
#309 Piers Morgan: People Still Buy From People.
Recorded live during GISEC Dubai π¦πͺ, this episode features Piers Morgan, Senior Vice President & GM International at TENEX.AI. With AI reshaping the cybersecurity landscape, organisations are under increasing pressure to reduce complexity, improve efficiency and respond to threats faster than ever before. Piers joins Channel Chat to discuss the rise of AI-native security platforms, the evolution of the SOC market, and why the Middle East has become one of the world's most exciting regions for cybersecurity innovation and investment. π‘ Topics covered include: β’ The factors driving cybersecurity growth across the Middle East β’ Why AI-native security providers are disrupting the market β’ The differences between AI-first and legacy cybersecurity platforms β’ Building a channel-first strategy in a rapidly evolving market β’ The role of hyperscaler partnerships in scaling globally β’ How TENEX.AI has expanded at pace across international markets β’ What partners should look for when evaluating cybersecurity vendors β’ The importance of people, product and price in channel success β’ Why some security providers may struggle to keep up with AI-driven change Whether you're a vendor, distributor, MSP, reseller, channel leader or cybersecurity professional, this episode offers valuable insights into the future of AI, cybersecurity services and the IT channel.










