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About the show
Techtalk by Ciente with Julie Novikova: Unveil modern marketing trends, strategies with insights on ABM and customer-centric approaches from industry expert Techtalk Julie Novikova, a B2B marketing mentor and executive coach, and Suruchi Bhargava (CMO, Ciente) unwrap modern marketing trends and strategies. This episode is packed with B2B marketing insights around ABM, multi-channel integration, the dynamics of upstream and downstreammarketing, and a customer-centric approach.
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