
Beyond Good Intentions: Using Behavioural Science for Sustainable Impact
In this episode of Pencils and Pistons, I sit down with Julie Wojtanowski, a behavioural scientist and sustainability strategist who bridges research and practice to turn insights into tangible impact. With a background spanning psychology, behaviour change, sustainability, and gender equity, Julie brings an interdisciplinary lens to one of our most pressing challenges: how do we actually get individuals and organisations to adopt sustainable practices?We explore the psychology behind sustainable transformation, discussing why good intentions often fail to translate into action, and what behavioural science teaches us about designing interventions that stick. From her work at an architecture and spatial design firm to her research on urbanism, circular economy, and intersectionality, Julie shares practical insights on creating meaningful change at the intersection of environmental and social issues.Whether you're in consulting, research, or leading sustainability initiatives within your organisation, this conversation offers a fresh perspective on how understanding human behaviour can unlock the path to a more equitable and sustainable future.Connect with Julie: LinkedIn







