Clever Copy Chats

Hosted by Kate Toon

Business Marketing

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Episodes

Latest episode

Jul 2024

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EN-GB

About the show

A podcast that gets back to the sticky, awkward, gloriousness of being a day to day copywriter. The woes, the ups, the bitty fist annoyance of a client that won't use track changes, the tips on how to write 5,000 words in 20 minutes because you forgot the deadline, and of course, the real bottom warming stories of great clients and amazing writing that keeps us doing the do each day. So come with me on a journey through colons and interrobangs. Through client Zooms and last-minute amends, we'll have some laughs and learn a thing or two along the way.

Listen to episodes

55 recent

July 18, 20241 min

Toon update: The end of Clever Copy Chats

Hello copy beasts, I have some good news and some sad news. This will be the last episode of the Clever Copy Chats podcast. Instead, I'm absorbing this podcast into one mega podcast. It's going to be called The Kate Toon Show - it's all about how to create a successful, profitable and enjoyable business using smart, creative, simple digital marketing tactics. Whether it's creating passive income streams, juggling your real life with your business, or being a misfit. I'm going to be passing on digital marketing tips, business advice, finance advice. Over time, you'll see all the episodes from this podcast being merged into the Kate Toon Show, historically. I'll also be talking about copywriting on that new show, because, you know, once a copy beast, always a copy beast. The new show gives me the freedom to talk about all manner of different things, and I'm really excited for it, so I hope you can come and listen to that. Check out The Kate Toon Show. Freebies Free rates guide Join the Misfit Entrepreneurs Facebook Group Useful links: Join the Digital Marketing Collective Order my new book: Six Figures While You Sleep

April 29, 20240 min

Toon Update: Podcast on pause

Hello, I just want to explain that we're going to be taking a little bit of a break on the podcast, probably about a month or so. This is sadly because I've had some bad news from home and I need to return to the UK and spend some time with my family. So I hope you can bear with me while I get through this difficult time. We will be back later in the year with more great episodes. Thanks for listening. I wish you all well. Thank you. Freebies Free rates guide Join the Misfit Entrepreneurs Facebook Group Useful links: Join the Digital Marketing Collective

January 17, 2024Episode 538 min

Honing in on your home page (Tip)

In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk to you about honing in on your homepage. We spend a lot of time looking at other people's sites, but when was the last time you took a long hard Paddington bear stare at your home page? Well, perhaps today is the day. Listen to all tip episodes here Freebies Free rates guide Join the Misfit Entrepreneurs Facebook Group Useful links: Sales Page course Join the Digital Marketing Collective

November 29, 2023Episode 5242 min

How to be a tactful editor and proofreader (Awards)

Welcome to another award winner's episode. In these episodes, I'm talking to winners from the Clever Copywriting School Awards of 2022. I'll be asking: What do they think made them stand out to win the awards? What advice and tips can they offer you? What are the challenges they've faced? And common mistakes they see their peers making. Today we're chatting with our proofreading winner and our editing winner. These are useful, practical and hopefully inspiring episodes from glorious yet humble writers. I hope you enjoy it. Tune in to learn: What qualities make an award-winning editor What qualities make an award-winning proofer The main differences between editing and proofreading How to start off with structural editing How to tackle editing a book Why editorial guidelines can be helpful What proofreaders should focus on Why Mary got involved with editing Why Tanja prefers proofing and editing over creative copywriting How to approach editing so the client doesn't feel overwhelmed Tanja and Mary's top recommended tools Useful resources: Grammarly Draftium Loom Head to episode notes Freebies Free rates guide

November 16, 2023Episode 517 min

Following copywriting formulas to victory (Tip)

In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk to you about my favourite copywriting formula. PAS (Problem / Agitate / Solve) Other useful formulas: AIDA (Attention/Interest/Desire/Action) ACCA (Awareness/Comprehension/Conviction/Action) BAB (Before/After/Bridge) FAB (Features/Advantages/Benefits) CCCC (Clear/Concise/Credible/Compelling) AIDPPC (Attention/Interest/Description/Persuasion/Proof/Colours) Listen to all tip episodes here. Freebies Free rates guide

November 1, 2023Episode 5030 min

Becoming a confident copywriter with Emma McMillan (Chat)

Do you feel like a confident copywriter? Unfortunately, I think part of being an empathetic, thoughtful writer is questioning everything, including ourselves and that can lead to self-doubt, imposter syndrome and comparisonitis. So how do we overcome that? Today I'm chatting with a copywriting coach who specialises in building confidence in yourself and your biz, and setting up productive business practices that will help lure in all those lovely leads. Tune in to learn: How Emma made her way from teaching to copywriting. What Emma's first steps were as a copywriter What a copywriting coach is Common problems small business owners have when writing their own copy What business owners should be focusing on in their marketing What Emma's pricing structure as a copywriting coach looks like How Emma deals with self-doubt Emma's favourite copywriting tool Emma's top copywriting tip for small business owners Useful resources: Hemingway Editor Google Docs Head to episode notes Freebies Free rates guide

October 18, 2023Episode 499 min

Be a fruit seller (Tip)

In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills. Improve your copywriting business with straightforward doable advice that you can implement today. Today, I want to talk about why copywriters should be more like fruit sellers when it comes to promoting themselves. Listen to all tip episodes here. Freebies Free rates guide Membership: Join now

October 4, 2023Episode 4829 min

How to wow your clients with content marketing with Jody Carey (Chat)

Ugh, content marketing, it just sounds so, well boring. And content, really? Does it actually generate sales or just contribute to the noise on the interwebs? How do you create snappy content that woos the TOFUs, comforts the MOFUs and gets the BOFUs to reach for their credit cards? Today's guest specialises in long-form content marketing, helping her clients connect with customers through personal stories, informative blogs and free advice. Get ready to hear how you can woo and wow your client through the power of content marketing services. Tune in to learn: How Jody moved from corporate marketing to copywriting How the US copywriting market compares to Australia How content writing differs from copywriting How long-form content writing fits into building brand awareness and making the sale Where long and short-form content works best How Jody incorporates AI as a tool in client projects How Jody packages and sells content marketing strategy to clients The biggest challenges Jody has faced as a copywriter and content writer Jody's top copywriting tools Jody's advice for new copywriters Useful resources: Grammarly NaturalReader Head to episode notes Freebies Free rates guide Membership: Join now

September 13, 2023Episode 478 min

Get your legal bases covered (Tip)

In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk to you about legal. I know it's boring, but it's super, super important. This is one that should be really front of mind, and it's all about getting your legals sorted. Listen to all tip episodes here. Useful Resources: Copywriting Project Terms and Conditions Copywriter Legal Bundle Freebies Free rates guide Membership: Join now

August 30, 2023Episode 4639 min

Being better in your business and writing inclusive copy (Awards)

Okay we have a new podcast theme (well not that new, we've done a few episodes), it's called AWARD WINNERS, and in these episodes, I'm talking to winners from the Clever Copywriting School Awards of 2022. I'll be asking: What do they think made them stand out? What advice and tips can they offer you? What are the challenges they've faced? And common mistakes they see their peers making. Today we're chatting with our diversity winner and our new business winner. These are useful, practical and hopefully inspiring episodes from glorious yet humble writers. I hope you enjoy them. Tune in to learn: Why Nicole won Best New Business of the Year 2022 Why Zoe Simmons won Diversity Champion of the Year 2022 The best way to build trust with your clients Why accessibility and inclusivity is so important Nicole's number one tip to anyone starting a new business Zoe's number one tip for anyone looking to being more inclusive if your copywriting Challenges Zoe and Nicole have faced in their careers How Nicole and Zoe view the rise of AI and tools Useful resources: WordHippo Robot Love AI Summit Head to episode notes Freebies Free webinar: Your first month as a copywriter Free rates guide Membership: Join now