
EP961 - Simone Sauter on Why Your Next Client Asks AI About You Before They Ever Visit Your Website
In this episode of Chasing the Insights, I talk to Simone Sauter. Simone talks to us about Why Your Next Client Asks AI About You Before They Ever Visit Your Website. Simone Sauter is a PR and AIO strategist, visibility expert, and former journalist with more than 20 years of experience in the media industry. She specializes in helping founders, CEOs, and established entrepreneurs build authority recognized by the press, Google, and, increasingly, AI systems that influence public trust. Her work sits at the intersection of PR, search authority, and artificial intelligence optimization. Through her Visibility Triangle™ and Publicity Rockstar™ Method, Simone teaches leaders how to engineer digital credibility through strategic media features, high-quality podcast interviews, and Google-verified identity assets. Her approach gives entrepreneurs a visibility ecosystem that compounds over time and positions them as the go-to experts in their field. Simone's career began in journalism before transitioning into communications and PR roles for global brands including Match.com, Siemens, Daimler, and Tupperware. In her entrepreneurial journey, she attracted features in Cosmopolitan, InStyle, Closer, and more than forty international media outlets, signed a major book deal, and grew her online platform to over 100,000 monthly readers, all without relying on social media. Today, she continues to write for Business Insider and Parents.com and has been interviewed on more than ninety podcasts worldwide. You can connect with Simone here: Website: https://simonesauter.com/ LinkedIn: https://www.linkedin.com/in/simonesauter/
















