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Main Character Marketing

Main Character Marketing

Hosted by Jess | Copywriter for Course Creators, Coaches, and Service Providers

BusinessMarketingEducation
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Episodes

194

Latest episode

Feb 2026

Language

EN-US

About the show

Are you a creative business owner who wants to write stand-out marketing that sells your unique offers all day, every day? Ever wish you could write your sales page, emails, or content in ways that feel so good and make you dumbbbb money…without ripping all your lashes out? Welcome to Main Character Marketing, the podcast that will shake up your marketing game and make your words work as hard as you do. I'm Jess, your copywriting teacher and writing bestie, ready to help you sign more clients, sell more offers, and make more money with copy that's as bold and unique as your offers. My online career started as a (slightly) humble blog writer in 2019 which quickly led to discovering my knack for writing money-making sales pages, emails, content, and ads. Before that, I was focused on IRL clients in the health and wellness spaces. Hundreds of clients later, I had an epiphany: no one can sell your offers like you can. You don't need to outsource your marketing to see amazing results. With the right strategies, you can write copy that's authentic to your voice and compels your community to take action. I've mastered the art of creating A++ marketing and copywriting that sells unique offers – and now I want to help you become the best-fit main character marketer for your business. This podcast is your go-to resource if you're a course creator, coach, or service provider ready to master simple selling through specific messaging. You've got a lot to say, and I'm here to help you say it in a way that sells. This podcast answers questions like: 🍒How do I become a better copywriter? 🍒How to I get better at online marketing? 🍒How to write a sales page? 🍒How to market like an industry leader? 🍒How to get good at email marketing? 🍒What types of marketing should I focus on? Tune in weekly for simple yet powerful marketing and copywriting tips and actionable strategies designed to help you write quicker, feel more confident in your copy, and see tangible results from your work. Each episode is rooted in playful, confidence-boosting vibes so you learn how to master the art of easy and effective copywriting without boring and outdated information. Subscribe to Main Character Marketing wherever you listen to podcasts and share it with a creative business owner ready to transform their business with specific copy that sells!

Listen to episodes

60 recent
February 16, 2026Episode 19258 min

192: 5 Examples of Lead Magnet Funnels (A Mini-Masterclass on Creating a Lead Magnet Sequence That Gets Customers)

Most marketing "leaders" teach you how to create a freebie to grow your email list...then never tell you what to actually do once you get subscribers. Yeah, fk that nonsense. In my world - we create dream lead magnets with an intentional email sequence funnel to turn new subscribers into paying clients within the first week of joining your email list. In this episode of Main Character Marketing, we're talking through 5 examples of different lead magnets pushing to different offers in incredibly different industries with (obvi) different ideal clients. These examples include online storefronts, coaches, done-for-you service providers, coffee shops, and course creators. Listen to this episode of Main Character Marketing to learn exactly how to create a lead magnet sequence that converts email subscribers through proper email marketing. ------------ Get my Social-Free Email Templates here and write your lead magnet sequence in one day! ------------ Book your Subscribed To $OLD sequence, and I will write your fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ This is the relevant IG post to see some of these examples on paper. ------------ ✉️Join CTRL+ALT+CONVERT here and get my industry insight on what is and is NOT working within your messaging & marketing to position YOU as the only one your clients pay. ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ 💻Learn more about my messaging and sales services or read the blog.

February 9, 2026Episode 19112 min

191: How To Create A Lead Magnet For Paying Clients Vs Just New Subscribers

So many people are teaching that "freebies" only grow your list with people who never want to pay you. "cheap clients". "freebie seekers." Which is simply...not true. The reason people aren't paying you after signing up for your lead magnet is NOT because they don't want to spend money. It's because your lead magnet was designed to sign new subscribers, not clients. (yeah, there's a big difference, and others simply aren't teaching this.) In this episode of Main Character Marketing, learn how to create a lead magnet for dream clients (vs subscribers) and what to implement on the backend automations so it ACTUALLY converts. Listen to this episode of Main Character Marketing to turn new email subscribers into paying clients with a high-converting lead magnet and new subscriber email sequence. ------------ ✉️Join CTRL+ALT+CONVERT here and get my industry insight on what is and is NOT working within your messaging & marketing to position YOU as the only one your clients pay. ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Book your 1:1 Telegram Power Hour ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ 💻Learn more about my messaging and sales services or read the blog.

February 2, 2026Episode 19016 min

190: 7 Bro-Marketing Tips That...Kinda Ate, NGL

As much as I don't love bro-marketers or the sleazy push-marketing they preach...there are some marketing strategies that have simply worked for decades, and won't stop anytime soon. In this episode of Main Character Marketing, we're diving into seven marketing tips that work - no matter what industry, offers, or business you have. AND I'm telling you where the bro-marketers got it wrong, and how to avoid the hustle-culture they push while building a sustainable business you enjoy. Listen to this episode of Main Character Marketing to learn these 7 marketing trends that convert fast af, why they work, and how to bring them into your business for bigger results. ------------ ✉️Join CTRL+ALT+CONVERT here and get my industry insight on what is and is NOT working within your messaging & marketing to position YOU as the only one your clients pay. ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Listen to episode 110: How To Write A Call To Action ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ 💻Learn more about my messaging and sales services or read the blog.

January 26, 2026Episode 18959 min

189: From The Most Boring Industry Pitch To Simple Marketing Practices and Why It's Necessary To Celebrate Everything From $1K to $100K [Part 1: Mentorship Yaps With Madi Maple]

When two soul sisters in the online business world come together IRL...this is the training you get. In this episode of Main Character Marketing, I joined Madi Maple, Personal Brand & Confidence Mentor, on her living room couch to yap about the industry insight no one else is talking about (or at least providing solutions for). Listen to this episode of Main Character Marketing to get our take on boring pitches, outdated industry advice (that may not be as "wrong" as we think), and more on doing online business as a confident af leader. ------------ ✉️Join CTRL+ALT+CONVERT here and get my industry insight on what is and is NOT working within your messaging & marketing to position YOU as the only one your clients pay. ------------ Connect with Madi Maple: Listen to Breaking Butterfly Follow on Instagram ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ 💻Learn more about my messaging and sales services or read the blog.

January 19, 2026Episode 1888 min

188: Looking To Invest In A Business Coach? Don't *Just* Ask For Their Case Studies. BE SURE to do this, too (if you want to pay GOOD people).

When you're looking to invest in your business - whether that be business coaching, mentorship, services, or resources...YES, it's important to know they GET results. But something no one is talking about is how important it is to know how they treat the people THEY pay and the containers THEY are in. In this episode of Main Character Marketing, we're talking about the truth behind multi-million dollar teams, coaches who think they sh/t don't stink, and LeAdErS who never take their own medicine. Listen to this episode of Main Character Marketing to learn how to find GOOD coaches, mentors, and service providers who run ethical businesses. ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ ✉️Join CTRL+ALT+CONVERT here and get my industry insight on what is and is NOT working within your messaging & marketing to position YOU as the only one your clients pay. 💻Learn more about my messaging and sales services or read the blog.

January 12, 2026Episode 18724 min

187: The Rebrand: 3 Downloads For Main Character Marketing in 2026

Welcome to the very first episode of the rebrand: Main Character Marketing. In this episode, you'll hear about an IRL conversation I had in Las Vegas with a videographer about turning his local business into a profitable remote strategy. As he's headed out of the country to travel, we created a brand new offer suite that felt fun af for him AND talked all things business, marketing, and sales so he felt READY to go get that bag. Listen to this episode of Main Character Marketing to learn the top 3 downloads I had during this chat that you'll use to step into your Main Character Marketing energy for 2026 & beyond. ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.

July 24, 2025Episode 18613 min

186: BTS: My Low Maintenance Email Visibility, Strategy, & Results for 2025 (As A Sales Copywriter)

It would be WILD of me, as a sales + email copywriter, to never share about my email marketing strategy + results. Open rates? Click rates? Sequences? Strategies? In this episode of Sell Like A Copywriter, get a behind-the-scenes look at my email backend, the results I get, and the goals I am committing to, as a go-first business owner. ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.

July 17, 2025Episode 1856 min

185: How To Optimize High Maintenance Marketing With Low Maintenance Visibility For More Conversions

In the last episode, you learned how to build your low-maintenance recurring visibility strategy to sign new clients on repeat. But that doesn't mean you have to stop creating for social media. In this episode of Sell Like A Copywriter, learn how to optimize your high-maintenance marketing (like Instagram, TikTok, Threads, X, Facebook, & LinkedIn) with low-maintenance visibility so you can get seen & paid on repeat. ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.

July 10, 2025Episode 18415 min

184: Your Low Maintenance Recurring Visibility Strategy To Grow Monthly Recurring Revenue

If you want recurring revenue, you need recurring visibility. But social media is the most high-maintenance way to create visibility & conversions (and the lowest ROI). In this episode of Sell Like A Copywriter, build your low-maintenance recurring visibility strategy to sign new clients on repeat. ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.

July 3, 2025Episode 18346 min

183: Get Seen & Paid | Stand Out & Sell Out Summit | Ft. Taylor Smith

Get visible to the right people. Start selling more consistently. Position your brand to finally scale. Bc this next season? It's where things finally click into place. That's why Taylor & I are excited to invite you to something I know will create real momentum in your business. In this episode of Sell Like A Copywriter, listen to Taylor Smith & I yap about getting visible AND getting paid as a personal brand and business owner. ------------ Join The Stand Out & Sell Out Summit for Free Here! Here's what's included: → 45+ powerful sessions from vetted, experienced entrepreneurs → Mastermind-style prompts so you leave with action steps, not just ideas → Focused tracks on visibility, profitability, and personal brand authority → Real networking with other business owners doing the work It's 100% free to attend live. You can upgrade later if you want lifetime access or the full bonus bundle that has over $3,000 worth of courses, templates, softwares & live events (I recommend grabbing this ticket because you literally cannot purchase this anywhere else). Claim your seat here! ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.

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