
Julian Birkinshaw – How established companies thrive in an age of digital transformation
Are large, established organisations really doomed dinosaurs in the face of digital transformation? Or can they become ‘dancing elephants’ that adapt and thrive?These are the key questions we discuss in this episode of Changing Conversations with Julian Birkinshaw.Julian is a leading expert on strategic agility, innovation, and digital transformation. He taught these topics as a professor at London Business School and now serves as Dean at Ivey Business School. Julian is also a trusted advisor to senior leaders and a best-selling author of multiple books, including his most recent book, Resurgent.In this conversation, we share:That 473 of the Fortune 500 companies have survived the entire internet revolution – established organisations aren't inherently doomed.Why management model innovation matters as much as technological innovation.How to be both paranoid and pragmatic about disruption like AI – taking threats seriously while recognising that fast followers can beat first movers.The importance of connecting processes to value drivers and ensuring everyone understands how their work links to what matters.Why leaders must invite real conversations with unfiltered feedback rather than polished presentations where everything appears ‘green.’We'd love to keep this conversation going. Send your reflections and questions to us at katc@implement.seYou’re also welcome to use this episode as a conversation starter by sharing it with your colleagues and friends.













