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Hosted by Blake Snodgrass

Business Marketing

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Apr 2024

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About the show

Helping Agency Owners and Coaches/Consultants go from Solopreneur to 7-Figure Business owners.

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16 recent

April 29, 202410 min

#16 - Triple Your Client Value with These Onboarding Tips

Today I'll show you how a strategic onboarding process can drastically increase a client's lifetime value for your agency. I explain how thorough and interactive onboarding eliminates buyer's remorse and strengthens client retention, potentially boosting lifetime values to six figures. Through a detailed walkthrough of our successful onboarding steps, I demonstrate how to effectively manage client expectations from the sales call to the onboarding call, ensuring all necessary information is gathered promptly to kickstart client campaigns without delays. This is essential viewing for agency owners looking to refine their client onboarding experience and maximize business growth. 🚀 Free $22,000+ Digital Marketing Consulting Group (How We Scaled Our Agency To 7 Figures In Just A Few Months (3 times): https://bit.ly/free-ac-trial2024 --------------------------------------------------------------- 📕 The ONE Skill You Need To Attract ENDLESS Amount Of Clients: https://www.youtube.com/watch?v=K_G_iGXIPTg --------------------------------------------------------------- 💰 Want our 9-page Client Acquisition SOP? Get it for free here: https://bit.ly/free-case-study-ac --------------------------------------------------------------- 💻 Schedule 1:1 Consulting With Me Here: https://go.oncehub.com/BlakeSnodgrassConsultation --------------------------------------------------------------- Follow Me On: Instagram: https://www.instagram.com/blakesnodgrass/ X: https://twitter.com/Blakesnodgrass

April 22, 202412 min

#15 - Top Coaching Tips to Better Your Business Mindset

In this clip from a recent coaching call, I share invaluable insights from my 12 years of experience on how the right mindset and commitment can transform your business and personal life. We delve into the dangers of short-term thinking and the power of aligning your subconscious with your conscious goals through simple daily practices. I emphasize the importance of fully committing to your objectives, selecting the right niche, and mastering client acquisition over merely technical skills. The episode is a dive into making strategic decisions, from nurturing the right mindset to optimizing sales processes and team expansion, all aimed at driving sustainable growth and success in your business. Join us for a journey that goes beyond tactics, offering a mindset shift crucial for achieving your aspirations as an agency owner. Want to work with me & my team directly? Grab the free 14-day trial here: https://agencyup.io/ac-trial355460 Join Our Free Agency Owner group here: https://www.facebook.com/groups/602805277871997/ If you're an established agency owner looking to scale, book with us here: https://agencycam.io/video-clients Find me on: Instagram- @blakesnodgrass Twitter- @blakesnodgrass TikTok- @blake.snodgrass

April 15, 20249 min

#14 - 7 Proven Sales Tactics for Creatives & Marketers

In this episode, I share seven practical tips for digital marketers, agency owners, freelancers, and creative professionals who find sales challenging. I delve into the importance of understanding your Total Addressable Market (TAM), the benefits of low-pressure conversations, and the necessity of using a sales script. I emphasize the value of role-playing, doing the reps, engaging in call reviews, and always keeping the client's goals in mind. By applying these strategies, you can enhance your sales skills, overcome anxieties, and secure more high-ticket clients for your business. Whether you're new to sales or looking to refine your approach, these insights will help you navigate the sales process with confidence and success. 7 Tips to improve sales skills: Understanding Your TAM (Total Addressable Market) - 00:35 Low Pressure Conversations - 01:15 Use a Script - 02:25 Role Play Daily - 03:55 Do the Reps - 04:55 Call Reviews - 06:20 Keep the Goal in Mind - 07:25 Struggling to get clients? Grab the $39 Agency Sales Mastery training: https://agencyup.io/asm-products Join Our Free Agency Owner group here: https://www.facebook.com/groups/602805277871997/ If you're an established agency owner looking to scale, book with us here: https://agencycam.io/video-clients Find me on: Instagram- @blakesnodgrass / blakesnodgrass Twitter- @blakesnodgrass / blakesnodgrass TikTok- @blake.snodgrass / blake.snodgrass

April 8, 20249 min

#13 - Debunking 5 Common Agency Growth Myths

In this episode, I tackle five pervasive myths that often mislead agency owners and online business entrepreneurs. I aim to set the record straight on what constitutes success, how to approach prospecting, the role of software tools, the impact of niche selection, and the misconception that you must reach seven-figure revenues to be successful. Join me as I delve into these topics, offering practical advice and actionable tips for entrepreneurs looking to smartly and sustainably grow their businesses. 5 Myths Covered: Myth 1: You need to spend 90 percent of your time prospecting - 00:00 Myth 2: Using a particular software will make or break your business -01:00 Myth 3: Lack of success means you should switch niches - 01:45 Myth 4: You need to have crazy case studies to start landing clients - 03:40 Myth 5: You need to be a seven-figure agency to be successful - 05:45 Struggling to get clients? Grab the $39 Agency Sales Mastery training: https://agencyup.io/asm-products Join Our Free Agency Owner group here: https://www.facebook.com/groups/602805277871997/ If you're an established agency owner looking to scale, book with us here: https://agencycam.io/video-clients Find me on: Instagram- @blakesnodgrass / blakesnodgrass Twitter- @blakesnodgrass / blakesnodgrass TikTok- @blake.snodgrass / blake.snodgrass

April 1, 20246 min

#12 - The ONE Skill Agency Owners Need

In this episode, I delve into the pivotal skill that transforms marketing agency owners from struggling operators into thriving entrepreneurs. Drawing from my extensive experience with over 1200 agency owners, I uncover that while many are masters of SEO, ad campaigns, and other technical skills, these alone don't equate to successful agency ownership. Instead, I reveal that the capability to generate leads and appointments for one's own agency is a game-changer. This skill addresses the core challenges of opportunity creation, conversion, and operational efficiency, propelling agencies toward scalable growth. Join me as I dissect the common misconceptions about necessary skills and guide you on the path to mastering client acquisition, offering actionable insights and resources to revolutionize your agency's success. Key Takeaways: The Critical Skill for Agency Owners - 00:22 Common Misconceptions - 01:10 The Client Acquisition Paradox - 02:55 Scaling the Business - 03:50 Self-Reflection and Growth - 04:30 Resources for Mastery - 05:20 Struggling to get clients? Grab the $39 Agency Sales Mastery training: https://agencyup.io/asm-products Join Our Free Agency Owner group here: https://www.facebook.com/groups/602805277871997/ If you're an established agency owner looking to scale, book with us here: https://agencycam.io/video-clients Find me on: Instagram- @blakesnodgrass / blakesnodgrass Twitter- @blakesnodgrass / blakesnodgrass TikTok- @blake.snodgrass / blake.snodgrass

March 25, 202418 min

#11 - Comparing the Agency Model to the Coaching Model

In this video, I delve into the intricate marketing world, comparing the agency and consulting models. I explore what scaling a business entails, outline each model's prerequisites, and weigh their advantages and disadvantages. I aim to empower you with the knowledge to make an informed decision that aligns with your goals, emphasizing the critical role of experience, credibility, and personal fulfillment in your choice. Whether you're leaning towards an agency or consulting, understanding the impact on your long-term success and satisfaction is crucial. Struggling to get clients? Grab the $39 Agency Sales Mastery training: https://agencyup.io/asm-products Join Our Free Agency Owner group here: https://www.facebook.com/groups/602805277871997/ If you're an established agency owner looking to scale, book with us here: https://agencycam.io/video-clients Find me on: Instagram- @blakesnodgrass / blakesnodgrass Twitter- @blakesnodgrass / blakesnodgrass TikTok- @blake.snodgrass / blake.snodgrass

March 18, 202415 min

#10 - 5 Hacks for Selling SEO

In this episode, I discuss five effective hacks for selling SEO. I explain the importance of not relying on lead-selling platforms but instead investing in building your own marketing channel through SEO and advertising. I also emphasize the significance of a hybrid approach that combines paid ads and SEO for long-term growth. I provide insights on SEO pricing, the value of being on the first page of Google, and the benefits of bundling website build and SEO services. Overall, this episode provides valuable strategies and tips to help businesses succeed in selling SEO services. The 5 Hacks: Using the Rent vs. Own Analogy 00:56 Communicating the Hybrid Approach 03:40 Pulling up SEO Prices on Google 08:02 Showing Them the Competition 10:28 Converting One-Time Website Deals into SEO Retainers 12:09 Struggling to get clients? Grab the $39 Agency Sales Mastery training: https://agencyup.io/asm-products Join Our Free Agency Owner group here: https://www.facebook.com/groups/602805277871997/ If you're an established agency owner looking to scale, book with us here: https://agencycam.io/video-clients Find me on: Instagram- @blakesnodgrass / blakesnodgrass Twitter- @blakesnodgrass / blakesnodgrass TikTok- @blake.snodgrass / blake.snodgrass

February 19, 202411 min

#9 - How We Hit $100,000+ Each Month: 3 Funnel Types

In this episode, I dive into the three types of marketing funnels that have been game-changers for our consultancy, driving us to over $100,000 per month in revenue. From the classic Video Sales Letter (VSL) funnel, which is all about generating high-quality leads and bookings, to the innovative Case Study funnel, outperforming everything else by offering valuable resources for immediate lead generation. I introduce the Self-Liquidating Offer (SLO) funnel, a new strategy already showing promising results by covering its marketing costs while pulling in an impressive number of leads. Join me as I break down the purpose, pros, cons, and personal insights on each funnel, providing a clear roadmap for anyone looking to scale their business revenue into six figures monthly. Funnel Types: Video Sales Letter (VSL) funnels - 00:22 Case Study funnels - 03:00 Introduction of Self-Liquidating Offer (SLO) funnels - 05:40 Struggling to get clients? Grab the $39 Agency Sales Mastery training: https://agencyup.io/asm-products Join Our Free Agency Owner group here: https://www.facebook.com/groups/602805277871997/ If you're an established agency owner looking to scale, book with us here: https://agencycam.io/video-clients Find me on: Instagram- @blakesnodgrass / blakesnodgrass Twitter- @blakesnodgrass / blakesnodgrass TikTok- @blake.snodgrass / blake.snodgrass

February 12, 202412 min

#8 - The Top 5 Discovery Call Questions You Should Be Asking Your Clients

Welcome back! Today, I'm delving into the top five discovery call questions you should ask that are crucial for client acquisition in agency businesses. I share my experiences and strategies in conducting effective discovery calls, focusing on understanding a client's pain points and business goals. We explore various questions, from background inquiries to pain, solution, and opportunity cost questions, aiming to deeply understand the client's needs. This approach is designed to aid in crafting tailored solutions, thereby enhancing the chances of successfully closing deals and fostering client relationships. Questions discussed: 00:01:22 - Background Question: Asking about the client's business to understand their context 00:04:15 - Pain Question: Identifying the client's main challenges and pain points. 00:05:25 - Solution Question: Discuss past solutions the client tried and their effectiveness 00:06:12 - Opportunity Cost Question: Exploring the consequences of not solving their problem 00:08:10 - Openness and Transition Question: Transitioning towards proposing a solution Struggling to get clients? Grab the $39 Agency Sales Mastery training: https://agencyup.io/asm-products Join Our Free Agency Owner group here: https://www.facebook.com/groups/602805277871997/ If you're an established agency owner looking to scale, book with us here: https://agencycam.io/video-clients Find me on: Instagram- @blakesnodgrass / blakesnodgrass Twitter- @blakesnodgrass / blakesnodgrass TikTok- @blake.snodgrass / blake.snodgrass

February 5, 202414 min

#7 - My Top Strategies for Massive Agency Growth

In this episode, I delve into the different revenue stages of agency growth, detailing strategies for each stage, from starting up to scaling to over a million dollars in annual revenue. I kick off by discussing agencies earning below $10k per month, emphasizing the importance of understanding your service, finding fulfillment partners, and the criticality of daily conversations with potential clients. For those in the $10k to $30k range, I shift focus to building client acquisition systems and hiring an account manager. I then progress to strategies for agencies earning $30k to $80k per month, highlighting the need to diversify client acquisition channels and build a sales team. In the final section, I share insights for agencies with over a million dollars in annual revenue, concentrating on team building, recruiting, and leadership development. Throughout the episode, I underscore the importance of diversifying client acquisition channels and adapting strategies to each revenue stage for sustainable growth. Chapters: 00:00:30 - Initial Agency Growth: Understanding Service and Client Engagement 00:04:00 - $10k-$30k Revenue: Building Client Acquisition Systems 00:06:45 - $30k-$80k Revenue: Sales Team Expansion and Channel Diversification 00:15:10 - Seven-Figure Strategies: Diversification of Client Acquisition 00:18:15 - Million Dollar Agency Focus: Team Building and Leadership Development 00:17:00 - Scaling Up: Emphasis on Personal Development and Accountability Join Our Free Agency Owner group here: https://www.facebook.com/groups/602805277871997/ If you're an established agency owner looking to scale, book with us here: https://agencycam.io/video-clients Find me on: Instagram- @blakesnodgrass / blakesnodgrass Twitter- @blakesnodgrass / blakesnodgrass TikTok- @blake.snodgrass / blake.snodgrass