CCtalks

Welcome back to #CCtalks! In our 41st episode, we take you inside the Affiliate World Conferences in Budapest, where we ask industry attendees some key questions about the event and the hottest trends shaping performance marketing.For the first time, AW was held in Budapest, and we kicked things off by getting attendees' thoughts on the new location. From there, we dove into key topics discussed throughout the conference, including AI, automation, and their roles in scaling operations within performance marketing.We cover:Attendees' impressions of AW BudapestThe growing influence of AI and automation in performance marketingTop trends and strategies for scaling operationsHot social media channels and content formats driving resultsJoin us for this insightful industry Q&A, where we gather perspectives straight from the experts at AW Budapest. Don’t miss out on these firsthand insights into the current and future landscape of digital marketing!Listen to the full episode on Spotify, Apple, or wherever you get your podcasts! 📱

Welcome back to #CCtalks! In our 40th episode, we explore the innovative AI-driven campaign by Manna for Audika Poland, which achieved remarkable results and earned a spot on the shortlist for the Best Use of Facebook Ads at the European Media Awards.Joining us are Francesca Zampieri, Lead Strategist, and Oleg Baranov, Senior Media Buyer, who share their insights and experiences from this successful campaign. Discover how they leveraged AI, implemented creative strategies, and overcame challenges to deliver a standout performance in digital marketing.We cover:Manna’s core business focus and its integration of AIThe partnership with Audika Poland and campaign objectivesStrategies used to target the Polish market, particularly customers aged 45 and olderThe role of AI in enhancing campaign creativity and authenticityKey challenges faced and how they were overcomeCampaign resultsLessons learned and future applications of AI in digital marketingJoin us to uncover the strategies behind this award-worthy campaign and Manna’s ongoing innovation in the digital landscape.Listen to the full episode on Spotify, Apple, or wherever you get your podcasts! 📱If you’d like to learn more about this campaign and the innovations behind it, connect with Francesca Zampieri and Oleg Baranov on LinkedIn.

Welcome back to #CCtalks! In our 39th episode, we explore the remarkable transformation of Creative Clicks' Mobile team, tracing its journey from the early days of ringtones to the cutting-edge world of digital magazines.In this episode, we chat with Natalia Samouilidi, Content and Partnerships Manager, and George Kolev, Senior Business Development Manager, who share their firsthand experiences and insights. Discover how the Mobile team has adapted and thrived in the ever-evolving digital landscape over nearly 15 years.We cover:The early days of Creative Clicks' Mobile team and the ringtone eraThe strategic shift towards comprehensive digital offerings like magazinesChallenges faced during the transition and strategies for successHow consumer behaviors and target audiences have evolvedExciting current projects and future trends in mobile contentJoin us to uncover the secrets behind Creative Clicks' continuous innovation and market leadership.Listen to the full episode on Spotify, Google - or wherever you get your podcasts! 📱If you'd like to learn more about our mobile team’s journey and innovations, connect with Natalia Samouilidi and George Kolev on LinkedIn.

Welcome back to #CCtalks, where in our 38th episode we delve into the challenges of performance marketing within tightly regulated markets.In this latest episode of #CCTalks, we sit down with marketing expert Nick Shackelford, who shares his deep expertise in navigating complex regulatory environments. Together, we unpack the secrets to crafting effective marketing funnels that comply with the strictest of regulations and discover innovative strategies to thrive in challenging conditions.In this episode, we cover:Designing marketing strategies that adhere to tight regulationsUnpacking effective tools and tactics for regulated marketsExploring innovative approaches to overcome market limitationsListen to the full episode on Spotify, Google - or wherever you get your podcasts! 📱If you'd like to know more about how to navigate restricted markets, check out Nick Schackelford on LinkedIn.

Welcome back to #CCtalks, where in our 37th episode we unlock the power of AI in every season of love and marketing.In this latest episode of #CCTalks, we sit down with AI expert Leonardo Piumi, co-founder and CEO of Shai, an Amsterdam-based start-up elevating content pre-production to new heights with generative AI. We engage in a conversation about the transformative power of AI in that's shaping marketing strategies throughout the year.In this episode, we cover: Blending personalization with privacyNavigating ethical AI useForecasting  innovative trends that redefine engagement strategiesListen to the full episode on Spotify, Google - or wherever you get your podcasts!📱If you'd like to know more about AI's role in marketing, check out Leonardo Piumi and Shai on LinkedIn.

Welcome back to CCtalks, where we're diving into what 2024 holds for Creative Clicks. In this pivotal episode, we're joined by none other than our CEO, Raymond Kokken, with whom we'll explore the horizon of opportunities and innovations that lie ahead for our company. We touch on topics such as: Our 2024 strategy for growth and innovation How we're staying ahead in a dynamic market A glimpse into what's next for Creative Clicks  Don’t miss out - listen now on Spotify, Google, and Apple Podcasts, or wherever you get your podcasts.Interested to learn more? Check out our website, LinkedIn, and Instagram. 

Hi there, welcome back to CCtalks and to the 35th episode! Today, we're thrilled to have Harrison Aughey on board. Harrison isn't just our E-commerce Product Manager; he brings with him a rich tapestry of experiences spanning eight years, including launching his very first e-commerce business at the tender age of 18.In this episode, Harrison delves deep into the essential strategies for Q4 success. From understanding the nuances of consumer behavior to the importance of leveraging cutting-edge technologies, we cover it all. While the primary focus is on gearing up for the holiday season, we also touch upon the transformative power of innovative e-commerce approaches.Don’t miss on the valuable insights this episode offers! Listen now on Spotify, Google, and Apple Podcasts. Would you like to know more? Check out our website and feel free to reach out Harrison Aughey on LinkedIn for any inquiries!

Hi there, welcome back to CCtalks and to the 34th episode!Today we're joined by Ilaria Severi, not only the recognizable voice of our podcast but also the Head of Marcom and the force behind Creative Clicks' in-house Creative Studio.Ilaria provides an in-depth look at the ethos and strategy of the Creative Studio and explains how the Creative Studio team effectively blends creativity with real-time data to drive powerful performance marketing campaigns. This episode is all about our Creative Studio but it will also uncover the significance of user-generated content, AI's role in the creative domain, and the benefits of our in-house content creation and optimization.Don’t miss on the valuable insights this episode offers! Listen now on Spotify, Google, and Apple Podcasts. Would you like to know more? Check out our website and feel free to reach out Ilaria Severi on LinkedIn for any inquiries! 

Hi there, welcome back to CCTalks!In our 33rd episode, we have a special guest, Donna McNelis, who is our very own VP of mobile marketing EMEA. Join us as she unravels the key requirements and best practices for supercharging your mobile ad campaign success!With 18 years of digital experience and nearly a decade dedicated to mobile marketing, Donna shares her expertise on mobile app campaigns, emphasizing the importance of flexibility, continuous testing, and leveraging data optimization to achieve outstanding results.She reveals the secrets to delivering value-added, high-quality users and shares how our experience and insights at Creative Clicks can be a game-changer for advertisers.Listen to this episode on Spotify, Google, and Apple Podcasts!And if you are interested in learning more about Creative Clicks and mobile marketing, don’t hesitate to reach out to Donna McNelis on LinkedIn.

Hi there, welcome back to CCtalks! In our 32nd episode, our SVP mobile performance expert, Chris Puga, will be taking us through the evolution of mobile marketing, particularly in the post-pandemic era. With changing purchase habits and the rise of incentivized media and brandformance strategies, it's crucial for businesses to stay ahead of the curve! Join us as we uncover the most effective mobile marketing strategies for businesses today. You can listen to this episode on Spotify, Google, and Apple podcasts. And if you're interested in learning more about Creative Clicks, don't hesitate to reach out to Chris Puga on LinkedIn. Tune in now and level up your mobile marketing game!