Carl Gould #70secondCEO

Hosted by Carl Gould

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100

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Aug 2026

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About the show

A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!

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August 26, 2026Episode 18301 min

The 3 Cash Flow Questions Every Business Owner Must Answer

Hey Everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. Today's topic is - Cash Flow. All right, so give yourself a ranking here: To what degree are you cash flow positive on a monthly basis? Do you have at least six months of operating expenses in reserve to weather a storm? Do you have enough buying power in order to take advantage of an opportunity should it present itself? One is low like, 'Oh my God, help!'10 is high, were really good there. Anything 7.9 and below, and we've got to talk, OK? You want to have, you want to be able to manage credit; that's your buying power. You know, at this level of your business, you know, just buying on cash and always being in cash isn't always the way to go. You want to manage your credit so you are building assets. And are you setting it up, setting aside enough in your business, in your cash flow operations so that you are building a bit of a nest egg? Ok, so you can weather that storm, and you must be managing your expenses so that you are cash flow positive each month. So, are you cash flow positive? Have 6 months' reserve? Enough buying power? Like and follow this podcast below. Send me a comment: which of the 3 do you need to work on? I want to hear from you. I am Carl Gould, and this has been your #70secondCEO.

August 25, 2026Episode 18291 min

The Day I Learned What "Obnoxious" Really Meant Pt. 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. And that, you know, remember, I'm seventh grade. I'm 11 years old, and I just got called what I now think is a swear word. So that whole night I remember it sitting with me, and I was thinking, you know, what was she implying? Was she saying I was disgustingly objectionable? I was highly offensive. And I remember that night. I gotta tell you, I was pissed off at first, but then I went through a range of emotions. When I read this definition, mostly I was angry, right? If I was so out of bounds at that point, Shouldn't she have taken me aside and explained to me what she was observing, or offered guidance or coaching or teaching, you know? Wasn't that a teachable moment that I was enrolled in this school to receive if it was so bad, if I was disgustingly objectionable, right? I was a little bit more like that definition really sat with me that night, and when the full weight of the entire situation finally hit me, I gotta tell you, I was not very, very happy. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

August 24, 2026Episode 18281 min

The Day I Learned What "Obnoxious" Really Meant Pt. 1

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. They don't make obnoxious like they used to. I remember the first time I was called obnoxious. I was in the seventh grade. And I was joking in class with some of my friends. We were probably just being louder than we should have been, probably in a more inappropriate manner than we were in class. But I must have said something that my teacher overheard, you know, and she didn't like it because she came up to me and she said to me, " Carl, you're being obnoxious. And I could tell that she wasn't happy with me or what I said, but I didn't know what the word obnoxious meant. I don't know what I may have said that upset her. And I certainly didn't see anything wrong with what was going on, right? But all my friends and I, we were just laughing and having a good time. So in the beginning, funny enough, I took it as a compliment. I thought obnoxious was a compliment. So, talking about ignorance being bliss, I was out of my mind happy. So at first I could tell she wasn't happy. So I felt like I did something wrong, but I didn't really think I did anything wrong. So that night, I didn't say anything at the time. That night I went home, and I looked up the word obnoxious. And you know what I found? I found that it meant odiously or disgustingly objectionable and highly offensive. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

August 21, 2026Episode 18271 min

Make It Easy to Say Yes: The Simple Secret to More Sales Pt. 2

Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results. If I have an airline mileage account, here would be my IDEAL point system, ready? Ready? Take this down, you're going to want to know this one. Earn them, use them! Yeah! Alright, see you, everybody. No, I'm just kidding. It is so hard to use my damn mileage account. Like I've got- it's like an act of Congress to be able to cash these damn things in. They're ridiculous. It's too hard to be your customer sometimes. You have to realize that you are this giant elephant to your client, and they don't go to school to learn how to be your customer. You have to make it easier for them. So, what do purchasers like in this economy? They like self-directed experiences. They want to be able to design their experience. That's right, they come in, they look at the Chinese menu, you say, I'll have one of those, one of those, one of those. I'm happy! I'll come in, and I'll want to buy a car. So instead of you just showing me what's on the lot, I want to go to the website, and I want to design it. I love that. Where else can you allow the customer to design their invention? So take your product, here's how you do it, take your product and service offering, break it down into its smallest bits, and allow them to buy those little tiny bits. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

August 20, 2026Episode 18261 min

Make It Easy to Say Yes: The Simple Secret to More Sales Pt. 1

Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results. This one is called flexible consumption. This is another way that you can start to generate revenue in your business. My father always used to say to me when I would complain, " Ugh, my sales cycle's taking too long, Dad. I'm not getting the clients I want; they're not paying what I want. He said, "Carl, Carl, it's really simple, you're not making it easy enough for them to say yes. You make it easy for them to say yes, they're going to say, yes. If you're not getting the results you want in business, you're not making it easy enough to say yes. You're making it too complicated." Good one, Dad. Alright, so, I've got to go back, and I've got to look at my product and service offering. How can I make it easier to say - YES! Well, here are a few ways to do it: Bundle your services together. You know if I walk into a restaurant and say I'd just like an omelet. What kind of egg? I don't know; you know you can have a brown egg, you can have a big egg, you can have a jumbo egg. Ok, ehhh, brown. What kind of cheese do you want? You want mozzarella, you want parmesan? Eh, you know, if it's that hard to order an omelet, I don't want to come here anymore! Make it easy for me! Alright? Give me a few easy choices so I can just walk in and say, OMELETTE, and it shows up. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

August 19, 2026Episode 18251 min

Stop Letting Scheduling Conflicts Steal Your Success Pt 2

1825. Stop Letting Scheduling Conflicts Steal Your Success 2 Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results. Sometimes when you're in the jar, you can't read the label, alright, so, I know it sounds silly, but we're out here reading the label for you. Ok, so do yourselves the favor of holding each other to getting it on your calendar. So, if we wrote November 1st, 2023 at 12 oclock put it in your calendar as an appointment and invite the person you're doing it with to that appointment, that's our weekly meeting to talk about PTO approvals, so this is our weekly meeting, if I have to send a marketing budget draft to somebody, make an appointment with that person, on that moment I'm going to send it. That's when we're going to have that meeting. So, you know you have the right action item if you can put it into your phone as an appointment. When we talk about leveraging technology later, whoever is in that session, we're going to talk about how to use your calendar as your ops manual. The calendar- the old thinking that that's my appointment calendar. That is like so last week, we're not doing that anymore, it's your ops manual. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

August 18, 2026Episode 18241 min

Stop Letting Scheduling Conflicts Steal Your Success

Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results. This is the one thing- the main thing that trips up your progress: scheduling conflicts. That's why we developed the Annual Milestones Planning the way we do. Where you put it on the wall, and you step back, and you're like, you're going to do that? At the same time, we're doing that? That sounds crazy! That's just a macro example of how you're not managing the resources. This is just a micro example, alright? So, absolutely have your device with you, go to that time; if it's November 1st on this day, make sure there's nothing else going on. I guarantee for a number of you, you're going to find out there's a scheduling conflict. I want to spend more time with my family, cool! What time's your family home? Oh, 4-6. I want to hit the gym, got to go to that class, what time's the class? 5 o'clock….You see a problem? No, put it on your calendar...oh, right...oh, ok, so, unless we make you do it, one of them is just going to fall off. Well, I can't do that because that's right in the middle of family time. Well, did you think about putting it on in the morning? That's a good one, good one. Good one, 5, yeah, got a lot of time in the morning. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

August 17, 2026Episode 18230 min

Carl-Gould-#70secondCEO-Why One Low Performer Can Hurt Your Entire Team Pt. 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Low performers who complain about not being accountable. Low performers, you're getting it, right? Go to battle with those that you could do that. All right, so now I'll give you some of the trends that I'm seeing. All right, so we do business, and we've advised companies in 78 countries. One of the advantages of that is we see trends before they come here, and we also, for our other-than-US clients, we see the trends here, and we can run over there and say, hey, guess what's coming, right? As much as anything else right now, for the next five years, you are gonna win on the how. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

August 14, 2026Episode 18221 min

Carl-Gould-#70secondCEO-Why One Low Performer Can Hurt Your Entire Team

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. So, now, business owners, I won't embarrass you by asking you to stand up if there's somebody in your business you would need to fire, because you would all stand up, but you need to let that person go. Who you say no to on your team is equally as important to who you say yes to on your team. I would rather have a smaller team of high performers than a larger team that has mid or lower performers. High performers don't like low performers. Low performers don't like high performers. Don't put them in the same room. You can find all the research. You put a high performer and a low performer in the same room. A low performer will drag down the high performer 15 to 35% in their productivity, 15 to 35%. You're better off just getting rid of the lower performer. Yeah, but who's gonna answer the phone? Oh, geez, we'll figure that out. Oh yeah, but I don't have anyone to go to the trade show. Oh, so what? Better an empty booth than what you put in that booth, right? Make sure to be, again, aware of your higher-standard people. By the way, I know accountability is a challenge in many businesses. Not when you have high performers. They love scorecards because they're always winning. Accountability only hurts when you're not meeting your goals. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

August 13, 2026Episode 18221 min

Carl-Gould-#70secondCEO-The 3 Communication Styles Every Leader Should Know

Speak Their Style, Build Real Influence Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Why do we care that we have rapport? Why do we care that we have influence? Well, first off, we need rapport because we need to build a relationship. I'm going to ask you a couple of questions in a moment, but we need to build a relationship with other people. And there are only three styles out there. You're one of them. There are two others. And for our purposes, you are basically wired like one-third of the population when it comes to your communication style. You don't have to do any work. You connect with them very easily. They, wow, that person is really cool. I get on very easily with them. It's the other two thirds that we have to work on. So you have to know your style so you can understand others' styles so you can adapt. And that's what today's about. It's about situational communication, situational leadership. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.