Forms to Determine Definition and More: hollywoodreporter.com/business/digital/podcast-industry-taskforce-forms Connect with Haylee: Soundboard Society: gaffincreative.com/soundboard Instagram: instagram.com/hayleegaffin Website: gaffincreative.com Podcasting for Business Program is now taking applications! If you're looking to generate more money from your podcast in your business this year, I'm here to help. This program teaches you how to better leverage your podcast for your business through strategic alignment, authority building, and client conversion. Come join us for this 8-week program starting in just a few weeks. Don't forget: applications close on August 28th! Apply now at gaffincreative.com/coaching >> Hosted on Acast. See acast.com/privacy for more information.

June 16, 202613 min

217: Your Podcast Is Not Just Content—It’s Part of Your Business Ecosystem

Is your podcast aligned with your business goals? In today’s episode, I’m giving you a preview of my Podcasting For Business Private Podcast. Listen in on the first episode of this private series and learn why it is so important to intentionally integrate your podcast into your business ecosystem. Download the Private Podcast: gaffincreative.com/privatepod Join the Waitlist for Podcasting for Business Program: gaffincreative.com/coaching Clocking In with Haylee Gaffin is produced by Gaffin Creative , a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com , plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find It Quickly: Your podcast should live within your business ecosystem (3:00) Podcasts create trust and connection differently (4:01) Your podcast and business should have the same goals (5:43) Mentioned in this Episode: Podcasting for Business Private Podcast: gaffincreative.com/privatepod Podcasting for Business: gaffincreative.com/coaching Connect with Haylee: Soundboard Society: gaffincreative.com/soundboard Instagram: instagram.com/hayleegaffin Website: gaffincreative.com Review the Transcript: https://share.descript.com/view/F5UNmoVA8QK Podcasting for Business Program is now taking applications! If you're looking to generate more money from your podcast in your business this year, I'm here to help. This program teaches you how to better leverage your podcast for your business through strategic alignment, authority building, and client conversion. Come join us for this 8-week program starting in just a few weeks. Don't forget: applications close on August 28th! Apply now at gaffincreative.com/coaching >> Hosted on Acast. See acast.com/privacy for more information.