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Changing the Perception of Sales

Changing the Perception of Sales

Hosted by This Is Prime

BusinessCareersEducation
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Episodes

56

Latest episode

Nov 2025

Language

EN-GB

About the show

Every episode, our very own Kyle Gallagher sits down with the leading voices in sales, business, and recruitment. Our podcast was created to change the way sales and sales roles are perceived in the wider business space. We believe that sales is an essential component of any successful business, and through our engaging conversations, we aim to showcase the true value and potential of this dynamic field.

Listen to episodes

56 recent
November 26, 202531 min

Steve Lowndes - Top 3 Challenges Salespeople Will Face Early on

In this episode of Changing the Perception of Sales, we’re joined with Prime’s very own Head of Sales Training, Steve Lowndes!With over 30 years of sales experience and tens of thousands of salespeople trained, Steve knows what makes sales conversations work. So, we asked him what the three biggest challenges new SDRs might face, and how he would overcome them.He narrowed it down to three core areas: discipline and mindset, keeping track of sales maths and metrics, and focusing on the right things, like building conversations before pitching a meeting too early.Whether you’re new to sales or leading a team of SDRs, Steve’s advice is all about mastering the fundamentals that create long-term success.

November 4, 202516 min

How to Master Communication as a Salesperson - Robin Burr

Welcome to a special mini-series of Changing the Perception of Sales. This time, we’re joined by sales therapist and coach Robin Burr.Across these short, focused episodes, Robin shares actionable sales techniques and practical advice you can put into practice right away.From handling objections to improving how you communicate, each session is designed to give you quick, effective tools to level up your sales skills.Whether you’re just starting out in sales, or you’re leading a team, these bite-sized episodes will help you sell with confidence.

October 23, 202511 min

How to Prevent Objections During Sales Calls | Robin Burr

Welcome to a special mini-series of Changing the Perception of Sales. This time, we’re joined by sales therapist and coach Robin Burr.Across these short, focused episodes, Robin shares actionable sales techniques and practical advice you can put into practice right away.From handling objections to improving how you communicate, each session is designed to give you quick, effective tools to level up your sales skills.Whether you’re just starting out in sales, or you’re leading a team, these bite-sized episodes will help you sell with confidence.

October 9, 202512 min

How to Navigate the IOS Call Screening Update as a Salesperson | Changing the Perception of Sales

In this episode of Changing the Perception of Sales, Kyle dives into one of Apple’s most talked-about new update: the new iOS call screening feature.He breaks down what it actually means for salespeople:-The features and how they work in practice-The pros and cons for outbound sales-And most importantly, the opportunities for reps who adapt earlyIf your role involves picking up the phone, this update could change the way you prospect. Tune in to hear how to make it work for you, not against you.

September 30, 202539 min

How to Use Sales Skills to Succeed Beyond Sales - Jonathon Ilett

In this episode of Changing the Perception of Sales, we’re joined by Jonathon Ilett, founder of Revenue Syndicate and former VP of Global Sales at Cognism.In our conversation, Jonathon shares how he built his career at the top of sales and how those same skills have shaped his journey into entrepreneurship and investing. We talk about why sales shouldn’t be seen as a short-term stop, but a career where longevity creates real value – both for the reps themselves and for the businesses they help scale.We explore why a background in sales can make you a stronger investor, what to look for when starting out, and how sales skills like resilience, communication, and strategy translate far beyond hitting targets.If you’re a sales professional looking for career inspiration, curious about investing, or simply want to learn from someone who has scaled both a sales career and their own ventures, this episode is packed with insights you won’t want to miss.

September 25, 202513 min

How to Overcome Objections Later in the Call - Robin Burr

Welcome to a special mini-series of Changing the Perception of Sales. This time, we’re joined by sales therapist and coach Robin Burr.Across these short, focused episodes, Robin shares actionable sales techniques and practical advice you can put into practice right away.From handling objections to improving how you communicate, each session is designed to give you quick, effective tools to level up your sales skills.Whether you’re just starting out in sales, or you’re leading a team, these bite-sized episodes will help you sell with confidence.

September 9, 202518 min

How to Handle Early Stage Objections - Robin Burr

Welcome to a special mini-series of Changing the Perception of Sales. This time, we’re joined by sales therapist and coach Robin Burr.Across these short, focused episodes, Robin shares actionable sales techniques and practical advice you can put into practice right away.From handling objections to improving how you communicate, each session is designed to give you quick, effective tools to level up your sales skills.Whether you’re just starting out in sales, or you’re leading a team, these bite-sized episodes will help you sell with confidence.

August 20, 20254 min

Tony Morris on How to Make Your Mindset Your Superpower | Quick Tips

Welcome to Quick Tips, short, actionable moments from the Changing the Perception of Sales podcast!These bite-sized clips are designed to help you sell smarter with practical advice you can apply straight away, whether you're new to sales or just sharpening your edge.In this episode, we take a look back at our conversation with motivational speaker and sales trainer, Tony Morris. Tony shared the importance of finding a 'why' in sales to keep you going, as well as how focusing on your 'whale' can help you find patterns in your work.To hear the full episode, check out our channel!

August 6, 20254 min

Anna Bella on How to Stand out and Grow in Sales | Quick Tips

Welcome to Quick Tips, short, actionable moments from the Changing the Perception of Sales podcast!These bite-sized clips are designed to help you sell smarter with practical advice you can apply straight away, whether you're new to sales or just sharpening your edge.In this episode, we look back on our conversation with Anna Bella, the now Senior Manager of Sales Development at Snyk.Early on in her career, Anna was put on a Performance Improvement Plan (PIP), which gave her the push to strive for more.We discuss her story, how she stood out as an SDR and her advice to young SDRs craving progression.

July 9, 2025Episode 4347 min

How to Create a Sales Brand Buyers Can’t Ignore - Adam Graham

In this episode of Changing the Perception of Sales, we’re joined by Adam Graham, founder of Gray Matters and an expert in agency growth, to unpack what it really takes to build a high-performing sales function and create a brand that stands out in today’s competitive landscape.Adam shares his step-by-step advice on building your sales team from the ground up, including where to start and how to make your first sales hires the right way. He dives deep into the secrets of positioning your business so you don’t just compete, you lead. He also explains what it means to be a true challenger brand that knows exactly who it is and how to sell that identity with confidence.We also get into why your value proposition is everything, how to find your niche in even the most crowded markets, and the crucial importance of aligning your branding and messaging across every platform, from your website to your sales pitches. Adam breaks down why investing in the right processes and CRMs can make or break your growth, and how sales and marketing need to operate on the same calendar with shared goals if you want real results.Finally, Adam shares his thoughts on why changing the perception of sales isn’t just a nice-to-have, but an absolute necessity for any modern business serious about sustainable success. So, if you’re a founder or sales leader, or just want to understand how sales and branding work together, this is a must-listen.

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