Carl Gould #70secondCEO

Hosted by Carl Gould

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100

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Jun 2026

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About the show

A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!

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60 recent

June 15, 2026Episode 17780 min

Carl-Gould-#70secondCEO-Say the Price… Then Stop Talking

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Your usefulness is over. Cause you gave them the price. Right? Now they can decide, am I going to go with the price? Am I not going to go with the price? Is the price worth it? Is it not? Right? And you guys, I'm sure you've heard it. Finish the sentence for me. Once the price has been handed to the prospect, the next person who speaks, what? Fill in the blank. Once you've told them the price, the next person that speaks, fill in the blank. What's the next word? Is it a loss? Yeah, loses. The next person who speaks loses. You're supposed to hand the price and then shut up. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

June 12, 2026Episode 17761 min

Carl-Gould-#70secondCEO-Ask Like This, Get the Real Answer

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Perfect example. I have a Jeep, I got those aftermarket tires on, right? It says inflate the tires between 35 and 40 pounds. So I go into the place, and the guy says to me, I go into the oil change place, and he says, oh, your tires could use a little air. I'm like, all right, well, what pressure should I put them at? And he's like, well, if you put them at 35, they'll last longer, but 40, you'll get more performance. All right, well, you're the expert, what should I put them at? And you could tell, he was like, well, that's not for me to decide, Carl, you know, it's your Jeep there. And I was like, dude, I came in, you're the tire store. I don't know, if this were your Jeep, what would you put it at? He goes, 38. 38, I'll do 38, so I got a good choice. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

June 11, 2026Episode 17760 min

Carl-Gould-#70secondCEO-Don't Ask for Advice—Ask for Favorites

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When you ask them what you would do, right? Test this, if you wanna test this out, next time you go out to dinner, ask the server, what should I get tonight? Oh, well, it depends. It depends on what you're in the mood for, and like, oh my God, I don't know. I just see my tip going away. If I answer wrong, well, what do you like here? Oh, I love the duck. Oh, I'd love this, I'd love that, I'd love this. I'd eat that a lot. Right, there you go, right? But there, you ask a server, what should I order? They're like, oh, oh, I'm not touching you. I'm on my way. I go, what's your favorite thing on the menu? There you go, and they'll tell you, right? But that's a sneaky way of getting their advice. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

June 10, 2026Episode 17751 min

Carl-Gould-#70secondCEO-Ask This, Not That: The Question That Unlocks Better Answers

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Here's a question not to ask, here's a question to ask. Because that's like risk, I'm going to lose my job, if I get this wrong, you're going to blame me, right? Ask them, if it were you, what would you do? That's a totally different question. If that were you, what would you do? Because now I'm not asking them to give advice, I'm asking them to share an experience, or an opinion. An opinion doesn't carry risk; it's kind of the same thing, but they will think of it much differently. So, what do you think we should do? Your elevators, I'm not touching that, right? Well, if it were you, and you were thinking that your elevators were too slow, what would you do? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

June 9, 2026Episode 17740 min

Carl-Gould-#70secondCEO-Don't Bring Me Problems—Bring Me Solutions

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So our objective is we want them to solve problems independently with minimal input from you other than approval, minimal editing, and then an authorization to go forward with the proposed solution, right? Or if they can't solve it all the way, maybe the problem is way beyond their scope or there's information they're just not aware of or they don't have that budget authority or they just maybe they just noticed something that was wrong. You just want to advance the problem solving process as far as possible, okay? But no longer just accept, hey, here's what I noticed and here's what I think the problem is. Plus I want to hear the solution. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

June 8, 2026Episode 17711 min

Carl-Gould-#70secondCEO-Build a Team That Thinks for You

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We want them to come to us with a variety of solutions, but in a structured way. Because you, as the manager, you wanna know how they arrived at that solution. So you can give the tweaks. So it's not just enough to say, hey there's a flat tire, I'm gonna replace the tire. Hold on, what got us here? What are the options, and what is your choice? So I can see parameters we're working on, all right? So just as a summary, you wanna, this is how I wrote it for our office, but to adopt as part of our office or your departmental culture, an effective and efficient manner for solving problems, issues, and challenges, especially ones that require the manager, okay? That empower each of them to take the initiative and solve the problem independently. This is the path to doing nothing. Remember the nothing before? This is the framework for you to get to the point where you are doing nothing and your team is taking most of the authority. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

June 5, 2026Episode 17721 min

Carl Gould-#70secondCEO-What If Charging More Is the Only Way to Be Seen as Better?

Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results. We're talking about increasing your fees. Now wouldn't that be nice? Just take your prices and charge more? And you'll just make more money. Isn't that great? Well, you know what, it's actually necessary. We have been talking about not just being another penguin, about standing above, about being an expert, about differentiating yourself. Well guess what? People judge your quality based on your fees. Think about it, I asked you the question, what's a better watch? A Timex or a Rolex? And some of you are like, "Timex, do they even make them anymore?" Like pretending you don't know. And then when I said, How about a Rolex? You all knew what that cost, "Oh, $5000, $5000, well, it depends on which one you get. How much are we blinging this one out Carl?" Now you can spend 15 or above. You all knew what the Rolex cost. But none of you could figure out what the Timex would cost. Right, because we are sold on brands that are higher in price. Apple, Mercedes-Benz, Jaguar, Tiffany's, you know, Rolex, and other high-end brands. What makes them high end? How do you know they're as good as they claim? The reality is you don't! The way that you judge quality is based on its price. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

June 4, 2026Episode 17710 min

Carl-Gould-#70secondCEO-You'll Win on the HOW: The Next 5-Year Advantage

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Low performers, who complains about not being accountable. Low performers, you're getting it, right? Go to battle with those whom you could do that. All right, so now I'll give you some of the trends that I'm seeing. All right, so we do business and we've advised companies in 78 countries. One of the advantages of that is we see trends before they come here and we also, for our other than US clients outside the US, we see the trends here and we can run over there and say, hey, guess what's coming, right? As much as anything else right now, for the next five years, you are gonna win on the how. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

June 3, 2026Episode 17701 min

Carl-Gould-#70secondCEO-Build a Winning Team: Why High Performers Matter Most

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So now business owners, I won't embarrass you by asking you to stand up if there's somebody in your business you would need to fire because you would all stand up, but you need to let that person go. Who you say no to on your team is equally as important to who you say yes to on your team. I would rather have a smaller team of high performers than a larger team that has mid or lower performers. High performers don't like low performers. Low performers don't like high performers. Don't put them in the same room. You can find all the research. You put a high performer and a low performer in the same room. A low performer will drag down the high performer 15 to 35% in their productivity, 15 to 35%. You're better off just getting rid of the lower performer. Yeah, but who's gonna answer the phone? Oh, geez, we'll figure that out. Oh yeah, but I don't have anyone to go to the trade show. Oh, so what? Better an empty booth than what you put in that booth, right? Make sure to be, again, award your higher standard people. By the way, I know accountability is a challenge in a lot of businesses. Not when you have high performers. They love scorecards because they're always winning. Accountability only hurts when you're not meeting your goals. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

June 2, 2026Episode 17691 min

Carl-Gould-#70secondCEO-Master Communication: Connect Beyond Your Natural Style

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Why do we care that we have rapport? Why do we care that we have influence? Well, first off, we need rapport because we need to build a relationship. I'm going to ask you a couple of questions in a moment, but we need to build a relationship with other people. And there are only three styles out there. You're one of them. There are two others. And for our purposes, you are basically wired like one-third of the population when it comes to your communication style. You don't have to do any work. You connect with them very easily. They, wow, that person is really cool. I get on very easily with them. It's the other two thirds that we have to work on. So you have to know your style so you can understand others' styles so you can adapt. And that's what today's about. It's about situational communication, situational leadership. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.