ChangeMakers with Katie Goar

Hosted by Katie Goar

BusinessInterviews guestsExplicit

Website RSS feed

Episodes

283

Latest episode

Oct 2026

Language

About the show

Affordable housing is the backbone of better opportunities for all. ChangeMakers with Katie Goar analyzes the issues and challenges being faced in affordable housing today. In each episode, Katie speaks with finance experts, thought leaders, and change-makers to explore innovative solutions that provide more affordable housing options across the country. Whether you want to learn more about economic development, government funding, why affordable housing makes good economic policy, and why the total community benefits from affordable housing, this is the podcast for you.

Listen to episodes

60 recent

October 27, 202628 min

Episode 158: Steven Johnson, Executive Director, Purple Heart Homes

What happens when a soldier comes home from war and can’t get through his own front door? November is National Veterans and Military Families Month, and this special episode of ChangeMakers, Katie Goar talks with Steven Johnson, Executive Director of Purple Heart Homes and a 27-year U.S. Army veteran. Purple Heart Homes was founded by Dale Beatty and John Gallina after their vehicle hit an anti-tank mine in Iraq in 2004. Their community built Dale an accessible home, and that experience became a national nonprofit that has completed about 1,800 projects for roughly 4,000 service-connected disabled veterans. Steven covers the organization’s three main programs: Veterans Aging in Place, Veteran Home Ownership and the new modular home program. That includes the accessible home they built on the National Mall in Washington, D.C. in six days for a formerly homeless veteran. He also talks about veteran homelessness, why cities should allow ADUs and modular housing, and simple ways civilians can help.“We wouldn’t leave someone behind on the battlefield. Why would we do it at home?” – Dale Beatty, Co-Founder, Purple Heart Homes Learn more or get involved: https://phhusa.org Learn more about Katie Goar: https://quadel.comWhat You’ll Learn How two wounded Iraq War veterans turned their own injuries into a national housing nonprofit Why accessible housing affects veterans’ mental health, not just their physical safety How the Veterans Aging in Place program helps veterans stay in their homes with ramps, wider doors, roll-in showers and lowered cabinets How the Home Ownership program gives veterans “a hand up, not a handout”: homes at about 60% of value with a soft mortgage that’s waived after five years How a modular home was built on the National Mall in six days and set on its foundation in Virginia The scale of the need: possibly 100,000+ veterans who could use help How modular homes, ADUs and zoning changes can help address veteran homelessness What a city needs to have in place to partner on a “veteran village” How volunteers, churches and companies get involved through the Bugle sign-up system Simple ways any civilian can support veterans in their community Timestamps 00:00 – Intro: Steven Johnson and Purple Heart Homes 01:00 – Steven’s 27-year Army career and move into construction 02:50 – The founding story: Dale Beatty, John Gallina and the anti-tank mine in Iraq 04:30 – Accessibility, independence and veterans’ mental health 06:45 – “We wouldn’t leave someone behind on the battlefield” 08:00 – 1,800 projects and 4,000 veterans: the Aging in Place program 09:10 – The Veteran Home Ownership program: a hand up, not a handout 10:00 – The modular home program and building on the National Mall in 6 days 11:20 – What home ownership changes for a disabled veteran 13:00 – How big is the need? 14:15 – Serving veterans from World War II and Vietnam to today 16:00 – Volunteers, chapters and the Bugle sign-up system 18:50 – Veteran homelessness and Mr. Taylor’s story 21:50 – ADUs, zoning and why smaller homes are the future 22:30 – What a city needs to build a veteran village 24:50 – How civilians can make an impact 27:00 – Closing thoughts and how to support Purple Heart Homes

October 13, 202637 min

Episode 157: Christianne Brunini, Chief Growth Officer, 30|90 Marketing

On this episode of ChangeMakers with Katie Goar, host Katie sits down with Christianne Brunini, Chief Growth Officer at 30|90 Marketing and founding leader of the Magnolia chapter of the Women in Affordable Housing Network. Christianne's career path wound through PR for luxury brands, culinary school, and employee wellness before landing in affordable housing — and she explains how every stop along the way shaped her current specialty: what she calls "brand infrastructure." She breaks down how 30|90 Marketing helps AEC firms, developers, and housing authorities move beyond surface-level fixes (like "just redo our website") to build cohesive, long-term storytelling strategies. The conversation covers the Comms Exchange podcast, why housing authorities often lack a true strategic plan, the power of consistency in personal and organizational branding, and the origin story behind the Magnolia WAHN chapter — including its annual clay shoot fundraiser and new partnership with Dress for Success. This episode is a must-listen (or watch) for anyone in affordable housing, AEC, or community development who wants to understand why communication isn't an afterthought — it's preventative maintenance for your organization's future. What You'll Learn • Why "brand infrastructure" matters more than a one-off website or logo redesign • How to help clients articulate what they actually need vs. what they think they're asking for • Why most housing authorities don't have a true strategic plan — and what that costs them • The role storytelling and awards play in influencing policy and funding decisions • How consistency (not perfection) builds trust and personal brand over time • The story behind founding a WAHN chapter and building community outside of work • Why communications should be treated as a core line item in every development, not an afterthought Timestamps 00:00 – Intro to Changemakers & guest introduction 01:00 – Christianne's career origin story begins 02:00 – PR life: Tiffany & Co., Sony, and luxury clients 03:00 – Culinary school, employee wellness, and meeting her husband Tony 04:00 – Path to Chief Growth Officer at 30|90 Marketing 05:00 – How 30|90 Marketing came together 06:00 – Embracing a non-linear career path 07:00 – How affordable housing "unlocked" her skill set 08:00 – What clients typically struggle with 09:00 – Digging past the initial ask to the real problem 10:00 – Case study: a build-to-rent developer's rebrand 11:00 – Defining "brand infrastructure" 12:00 – The doorknob analogy: why small decisions matter 13:00 – Helping clients articulate what they can't name 14:00 – The power of asking the right questions 15:00 – Current favorite project: Harris County Housing Authority 16:00 – Do housing authorities have strategic plans? 17:00 – Moving beyond the HUD mission statement 18:00 – Opportunity for small and mid-size agencies 19:00 – Intro to The Comms Exchange podcast 20:00 – Guest spotlight: Michael Hecton & New Orleans' Super Bowl rebrand 21:00 – Breaking the stigma around personal branding 22:00 – Consistency over perfection 23:00 – The "10,000 hours" of showing up 24:00 – Busting myths about affordable housing 25:00 – Why award submissions are storytelling tools 26:00 – Building momentum and the "ripple effect" 27:00 – The industry-wide push for better storytelling 28:00 – Origin story of the Magnolia WAHN chapter 29:00 – Building a co-chair partnership and community 30:00 – The annual clay shoot fundraiser 31:00 – Networking with financiers and developers 32:00 – New partnership with Dress for Success 33:00 – How the Dress for Success donation drive works 34:00 – Closing thoughts and book plug 35:00 – Why communications should be a line item on every project

September 29, 202630 min

Episode 156: Cariño Maldonado, Chief of Staff at ICON Builders & Founding President of the Arizona Chapter of the Women’s Affordable Housing

Cariño Maldonado has spent 25 years in construction and over a decade in affordable housing. Today she's Chief of Staff and EOS Integrator at Icon Builders, founder and president of the Arizona chapter of the Women's Affordable Housing Network (AZ WAN), and a board member of the National Association of Women in Construction (NAWIC). In this episode of Changemakers with Katie Goar, Cariño shares how a part-time college job turned into a 25-year career, why occupied renovations require a different kind of trust than new construction, and how Icon Builders is converting a former motel in Anaheim into transitional housing for young adults aging out of foster care. She also talks about launching AZ WAN from scratch, partnering with Sleep in Heavenly Peace to build beds for kids in need, and why exposing girls to construction careers earlier could change the industry's gender gap for good. What You'll Learn: How Cariño's "accidental" start in construction at age 19 turned into a 25-year career What a Chief of Staff actually does inside a construction company Why occupied renovations require a unique level of trust with residents The story behind Icon Builders' motel-to-housing conversion for foster-care youth in Anaheim How the Sleep in Heavenly Peace partnership builds beds for kids in need What it takes to launch a new chapter of the Women's Affordable Housing Network (AZ WAN) from the ground up NAWIC's role in exposing girls and young women to construction careers Why "tribal knowledge" retention matters as veteran industry leaders retire What the EOS (Entrepreneurial Operating System) framework does for a growing company Why prioritization — not multitasking — is Cariño's key to balancing multiple leadership roles Timestamps 00:00 Intro to Changemakers & guest introduction 00:01 Meeting at the Women's Affordable Housing Network summit in San Diego 00:02 Cariño's start in construction at 19, working around college 00:03 Joining Icon Builders in 2013 00:04 Humble beginnings and why affordable housing feels personal 00:05 What a Chief of Staff does day-to-day 00:06 Icon Builders' footprint: Arizona HQ, projects in CA & TX 00:07 Favorite part of the job: occupied renovations & trust 00:08 Partnering with Sleep in Heavenly Peace to build beds 00:09 The industry's shared mission: safe homes for everyone 00:10 Being a "connector" in the industry 00:11 Current project: motel conversion in Anaheim, CA 00:12 Transitional housing for youth aging out of foster care 00:13 Launching the Arizona chapter of Women's Affordable Housing Network 00:14 Connecting local housing authorities, lenders, and contractors 00:15 Bridging the "tribal knowledge" gap across disciplines 00:16 Giving back: bed builds and backpack drives 00:17 Women empowerment within the WAN community 00:18 "Even if we're teachers, we're still students" 00:19 Why WAN connects the entire housing ecosystem, not just one niche 00:20 AZ WAN's growth to 450+ members 00:21 Serving on the NAWIC board of directors 00:22 NAWIC's 40+ year history and exposing kids to construction early 00:23 Bringing her own son into the construction industry 00:24 Why women remain a minority in construction 00:25 Breaking the glass ceiling and career growth 00:26 Reflecting on job opportunities in the industry 00:27 Her role as EOS Integrator at Icon Builders 00:28 Balancing multiple roles — reading Essentialism 00:29 Prioritization over multitasking, retaining company culture 00:30 Closing thoughts & outro

September 15, 20261 hr 1 min

Episode 155: Mike Gerber, CEO, Austin Housing Authority

Austin has become one of the country’s fastest-growing cities, creating new opportunities and intense pressure on housing affordability. In this episode of ChangeMakers with Katie Goar, Katie speaks with Mike Gerber, CEO of the Austin Housing Authority, about the difficult work of expanding affordable housing while protecting residents, preserving community history, and rebuilding public trust. Mike explains why affordable housing projects have become so complex, how Austin transformed historic developments such as Chalmers Courts and Rosewood Courts, and why residents must have a meaningful voice in redevelopment decisions. He also shares the Austin Housing Authority’s approach to relocation, including its commitment to protections, improvements, and resident choice. The conversation explores Austin’s history of segregation, the possibility of another rent spike in 2027, digital inclusion, community partnerships, zoning reform, and the collective advocacy work happening through NAHRO. Mike also explains why housing authorities must provide more than a physical home. Access to healthcare, transportation, education, technology, and employment support can determine whether residents truly have an opportunity to thrive. Mike’s career has included work on Capitol Hill, leadership at HUD and the Texas Department of Housing and Community Affairs, and more than a decade leading the Austin Housing Authority. Learn more about Katie Goar and Quadel at Quadel.com. Key Takeaways Affordable housing projects often require complicated funding structures and years of planning. Inconsistent regulations increase risk and make housing development more difficult. Austin’s rapid population growth has placed significant pressure on housing affordability. A slowdown in new construction could contribute to another rent increase in 2027. Successful redevelopment depends on earning trust from residents and surrounding communities. Residents need clear protections during relocation and redevelopment. Chalmers Courts grew from roughly 158 units to nearly 400 homes. Rosewood Courts combines historic preservation, affordable rental housing, homeownership, and community services. Digital access has become essential for education, healthcare, employment, and daily life. Partnerships allow housing authorities to provide services they couldn’t deliver alone. Industry associations help housing leaders share lessons and avoid expensive mistakes. Stable housing works best when residents also have access to healthcare, transportation, education, and employment support. Chapters 00:00 Introduction 00:50 Mike Gerber’s path into affordable housing 04:34 What people misunderstand about affordable housing 06:57 Austin’s growth and affordability pressures 08:27 Austin’s history of housing segregation 10:19 Why Austin rents could rise again in 2027 11:24 Transforming Austin’s historic public housing 14:43 Rebuilding Chalmers Courts 16:51 Preserving the history of Rosewood Courts 18:36 Creating affordable homeownership opportunities 20:35 Building trust with the community 22:31 Explaining RAD to residents 24:04 Giving residents a voice in redevelopment 25:22 Protecting residents during relocation 28:39 Why gardens and community spaces matter 30:10 Housing work requires humanity 31:52 Austin’s digital inclusion program 35:29 What the pandemic revealed about digital access 37:23 How housing authorities can begin digital literacy programs 41:10 Why housing leaders must tell their stories 42:56 Housing Works Austin and local policy 43:53 Zoning reform and removing development barriers 45:28 Tracking affordable housing across Austin 47:10 Austin’s investment in housing 49:19 The value of NAHRO 51:09 Why housing leaders must work together 55:35 State and regional housing collaboration 57:57 Learning from other housing authorities 58:59 Partnerships that make housing programs possible 1:00:45 Final thoughts

September 1, 202648 min

Episode 154: Crystal Wojciechowski, Executive Director, PHADA

America’s housing authorities face growing demand, limited funding, complex regulations, and years-long waiting lists. How can affordable housing leaders continue serving their communities while navigating those pressures? In this episode of ChangeMakers with Katie Goar, Katie speaks with Crystal Wojciechowski, executive director of the Public Housing Authorities Directors Association, commonly known as PHADA.Crystal shares how a temporary position at the King County Housing Authority introduced her to the real-world impact of affordable housing. She explains how watching families receive safe and stable homes inspired a career that has now spanned more than 20 years. Katie and Crystal discuss the changing affordable housing workforce, including the growing number of leaders entering housing from outside the industry. Crystal explains why new perspectives can strengthen housing authorities when paired with experienced professionals who understand regulations, inspections, recertifications, and resident services. The conversation also explores PHADA’s Executive Director Education Program, its partnership with Rutgers University, and the importance of building a trusted network of housing professionals who can help one another solve difficult problems.Crystal explains how PHADA works with Congress and the U.S. Department of Housing and Urban Development to translate federal policy into practical solutions. She also shares why housing authorities must tell their stories, build relationships with elected officials, and position themselves as the leading affordable housing experts in their communities. This conversation offers practical guidance for housing authority executive directors, commissioners, policymakers, developers, and anyone working to improve affordable housing across the United States. Learn more about PHADA at PHADA.org.Learn more about Katie Goar and Quadel at Quadel.com. CHAPTERS 00:00 Introduction 01:12 Crystal’s unexpected start in affordable housing 02:35 Seeing the human impact of housing assistance 05:02 How the affordable housing workforce is changing 07:05 Bringing outside perspectives into housing leadership 08:46 PHADA’s Executive Director Education Program 10:00 Building a trusted network of housing experts 13:35 PHADA’s policy and advocacy work 15:29 Turning federal regulations into practical solutions 16:50 Why housing authorities must tell their stories 18:22 Translating complex federal rules for local agencies 21:13 How PHADA learns from housing authority members 22:45 When regulations create more work 25:20 Three ways housing leaders can begin advocating 27:39 Building long-term relationships with elected officials 30:02 Why housing commissioners need specialized training 32:03 The difference between governance and operations 35:50 Supporting women in affordable housing leadership 38:27 Finding new ways to fund affordable housing 40:27 Building stronger industry coalitions 41:39 The case for Moving to Work flexibility 44:09 Maximum funding and maximum flexibility 45:41 How to connect with PHADA 47:51 Final thoughts

August 18, 202658 min

The Audacity to Lead: A Conversation with Katie Goar

Katie Goar knows affordable housing from every angle.Today, she is the president of Quadel and one of the leading voices in America’s affordable housing sector. But long before she became a housing CEO, Katie experienced homelessness herself. As a child, she lived in a tent with her family, carried the shame of that experience for years, and later transformed that pain into purpose. Katie joins Joe Pardavila to discuss her new book, The Audacity, and the personal story behind her work in housing, leadership, and community impact. She opens up about the moment her younger brother drew a tent when asked to draw his home, why homelessness is a condition rather than an identity, and how stable housing can change the trajectory of an entire family. Katie also explains why “bootstrapping” can only take people so far, how NIMBYism holds communities back, why local solutions matter, and how leaders can build a “yes plan” when the default answer around them is no.This conversation is about housing, but it’s also about shame, survival, leadership, and the power of turning your story into a tool for helping others. What You’ll Learn How Katie Goar went from housing insecurity to becoming president of Quadel Why homelessness should be seen as a condition, rather than a permanent identity How childhood instability can shape leadership, risk, and resilience Why “bootstrapping” alone can’t solve homelessness or housing insecurity How affordable housing impacts education, health, employment, and local economies Why NIMBYism often blocks the exact workers communities depend on What Katie means by “strategic generosity” How a “yes plan” can help people move from fear to action Why leaders need a hype squad, a win journal, and the audacity to start before they feel ready Watch Katies Ted Talk: https://youtu.be/UMIn8_rA5iU?si=FvUg8WDWICYl8Wys Order Audacity: https://www.amazon.com/Audacity-Go-Wannabe-Leader-Others-ebook/dp/B0GZPV5N3C/ Chapters 00:00 Intro 00:28 Why Katie Goar decided to tell her story 02:00 Becoming a public voice in affordable housing 03:28 Breaking stereotypes about homelessness 06:06 Why bootstrapping can only go so far 08:16 The moment Katie’s brother drew a tent as his house 10:30 Anger, resentment, and growing up in survival mode 13:38 The “necklace of shame” 15:40 How childhood instability leaves fingerprints later in life 18:15 Homelessness as a condition, not an identity 19:32 Becoming an audacious problem-solver 21:00 From living in a tent to leading Quadel 24:26 Saying yes before you feel ready 25:45 Why people “fall into” affordable housing 27:49 Women leaders in the housing industry 30:00 Strategic generosity and solving housing locally 33:00 Federal funding, local action, and housing complexity 35:18 NIMBYism and the real cost of saying no 39:38 Affordable housing as workforce policy 40:35 Why Katie believes in a “yes plan” 42:02 Quadel’s mission and employee homeownership support 43:27 Wannabe leaders vs. leaders others want to follow 45:10 Why every leader needs a hype squad 46:45 First rodeo, second rodeo, third rodeo 48:36 Why Katie recommends starting a win journal 56:31 The sliding door moment that changed Katie’s family 58:10 Closing

August 4, 202643 min

Episode 153: Sean Gilbert, Executive Director of Tennessee Valley Housing Services & President of NAHRO

Sean Gilbert, executive director of Tennessee Valley Housing Services and president of the National Association of Housing and Redevelopment Officials, joins Katie Goar to explain why affordable housing is essential to economic development, workforce growth, and thriving communities. Sean shares how growing up in southern West Virginia shaped his belief that a house becomes a home through community. He discusses his journey into public service, the affordable housing shortage affecting employers across Tennessee and the country, and the work underway to renovate aging housing, build workforce housing, and expand services for residents. The conversation also explores Sean’s national priorities as president of NAHRO, including stronger storytelling, professional development, collaboration between housing authorities, and bringing a new generation of leaders into the affordable housing industry. Sean explains why housing authorities must move beyond traditional boundaries, pursue creative financing, build stronger partnerships, and show the public how housing investments improve education, employment, local business, and quality of life. You’ll also hear how Tennessee Valley Housing Services partnered with Dolly Parton’s Imagination Library, why childhood literacy can shape a community’s future, and how one conversation with a skeptical business owner changed Sean’s approach to affordable housing advocacy. Timestamps 00:00 Introducing Sean Gilbert 00:56 Growing Up in Appalachia 02:44 Finding a Career in Public Service 04:40 Family, Community and Education 06:47 Leading Tennessee Valley Housing Services 08:21 Renovating Aging Affordable Housing 10:59 The Demand for Workforce Housing 13:17 Housing Is Economic Development 15:30 Partnering With Dolly Parton’s Imagination Library 18:08 Why Childhood Literacy Matters 21:34 Changing the Story of Affordable Housing 22:15 Turning a Housing Critic Into a Supporter 25:47 Taking Residents’ Stories to Washington 28:33 Sean’s Priorities as NAHRO President 32:05 Improving the NAHRO Member Experience 34:05 Training the Next Generation of Housing Leaders 35:12 What to Expect From NAHRO’s Denver Conference 38:38 The Value of Conference Relationships 40:19 Why Housing Authorities Must Think Bigger 41:46 A Career That Changes Communities

July 21, 202628 min

Episode 152: Laura Foote, Founder and Executive Director, YIMBY Action

Why is housing so expensive, and why does it take years to build new homes in communities that desperately need them? In this episode of ChangeMakers, Katie Goar speaks with Laura Foote, founder and executive director of YIMBY Action, about America’s housing shortage and the political choices that continue to limit housing production. Laura explains how restrictive zoning, lengthy permitting processes, local opposition, fees, and political pressure make it harder and more expensive to build. She also shares how the YIMBY movement is organizing residents to support new housing, influence local officials, advocate for policy changes, and hold cities accountable. The conversation explores how housing shortages affect teachers, nurses, small businesses, older adults, young families, and anyone who can’t afford to live near their job or community. Laura also discusses the growing bipartisan support for housing reform, the expansion of YIMBY Action’s 87 local chapters, and the organization’s work to unblock tens of thousands of new homes across the country. You’ll learn: • Why America is millions of homes behind • How zoning and permitting increase housing costs • Why local opposition carries so much political power • How housing shortages hurt businesses and essential workers • Why housing reform has support across the political spectrum • How ordinary residents can influence housing decisions • What YIMBY Action means by “units unblocked” Learn more about YIMBY Action and how you can get involved in supporting housing production in your community. ChangeMakers with Katie Goar explores the people, policies, and ideas shaping the future of affordable housing. Chapters 00:00 Introduction 00:41 Laura Foote’s personal housing story 02:09 Why high housing costs feel like personal failure 02:28 How the YIMBY movement began 04:34 Why new housing is so difficult to build 06:52 The community-wide effects of housing shortages 07:46 How residents can change the political math 08:33 Addressing common objections to new housing 10:49 How communities move from NIMBY to YIMBY 12:59 Why older adults and employers are joining the fight 14:00 Yes in God’s Backyard and other policy reforms 16:11 Why the housing shortage affects everyone 17:01 America’s self-imposed housing crisis 18:21 Bipartisan momentum for housing reform 21:20 Inside YIMBY Action’s 87 local chapters 22:31 When YIMBY Action takes cities to court 24:15 How YIMBY Action measures its impact 25:00 What “units unblocked” means 26:21 Why YIMBY Action focuses on new construction 27:00 Turning housing expertise into political action

July 7, 202626 min

Episode 151: Sarah Buchanan, Executive Vice President, San Diego Housing Federation

In this episode of ChangeMakers with Katie Goar, Katie sits down with Sarah Buchanan, Executive Vice President of the San Diego Housing Federation, to talk about the real challenges facing affordable housing in one of the country’s most expensive regions. Sarah shares how she entered the housing field, what makes San Diego’s housing market so difficult, and why residents now need to earn around $50 an hour to afford a two-bedroom apartment. She also explains the difference between naturally occurring affordable housing and tax-credit affordable housing, the need for roughly 100,000 more units in San Diego, and the role coalition-building plays in creating real change. The conversation also explores homelessness, healthcare, hunger, childcare, workforce development, lived experience advocacy, and why self-care matters for people doing mission-driven housing work. If you care about affordable housing, homelessness prevention, community development, or the future of thriving cities, this conversation offers a grounded look at what it takes to move from crisis to solutions. Chapters 00:00 Introduction to ChangeMakers 00:13 Meet Sarah Buchanan 00:50 Connecting Through the Women’s Affordable Housing Network 02:32 Compassion Fatigue and Self-Care in Housing Work 03:06 Sarah’s Path Into Affordable Housing 05:04 The Reality of San Diego’s Housing Market 05:56 Why Residents Need $50 an Hour for a Two-Bedroom Apartment 06:22 San Diego’s 100,000-Unit Housing Gap 07:31 What the San Diego Housing Federation Does 08:29 Training the Affordable Housing Workforce 10:35 Building Coalitions Around Basic Needs 11:06 Housing, Homelessness, Hunger, Healthcare, and Childcare 12:20 Centering Lived Experience in Advocacy 13:05 Signs of Progress in San Diego 14:40 What People Misunderstand About Affordable Housing 16:44 Why Affordable Housing Projects Are So Complex 18:18 Sarah’s Leadership Approach 19:58 The Big Idea: A One-Stop Housing Database 21:43 How Technology Could Improve Housing Access 22:51 What Drives People in Affordable Housing 24:26 Self-Care, Boundaries, and Compassion Fatigue 26:19 Closing Thoughts

June 23, 202634 min

Episode 150: Marie Cervay Hickle, HTC & NMTC Relationship Manager , PNC

Historic buildings can become a powerful part of a community’s future. In this episode of ChangeMakers with Katie Goar, Katie sits down with Marie Cervay Hickle, Vice President at PNC, to explain how historic tax credits and new markets tax credits help bring aging buildings back to life. Marie has more than 15 years of experience in community development finance. She has helped originate and close more than $450 million in tax credit equity across the country. The conversation explores how developers can turn vacant mills, overlooked landmarks, former schools, and other underused properties into housing and community spaces. Marie breaks down how historic tax credits work, why experienced financing partners matter, and how new markets tax credits can support projects that bring healthcare, education, jobs, and social services into low-income communities. Katie and Marie also discuss the renovation of Cleveland’s West Side Market and a 125-year-old South Carolina denim mill that became a 205-unit apartment community with lofts, a fitness center, coworking space, and modern amenities. You’ll learn: • How historic tax credits help fill gaps in a development capital stack • Which buildings can qualify for historic tax credits • How new markets tax credits support community development • Why adaptive reuse can strengthen neighborhoods • How banks evaluate community development projects • Why redevelopment can create challenges around gentrification • How developers can begin the tax credit process Learn more about Katie Goar and Quadel at quadel.com. Chapters 00:00 How historic buildings can shape the future of communities 01:14 Meet Marie Cervay Hickle of PNC 01:44 Marie’s path from engineering to community development finance 03:52 The Cleveland hotel renovation that shaped Marie’s career 05:00 Why new markets tax credits matter for low-income communities 06:31 Historic tax credits explained 09:53 Do historic tax credits make renovations more attractive? 12:40 Restoring Cleveland’s West Side Market 15:31 How developers can begin the historic tax credit process 19:54 New markets tax credits explained 22:30 Which projects can qualify for new markets tax credits? 24:29 How PNC evaluates community development investments 27:05 Can redevelopment transform an entire neighborhood? 28:38 The difficult balance between revitalization and gentrification 30:55 PNC’s priority markets for community investment 32:15 How a 125-year-old denim mill became 205 apartments 34:15 Final thoughts

Is this your show?

Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.

Claim this listing

More Business podcasts

The Bottom Line

Alexander Spencer

BusinessInterviews guests